Biz and Tech Podcasts > Business > Authority Marketing Blueprint
Welcome to the Authority Marketing Blueprint, where we deliver proven, tested, and ready-to-implement conversion strategies that provide a real, short-term boost in your sales and marketing performance.
(If you're looking for "talk show theory," you won't find it here.)
I’m Jon Reyes, and in this podcast, we cut through the fluff to bring you actionable insights that drive immediate conversion-oriented results. Each episode features practical, field-tested marketing and copywriting strategies from myself (and industry experts) to help you see a measurable increase in your sales and revenue.
Forget the theoretical discussions and let's get straight to strategies that work!
(Remember to visit www.CopyBlueprints.com to get the swipe files and templates to help you implement quickly and easily, put these strategies into practice, and see a significant measurable boost in your marketing efforts.)
Last Episode Date: 6 November 2024
Total Episodes: 9
High-paying, low-drama, low-stress clients - that's every freelancer's dream.Most new-intermediate copywriters make the massive mistake of fishing in the wrong ponds. Turning to the wrong advice. Chasing small-time gigs that take weeks to complete.Then... working with clients who squeeze them dry for pennies. But there's a better way... In part 1 of this two-part podcast episode, I'm revealing my personal formula for removing mindset blocks, developing your own simple copywriting systems, and developing the abundance mindsets which can land you the best clients in any niche - without obsessing over your words, fighting for work, or playing “price roulette.”Then, in part 2 of this two-part podcast episode, you'll discover the marketing and messaging shortcuts that can help you write and market at the 7-Figure+ level. For now, tune into part 1, and email questions to copyblueprints@gmail.com______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.
Instability. Inconsistency.Sporadic income… It’s a terrible feeling, isn’t it?Forget chasing clients like a lost puppy…If you're tired of the feast-and-famine cycle, it’s time to master something many freelancers, agencies, and coaches overlook: Filling up your pipeline by “automating” your own marketing, sales, or client attraction processes.In this video, Kendall and I go over some of today’s best sales and email marketing strategies which helped her—and many others—grow coaching and freelancing businesses to $300,000, $400,000 and even $500,000 (and beyond) without burning out.Listen in with me and Kendall as you’ll discover:*Different ways to package high-ticket coaching and done-for-you offers (and make ‘em so good they can't say no)*Sales and email marketing systems every freelancer, coach, or agency owner should play with and test*Why you should NEVER obsess over “price” (and deal with clients who value “cheap rates” over quality)*And morePlus…You can use these strategies to start and/or grow agencies, coaching companies, and info-marketing businesses.Let’s level up your sales-acumen and touch on psychological triggers that make prospects chase you, instead of the other way around.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.
Coaches, consultants, health practitioners and agency owners…Tired of seeing your competitors pulling profits from the attention they’re getting, while you’re left in the shadows? In this video, we’re diving deep into the world of organic social media marketing… With strategies tailored 6-figure coaches, consultants, health practitioners and service-based leaders.Whether you're a seasoned pro or just starting out, these strategies will elevate your online presence and attract high-quality clients and customers around the clock.Here’s what you’ll learn:Proven techniques to create engaging content that resonates with your target audience. The secret formula for building a strong personal brand that stands out in a crowded market. How to turn social media followers into paying clients without sounding salesy.And more.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.
Retired Indiana Pacers and New York Knicks player, Jonathan Bender, transferred his passion from NBA stadiums, into Alternative Health Marketing…In fact, he turned one of his greatest weaknesses into one of his biggest marketing strengths.To date, Jonathan Bender has retired from the NBA and created several info products around pain relief and athletic performance…And he leveraged this drive to become an inventor, author, and philanthropist.Now, Jonathan is going to open up about the one pivotal moment that sparked his interest towards direct response copywriting.We’ll share key lessons from the NBA that translate into killer “big ideas” and amazing direct response marketing.We’ll share transformative wisdom that helps you channel your passion into your copy… or, into an entirely new career.We’ll cover different strategies for breaking into the copywriting industry, even if you're starting from scratch.Listen in now - it doesn’t matter if you’re a sports fan, aspiring copywriter, or someone looking for a dose of motivation - this episode is packed with valuable insights and actionable advice.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.
Great health copy ain’t about “literary genius.” Or slick salesmanship. High-converting health promos are not about “rushing to the words.” Instead…it's about understanding your audience first so you can start giving them exactly what they need!Why? Because you can’t sell the solution to your customers' problems if you don’t understand exactly what they struggle with in the first place.Remember: Nobody cares about technical jargon. They want to know what’s in it for them. Instead of saying “lose 10 lbs with our proprietary formula”,say “nature’s secret fat-melting herbs can help you drop up to 10 lbs within 10 days or less.”Let’s dive deeper into this health copywriting lesson as we talk shop with Chetan Virhia, a direct response marketer, copywriter, and specialist in the health and beauty industries.Listen now and discover how to write better health promos that tap into key emotions through stories and paint vivid pictures of the solution…And how to use big ideas which show how your product can transform their lives.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.
6-figure digital marketing agencies don’t operate like 7-figure digital marketing agencies do.And 7-figure agencies don’t have the same inner-workings that 8-figure agencies do.Hitting explosive revenue growth means you'll need to technically overhaul the inner-workings of your entire marketing, freelancing, or coaching operations.So it doesn’t matter whether you're in the agency space and you’re just starting out... or if you’re looking to scale up......or simply aiming to refresh your foundational systems and processes…...the truth is… fine-tuning your marketing and copywriting systems is a secret for becoming an industry-leading agency.Let’s explore the inner-workings of today's industry-leading marketing agencies, and discover how to take a formulaic approach for scaling an agency to the next level.As you join my guest Victor Velazquez with Whitelabeled Media, you’ll begin to understand why you’ll need to continually level up your high-level copywriting, marketing, and sales systems before you can blast through new revenue ceilings.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.
7, 8, and 9-figure alternative health marketers could crumble when they ignore ONE simple word:COMPLIANCE.Whether it’s navigating through complex FDA hoops or international lawsConceptualizing new wellness products from scratch…Partnering with Pro Athletes and A-List celebs for your next launch so you can dominate the shelves…Or avoiding painful pitfalls and saving your business from costly errors and legal headaches…My guest Alexander Karp has been through it all.Join us as we unravel the marketing secrets that lie within today’s industry-leading supplement companies - and discover how to maintain compliance AND dominance in a highly-competitive, ever-evolving market.—Drop by Alexander Karp’s page here and discover what lies behind the curtain of his industry-leading empire:https://www.ethanaturals.com/You'll also gain significant savings off of any order with the coupon code ' COPYBLUEPRINTS ' at checkout.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.
GEICO. State Farm. Progressive insurance. Apple Computers.These behemoth brands are known for witty, memorable commercials that create fun memories in our brains. Conglomerates who spend $10,000,000s to write and launch “traditional” ad campaigns aimed at long-term memory recall. Expensive promos with catchy, entertaining and engaging ads that get us to remember these brand names for life.Even though most seasoned copywriters and direct marketers AVOID this type of advertising…There is STILL modern day, multi-million-dollar marketing and copywriting gold buried inside of ‘old school’ advertising methods…The type of lesser-known direct marketing lessons which fit virtually ANY industry and that amplify your competitive advantage -No matter what niche you’re in. No matter what type of copy you write. No matter who your market is.Listen in with direct advertising veteran Colin Ayres as we uncover wealth-creating secrets buried within ‘old school’ advertising campaigns—how to write stories stick, how to “entertain” in a way that provides loyalty, how to create irresistible memories in your market’s minds, and how to create unforgettable brands that drive engagement and long term loyalty.It’s traditional “print” commercial and radio advertising versus direct response copywriting:WHO WILL WIN?______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.
What happens when you inject authentic, personality-based stories in your copy?Answer:You build a powerful, more profitable presence while protecting your territory and asserting more dominance in your niche.Why?Because great marketers tell stories that help you lead an audience and create resonance…And do it in a way that triggers emotions, evokes trust, and builds a fortress of loyalty and profits.Yet it's easier said than done!Listen in with me and Melissa Esmeralda, and discover simplified strategies to help you create copy that’s genuine, bold, and conversational - yet highly persuasive and profitable, all at once.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.
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