Authentic Brand Builders Podcast

Hosted by Michelle Knight

Business Entrepreneurship

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Episodes

100

Latest episode

Jan 2026

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About the show

Looking for simplified strategies to level up your branding and marketing? Tired of the regurgitated templates and one-size-fits all approach to running a business? The Brandmerry Podcast is here to deliver the personal branding and marketing strategies to help you create more income and impact by harnessing the power of your story and authentic voice. Host, Michelle Knight, of Brandmerry is a mother, wife, world traveler and storyteller. She is the founder and CEO of Brandmerry.com where she supports entrepreneurs in branding themselves online, marketing their message and creating more income and impact. Michelle focuses on teaching the power of storytelling to create an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. Michelle left her 9 to 5, retired her husband, built a multiple-6-figure-a-year business and became digital nomads all within 5 years of launching her business. Michelle has been featured on CNBC, Entrepreneur, and Authority Magazine. Learn more at brandmerry.com

Listen to episodes

60 recent

January 13, 202627 min

The Daily Habits That Turn Your Business Goals Into Reality

Your plan is only as good as the habits that support it. You've set your goals, mapped your roadmap, now what? In this final episode, we're talking about the daily habits (personal + business) that turn your vision into reality. Because you don't rise to your goals, you fall to the level of your systems. In this episode, you'll learn: Why your habits matter more than your goals The identity-habit connection (what does your future self do daily?) Personal habits vs. business habits (and why you need both) The compound effect of small, consistent actions What to do when you fall off track (because you will) This is where the magic happens. Small actions, repeated consistently, create massive results. Get the complete planning system for 2026: https://brandmerry.com/newplan

January 6, 202629 min

Monthly Themes + Quarterly Planning: How to Create a Flexible Business Plan

You shouldn't be planning Q4 in January when you'll be a completely different person by then. Most planning systems are rigid—map out your year, hit your numbers, no excuses. But that doesn't work when life throws curveballs. In this episode, you'll learn how to create monthly themes (not rigid goals) and recalibrate every 90 days so your plan evolves with you. In this episode, you'll learn: Why rigid monthly goals don't work for entrepreneurs How to plan around your seasons, energy, and holidays How to create monthly themes instead of monthly goals The 4R quarterly evaluation framework (Review, Reflect, Regroup, Refresh) How to map out your Q1 plan (January, February, March) Build a plan that's strategic AND sustainable. This is how you stay on track without burning out. Get the quarterly evaluation templates: https://brandmerry.com/newplan

December 30, 202523 min

How to Set Revenue Goals That Actually Mean Something (Good/Better/Best Framework)

"$100K" is just a number until you know what it's funding in your real life. Most entrepreneurs set revenue goals that sound impressive but feel meaningless. In this episode, you'll learn how to connect your business goals to your actual life priorities using the Good/Better/Best framework, so your goals finally feel motivating instead of arbitrary. In this episode, you'll learn: Why revenue goals feel hollow (and how to fix it) The Good/Better/Best goal-setting framework How to make every dollar have a purpose How to connect revenue goals to real life (maternity leave cushions, travel, savings) How to align your goals with your identity from Episode 1 Stop setting goals that don't mean anything. Start planning with purpose. Get the revenue planning templates: https://brandmerry.com/newplan

December 23, 202531 min

Rethinking Goal Setting: Why Your Identity Matters More Than Your Goals

Why do most goals fail by February? Because they're disconnected from who you're becoming. In this episode, we're flipping traditional goal setting on its head. Instead of starting with WHAT you want to achieve, we're starting with WHO you need to become. When your goals align with your identity, they stop feeling forced and start feeling inevitable. In this episode, you'll learn: Why traditional goal setting fails for entrepreneurs The identity-first approach to planning How to reflect on 2025 and extract the lessons What to release from your previous identity How to choose your word or theme for 2026 Ready to set goals that actually feel like yours? This is where it starts. Get the complete planning workbook: https://brandmerry.com/newplan

December 23, 20258 min

Your Most Aligned Year: A 4-Week Planning Series for Entrepreneurs

Traditional goal setting doesn't work for creative entrepreneurs, and it's not because you lack discipline. It's because the system is broken. Welcome to "Your Most Aligned Year," a 4-week planning series that will completely change how you approach business planning. Instead of rigid goals that break the moment life happens, you'll learn how to create a flexible planning system that evolves with you. In this series, you'll: Start with identity instead of just setting arbitrary revenue goals Create an adaptable roadmap that works with your real life Build habits that actually stick Learn how to recalibrate quarterly without starting from scratch This isn't about listening and nodding along, you're going to take action each week. By mid-January, you'll have your complete 2026 plan mapped out. Ready to plan differently? Let's go. Want the complete system? Get all the deep dive questions, templates, business audit frameworks, and habit trackers inside Brand New Plan: https://brandmerry.com/newplan

May 8, 2025Episode 14328 min

143: What I'm Letting Go of in My Business and What's Coming Next

It's the final episode of the season, and I'm pulling back the curtain on what's been shifting behind the scenes at Brandmerry. From simplifying my offers to leaning into more sustainable content (hello SEO and YouTube!), I'm sharing the real reasons behind these changes and what's coming next. If you've ever felt the pull to pivot or redefine your version of success—this episode is for you.

May 1, 2025Episode 14241 min

142: Mastering Sales Conversations Authentically with Leah Getts

Welcome back, friend, to another episode of the Authentic Brand Builders Podcast! Today, we're diving into a topic that often gets overlooked in branding and marketing conversations: sales conversations. While branding, content creation, and marketing are crucial for getting your business seen and building an authentic brand, at some point, you also have to do the one thing many business owners resist…selling. Let's talk about why authentic sales conversations matter today more than ever, and how you can master them to grow your brand and serve your audience.

April 17, 2025Episode 14237 min

142: Hear Their Stories [R2F Doors Open]

In this special episode, you're hearing directly from the voices of my clients, entrepreneurs who've gone through Roadmap to Freedom and experienced real transformation in their businesses. From clarity and confidence to consistent income and freedom, these stories are proof that sustainable success is possible. If you've been wondering what it's really like inside R2F, this is the episode for you. Learn more and enroll at brandmerry.com/freedom

April 3, 2025Episode 14121 min

141: Frustrated With Marketing? Try This!

Lately, I've been diving deep into the topics of content creation and marketing, releasing videos and podcast episodes about consistency, top-of-the-funnel strategies, and everything you need to market your business effectively. Why? Becaus, marketing your business can be incredibly frustrating. But here's the truth: Marketing is essential. It's how your brand gets seen and ultimately, how your brand gets paid. However, one common issue my clients and I experience is feeling disconnected from our own content. When you're disconnected, your audience feels it too. Today, I'm sharing how you can realign with your content through storytelling to simplify your marketing and enhance audience connection. Inside today's episode of the Authentic Brand Builders podcast, we'll dive into: Why your struggle with marketing might not be about your skills, but rather about your content alignment. 5 actionable strategies to effortlessly weave personal and micro stories into your marketing for improved connection, engagement, and conversions. How to prioritize content that genuinely excites you boosts creativity, consistency, and ultimately drives stronger audience relationships and results.

March 27, 2025Episode 14047 min

140: Marketing Mayhem: Content Strategy with Jodie Brown

Ever feel like you're churning out content day after day, but not seeing the results you want? You're definitely not the only one! It's so easy to get caught up in the whirlwind of social media updates, algorithm changes, and the latest content trends. But the real key to success isn't chasing the trends - it's about building a strong foundation for your brand. As my friend Jodie and I chatted about recently as part of our Marketing Mayhem series, your brand strategy, and your content strategy aren't just connected, they're basically inseparable. Think of them like two peas in a pod! Marketing might get someone's attention, but it's your branding that makes them stay. Jodie always says, "Marketing is like asking someone on a date. Branding is the reason they'll say yes." And it's SO true! Inside today's episode of the Authentic Brand Builders podcast, we'll dive into: Why your brand foundation is the key to creating effective content that grows your business consistently, even when algorithms change. The importance of repetition in your content strategy and how it directly builds your authority and visibility. How to simplify and systematize your content creation, leveraging multiple platforms without the overwhelm.