Attribution Marketing Podcast

#73 Phillip Rivers Talks Marketing Strategies and Talent Acquisition

In this episode of the Attribution Marketing Podcast powered by LeadsRX, host welcomes marketing and sales expert Philip Rivers. Philip shares his journey from launching a clothing brand to founding a jewelry business, and eventually, an email marketing agency. He delves into the significance of email marketing, emphasizing its continued effectiveness despite changes in digital landscapes. He breaks down key email marketing strategies, including lead capture, automations, and campaign hygiene. Philip also discusses the challenges of attribution in marketing due to privacy changes from tech giants. Furthermore, he explains his latest venture in recruiting overseas talent for businesses, highlighting the advantages of outsourcing for small and medium enterprises. To connect with Philip and explore talent outsourcing, visit TalentHQ.co or find him on Twitter (now X) at @thePhilRivers.

#72 Jon Morris on Growing a Top Digital Marketing Agency from Scratch

In this episode of the Attribution Marketing Podcast, we chat with Jon Morris, founder of RISE Interactive, who shares his incredible journey of building one of the world's largest independent digital marketing agencies. Starting from humble beginnings with a $10,000 prize from a business competition, Jon grew RISE Interactive into a powerhouse with $40 million in revenue and 250 employees. He delves into the critical strategies for running a successful agency, the importance of focusing on key performance indicators, and how clients can maximize their agency relationships. Jon also provides insights from his failures and successes, offering valuable lessons for agency owners and business leaders. Tune in to discover Jon's secrets to achieving phenomenal growth and maintaining a high-performing team.

#71 Unlocking the Power of Storytelling in Branding with Deevo Tindal

#70 Unlocking the Power of Press Releases with Mickie Kennedy

#69 Maximizing Digital Marketing Success: Insights from Fizzi Media's Jason Fisico

#68 Rachel Hernandez breaks down how to leverage content and SEO within an AI driven digital world

In this episode of the Attribution Marketing podcast by LeadsRx, we discuss with Rachel Hernandez, Director of Brand Strategy at Next Net Media, various aspects of digital marketing, particularly focusing on content creation, SEO, and the evolving landscape of online visibility. Rachel shares her marketing journey, emphasizing her background in content creation and the evolution of storytelling in the digital era. We discuss the importance of brand identity and authenticity in content marketing, especially for enterprises navigating the digital space. We also touch on the impact of AI on SEO strategies, highlighting the significance of topical authority and adapting to changes in search algorithms. Moreover, Rachel talks through the impending changes with the elimination of third-party cookies and advocates for a shift towards first-party data for retargeting efforts. Rachel underscores the importance of agility in adapting to these changes and optimizing marketing strategies accordingly.

#67 Michael Kaminsky from Recast Talks Through How Brands Can Grow With Marketing Mix Modeling

#66 Jon MacDonald Explains How to Improve Conversions And Why GA4 Will Not Be Enough

#65 Brian Kotlyar From Hightouch Explains Why Your Martech Stack is Not the Answer to Your Growth Problem

#64 Sergey and Andrew of Epom discuss the future of ad tech and emerging trends within the advertising landscape