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Atlanta Real Estate Forum

Atlanta Real Estate Forum

Hosted by Atlanta Real Estate Forum

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24

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Aug 2026

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Atlanta Real Estate News

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August 12, 202618 min

Ashton Woods: Where Design Meets Real Life

As lifestyles evolve, so does home design. Homeowners want flexible spaces, more privacy, stronger connections to the outdoors and finishes that reflect their personal style. The result is a shift toward homes that aren’t just attractive but also work for the way people actually live.  Kelley Collins, design studio manager with Ashton Woods, recently joined Carol Morgan on Atlanta Real Estate Forum Radio to discuss how thoughtful design can balance function, personality and timeless style — and why the best homes don’t necessarily follow the latest trend.  Home Design Starts With How People Live  “We always joke that your lighting is like jewelry for your favorite outfit,” Collins said.  Lighting can transform a room, highlight architectural features and draw attention to artwork or other focal points. But good design goes beyond what catches the eye. It starts with understanding how people will use a space.  That has become particularly important as more people work, study, exercise and spend time at home. Rooms that once served a single purpose now may need to accommodate a home office, classroom, playroom, workout area or guest space.  Flex Rooms Give Homeowners More Options  Flex rooms offer a clear example of home design adapting to changing needs. A home office today could become a study space for a child tomorrow. A playroom could eventually become a hobby room, exercise area or guest room. Adaptability matters even more for multigenerational households. Rising living costs have contributed to more families living with parents or in-laws, making privacy and separation increasingly important. Doors, finished basements and multipurpose rooms can help families accommodate more people without making everyone feel like they’re living on top of each other.  For homebuyers, it’s worth looking beyond how a floor plan works today. Consider how a room could serve the household five or 10 years from now.  Open Floor Plans Meet the Need for Privacy  Open-concept living remains popular, but the way people use their homes has prompted a closer look at privacy. An open kitchen, dining and living area can make entertaining easier and create a strong sense of connection. But when several people work, study or relax at the same time, too much openness can become a challenge. Interior doors, pocket doors and strategically placed private rooms can provide some separation without giving up the benefits of an open layout.  Rather than choosing between open and closed floor plans, homeowners increasingly want a balance between shared spaces and places to retreat.  Personalization Should Go Beyond Trends  Personalization plays an important role in the design process, but it looks different for every homeowner. Some buyers want to customize nearly every selection. Others prefer a more restrained palette and use one or two features, such as a distinctive backsplash or lighting fixture, to make the home feel like their own.  The goal is to create a cohesive design that reflects the homeowner without relying too heavily on a short-lived trend.  “If they do have that bold design or that style that they want to incorporate, they really do it with intention,” Collins said.  That doesn’t mean homeowners need to avoid bold choices. Instead, they should consider how those choices fit into the rest of the home and whether they’ll still feel right years from now.  Timeless Design Can Still Evolve  Home design trends constantly change. Cabinet colors have moved from dark finishes to gray and white and are now shifting toward warmer tones. Light and medium wood tones and off-white finishes are gaining popularity as gray and stark white interiors become less dominant.  Trend cycles make timeless design valuable. Buyers want their homes to feel current, but they also want to feel comfortable with their choices years after construction ends. A neutral foundation provides flexibility, while lighting, furnishings, artwork and hardware can add personality and allow homeowners to update their spaces over time.  Design for Durability and Everyday Life  A beautiful home also needs to hold up to everyday life. Flooring and countertops offer good examples. Natural hardwood remains popular, while engineered luxury vinyl flooring attracts buyers who value durability. Quartz continues to appeal to homeowners who appreciate its consistency and low maintenance, even as designers continue to value the character of natural stone. Aesthetics are only part of the decision. Families with children, pets or frequent guests may prioritize different materials than homeowners looking for a low-maintenance second home or an entertainment-focused space.  The Kitchen Remains the Heart of the Home  For all the changes in home design, some priorities remain remarkably consistent.  In the kitchen, an island can provide food preparation space, seating, a gathering point for family and friends and a place for homework or casual conversation. Other features, such as spa-inspired showers, reflect the same desire to make everyday spaces more enjoyable. Ultimately, good design isn’t just about making a room look good. It should make the room work better, too.  Trust the Design Process  For buyers building a new home, the number of decisions can quickly become overwhelming. Flooring, cabinets, countertops, tile, lighting and fixtures all contribute to the final result. A design professional can help homeowners understand how individual selections work together and where to focus their investment. Instead of making every decision at once, buyers can work through selections step by step and build a cohesive design.  The Future of Home Design Will Follow Lifestyle  No one can predict exactly which colors, materials or architectural features will dominate home design five or 10 years from now. Trends will continue to change. What we can predict is that homes will continue to adapt to the people who live in them. Flexible rooms can accommodate changing needs. Private spaces can balance open gathering areas. Outdoor living can extend a home’s usable space. Personalization can make a house feel distinctly like its owners. The most enduring design principle may be the simplest: Start with how people live and design from there. The goal is to create a home that represents the homeowner so well that “10 years down the road they still love their home.” That may ultimately separate a home that simply follows a trend from one that continues to feel right long after the trend has passed.  To learn more about home design trends and how lifestyles influence the way homes are built, listen to the full episode of Atlanta Real Estate Forum Radio. For more information about Ashton Woods, visit https://www.ashtonwoods.com/.  About Ashton Woods  Ashton Woods is one of the nation’s largest private home builders, creating thoughtfully designed homes and communities across the United States. With a focus on design, quality and personalization, the company builds homes that reflect how people live today while providing opportunities for homeowners to make their spaces their own.  Podcast Thanks       Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.        About Atlanta Real Estate Forum Radio       Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts. The post Ashton Woods: Where Design Meets Real Life appeared first on Atlanta Real Estate Forum.

August 5, 202623 min

GAMLS: Atlanta Housing Market Is Rebalancing, Not Retreating

The Atlanta housing market enters the second half of 2026 on relatively solid footing but buying and selling dynamics continue to shift. Inventory rises, buyers gain more options and sellers negotiate more often on price and concessions.  John Ryan, chief marketing officer at Georgia MLS (GAMLS), joins Host Carol Morgan on Atlanta Real Estate Forum Radio to discuss what recent housing data shows for Metro Atlanta and where the market is headed next.  Atlanta Housing Market Finds Balance  Ryan describes the market as “rebalancing, not retreating.” The market does not show a dramatic downturn. Instead, it continues moving away from the highly competitive pandemic-era conditions and toward a more balanced environment.  One of the clearest signs of the shift comes from rising inventory and changing buyer behavior.  Recent GAMLS data shows 36.4% of listings sold between January and July experienced a price change. Nearly 67% of sold listings included a seller concession, with a median concession of $5,000.  Those figures reflect a market where sellers respond more directly to buyer expectations.  Another key metric shows that 22% of listings that went under contract in January returned to active status by July. While that level does not represent a dramatic spike compared to previous years, it does show a gradual shift in negotiating power.  “Buyers have really kind of regained some leverage in the transaction negotiations,” Ryan said.  More Atlanta Inventory Expands Buyer Options  Rising inventory gives buyers something they have lacked in recent years: time. Buyers now compare properties, evaluate features and assess value without the same pressure to act immediately. That shift creates new challenges for sellers. Homes that once attracted multiple offers now compete with other listings for attention. Sellers benefit from pricing homes for current conditions rather than relying on past market highs. Competitive pricing increases early interest and reduces the risk of price reductions later.  Presentation also plays a larger role. Move-in-ready homes often outperform properties that require updates or repairs, especially when buyers have multiple choices. Sellers also need to prepare for negotiation. With nearly 67% of sold listings involving concessions, buyers frequently request credits or other terms during the transaction.  Atlanta Home Sales Remain Steady  Even with higher inventory, the Atlanta housing market remains active. Closed sales stayed steady through June, with sales volume up 4% year over year. Nearly 5,700 homes sold across the Atlanta 12-county core during the month, generating more than $3 billion in volume. The median sales price reached approximately $420,000, compared with about $417,000 a year earlier.  “Fundamentally, I think the market is healthy,” Ryan said.  The $350,000 to $500,000 range remains the most active, but the luxury segment also continues to see movement.  New Construction Expands Housing Supply  New construction adds another layer of inventory for Atlanta-area buyers. The additional supply gives buyers more choices when comparing new homes with existing properties.  For builders, steady demand supports continued development. For buyers, new construction offers modern layouts, warranties and fewer immediate repair needs.  Pending Sales Signal Future Activity  While closed sales remain stable, pending sales show a different trend.  Those numbers have declined year over year:  April: 21% decline in under-contract listings  May: 27% decline  June: nearly 30% decline  Because most homes close within 30 to 60 days, these declines may signal softer sales activity later in the summer and toward year-end.  Interest Rates and Confidence Shape Demand  Mortgage rates, employment and consumer confidence continue to influence buyer activity. Even small rate changes affect demand. A move closer to 6% could bring some buyers off the sidelines, especially those comparing current rates to pandemic-era lows.  Ryan notes that 6% to 7% mortgage rates remain historically reasonable, but many homeowners hesitate to give up ultra-low rates secured in recent years. That “lock-in effect” continues to limit resale inventory as homeowners weigh the cost of moving against existing low-rate mortgages.  Atlanta Housing Market Outlook for Late 2026  Ryan does not expect major swings in either direction for the remainder of 2026. The key question centers on whether declining pending sales will eventually reduce closed sales later in the year. Seasonality may also influence activity as the summer buying season ends and families settle into the school year.  To learn more about GAMLS, listen to the full episode of Atlanta Real Estate Forum Radio or visit https://www.gamls.com/.   About Georgia Multiple Listing Services  Georgia MLS is the largest real estate marketplace in Georgia, serving 52,600 agents and 4,600 brokerage offices across the state. Its offices can be found in the North Georgia Mountains, through metro Atlanta and all along the Georgia coast.  What does Georgia MLS bring to the Atlanta housing market? The multiple listing service provides opportunities for brokerages and agents to connect and work together for their clients. Georgia MLS is also a proud founding partner of the Southeast MLS alliance – Georgia MLS, Charleston MLS, Charlotte MLS and Nashville MLS.  Podcast Thanks       Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.        About Atlanta Real Estate Forum Radio       Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts. The post GAMLS: Atlanta Housing Market Is Rebalancing, Not Retreating appeared first on Atlanta Real Estate Forum.

July 29, 202625 min

Prim Realty: A New Path to Homeownership

The traditional path to homeownership was once straightforward: rent an apartment, save for a down payment, buy a home and settle in. Today, that journey looks very different. Rising costs, shifting priorities and a growing demand for flexibility have created new opportunities for residents who want the space and lifestyle of a home without the immediate commitment of ownership.  Brett Forney, managing broker of Prim Realty and managing partner of Prim Properties, joins Host Carol Morgan on Atlanta Real Estate Forum Radio to discuss how Parkland Companies is creating solutions for those changing needs. From operating successful build-to-rent communities to launching an in-house brokerage, the company’s approach creates a seamless path for residents, whether they choose to rent, buy or transition between the two.  Build-to-Rent Demands a Different Mindset  Build-to-rent communities may resemble traditional neighborhoods, but operating them requires a very different approach than managing apartments or selling homes. With fewer homes, tighter operating margins and individual maintenance needs, every detail matters. Residents also bring different expectations. Many are living in a single-family home for the first time and need guidance on everything from smart home features to seasonal maintenance.  “You’re teaching residents how to live in a home instead of managing them in a unit,” Forney said.  Resident expectations have also reshaped the industry. While homeowners often make upgrades over time, renters expect a polished, move-in-ready experience from day one.  “Renters are far pickier than owners,” Forney said. “When you’re renting, it’s like leasing a luxury car. I want that luxury from day one.”  Meeting Residents Where They Are  Longer career transitions, rising homeownership costs and the desire for maintenance-free living have shifted priorities for many households. Rather than committing to a mortgage and unexpected repair bills, residents value the flexibility of professionally managed communities where maintenance is only a text away.  That shift is reflected across Prim Properties’ portfolio, where average household income exceeds $100,000 per home. These residents aren’t renting because they have no other option. They’re renting because it offers the flexibility and convenience they want today.  Communities like Sugarloaf Landing and the newly opening Sugarloaf Crest in Lawrenceville further support that lifestyle. The neighboring communities share amenities while offering walkability to schools, grocery stores and everyday conveniences, creating a neighborhood experience that’s increasingly difficult to find.  Creating a Seamless Path to Homeownership  As Prim Properties built relationships with residents across its communities, a common question emerged: What happens when renters are ready to buy? Many residents wanted to stay connected to the Parkland Communities experience but needed guidance on the next step. That opportunity led to the launch of Prim Realty, creating a direct path from renting to homeownership.  “Whether our residents want to rent from us forever or rent for a short time until they purchase, whichever direction their American dream goes, we’re going to be there to help their dreams become a reality,” Forney said.  Prim Realty is also introducing programs designed to make homeownership more attainable, including assistance with closing costs and down payments, along with financing partnerships that may offer qualified buyers options such as 100% financing, no private mortgage insurance and competitive interest rates.  The brokerage’s first communities include Parkside at Grove Landing in Warner Robins, along with upcoming communities in Snellville and Stonecrest, expanding Parkland Communities’ growing portfolio of attainable for-sale housing across Georgia.  Growing With Purpose  As Prim Properties and Prim Realty continue expanding, growth remains rooted in a simple philosophy: serve residents and communities with excellence. Over the next two years, Parkland Communities expects more than 3,000 homes to be occupied or under construction while continuing to grow its property management, brokerage and construction teams. Yet success isn’t measured solely by the number of homes delivered.  “I want people, when they think of Parkland and Prim, to know that we’re different,” Forney said. “We’re not just looking for the fast dollar, but we are the helpers.”  That commitment shapes everything from customer service to community partnerships, reinforcing a mission to provide quality housing while helping more families achieve their version of the American dream.  To learn more about Prim Properties, Prim Realty and Parkland Communities, listen to the full episode of Atlanta Real Estate Forum Radio or visit primprop.com and parklandco.com.  About Prim Properties & Prim Realty  Prim Properties specializes in the management of build-to-rent communities, delivering customized leasing, operations and resident services designed specifically for the BTR market. Rather than treating BTR as traditional multifamily housing, Prim Properties focuses on creating neighborhoods and long-term resident experiences.   Prim Realty, Parkland Communities’ fully licensed real estate brokerage, oversees the sales and marketing of the company’s growing portfolio of for-sale communities across metro Atlanta. Together, Prim Properties and Prim Realty provide an integrated platform supporting both professionally managed rental communities and new home sales. For more information, email info@primprop.com or visit www.primprop.com.  Podcast Thanks       Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.        About Atlanta Real Estate Forum Radio       Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.  The post Prim Realty: A New Path to Homeownership appeared first on Atlanta Real Estate Forum.

July 22, 202625 min

How Traton Homes Is Redefining Attainable Luxury in Metro Atlanta

For years, luxury homes were defined by square footage and ornate details. Today, buyers are looking for something different: personalized design, flexible floor plans and communities that reflect the way they live.  This week on Atlanta Real Estate Forum Radio, Chris and Clif Poston, principals at Traton Homes, join Host Carol Morgan to discuss how the company is responding to those changing expectations by expanding its luxury offerings across metro Atlanta and Florida while remaining focused on the customer experience that has defined the family-owned builder for 55 years.  Today’s Buyers Arrive Better Informed  The homebuying journey has changed dramatically over the last 20 years. Buyers now research builders, floor plans, pricing and communities online before ever visiting a model home or sales center.  “You used to have the opportunity to get them [homebuyers] to your subdivision and tell them why you’re great and come see your product, but now so much of it is done ahead of time and online,” said Chris Poston.  That shift has transformed how builders connect with prospective buyers. Instead of making a first impression during a model home tour, builders must establish trust through their digital presence long before a customer walks through the door.  Building on a Legacy of Value  Traton Homes has built its reputation on delivering exceptional value. As the Atlanta housing market has evolved and national builders have expanded throughout the region, the company has intentionally shifted toward higher-end homes while preserving the personalized experience of a family-owned business. Traton focuses on helping buyers personalize their homes without entering the fully custom market.  Attainable Luxury Without the Custom Price Tag  Instead of offering either production homes or fully custom residences, Traton has positioned itself between the two, combining elevated architecture, thoughtful design and meaningful personalization with the efficiencies of an established builder.  “It’s not totally custom, and it certainly is not just ‘cookie cutter’ either,” Clif Poston said. “It’s kind of a nice blend of personalization and high design.”  The result is a homebuying experience that gives buyers more opportunities to personalize their homes while delivering greater value than many fully custom homes.  Luxury Design Continues to Evolve  Luxury home design has become cleaner and more refined in recent years. Ornate trim, elaborate moldings and heavily detailed interiors have given way to simpler architecture, modern finishes and functional living spaces. Quartz and quartzite have largely replaced granite as the countertops of choice, while painted brick exteriors, dark window frames and streamlined architectural details continue to gain popularity. Those evolving design preferences also allow builders to invest in features buyers value most without adding unnecessary construction costs.  Space Still Defines Luxury  Space remains one of today’s most valuable luxury features, particularly in suburban communities. For buyers in Cobb County, Cherokee County and Forsyth County, larger homesites continue offering something increasingly difficult to find in today’s market. While buyers closer to Atlanta’s urban core may prioritize location over square footage, many suburban buyers continue seeking homes ranging from approximately 3,400 to 4,000 square feet paired with larger homesites.  Every Community Is Designed for Its Market  School districts, buyer demographics, lot sizes, municipal requirements and local demand all influence floor plans, elevations and design selections. That flexibility allows each community to reflect the needs of its market rather than relying on a one-size-fits-all approach. Whether developing estate homes in West Cobb or infill communities closer to the city, each neighborhood begins with understanding what local buyers value most.  “Sometimes ‘altogether more’ is giving you a great location,” Chris Poston said. “Sometimes it’s a giant lot with a big house.”  As buyer preferences continue to evolve, Traton Homes remains focused on delivering homes that balance personalization, thoughtful design and long-term value.  To learn more about Traton Homes, visit https://www.tratonhomes.com/.   About Traton Homes  Founded 55 years ago, family-owned Traton Homes is one of metro Atlanta’s most established and innovative homebuilding companies and is expanding its footprint along the Florida panhandle. The award-winning firm is known for combining traditional building practices with a passion for the latest systems and styles to create some of Greater Atlanta and the Florida panhandle’s most sought-after full-featured townhomes, single-family homes and active lifestyle communities. Traton blends beautifully crafted design with top-quality building materials to create homes and communities with enduring appeal, offering exceptional value.   Headquartered in Marietta, Georgia, Traton Homes offers “Altogether More” to homeowners, including more experience, more impressive architecture, more outstanding features and more rewarding lifestyles in more desirable locations. For more information about Traton Homes, call 770-427-9064 or visit www.TratonHomes.com. The builder’s corporate office and design center are located at 720 Kennesaw Avenue in Marietta, Georgia.  Podcast Thanks       Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.        About Atlanta Real Estate Forum Radio       Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.  The post How Traton Homes Is Redefining Attainable Luxury in Metro Atlanta appeared first on Atlanta Real Estate Forum.

July 15, 202631 min

GRLDC: Why Housing Affordability Starts Before Construction

Before a builder pours a foundation or frames a home, residential developers spend years navigating zoning, land development and permitting approvals. These early steps in the residential development process play a major role in determining housing costs and availability.  Jay Knight, chairman and co-founder of the Georgia Residential Land Development Council (GRLDC) joins Host Carol Morgan on Atlanta Real Estate Forum Radio to discuss how Senate Bill 447 is changing Georgia’s permitting process and what policy reforms could make housing more attainable for future homebuyers.  Housing Affordability Begins Long Before Construction  GRLDC was founded after several competing developers recognized they were facing the same challenges within Georgia’s residential land development process. By joining forces, members created a unified voice to advocate for policy reforms that address industrywide barriers.  Senate Bill 447 Brings Predictability to Permitting  One of GRLDC’s first major initiatives resulted in Senate Bill 447, legislation designed to improve accountability and consistency in land disturbance permit reviews. The law does not change engineering standards or limit municipal oversight. Instead, it establishes a more predictable timeline for completing reviews.  Permit approvals that once stretched nearly a year could now move through the process in just over 10 weeks, helping bring finished lots to market faster and increasing housing supply.  Permitting reform also requires greater collaboration from all parties involved. Developers and engineers must submit more complete plans, while municipalities have clearer expectations for review timelines.  “It raises the level of performance on the developer and the engineer. It also creates some accountability for the municipality,” said Knight.  How Development Delays Increase Home Costs  Although permitting reform marks an important milestone, Knight believes additional opportunities exist to lower housing costs before construction begins. GRLDC’s next priority is reforming final plat recording and bonding processes. Lengthy administrative delays after construction is complete can leave millions of dollars tied up in development loans, increasing carrying costs that eventually reach homebuyers.   “The buyer ends up paying $15,000 more for the house with no benefits whatsoever,” said Knight.  Eliminating unnecessary delays could reduce home prices by thousands of dollars while improving affordability across the market.  Defining Affordable Housing in Georgia  The conversation around affordable housing also requires a clearer definition of what affordability means. Rather than focusing solely on government programs or subsidies, affordability should be measured by whether essential workers can realistically purchase homes in the communities where they live and work.  “The definition of an affordable house is what your municipal employee can afford to purchase,” said Knight.  Expanding housing options requires the ability to build homes that align with what Georgia families can realistically afford. However, local regulations and development requirements can sometimes make lower-cost housing difficult to deliver.  Working alongside local and state home builders associations, GRLDC hopes to create a more efficient residential development process while expanding housing opportunities for Georgia families.  To learn more about GRLDC, visit https://grldc.org/.   About Georgia Residential Land Development Council (GRLDC)  The Georgia Residential Land Development Council (GRLDC) is a coalition of leading developers, builders and industry stakeholders dedicated to improving land development and permitting processes across Georgia. The organization advocates for policies that increase housing supply, streamline regulations and promote responsible growth. By working collaboratively with policymakers and industry partners, GRLDC advances solutions that help ensure Georgia can meet current and future housing demand.  Click here for more GRLDC news. Podcast Thanks       Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.        About Atlanta Real Estate Forum Radio       Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts. The post GRLDC: Why Housing Affordability Starts Before Construction appeared first on Atlanta Real Estate Forum.

July 8, 202618 min

SRP Lending: Opportunity Is Still Out There for Builders

Housing markets are constantly evolving, and success often comes down to adapting to changing conditions. While today’s environment looks different than it did just a few years ago, builders who understand local demand and make strategic decisions continue to find ways to grow.  On this week’s episode of Atlanta Real Estate Forum Radio, Host Carol Morgan welcomes Geoff Deckelbaum, principal of SRP Lending, to discuss why disciplined planning and private lending continue to help builders and investors succeed in today’s Atlanta housing market.  Private Lending Creates Opportunities in a Changing Market  As traditional banks tighten lending standards, private lenders are giving qualified builders and investors another path to financing. Atlanta-based SRP Lending evaluates each project individually, helping clients move forward when conventional financing may not be the right fit.  That relationship-driven approach allows experienced builders and investors to pursue projects that make sense for today’s market while maintaining sound underwriting standards.  Demand Still Exists for the Right Product  Many large production builders continue navigating slower sales and growing inventory, while buyer demand remains strong in established neighborhoods. Smaller builders are capitalizing on that demand by purchasing vacant lots or older homes and replacing them with new construction or thoughtfully renovated homes.  “The opportunity is to go into a market where you can see that there’s pent-up demand,” Deckelbaum said. “If you deliver the right product, there are buyers for it.”  Those trends reflect changing buyer preferences. Homebuyers increasingly seek move-in-ready homes and are willing to pay a premium for updated properties that don’t require immediate renovations or repairs.  Let the Market Determine the Price  Successful projects begin with the market, not the budget. Builders must first determine what buyers are willing to pay in a neighborhood, then evaluate whether construction costs support a profitable investment. Comparable sales, future competition and local demand should shape every project before construction begins.  “You can’t price your end product based on your cost,” Deckelbaum said. “The market dictates your sales price.” By understanding both current inventory and upcoming competition, builders can better position their homes to sell while protecting their margins.  Affordability Remains Front & Center  Affordability continues to influence nearly every segment of the housing market, especially for first-time buyers. While Atlanta remains more affordable than many major metropolitan areas, the gap has narrowed considerably, which makes attainable housing increasingly important. Smaller builders often cannot offer the financing incentives available through national builders, so competitive pricing becomes one of their greatest advantages. Efficient floor plans, practical finish selections and thoughtful budgeting can help deliver quality homes at attainable price points.  Pricing Realistically Protects Profitability  Homes are taking longer to sell than they did just a few years ago, making carrying costs an increasingly important consideration for builders and investors. Interest payments, maintenance expenses and extended market time can quickly reduce profits. Pricing appropriately from day one not only improves the likelihood of a faster sale but also helps avoid the perception that something is wrong with the home after extended time on the market.  “If you overprice it when you first list a house, buyers are almost going to penalize you until you drop the price below where you should have initially priced it,” Deckelbaum said.  Looking Ahead to 2027 Market conditions are expected to remain relatively stable through the rest of 2026. If inflation eases and consumer confidence improves, lower interest rates could help accelerate housing demand in 2027. Until then, builders who understand local demand, price projects realistically and deliver move-in-ready homes will be best positioned for success. Even in a challenging market, thoughtful planning and disciplined execution continue to create opportunities.  For more information about SRP Lending’s financing solutions, visit www.SRPLending.com.  About SRP Lending  SRP Lending is a leading private money lender providing quick, flexible, and straightforward loan options for builders and contractors. With a customer-centric approach, SRP Lending prioritizes efficiency, flexibility and customer control over the lending process, offering an effective alternative to traditional bank financing. For more information, contact SRP Lending at 678-592-7176 or visit www.SRPLending.com.  Podcast Thanks       Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.        About Atlanta Real Estate Forum Radio       Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts. The post SRP Lending: Opportunity Is Still Out There for Builders appeared first on Atlanta Real Estate Forum.

July 1, 202616 min

Foundation Partners Realty: A New Era of Full-Service Real Estate

As the real estate industry becomes increasingly specialized, many brokerages focus on a single segment of the market. However, a growing number of firms are embracing a more comprehensive approach, creating strategic partnerships that allow them to serve clients throughout the real estate lifecycle.  This week on Atlanta Real Estate Forum Radio, Michelle Hewell, owner and broker of Foundation Partners Realty, joins host Carol Morgan to discuss the firm’s brokerage model designed to bridge the gap between traditional real estate services and the evolving needs of builders, developers, investors and homebuyers.  Relationships Remain the Foundation of Real Estate Success  While technology continues to reshape the industry, one truth remains unchanged: long-term success depends on trust, communication and consistency.  “I’ve learned that this is ultimately a people business,” said Hewell. “Whether you’re working with first-time homebuyers, developing a subdivision or helping an agent build a career, those relationships matter. They matter the most.”  The rise of artificial intelligence, data analytics and digital marketing is transforming the homebuilding and real estate industries, but professionals who prioritize relationships and maintain strong reputations may be better positioned to adapt to changing market conditions.  The Importance of Strategic Partnerships  Today’s real estate transactions often extend far beyond buying and selling homes. Builders need land acquisition expertise, investors seek market intelligence and property owners require guidance on development opportunities.  “We built this as a full-service real estate brokerage around collaboration and strategic partnerships,” said Hewell. “Our goal is to provide expertise across the entire real estate lifecycle, not just one transaction.”  This integrated approach reflects a broader industry trend as brokerages increasingly seek to provide comprehensive solutions rather than transactional services alone.  Technology Creates New Opportunities in Land Acquisition  Growing competition for developable land across Georgia is driving builders and developers to rely more heavily on technology to identify opportunities and evaluate potential sites.  Through its partnership with Atlas Group, Foundation Partners Realty uses advanced geographic information systems (GIS) mapping technology to analyze land opportunities throughout the state. These tools can provide detailed information about a property’s characteristics, development potential and surrounding infrastructure within minutes.  For smaller builders, access to sophisticated land analysis tools can help level the playing field in an increasingly competitive development environment.  Exemption Plats Offer a Path Forward for Smaller Builders  Exemption plats have emerged as a valuable strategy for smaller builders entering the market, helping offset lengthy entitlement timelines and rising development costs. Unlike traditional subdivision approvals, which often require extensive engineering, infrastructure planning and lengthy approval timelines, exemption plats allow builders to move projects forward more quickly and with lower upfront investment requirements.  “That’s a really great opportunity for a new builder or a smaller builder to get started,” said Hewell. “It’s not the huge amount of investment that you’re going to put forth on a 50-lot neighborhood.”  Smaller-scale projects can provide builders with opportunities to bring new housing inventory to market while reducing risk and accelerating timelines.  How Faith and Timing Shape Real Estate Leadership  Launching a business in any market requires confidence and, for many entrepreneurs, a willingness to trust the timing of opportunities as they arise. As Georgia’s real estate industry continues to evolve, firms that combine strong relationships, strategic partnerships and specialized expertise may be uniquely positioned to serve the increasingly complex needs of builders, developers and consumers.  “A lot of people call me a risk taker,” said Hewell. “I don’t think I’m a risk taker. I think my faith is so strong it’s unshakable.”  Learn more about Foundation Partners Realty at foundationpartnersrealty.com.  About Foundation Partners Realty  Foundation Partners Realty is a full-service real estate brokerage headquartered in downtown Buford, Georgia. Founded by industry veteran Michelle Hewell, the firm provides residential, commercial, luxury, land acquisition, development consulting and builder services throughout Georgia. Through strategic partnerships, including its collaboration with Atlas Group, Foundation Partners Realty offers comprehensive real estate solutions designed to serve clients across every stage of the real estate lifecycle. Podcast Thanks       Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.        About Atlanta Real Estate Forum Radio       Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts. The post Foundation Partners Realty: A New Era of Full-Service Real Estate appeared first on Atlanta Real Estate Forum.

June 24, 202626 min

Cowart Residential: Build-on-Your-Lot Homes in North Georgia

As housing preferences evolve, more buyers look beyond traditional subdivisions in search of greater privacy, flexibility and personalization. For many, that means building a custom home on land they already own or plan to purchase.  This week on Atlanta Real Estate Forum Radio, Dean Cowart, principal of Cowart Residential, joins Host Carol Morgan to discuss the growing appeal of build-on-your-lot homes, the custom home building process and how today’s luxury buyers are redefining what they want from their living spaces.  The Growing Demand for Build-on-Your-Lot Homes  Build-on-your-lot construction continues to attract buyers entering a new phase of life. Many homeowners leave behind larger family homes and pursue a more intentional lifestyle on property that offers additional space and privacy. Many of these buyers gravitate toward North Georgia’s mountains and rural landscapes for a quieter pace of life.  “I think it’s a demand that people love to sort of get out of the rat race of Metro Atlanta into something that’s more tranquil,” said Cowart.  Build-on-your-lot opportunities give them the ability to create a residence tailored to their lifestyle without sacrificing location.  Navigating the Challenges of Building on Private Land  While selecting a floor plan excites many buyers, building on private property introduces several variables that they often underestimate. Soil conditions, topography, setback requirements and stormwater regulations all create unique considerations that can affect construction costs and timelines.  “What can be really scary is thinking about placing that on your lot and figuring out what are the nuances to this land that are going to affect the ultimate cost of my house,” said Cowart.  Cowart Residential guides clients through property evaluations before construction begins, helping them understand how factors like home placement, site development costs, surveys and municipal requirements all come together. By taking this proactive approach, the team ensures homeowners have a clearer picture of their overall investment and can move forward with greater confidence, avoiding unexpected challenges later in the process.  More Land Means More Freedom  Build-on-your-lot construction gives homeowners greater freedom. Unlike traditional neighborhoods with HOA restrictions, larger homesites allow homeowners to design a property around their unique needs and interests.  Whether homeowners want a detached workshop, RV storage, an accessory dwelling unit or a hobby farm, they gain significantly more flexibility than they would in a conventional subdivision.  “It [build-on-your-lot construction] really gives you the opportunity to be extremely creative with how you want to use the land and what your family’s needs are,” said Cowart.  This growing interest in flexibility continues to drive demand for larger homesites and homesteading-style living, trends Cowart expects to gain even more momentum.  Outdoor Living Remains a Top Priority  The pandemic sparked a renewed focus on outdoor living, and that trend continues to shape home design decisions today. Luxury buyers now prioritize seamless connections between indoor and outdoor spaces. Many request outdoor kitchens, covered living areas and expansive patios.  What Luxury Home Buyers Want in 2026  Platforms such as Pinterest, Instagram and Houzz influence how homeowners make design decisions and select products. Instead of relying on magazines and model homes, buyers now arrive with curated ideas and highly specific preferences.  Beyond personalization, buyers also prioritize flexibility during the design process. Cowart Residential often collaborates with homeowners’ interior designers to streamline selections and ensure the finished home reflects the client’s vision.  While kitchens and bathrooms remain focal points, homeowners increasingly seek unique finishes, specialty materials and customized features that set their homes apart.  Balancing Personalization & Budget  Although buyers have access to more inspiration than ever, they must still manage expectations and budgets throughout the custom home process. Cowart emphasizes the importance of involving the builder early, especially when working with an architect on a fully custom design. This collaboration helps align design decisions with financial goals before plans progress too far.  “We like to take an opportunity to have a discovery period,” said Cowart. “The builder can sort of guide you as the designs are getting created, knowing what your ultimate budget is.”  By establishing priorities early and creating a clear roadmap for finishes and selections, builders help homeowners make informed decisions and avoid costly redesigns later in the process.  Building Community at Enclave at Mill Creek  In addition to custom homes and build-on-your-lot opportunities, Cowart Residential is developing Enclave at Mill Creek, a new community in the City of Mulberry near Hamilton Mill.  The community features detached single-family homes in a thoughtfully planned setting that offers privacy, quiet streetscapes and attainable pricing in a highly desirable location. Designed with today’s buyers in mind, the homes emphasize functional layouts, modern finishes and low-maintenance living, making them appealing to a wide range of homeowners, from young professionals to those looking to downsize.  Residents will also benefit from convenient access to nearby shopping, dining and major transportation corridors, while still enjoying the laid-back atmosphere of a smaller, emerging city. This balance of accessibility and tranquility has made the area especially attractive to buyers seeking both convenience and a sense of community.  The project has already proven successful due to its unique product offering and strategic location within one of metro Atlanta’s newest cities.  About Cowart Residential  For more than 40 years and across three generations, the Cowart family has built homes and communities throughout metro Atlanta and North Georgia. Led by Dean Cowart and Nick Williams, Cowart Residential specializes in custom homes, build-on-your-lot opportunities and thoughtfully designed residential communities tailored to today’s lifestyles. Drawing on decades of experience in homebuilding, land development and construction, Cowart Residential guides clients through every stage of the process, from site evaluation and design to construction and completion. Whether building on private land or within one of its communities, Cowart Residential is committed to delivering homes that reflect each homeowner’s vision while maintaining the highest standards of craftsmanship, quality and attention to detail. For more information about Cowart Residential, visit the website. Podcast Thanks       Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.        About Atlanta Real Estate Forum Radio       Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.  The post Cowart Residential: Build-on-Your-Lot Homes in North Georgia appeared first on Atlanta Real Estate Forum.

June 17, 202627 min

What’s Really Changing in Housing Right Now?

The housing market in 2026 is defined by contradictions. Demand remains strong, yet affordability challenges persist. Builders continue to innovate, even as uncertainty clouds the economic outlook. Meanwhile, demographic shifts and changing consumer preferences are reshaping what Georgians want from their homes.   In part two of Atlanta Real Estate Forum Radio‘s mid-year market update, Jim Jacobi of Parkland Communities, Tim Arnold of D.R. Horton and Cara Lavender of John Burns Research and Consulting (JBREC) join Host Carol Morgan to discuss the forces driving today’s market. From the evolution of build-to-rent communities to construction costs and changing buyer expectations, the panel explored how industry leaders are adapting to a rapidly evolving landscape.  Demographic Shifts Will Shape the Next Decade  While much attention is focused on mortgage rates and affordability, longer-term demographic changes deserve equal consideration. An aging population, later marriages, declining birth rates and multigenerational living are altering housing demand. These shifts could influence everything from home design and community amenities to product mix and location strategies over the next decade.  “I think it’s kind of those changing demographics that are going to change what products we need, what type of housing we need, where we need it,” Lavender said.  Buyers Want More Choice & Better Value  Buyer priorities have evolved significantly since the post-pandemic housing boom. During the height of the market, consumers were eager to purchase almost any available home. Today, buyers are more selective and focused on maximizing value.  “They want to see more options, they want to have more choices,” Arnold said.  Rather than concentrating solely on purchase price, buyers increasingly evaluate value through the lens of square footage, functionality and available floor plans. Builders are responding by offering a wider variety of products within communities and across submarkets.  Affordability Means More Than Home Price  “Affordability is not just the house price,” Jacobi said. “Affordability is everything across the board.”  Emerging mortgage products designed to reduce barriers to homeownership are also helping expand access, including programs featuring zero down payments, no private mortgage insurance and reduced closing costs.  As lenders introduce more creative financing solutions, these tools could help more buyers achieve homeownership despite elevated rates.  Build-to-Rent Communities Continue to Evolve  Build-to-rent communities are entering a new phase of maturity, with developers moving away from one-size-fits-all approaches. Mixed-product developments featuring townhomes, single-family homes and ranch-style offerings designed for aging renters are becoming increasingly common.  Research from JBREC points to the same trend.  “When we look at that delivery pipeline, it’s pretty clear that townhomes and those mixed-product communities are going to be what dominates BTR deliveries in 2027,” Lavender said.  At the same time, renters are prioritizing practical value over luxury amenities. While amenities such as pools and fitness centers remain desirable, residents place greater emphasis on low-maintenance living, responsive management teams and services such as lawn care.  Construction Costs Remain a Daily Challenge  Although slowing housing starts have eased some labor pressures, construction costs continue to fluctuate.  “We work on it every day,” Arnold said. “It just continues to be a shift.”  Lumber pricing, tariffs and petroleum-based products all contribute to ongoing volatility. However, reduced apartment construction has expanded the available labor pool for residential projects. That increased competition among trades may help stabilize pricing moving forward.  Data Centers Create New Competition  Another emerging factor is the rapid growth of data center development. Large-scale investments from companies such as Amazon, Google, Meta and Microsoft could eventually impact residential construction by competing for labor and land.  According to broker surveys conducted by JBREC, approximately one-third of respondents reported seeing residential land transactions redirected toward data center projects. While not yet widespread, it is a trend the industry is watching closely.  The New Reality: Lower Velocity & Greater Uncertainty  Builders and developers have adjusted expectations in response to a more cautious environment. Sales pace, lease-up rates and incentives are increasingly built into underwriting models. Rather than anticipating rapid improvement, many operators are planning for a prolonged period of moderation extending into 2027.  The Grind Before the Next Growth Cycle  The defining characteristic of today’s housing market may ultimately be its complexity. Elevated interest rates, rising costs, shifting regulations and global economic uncertainty have forced builders, developers and researchers to rethink long-held assumptions and adapt in real time.  Rather than waiting for a return to the conditions of the past, industry leaders are learning to operate in an environment where flexibility, discipline and execution matter more than ever. Growth may come more slowly, and success may require a greater willingness to adjust strategies as conditions evolve.  Yet beneath the headlines about affordability challenges and market headwinds, the industry’s core mission remains unchanged. Housing is about more than economics and forecasts. It is about creating places where people build their lives, raise families and invest in their futures. Even amid uncertainty, the enduring value of homeownership continues to provide both purpose and optimism for those shaping the next chapter of the housing market.  Ready to hit rewind on Part 1? Listen to the full episode here.  About Parkland Communities  Parkland Communities, Inc., the parent company of build-to-rent home builder, Parkland Residential, is a privately owned, multifaceted real estate development and investment firm specializing in residential properties. With over 20 years of experience in the industry, Parkland Communities Inc. uses the latest market data, technology and established relationships to strategically secure new development opportunities in Atlanta’s most desirable locations. The company’s hands-on philosophy has made it a proven leader in the industry with a trusted reputation among elected officials, municipal staff, neighborhood associations, bankers and home builders. For more information on Parkland Communities, visit www.ParklandCo.com.  About D.R. Horton  As one of metro Atlanta’s leading home builders, D.R. Horton offers new homes across a variety of price points, product types and locations throughout the region. The company builds communities designed to meet the needs of first-time homebuyers, move-up purchasers and those seeking low-maintenance living, with a focus on quality construction, thoughtful design and attainable homeownership opportunities. Backed by the resources of America’s largest home builder, D.R. Horton continues to play a significant role in expanding housing options across Georgia’s growing markets. Learn more about D.R. Horton at https://www.DRHorton.com/.  About John Burns Research and Consulting  John Burns Research and Consulting provides data-driven insights across every housing sector, including new home construction, resale, single-family rental and build-to-rent. It helps companies make informed decisions and mitigate risk in order to identify opportunities in a complex market. From M&A projects to consumer surveys, the firm covers every aspect of the housing industry. Learn more about John Burns Research and Consulting at https://JBREC.com/.    Podcast Thanks       Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.        About Atlanta Real Estate Forum Radio       Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.  The post What’s Really Changing in Housing Right Now? appeared first on Atlanta Real Estate Forum.

June 10, 202630 min

Mid-Year Market Update: The Market Shifts Nobody Sees Coming

While much of the housing conversation in 2026 has focused on slower sales, elevated mortgage rates and affordability challenges, industry leaders say a bigger issue is emerging behind the scenes: a future housing supply shortage.  Tim Arnold of D.R. Horton, Cara Lavender of John Burns Research and Consulting and Jim Jacobi of Parkland Communities, join host Carol Morgan on Atlanta Real Estate Forum Radio for a mid-year market update on looming lot shortages, zoning challenges, affordability concerns and the factors shaping housing supply across metro Atlanta.  The Biggest Housing Story Nobody Is Talking About  “In my opinion, the biggest secret in housing today is the lack of new zonings that are occurring,” said Jacobi.  He explained that numerous municipalities have either implemented zoning moratoriums or significantly slowed approvals, creating a development pipeline problem that could emerge over the next several years. Although today’s market remains slower than the pandemic-era housing boom, builders continue selling homes and working through existing lot inventories. The challenge is that many communities are not approving enough future projects to replace what is currently being built.  “People probably do not recognize what is happening out there with the lot supply market,” said Arnold. “There is going to be a struggle for folks to get lot supply.”  Labor and Building Capacity Could Become the Next Challenge  With in-migration at historically low levels and major infrastructure projects such as data centers competing for skilled trades, Lavender said labor constraints could quickly become a concern if housing demand accelerates.  “If a demand faucet turns on, do we have the lots available?” she said. “But in that same breath, do we have the labor and the building products capacity available to support an uptick in production?”  Slower production volumes have helped ease labor pressures. However, the industry may not be prepared to rapidly increase construction activity if market conditions improve.  Spring Selling Season Falls Short of Expectations  While future supply concerns remain top of mind, today’s housing market continues to face near-term challenges. Lavender described the spring selling season as “underwhelming.” Uncertain demand and hesitant consumers continue to weigh on market performance. Builders are maintaining sales through pricing strategies and incentives, but those efforts are coming at the expense of profit margins.  Senate Bill 447 Could Improve Georgia’s Permitting Process  Senate Bill 447 could provide a welcome boost for Georgia’s housing industry by improving transparency and accountability in the permitting process. The legislation increases visibility into permit reviews, requires written explanations for permit denials and establishes timelines for local governments to respond to applications. It could also help reduce delays that often add significant costs to housing projects.  “It’ll speed up the building and land development permits,” said Arnold.  Build-to-Rent Gains Recognition as an Asset Class  Federal housing legislation could significantly affect the build-to-rent sector. Proposed revisions to the Road to Housing Act would provide greater certainty for investors and developers while reinforcing build-to-rent’s role in the broader housing market. One of the most notable aspects of the legislation is its recognition of build-to-rent as a distinct asset class, a change that could strengthen investor confidence and support additional capital investment. Greater certainty and increased investment could help expand housing supply by encouraging additional build-to-rent development in high-demand markets.  Gwinnett County Offers a Warning Sign  From January through April 2025, unincorporated Gwinnett County issued approximately 2,800 new home permits. During that same period, local officials approved zoning for only about 1,400 future housing units.  “So they only zoned about half as many lots as what has been built in the same time period,” said Jacobi.  This imbalance raises questions about where future housing inventory will come from if current approval trends continue. Ongoing zoning moratoriums, elevated land costs and community opposition to new development could further constrain housing supply and place additional pressure on affordability.  Tune in next week for Part 2 of this market update, where the panel takes a deeper look at affordability, infrastructure challenges and what housing leaders expect over the next several years.  About Parkland Communities  Parkland Communities, Inc., the parent company of build-to-rent home builder, Parkland Residential, is a privately owned, multifaceted real estate development and investment firm specializing in residential properties. With over 20 years of experience in the industry, Parkland Communities Inc. uses the latest market data, technology and established relationships to strategically secure new development opportunities in Atlanta’s most desirable locations. The company’s hands-on philosophy has made it a proven leader in the industry with a trusted reputation among elected officials, municipal staff, neighborhood associations, bankers and home builders. For more information on Parkland Communities, visit www.ParklandCo.com.  About D.R. Horton  As one of metro Atlanta’s leading home builders, D.R. Horton offers new homes across a variety of price points, product types and locations throughout the region. The company builds communities designed to meet the needs of first-time homebuyers, move-up purchasers and those seeking low-maintenance living, with a focus on quality construction, thoughtful design and attainable homeownership opportunities. Backed by the resources of America’s largest home builder, D.R. Horton continues to play a significant role in expanding housing options across Georgia’s growing markets. Learn more about D.R. Horton at www.DRHorton.com.  About John Burns Research and Consulting  John Burns Research and Consulting provides data-driven insights across every housing sector, including new home construction, resale, single-family rental and build-to-rent. It helps companies make informed decisions and mitigate risk in order to identify opportunities in a complex market. From M&A projects to consumer surveys, the firm covers every aspect of the housing industry. Learn more about John Burns Research and Consulting at www.JBREC.com.    Podcast Thanks       Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.        About Atlanta Real Estate Forum Radio       Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.  The post Mid-Year Market Update: The Market Shifts Nobody Sees Coming appeared first on Atlanta Real Estate Forum.

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