
324: Love Is Great, Equity Is Better
Before you say "I do," there may be another conversation worth having: What are we building together—and what are we building for ourselves? In this episode, Cindy Watson and Alex Edwards explore why love is powerful, but equity can create lasting freedom, security, and legacy. From homeownership to financial independence, discover why the foundation of a strong partnership may begin long before the wedding. Alex Edwards isn't simply selling homes—he's helping build a new culture of ownership. As the founder of Thumbprint Realty and author of Mortgage Before Marriage, Alex is a visionary, educator, and cultural architect leading a movement that challenges communities to rethink when and how they build wealth. His message is clear: wealth doesn't have to wait for marriage, and legacy should lead love. In this episode, you will learn: How does becoming an asset to yourself before becoming one to someone else shape negotiation in a relationship? How does mindset influence the way people negotiate opportunities? How men and women approach financial risk, negotiations, and investment decisions. What is generational wealth? How does that begin? And many more! Learn more about Alex: Website: https://mortgagebeforemarriage.com/home Facebook: https://www.facebook.com/Mortgageb4Marriage/ Instagram: https://www.instagram.com/mortgageb4marriage/ Tiktok: https://www.tiktok.com/@alexeedwards LinkedIn: https://www.linkedin.com/in/alex-e-edwards-2904bb18 YouTube: https://www.youtube.com/@gemdroppodcast Grab Alex's book: Mortgage Before Marriage If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life. Check out our website at www.artofFeminineNegotiation.com if that sounds interesting to you. Get Cindy's book here: Amazon https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 EBook https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 Barnes and Noble https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776 CONNECT WITH CINDY: Website: www.womenonpurpose.ca Website: www.practicingwithpurpose.org Facebook: https://www. / Instagram: https://www.instagram.com/womenonpurposecoaching/ LinkedIn: linkedin.com/in/thecindywatson Show: https://www.womenonpurpose.ca/media/podcast-2/ X(Twitter): https://twitter.com/womenonpurpose1 YouTube: https://www.youtube.com/@hersuasion Email: cindy@womenonpurpose.ca














