AMC Cultivate

Hosted by Agricultural Manufacturers of Canada

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Jan 2025

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About the show

The Agricultural Manufacturers of Canada (AMC) is a national organization with global impact and a member-driven industry association representing more than 275 agricultural equipment manufacturers and the many companies that support them. Our mission is to foster and promote the growth and development of the agricultural equipment manufacturing industry in Canada.

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11 recent

January 21, 202539 min

Modern Agriculture Takes Flight: The Role of Drones

This episode explores the use of drones in agriculture with insights from Matthew Johnson, Vice President of Volatus Aerospace. From his keynote presentation at the 2024 Expo AMC Conference, Matthew shares updates on advancements in drone technology, upcoming regulatory changes in Canada, and their implications for Canadian farming. Discover current applications and what the future holds for this innovative technology.To learn more about agricultural manufacturing in Canada, visit www.a-m-c.ca or follow us on social media @AMCshortlinecda.

December 10, 202437 min

Data Matters: Transparency and Security in Ag Manufacturing

This episode explores the critical role of data in the agricultural manufacturing sector, featuring insights from Danielle L. Graff, Partner at MLT Aikins LLP in Winnipeg, Manitoba. With a deep understanding of agriculture and technology, Danielle recaps discussions from the recent AMC Momentum Meetings series and examines the opportunities and challenges surrounding ag data.Topics include:Defining ag data and its significance for innovation.Ownership, transparency, and the absence of legislative frameworks.Best practices for safeguarding sensitive data and managing cybersecurity risks.The importance of clear contracts in addressing data rights and responsibilities.Emerging industry standards, such as Ag Data Transparent, and their implications for the future.This discussion is essential for anyone in agriculture or manufacturing looking to navigate the complexities of data ownership, security, and value. 

October 23, 202436 min

Repeat or Evolve

In this episode, Cultivate revisits Paul Buczkowski’s insightful presentation from the 2024 AMC Shift Convention. As President and CEO of PAMI (Prairie Agricultural and Machinery Institute), Paul shares the importance of culture, employee motivation, and strategic direction in his talk, Repeat or Evolve. Leaders across industries will find valuable lessons in how PAMI’s new approach is driving success in the agricultural, mining, and transportation sectors. This presentation offers strategies that can help enhance your own business and improve team dynamics.

August 13, 202446 min

The “Success-Energy” (Re)set

Over the past few years, there’s no denying that work and life have changed, and perhaps our energy and focus with it. This makes it the ideal time to embrace what Michelle Cederberg calls the Power of (Re) and the idea that with everything, there’s a benefit to fresh starts and perspective shifts. Even when success and stamina are on your side, it’s important to (re)view what got you there and establish what will take you to the next level. In this encore presentation, Michelle shares research from her latest book, The Success-Energy Equation, that will make you think, laugh, and act on your plans.

April 10, 202452 min

New Modern Slavery Legislation & Supply Chain Guidance for Manufacturers

Modern slavery legislation is now in force in Canada and requires certain businesses to report on their efforts to prevent and reduce the risk of forced labour and child labour in their supply chains. AMC has partnered with Scott Exner from MLT Aikins LLP to deliver a detailed information session that will help you understand the implications of this new legislation and begin the process of assessing reporting obligations, evaluating your current governance structure and preparing for your first report.Is your organization prepared to file its report by May 31, 2024? For more information please visit the MLT Aikins LLP resource page: https://pages.mltaikins.com/en-ca/amc-resources-modern-slavery-for-manufacturers or contact Scott Exner at MLT Aikins LLP:(403) 693-4301exner@mltaikins.com

October 17, 202333 min

Launch Your Career In Ag

Did you know that the agricultural equipment manufacturing industry in Canada is like no other, with annual revenues soaring past a staggering $8 billion?  It's a unique and thriving sector that stands out in the Canadian economic landscape, a hub of innovation and economic growth unmatched by many other manufacturing sectors. In this episode, we're taking you back to the 2023 Canada's Farm Show, for the Launch Your Career in Ag event.  This event was co-hosted by Canada's Farm Show and AMC to connect prospective job seekers with over 300 agriculture industry employers.

June 20, 202318 min

Cultivating the Ag Manufacturing Workforce

In this episode, the AMC Cultivate Podcast explores the agricultural manufacturing sector in Saskatchewan and a new initiative by the Agricultural Manufacturers of Canada (AMC) to attract talent to the industry through a partnership between AMC and Canada's Farm Show with a career fair aimed at recruiting talent for the agricultural manufacturing industry.Check out https://www.careersinag.ca/

May 23, 202320 min

How do Ag Manufacturers tell the world about their products

The Canadian Ag Manufacturing industry is known for innovation and quality, but how do manufacturers tell the world about their products? Join the conversation as Tara Krajewski, Brand Manager with Salford Group, and Gina Dosh, Sales and Marketing Coordinator with Highline Manufacturing, discuss the marketing side of Ag Manufacturing.

April 25, 202330 min

Exploring the Sales Side of Ag Manufacturing

In this episode, we'll be exploring the world of ag manufacturing from a sales perspective. Our two guests have unique stories about how they found themselves in this industry, despite not necessarily planning for it.First up, we have Chris Morson, Regional Sales Manager at Raven Industries. He'll be sharing how he transitioned into ag manufacturing and why he's so passionate about both agriculture and manufacturing.Next, we'll hear from Jordan Graber, who found herself in a temporary role in ag manufacturing which led to a full-time sales representative position at Bauman Manufacturing. She'll talk about the parallels between her previous career path and the exciting opportunities she's found in ag manufacturing.AMC Cultivate is a podcast of Agricultural Manufacturers of Canada - AMC and is brought to you by Farm Credit Canada.

November 16, 202231 min

The Value of Mentorship and Having FUN Every Day

After graduating from university in the early 1980s, Gene Fraser made the move from Antigonish, Nova Scotia to Winnipeg, Manitoba to join AMC member MacDon Industries. Prior to announcing his retirement in December 2021, he served in a variety of roles at MacDon, most recently as Vice President of Global Sales and Marketing.In today’s episode, Gene joins us to look back at his 41 year career in agricultural manufacturing, discuss the value of mentorship and the impact his mentors have had on his career, and talk about the importance of making work FUN everyday.AMC Cultivate is a podcast of Agricultural Manufacturers of Canada - AMC and brought to you by Farm Credit Canada.