
S3 EP11: The Narrative Strategist with Lerato Tshabalala
Lerato is an author, editor, broadcaster, executive creative director and cultural commentator whose career spans more than two decades across South African media, publishing, advertising and brand storytelling. She has worked across leading editorial titles including Sunday Times Lifestyle , True Love , O — The Oprah Magazine , Marie Claire and Mail & Guardian. Now serving as a leading editorial voice in the African luxury space through YOURLUXURY AFRICA , Lerato brings a rare combination of cultural intelligence, creative strategy and narrative authority to the conversation on how African luxury, identity and creativity are seen, valued and represented. In this episode Owning our narratives - African lens, Luxury essence Protecting our voices and trusting our ideas Education on African Luxury value The distinction between influence and influencers A legacy of authenticity Links Subscribe to our YT channel https://www.youtube.com/@africaonluxury Follow us on IG/ LinkedIn @africaonluxury @buyimafoko For sponsorship enquiries email experience@noble.africa Follow @leratotj on IG










