Aesthetic Pulse

Hosted by Smith and Crawford Company

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Episodes

109

Latest episode

Jun 2026

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About the show

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

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60 recent

June 11, 202638 min

Email Marketing for Medspas: The Non-Boring Way to Turn Emails Into Appointments

How would your medspa’s growth change if your emails consistently built trust and actually drove bookings instead of just announcing the occasional promo?Today, Andrea and Taleesa are talking about the importance of email marketing for esthetic practices and why you need to be sending consistent, strategic email campaigns that drive action and encourage client retention. Listen to this episode to learn practical tactics around email structure, design and topics so your emails actually get opened and lead to bookings.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why email marketing matters for your medspa 3:40Biggest email marketing mistakes med spas are making 11:44Simple, strategic email structure and planning process 16:34Design, deliverability, scheduling, and when to send more emails 23:47Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

June 4, 202637 min

The Medspa Tasks You Should Fire Yourself From

Are you ready to start outsourcing in smarter ways so you can find more joy in both your business and your personal life?In today’s episode, Andrea and Taleesa are talking about the importance and the benefits of outsourcing tasks that drain energy and prevent growth in your practice, like social media, web design and financials. They’re also going over which tasks you shouldn’t outsource in your business and how to decide what to delegate. Join both Andrea and Taleesa in this episode to learn how to approach outsourcing strategically so you can protect your time, energy, and joy in both business and home life.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why outsourcing matters when it comes to motherhood, home & business 1:33Common mistakes and misconceptions about outsourcing 6:20Five key areas to consider outsourcing 9:29What not to outsource and how to decide what’s next 21:49Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

May 28, 202632 min

The Summer Momentum Series Part 4:Offerings That Actually Work in the Summer

Do you want to transform your summer marketing strategy and make the most of the season for your Medspa?In the fourth and final episode of the Summer Momentum series, Andrea and Taleesa are talking about creative strategies for growing your esthetic practice during the summer including what services really sell and how you can create relatable, lifestyle content that resonates with your clients.Listen to this episode to get tips and tricks on marketing your summer offers and learn how to shift your mindset to embrace the summer season for your practice.If you enjoyed this episode please share, rate and review it!Also mentioned in today’s episode:Some of the biggest summer mistakes medspa’s make 3:57Low downtime and high conversion services with the biggest ROI 5:27Summer marketing strategy 22:13Creating a summer services bundle 28:51Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

May 21, 202636 min

The Summer Momentum Series Part 3: Turning Your Membership Into Reliable Summer Revenue

Are you ready to turn your slow summer months into the most powerful time of year to grow your med spa membership?In the third episode of the Summer Momentum series, Andrea and Taleesa are diving into why summer is the best time to grow your membership and breaking down how they increase the value of your practice while growing a loyal base of clients.Join Andrea and Taleesa as they give you practical strategies on making your membership the star of your summer marketing and how you can incentivize your team to help you grow your membership.If you enjoyed this episode please share, rate and review it!Also mentioned in today’s episode:Why summer is the perfect time to promote membership 9:53Big summer incentives & referral structure 16:47Train and incentivize your team to sell memberships 21:51Creative ways to grow membership in summer 26:28Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

May 14, 202631 min

The Summer Momentum Series Part 2: The Summer Collaborations That Drive New Clients

What if your ‘slow’ summer season is actually the perfect time to build local partnerships that keep your esthetic practice fully booked year-round?In the second episode of the Summer Momentum series, Andrea and Taleesa are chatting about the importance of local partnerships and how that can lead to more community engagement, referrals, and clients. Listen to this episode to get tips on how you can turn the summer into a strategic growth season by building genuine, profitable local partnerships, including who to partner with and how to collaborate. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why local partnerships beat virality & ads 5:48Best types of businesses to partner with 9:42How to actually build and nurture these partnerships 23:27Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

May 7, 202637 min

The Summer Momentum Series Part 1: The Marketing Checklist Smart Medspas Tackle in the Slow Season

Are you accidentally hitting the brakes on your marketing when you should be stepping on the gas during summer?In today’s first part of the Summer Momentum series, Andrea and Taleesa are talking about how medspa owners can use the slow summer to strategically strengthen their business, especially marketing and systems, so that the holiday season is smoother and more profitable.Join both Andrea and Taleesa as they give you tips on how you can refresh and ramp up your marketing materials and transform your summer from a slowdown into a growth season. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Using summer to refresh physical marketing materials 3:30Create a focused plan to increase Google reviews 12:06Email & SMS automations and strengthening systems 20:00Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

April 30, 202630 min

How to Make Money in Medspas Without Selling More Appointments

Are you wondering how you can grow your medspa’s revenue without packing your schedule with more appointments?Today, Andrea and Taleesa are giving you strategies on how you can increase your revenue strategically through things like upsells, and memberships so you don’t have to rely on booking more appointments. Listen to this episode to learn how strategies like personalized consultations and thoughtful follow-ups turn clients into loyal, long-term superfans who refer others and grow your revenue all without adding more hours to your schedule.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Making more money without booking more appointments 2:20Retail systems, auto-ship, and skincare bundles 5:29Upsells that feel natural and boost results 13:27Treatment plans, personalized consults, follow-ups & memberships 17:51Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

April 23, 202632 min

Here Comes the Bride: How Medspas Turn Wedding Season Into Revenue

Are you actually cashing in on wedding season, or are you just letting thousands of dollars slip by every year?In today’s episode, Andrea and Taleesa are talking about how you can turn wedding season into a major revenue driver by packaging services for the entire bridal party, and leveraging local collaborations and events to attract high-value bridal clients to your practice. Join Andrea and Taleesa to learn how you can design profitable 12-, 6-, and 3-month bridal packages and market them to brides so you can capitalize on wedding season and get clients that keep coming back for more.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Bridal Timeline Strategy (12, 6, 3 Months Out) 6:49Bridal Party Packages & Group Incentives 18:52Local Collaborations & Bridal Events 20:50Why Bridal Clients Have Huge Lifetime Value 27:23Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

April 16, 202630 min

The Anatomy of a Massive Photoshoot

What if one epic content day could keep your feed glowing with a year’s worth of scroll-stopping content?Today, Andrea and Taleesa are diving into how you can plan and execute a highly organized, multi-location branded photo shoot that fuels months of organic, on-brand content for your medspa. They are also going over what pitfalls you should avoid so you can walk away with tons of video and photo content for your business. Listen to this episode to get a blueprint on how you can plan the perfect photo shoot, gain months worth of content and save money, stress, and creative energy by doing it right. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why organic photography is a non‑negotiable for your aesthetic practice 1:00Using Pinterest to organize your photo shoot 7:05Hiring a videographer for maximum content 17:50Hiring a hair and makeup artist 19:04Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

April 9, 202644 min

100 Episodes In… Let’s Talk About What Medspa Owners Are Still Struggling With

In this special 100th episode of the Aesthetic Pulse podcast, Andrea and Taleesa are celebrating a major milestone and unpacking the most common marketing pain points medspa owners face—and how to fix them.Join both Andrea and Taleesa in this episode to learn how to turn your biggest medspa marketing complaints into clear, practical solutions you can actually implement.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Pushing past disliking social media 4:30What to do when you cannot find good help 14:28Problems with your website 24:59How to move past generic branding 31:25Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/