Aesthetic Pulse

Hosted by Smith and Crawford Company

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Episodes

119

Latest episode

Aug 2026

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About the show

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

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60 recent

August 20, 202641 min

You Don't Have a Marketing Problem. You Have a Psychology Problem

Do you ever wonder if your med spa marketing is actually connecting with how your clients feel, or just talking about services on a surface level? In this episode, Andrea and Taleesa are talking about how you can apply six powerful sales psychology principles to your medspa marketing so more of your content actually converts into bookings. Listen to this episode to get ideas on how you can rewrite posts, promos, and website copy to feel more human and trustworthy so your marketing can be an effective conversion tool. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Emotional Buying vs Logical Buying 3:21 Social Proof & Trust Building 13:27 Identity-Based Marketing & Cognitive Ease 22:29 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

August 13, 202633 min

Medspa Hot Takes: Things in the Industry We Don't Agree With

Are you ready for some unpopular medspa truths that might just save your business (and your sanity)? Today, Andrea and Taleesa are sharing all of their spicy, unpopular opinions including busting some of the most common industry myths. They’re also giving you the marketing “rules” to ignore and which strategies actually move the needle for your med spa. Join both Andrea and Taleesa as they share why quality content, authentic offers, and real strategy beat vanity metrics, discounts, and fads every time, so you can grow a profitable, sustainable practice you actually love running. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why quality over quantity in posting matters 2:56 More followers doesn’t equal more clients 6:08 Being fully booked doesn’t always mean you’re successful 17:22 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

August 6, 202638 min

What the Fetch Are They Googling? Questions Your Clients Are Too Embarrassed to Ask You

Have you ever wondered what your clients are secretly typing into Google at 2 a.m. about Botox, filler, and skin treatments? In this episode, Andrea and Taleesa are going over some of the most common questions people Google when it comes to skin treatments. They walk you through how to turn these real search queries into high-converting marketing assets that calmly educate and build authority, Listen to this episode to understand how you can use client fears and misconceptions to create strategic, trust-building content that attracts more of the right patients to your practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Botox Fears & How to Turn Them Into Trust-Building Content 3:49 Spiral Questions, and Anxiety-Driven Content Ideas 11:46 Skin & Laser Fears, DIY Risks & The Big Marketing Takeaway 27:16 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

July 30, 202632 min

The Things Your Medspa Should Be Doing Automatically (So You Can Stop Thinking About Them)

How would it change your business if every client follow-up, review request, and rebooking reminder happened automatically—without you lifting a finger? In today’s episode, Andrea and Taleesa are giving you all the tips you need for automation in your medspa to improve client retention, satisfaction, and overall business efficiency without overworking. Join both Andrea and Taleesa to learn simple, strategic automations to keep your esthetic practice running 24/7 without feeling robotic so you can increase your revenue while gaining more freedom. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Post-treatment follow-ups, reviews, and rebooking via SMS 5:01 Email + SMS systems for retention, re-engagement, and scaling 16:51 Getting an automated, lighter-feeling business and a simple implementation plan 28:52 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

July 23, 202632 min

Your Front Desk Might Be Your Most Valuable Employee… If You Let Them Be

Are you unintentionally treating one of your most powerful business assets like a basic receptionist? Today, Andrea and Taleesa are talking about how you can optimize your front desk role in your practice to enhance productivity and client experience. They’re giving you practical ways a front desk person can support your business and how you can better utilize the role even when your office is slow. Listen to this practical episode to learn how to transform the front desk role from a basic position into a powerful growth driver. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why the front desk is a powerful, underutilized role 6:10 Specific ways the front desk can support growth in your medspa 9:32 Using checklists and expectations to structure slow time without overworking them 16:23 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

July 16, 202642 min

The Consultation Gap That’s Costing Medspas Thousands

Are your consultations building loyal, lifelong clients—or just one-time appointments? In this episode, Andrea and Taleesa talk about the importance of consultations in esthetic practices and give tips on how you can transform your consultations from rushed, scripted, “robotic” encounters into personalized, trust-building conversations that quietly grow revenue. Join both Andrea and Taleesa as they give you common consultation mistakes that can cost you thousands and the key questions that uncover your clients’ true motivations and goals when it comes to their skincare. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Robotic, scripted consultations vs. real conversations 5:40 Not asking enough (or the right) questions 11:13 Treatment planning, education, and mentioning other services without feeling salesy 25:41 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

July 9, 202626 min

Someone Just Asked ChatGPT for the Best Medspa in Town… Did It Say Your Name?

What if your ideal clients could find you on ChatGPT simply by asking about their skin concerns? In today’s episode, Andrea and Taleesa are sharing strategies on creating SEO-driven blog posts, optimizing your Google Business and writing educational captions packed with keywords so you can turn your online presence into content ChatGPT can confidently recommend to potential clients. Listen to this helpful episode so you can learn how to turn ChatGPT into a free, always-on marketing channel for your medspa. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: How ChatGPT actually finds and recommends your business 3:06 The core content pillars that make you show up: website, blogs, reviews, and educational posts 6:42 Local authority + quick-win action plan to get found on ChatGPT 17:09 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

July 2, 202634 min

The Mid-Year Medspa Reality Check: 50 Questions That Reveal What’s Really Happening in Your Business

How are you feeling about your medspa’s growth now that the year is halfway through? Today, Andrea and Taleesa are giving you a midyear business check-in that will help you evaluate your medspa’s performance when it comes to things like marketing, client experience, revenue, and team alignment. Join both Andrea and Taleesa for this 50‑question mid‑year quiz that helps you honestly evaluate core areas of your business so you can identify where you’re leaving money on the table and which tasks you should outsource so your medspa can grow sustainably in the second half of the year. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Marketing and visibility audit 5:14 Client experience, revenue strategy, and team/leadership 10:19 Systems, CEO mindset, and using your scores 24:18 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

June 25, 202632 min

Stop Being Boring: Creative Ways to Make Your Medspa Fun This Summer

Are you wondering how you can transform your medspa’s summer from slow and stagnant into a fun, memorable experience that boosts team morale and revenue? In today’s episode, Andrea and Taleesa are talking about how you can turn summer into a powerful business season for your practice by infusing intentional fun into both team culture and client experience to not only boost your sales but also increase the overall enjoyment of the business for everyone. Listen to this episode for intentional and practical ideas for how you can make summer fun and profitable in your medspa for your clients and your team members. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Fun as a business strategy & seasonal energy 2:07 Team-focused summer ideas to boost morale 7:42 Client experience, summer offers & marketing 12:40 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

June 18, 202635 min

Taleesa’s Moving… And These Old Habits Aren’t Coming With Us

Are old habits and “good enough” marketing holding your medspa back from the growth you really want? Today, Andrea and Taleesa are talking about which outdated habits and comfort-zone behaviors you need to let go of, and what you should do instead to make your medspa’s marketing, consultations, and branding more strategic and growth-focused. Join both Andrea and Taleesa to gain clarity on which patterns are quietly holding your practice back and how small, intentional shifts in how you show up online and in the treatment room can create a “fresh start” without burning everything down. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Getting out of your comfort zone in marketing & business 4:10 Letting go of perfectionism and overthinking your marketing 18:38 Professionalism, intentional strategy, and marketing as non‑negotiable 20:18 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/