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AEC Marketeer

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

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Last Episode Date: 30 May 2024

Total Episodes: 109

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30 May 2024
Episode 109: Attracting and Retaining Talent with Bryce Batts

In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing ...

19 min
16 May 2024
Episode 108: How to be a Leader of Leaders with Marci Thompson

In this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of wha...

32 min
1 May 2024
Episode 107: Neurodiversity in the Workplace with Richard Tregaskes

In today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. He talks about initiating a neurodiversity employee resource group in the Americas, inspired by his university diagnosis, which ...

23 min
4 April 2024
Episode 106: How to Build and Audit a Pursuit Process with Krystn Macomber

This episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Krystn shares her philosophy of prioritizing clients over projects, highlighting the strategic, client-focused approach that ...

23 min
20 March 2024
Episode 105: Animate Your Science with Dr. Tullio Rossi

In this episode Dr. Tullio Rossi explains how he uses animated videos to convey complex information in a simple and approachable way. While Tullio primarily works with scientists, the principles of communicating complex projects are what the A/E/C and scientific communities ...

25 min
6 March 2024
Episode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCune

In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCun...

42 min
21 February 2024
Episode 103: Book Report: Never Split the Difference by Chris Voss, Part 2

This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right".

15 min
7 February 2024
Episode 102: Book Report: Never Split the Difference by Chris Voss, Part 1

I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing! In this episode I cover the two build...

23 min
17 January 2024
Episode 101: The Role a Copywriter Plays in Website Design with Ben Culbreth

Have you ever wondered how to make your website really stand out? Well, in today's episode, Ben and I dive into working with a copywriter when designing a website and the role good copy plays in a successful user experience. Now, Ben has some serious wisdom to share. He's a ...

26 min
3 January 2024
Episode 100: AEC Marketing 101 with Julie Shaffer

In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even! About Julie: Julie Shaffer, FSMPS, CPS...

25 min
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