Inventing a First-of-Its-Kind Kids Water Brand – Lindsay Dykstra Kiley and Neda Khosrowzadeh of Swelly
Our guests this week are Lindsay Dykstra Kiley and Neda Khosrowzadeh, co-founders of Swelly and the creators behind a first-of-its-kind motorized water scooter designed for kids. Lindsay and Neda discuss the origin of Swelly, the challenges of launching and scaling a product in a highly regulated category, how their complementary skill sets and trust as partners drive the business forward, the role of social media and community in early traction, balancing entrepreneurship with family life, what’s next as they build Swelly into a broader family lifestyle brand, and more. Watch this Podcast Learn More: swelly.us TIMESTAMPS 00:00 – Intro 01:14 – Launching Swelly: The World’s Best Water Scooter 02:44 – What is Swelly? Product Explained 04:49 – Inspiration & Origin Story 06:15 – Naming the Brand & Early Branding Decisions 08:10 – Family, Content Creation, and Teamwork 10:53 – How Their Partnership Began 12:51 – Entrepreneurial Backgrounds 15:59 – Balancing Family & Business 19:11 – Purpose, Values, and Brand Vision 21:11 – Practical Steps: Turning Ideas Into Reality 23:05 – Legal, Compliance, and Being First to Market 26:01 – Product Design: Creating Something New 28:44 – Going Viral & Social Proof 31:35 – Supply Chain, Manufacturing & Growing Pains 34:31 – The Business Playbook & Learning from Mistakes 36:22 – Holiday Sales & Managing Growth 39:00 – Expanding the Product Line: Swelly’s Sunglasses for Kids 41:46 – Vision for the Future & New Product Sneak Peeks 43:31 – Community, Location, and Why Central Florida 45:08 – Big Goals: Retail, International, and Shark Tank Dreams 46:11 – Final Thoughts This podcast is produced by Advus Financial Partners, a wealth management firm located in the Central Florida area, that focuses on wealth and investment management, and retirement management. Disclaimer: https://advuspartners.com/sm-disclaimer



