Episodes
500
Latest episode
Jun 2026
Language
EN
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Aly Banholzer and Marshall Atkinson of ShirtLab talk about why artificial intelligence is a competitive advantage for the decorated apparel and branded merch industries.
Alissa Succi of Counselor Top 40 supplier Koozie Group (asi/40480) shares valuable insights gleaned over nearly 30 years in the promo industry.
The client experience executive for Score Promotions (asi/321353) shares how he went from a teenage warehouse worker for a distributor to a trusted partner for Fortune 500 companies.
ASI’s Michele Bell and Nate Kucsma take a deep dive into key insights on the international market from the 2026 Ad Impressions Study.
Today’s end-buyers are looking for more than just logos on a product: they’re looking for a full branding service that fits into their overall marketing strategy. On today’s podcast, Lizz Riedy, content marketing specialist at STAHLS' (asi/88984) explains how to speak to that need and how to adopt the “merchandiser mindset” needed to secure orders. Spoiler alert: It’s a lot easier than you think.
Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor Top 40 distributor.
Lisa Hu, the founder of Lux & Nyx (asi/88973), shares her journey from a career in corporate finance to the CEO of her own brand, with product in both promo and high-end department stores – plus, what it means to her to sell work bags designed by women, for women.
Mark Pomerantz of SalesWisdom shares his tips on how to build a better sales program.
The CEO of PromoDirect discusses the company's growth from print catalogs to a full-service distributor for the digital age
Counselor’s Sara Lavenduski and Hannah Rosenberger discuss three important takeaways from the new data and what it means for promo companies doing business in Canada.
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