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Advertising Specialty Institute

Advertising Specialty Institute

Hosted by ASI

Episodes

500

Latest episode

Oct 2026

Language

EN

About the show

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

Listen to episodes

60 recent
October 22, 202625 min

Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures and What’s Next

Counselor’s editors share their top takeaways from the Q3 sales report, including the industry’s uneven sales growth, mounting shipping delays and how distributors are trying to meet increasing customer demands.

October 16, 202615 min

Convergence Corner: Rodney Double's Career in Promo Started With a Trial By Fire

The branded merchandise manager for The Imagine Group began in promo with a difficult order, but things have gotten easier.

October 15, 20269 min

Promo Insiders: Crafting a Tequila Powerhouse with Juan Jose Sánchez

The chairman of Clase Azul México, and a keynote speaker at the 2026 ASI Power Summit, shares highlights of his professional journey, from financial services in corporate America to building a premium spirits brand from scratch.

October 14, 202657 min

Branding Together: In Search of the ‘Unicorn’ Who Can Sell Both Print & Promo

Dana Schumacher of Quality Resource Group shares her insights on the differences between selling commercial print and promotional products – and how to succeed at both.

October 8, 202625 min

Promo Insiders: Highlights & Takeaways From PRINTING United Expo

Counselor and PPM editors discuss the ASI Pavilion and other significant developments from the show.

October 7, 202634 min

Branding Together: Why Print and Promo are Winning With the Human Touch

In a special, in-person episode, the hosts sit down with Mike Smith of Aclymate to talk about sustainability in the print and promo industries.

October 1, 202612 min

Promo Insiders: Mary Kelly Discusses the State of the Economy Ahead of Q4

Dr. Kelly, a returning speaker to this year’s ASI Power Summit, reflects on important data ahead of the midterms, ongoing geopolitical uncertainty and what the current reality means for consumer spending in late 2026.

September 25, 202626 min

Promo Insiders Deep Dive: Should We Worry About the US Dollar’s Decline?

Experts in international business and economics explain the phenomenon of de-dollarization and what it could mean for promo businesses.

September 24, 202625 min

Promo Insiders: Isar Meitis on Going From AI Slop to AI Magic

Ahead of the ASI Power Summit, the CEO of Multiplai pulls back the curtain on agentic AI and discusses how it’s changing sales, operations, marketing and other business functions.

September 18, 202615 min

Convergence Corner: How Don Klumbach Creates a Top-to-Bottom Branding Experience

The owner of Signarama and Fully Promoted in Sugar Land, TX, details how distributors can create fully immersive and engaging brand identities.

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