Advertising Specialty Institute

Hosted by ASI

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500

Latest episode

Aug 2026

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About the show

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

Listen to episodes

60 recent

August 20, 202642 min

Promo Insiders: Revealing Trends from the 2026 Counselor State of the Industry Report

Counselor Editor-in-Chief C.J. Mittica and ASI Research Director Nate Kucsma

August 17, 202654 min

Branding Together: Finding Opportunities Within Failures

Colin Sinclair McDermott, the Online Print Coach, talks helping printers learn from the mistakes he’s made over the years and the differences between the U.S. and European print and promo industries.

August 14, 202614 min

Convergence Corner: Denise Gustavson Explains Why Print Isn't As Scary as It Seems

The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation.

August 13, 202623 min

Promo Insiders: Megan Spire on Leading BELLA+CANVAS Into Next Chapter

The executive vice president of the fashion blanks supplier discusses what the acquisition by Counselor Top 40 supplier SanMar means for its future.

August 6, 202622 min

Promo Insiders: Inside The Promo Industry’s Uneven Second Quarter

ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.

July 31, 202628 min

Promo Insiders Deep Dive: Inside Trade Talks Between U.S., Canada and Mexico

In this episode of Counselor’s Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman uncovers the intricacies of the U.S. Mexico Canada Agreement – with the help of a couple trade and compliance experts.

July 30, 202614 min

Promo Insiders: All the Highlights From ASI Show Chicago

Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.

July 27, 202630 min

Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading with Humanity

Jodie Schillinger, executive vice president at Maple Ridge Farms and Counselor’s 2026 Woman of Distinction. joins this week’s episode of Promo Insiders to discuss mentorship, meaningful leadership and why creating a sense of belonging can transform workplaces, careers and communities.