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Advance Copy

Advance Copy

Hosted by Advance Copy

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Episodes

32

Latest episode

Aug 2026

Language

EN

About the show

Welcome to Advance Copy a space for independent thinkers in fashion. Our guests are founders of courageous companies reimagining the future of fashion. Together, we’ll look deep inside and outside the industry for ways of growing fashion brands based on instinct and philosophy, in any corner of the world. Join us on advance-copy.com

Listen to episodes

32 recent
August 7, 20261 hr 4 min

Sono, It's Not A Quick Thing

Stephanie Oberg and Simon Homes are the life and work partners behind Sono: an independent luxury brand, established in 2004. Having worked at The Row and Lemaire, the couple decided to focus full-time on Sono during Covid. And it worked: things clicked. This is an account of what it takes to build a luxury company independently over more than twenty years, and reach creative freedom and commercial stability. In this episode, we talk about: 1. Longevity, limiting options, keeping investments low 2. Managing wholesale thoughtfully 3. Founder burnout 4. The two sides of social media 5. London studio and store   Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsitePost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre

October 23, 202538 min

P1. Natasha Mead on How Good Brands Only Reflect What’s True

A two-part conversation with Natasha Mead, a New Zealand-based Art Director and Founder of 1of1 Studio. She is the mastermind behind some of today’s most referenced visual identities across independent fashion, lifestyle, skincare, interior and hospitality companies. Her collaborators and projects include: Lesse, Binu Binu, F. Miller, Reome, Baina, J. Hannah, Anyone Girl, Moon Lists. In Part 1 of this conversation, we’ll learn about:The role of naivety and isolation on the development of Natasha’s studioUtilitarian and archival references inspiring her workNatasha’s approach to craft as a commitment to expressing careThe 1of1 Studio client filter Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsitePost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre

October 12, 202512 min

Radical Refinement, how to define a brand philosophy in a turbulent market reality

Preview of Radical Refinement: a paid workshop on how to define a brand philosophy to see you through a turbulent market reality and beyond. Purchase the full workshop here. DESIGNED FOR:Brand-owners & aspiring brand-ownersDecision-makers in fashion & creative industriesBranding, marketing and copywriting expertsTOPICS:Why it’s important to set a strong philosophy nowAre your brand values genuine?Establishing what makes your work uniqueTranslating your philosophy to sales, communication and visual strategies  Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsitePost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre

October 10, 20254 min

Preview: Jess Hannah on Growth, Degrowth and "Honest Capitalism"

A preview of an uncut workshop with the Los Angeles-based designer, Jess Hannah. Recorded in London in May 2024 and joined online by 10 diverse business owners, we discussed Jess's decade of learnings with her brand, J.Hannah, and reflected on mindful growth, de-growth, and “honest capitalism.” Become a paid Apple Subscriber to enjoy the full conversation, Episode 28.TopicsA decade of opportunitiesWhat lays beneath the numbersNon-linear financial realityOff-line marketingWholesale post-CovidProfitability over growth"Honest capitalism" Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsitePost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre

May 5, 202557 min

Lee Mathews on Navigating an Independent Fashion Brand

To mark 2024 Melbourne Design Week and the release of Advance Copy’s book, Growing Independent Fashion Brands, the iconic Australian fashion designer Lee Mathews and publisher and creative director Beth Wilkinson, gathered a small group of fashion industry insiders and admirers of the brand for an intimate conversation.In this characteristically frank reflection, Lee delved into her founding principles, offshore production, the pricing conundrum and so much more. Take a moment to sit down and tune in to this much-needed personal account of an iconic independent brand owner. Enjoy!   Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsitePost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre

September 5, 20241 hr 7 min

Carmen Amsterdam a Fresh Perspective on Being Small

Carmen de Baets reflects on how she met her husband and business partner Joris ter Meulen Swijtink, establishing their guest house, shop and kitchen Carmen Amsterdam and the much respected visual signature of their company. Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsitePost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre

March 8, 202438 min

Casa Shop on Thoughtful Growth

Casa Shop's Emi Moore and Jacqueline Davis, reflect on how their paths crossed, the company's trajectory since its establishment in 2016 and the origin of their distinct Instagram aesthetic. With a little help of a marine biologist, we’ll also talk about how the definition of “development” has been misunderstood and why “less is better” best symbolises Casa Shop’s idea of growth.GuestsEmi MooreJacqueline DavisQuote from "Ladders, trees, Complexity, and Other metaphors in Evolutionary Thinking"  by Andreas Hejnol in Arts of Living on a Damaged Planet - Ghosts and Monsters of the Anthropocene, pp.G87–G102. Available to purchase here. Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsitePost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre

March 23, 202341 min

Palo Studios: A Community Haven

Palo Studios is a multi-division company comprising of a wholesale agency, a brand, and a creative production agency all under one ethically minded umbrella of its founder, Cassie Rose Ebner. Every collaborator of Palo Studios is driven by positivity and well-being thus creating a new template for working in fashion.We talk to Cassie about the critical moment when the grasp of the classic wholesale model begun to loosen inspiring her to bridge the gap between conscious brands, retailers, and customers.Guest: Cassie Rose Ebner, Palo Studios Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsitePost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre

March 23, 202348 min

De-hierarchising Fashion Education With the Help of Mycelium Networks

ArtEZ University teachers, Hanka van der Voet and Chet Bugter, discuss their recent open source paper: A Fruiting Body Of Collective Labour: Working Towards A De-Hierarchised System For Fashion Education. The document looks to the collaborative world of fungi and mycelium networks to find inspiration for de-hierarchised models of fashion education. We’ll learn how lichen networks influenced their approach to the management of the Critical Fashion Practices Master’s course and discuss how fashion designers, entrepreneurs and practitioners can encourage more collaborative ways of working.A Fruiting Body Of Collective Labour: Working Towards A De Hierarchized System For Fashion Education by Hanka van der Voet and Chet Bugter, Published by MA Critical Fashion Practices, ArtEZ University of the Arts Arnhem, 2022.Calling out Dutch Art InstitutionsFantastic Fungi - documentary by Louie Schwartzberg and Mark Monroe available on NetflixThe Mushroom at the End of the World: On the Possibility of Life in Capitalist Ruins by Anna TsingGuestsHanka van der Voet and Chet Bugter, ArtEZ University of the Arts Arnhem Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsitePost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre

March 23, 20231 hr 4 min

Baserange on Growing a Healthy Company

Baserange founders Marie-Louise Mogensen and Blandine Legait set out to provide women with underwear which didn’t dictate or restrict their bodies. Since 2012, this intention has set Baserange on an unprecedented trajectory, constantly pushing the fashion industry’s preconceptions to build one of the most authentic and courageous ready-to-wear brands.In this two-part conversation Marie explains how Baserange aims to work in a way that resembles a healthy organism. As such it felt natural to also include the thoughts of one of the brand’s long-term collaborators, Tugba Mert Taskan, the Garment Facility Executive of the pioneering Turkish factory Mert Ipek. By intertwining these two conversations in one we hope to represent a more realistic picture of the many talented and caring individuals contributing to the development of Baserange.GuestsMarie-Louise Mogensen, BaserangeTugba Mert Taskan, Mert IpekGiovanna Flores Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsitePost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre

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