Marketing With Kerry

Hosted by Kerry Fitzgibbon

Business Entrepreneurship Education

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Sep 2024

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About the show

Kerry Fitzgibbon is an ADHD Fempreneur, multiple 7 figure business owner and Facebook Marketing ninja. On each episode, Kerry dives deep into the world of Facebook and Meta marketing, exploring the intricacies of AI-driven advertising and strategic campaign management. From leveraging the latest AI tools to designing captivating and converting strategies, Kerry equips you with actionable insights and expert advice. Whether you're fine-tuning your Facebook ads, or seeking to master the Meta advertising landscape, join Kerry to elevate your digital marketing and dominate your industry. Together lets unleash AI powered Facebook Marketing to take your business from the best kept secret to the top of your niche and beyond.

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46 recent

September 10, 202421 min

#046 - Facebook Ad Strategies That Fail and Succeed! ❌✅

In this episode, host Kerry, a Facebook marketing expert and seven-figure business owner, shares key tips on optimizing ad strategies. She highlights why avoiding logos on images can improve campaign performance and explains the pitfalls of Facebook-recommended formats like carousel ads. With over 14 years of experience, Kerry stresses the importance of split testing to find what works. Tune in for actionable insights to elevate your Facebook ads and drive business success! Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone timestamps 00:00:00 - Introduction 00:00:32 - Facebook Ad Types 00:01:14 - Campaigns That Don't Work 00:01:56 - E-commerce Campaigns 00:03:32 - Carousel Ads in Detail 00:06:00 - Collections Ads 00:06:51 - Video Ads 00:07:24 - Instant Experience Ads 00:08:07 - Boring Ads 00:09:00 - Research and Target Audience 00:10:05 - Research Tools and Techniques 00:11:40 - Foreplay Tool 00:13:30 - Text on Images 00:14:12 - Logo on Images 00:14:54 - Budget Management 00:16:00 - User Experience

September 5, 202410 min

#045 - Cringe-Worthy Facebook Ads Tactics You Won’t Believe! 😬📉

In this episode, the hosts discuss the journey from cringe to cool, highlighting examples like Post Malone's early work. They explore the use of AI in video creation and how to spot AI-generated content. The episode also delves into a shocking story about a journalist contacting Facebook about child abuse content and the unexpected response received. Tune in for insights on personal growth, AI-powered marketing, and social media platform controversies. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 00:00:00 - Introduction 00:00:35 - AI-Generated Videos: How to Spot Them 00:01:13 - Facebook's Child Abuse Content Scandal 00:02:20 - Facebook's Response to BBC's Investigation 00:02:44 - Instagram Porn Account Hacks 00:03:36 - Creative Anti-Vaping Ads 00:04:38 - Effective Anti-Vaping Campaigns 00:05:12 - Facebook Ads Copy Tools: Copy AI vs. ChatGPT 00:06:32 - More on Spotting AI-Generated Videos 00:08:21 - Climbing Cringe Mountain to Become Cool 00:09:06 - Reflecting on Past Marketing Efforts

September 3, 202423 min

#044 - Set Up Your Meta Ad Account the RIGHT Way! 🚀📈

In this episode, Kerry Fitzgibbon, an ADHD femmepreneur and Facebook marketing expert, delves into setting up Meta accounts to effectively market your business on Facebook and Instagram. She simplifies the process of running ads on Meta, setting up accounts correctly, bringing on other admins, and ensuring everything ties together seamlessly. Tune in for valuable insights on avoiding potential pitfalls and optimizing your online presence for success. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 00:00:00 - Introduction 00:00:51 - Visual Content Alert 00:01:14 - Setting Up Meta Accounts for Business 00:01:36 - Simplifying Meta Account Setup 00:01:58 - Risks of Incorrect Setup 00:02:30 - Admin Roles and Professional Pages 00:03:13 - Meta Business Suite Introduction 00:04:27 - Ownership Issues with Staff and Agencies 00:05:31 - Personal Account Verification 00:05:53 - Setting Up Business Pages 00:06:14 - Facebook and Instagram Page Management 00:07:10 - Meta Business Suite Functionality 00:10:01 - Setting Up Business Portfolio 00:11:19 - Ad Accounts and Pixels 00:12:04 - Assigning Roles in Business Manager 00:14:13 - Managing Staff Access 00:16:02 - Removing Staff and Partners 00:17:06 - Full Control of Your Metaverse 00:19:04 - Importance of Owning Your Assets 00:21:02 - Claiming Your Assets

August 27, 202428 min

#043 - Elevate Your Facebook Ads with this SECRET! 📈💡

In this episode, Host Kerri, an ADHD FEM preneur and Facebook marketing expert, dives deep into the world of Facebook ad hooks. She explains the importance of hooks in capturing your audience's attention and provides a comprehensive overview of the different types of hooks that work exceptionally well. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 0:00 - Introduction 0:03 - The Power of a Superior Hook 0:06 - Example: Best Smartphone Camera Hook 0:09 - Why This Hook is a Game Changer 0:12 - Adding Curiosity to Your Hook 0:15 - The Importance of Proof in Your Hook 0:18 - Secret to Using Negative Hooks 0:23 - Introduction by Kerri Fitzgibbon 0:28 - Kerri’s Background and Expertise 0:31 - Unleashing AI-Powered Facebook Marketing

August 20, 202428 min

#042 - BOOST Business with AI Facebook Strategies! 🚀🤖

In this episode, Kerry Fitzgibbon, an ADHD femmepreneur and Facebook marketing expert, dives into the world of ad creatives that convert effectively on Facebook. She discusses the importance of varied ad types, quality images, and building a database for business continuity. Kerry breaks down the different ad placements available on Facebook and highlights which ones and what type of creatives tend to convert the best for driving sales. Tune in to learn how to unleash AI-powered Facebook marketing to elevate your business to the top of your niche and beyond. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 00:00:00 - Introduction 00:01:15 - Understanding Meta Platforms and Ad Placements 00:02:07 - Meta Platforms Explained 00:03:01 - Conversion Ads and Their Importance 00:03:43 - Top of the Funnel vs. Bottom of the Funnel Ads 00:07:09 - Key Elements of a High-Converting Video Ad 00:10:22 - Importance of Retargeting with Single Image Ads 00:11:05 - Testing Text Overlay on Image Ads 00:12:01 - Native Image Ads and Their Benefits 00:13:01 - Lead Generation Ads and Building a Database 00:17:18 - Strategies for Advertising During Expensive Periods 00:19:04 - Creating Effective Testimonial Ads 00:21:00 - Authenticity in Testimonial Ads 00:22:45 - Educational Content Ads 00:24:55 - Two Approaches to Educational Content Ads 00:25:59 - Summary of High-Converting Ad Types and Placements

August 13, 202430 min

#041 - Why Your Facebook Ad Is Running Your Funnel? 🎯📈

In this episode, Kerry Fitzgibbon, simplifies the concept of funnels in marketing. She emphasizes the importance of asking for the sale and avoiding overcomplicating the process. Kerry breaks down the funnel stages - cold, warm, and hot - to guide listeners on effectively moving customers from awareness to becoming loyal fans. Tune in to unleash AI-powered Facebook marketing strategies to elevate your business to new heights. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 00:00:00 - Introduction 00:00:53 - Understanding Funnels 00:01:15 - What is a Funnel? 00:01:36 - Customer Journey Stages 00:03:46 - Product Aware and Most Aware Customers 00:04:08 - Guiding Customers Through Stages 00:04:42 - Simplifying Funnels 00:05:12 - Basic Funnel Structure 00:05:33 - Old-Fashioned Sales Funnel 00:06:05 - Attention, Desire, Interest, Action (ADIA) Funnel 00:07:09 - Learning from Sales Calls 00:08:05 - Creating Engaging Content 00:14:28 - Decision Stage in Funnel 00:16:57 - Using Phone Calls for Sales 00:18:02 - Event Registration Follow-Up 00:21:04 - Mobile Optimization and Analytics 00:22:09 - Testing Your Funnel 00:23:02 - Encouraging Customer Interaction 00:25:51 - Optimizing Your Funnel

August 6, 202430 min

#040 - HOW To Master Facebook Ads! 📈 💡

In this episode, Kerry Fitzgibbon discusses the purpose of Facebook ad campaigns and how to navigate the complexities of Facebook Ads Manager. She highlights the importance of using the right campaigns based on where potential customers are in the buying or awareness cycle. Kerry advises against boosting posts and emphasizes the effectiveness of directing traffic to Messenger or a landing page. Tune in to learn which campaigns to use for optimal results and which ones to avoid, even if Facebook suggests otherwise. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 00:00:00 - Introduction 00:00:44 - Understanding Facebook Ad Campaigns 00:01:38 - Brand Awareness Campaigns 00:02:21 - Video View Campaigns 00:03:14 - Engagement Campaigns 00:05:00 - The Pitfalls of Boosting Posts 00:06:09 - Optimizing for Engagement 00:07:09 - Video View for Engagement 00:08:02 - Cost Comparison of Advertising Platforms 00:09:51 - Messenger Campaigns for List Building 00:18:18 - Importance of Follow-Up 00:28:02 - Summary of Effective Campaigns

July 30, 202429 min

#039 - TOP Secrets for Finding Your Buying Audience! 🎯🛍️

In this episode, Kerry Fitzgibbon, an ADHD femme preneur and Facebook marketing expert, reveals the secrets to finding the perfect buying audience and turning them from cold leads to warm buyers. She emphasizes the importance of understanding the difference between cold, warm, and hot audiences in social media and advertising. Kerry shares her insider strategies honed over 13 years to help businesses rise to the top of their niche using AI-powered Facebook marketing. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 00:00:00 - Introduction 00:00:33 - Understanding Audience Types 00:01:27 - Identifying Ideal Clients 00:04:54 - Importance of Warming Up Leads 00:05:37 - Steps to Find and Warm Up Ideal Audience 00:06:13 - Importance of Research in Advertising 00:07:06 - AI Hack for Identifying Interest 00:10:18 - Using AI Tools for Research 00:15:15 - Building Emotional Connections with Content 00:16:09 - Importance of Video Content 00:22:14 - Building Relationships through Messenger 00:24:18 - Using Messenger for Promotions 00:25:06 - Importance of Call to Action in Content 00:26:37 - Avoiding Direct Response Ads 00:27:41 - Building a Sustainable Marketing System

July 23, 202413 min

#038 - Avoid These Common Facebook Ad Mistakes! 🚫📉

In this episode, Kerry Fitzgibbon, an ADHD fempreneur and Facebook marketing expert, explores AI-powered Facebook marketing. She highlights common ad mistakes to avoid, like running awareness or traffic ads, and stresses the importance of engaging with comments to boost posts and lower CPM. Kerry shares insights on "engagement farming" to enhance ad performance, drawing from her 13 years in Facebook marketing. Join Kerry to learn how AI can elevate your business on Facebook. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 00:00:00 - Introduction 00:00:35 - AI in Facebook Marketing 00:01:55 - Engagement Farming Strategy 00:02:40 - Critique of Engagement Farms 00:03:26 - Bullet Point Ads 00:04:49 - Native Ads and Simplicity 00:05:14 - Five Effective Facebook Ad Types 00:06:04 - Critique of Quick Money Hacks 00:07:00 - Facebook Ad Mistakes to Avoid 00:10:06 - Misguided Ad Spend Strategies 00:11:38 - Evaluating Marketing Advice

July 16, 202430 min

#037 - Why Are Your Facebook Ads Getting Flagged? 🚫📱

In this episode, Kerry Fitzgibbon, an ADHD femme preneur and Facebook marketing expert, delves into the reasons why ads get flagged on Facebook. She emphasizes the importance of adhering to Facebook's rules and regulations to protect the end user and avoid account disablement. Kerry provides insights on prohibited topics for ads and encourages businesses to model successful advertisers to improve their ad approval rates. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 00:00:00 - Introduction 00:00:53 - Why Your Ads Are Getting Flagged 00:01:04 - Facebook's Prohibited Content 00:01:26 - Local Laws and Prohibited Content 00:02:08 - Misleading or Deceptive Content 00:04:47 - Weight Loss Claims 00:08:01 - Personal Attributes in Ads 00:09:59 - The Word "Other" in Ads 00:10:32 - Example of Misleading Wording 00:11:23 - Facebook Guidelines and Subjectivity 00:12:37 - Running Vanilla Ads 00:13:10 - Strong Hooks in Ads 00:19:45 - Weight Loss Industry Tips 00:20:06 - Using Facebook Ads Library 00:28:09 - Avoiding Account Disabling