Restaurant Marketing Secrets

Hosted by Matt Plapp - America's Best Restaurants

Business Marketing Arts Food

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Episodes

987

Latest episode

Nov 2026

Language

EN-US

About the show

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for America's Best Restaurants. (Duh!) Learn more about Matt Plapp by visiting his website at www.MattPlapp.com

Listen to episodes

60 recent

November 2, 2026Episode 99618 min

4 Ways to Explode Your Restaurant Holiday Gift Card Sales

Every restaurant runs the same tired gift card play — buy $50, get a $10 bounce-back. In this episode, Matt Plapp shares three bulk gift card strategies almost none of your competitors use, so you drive 4th-quarter cash AND 1st-quarter traffic. In this session, Matt Plapp (CEO of America's Best Restaurants) breaks down the ABR Holiday Gift Card Playbook: micro-bulk offers to your top loyalty customers, bulk deals for catering clients, bulk buys from the business owners already sitting in your dining room, and how to make the everyday one-to-one offer actually stand out. - This podcast is a lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

November 1, 2026Episode 99520 min

How This Restaurant Drives $1M in Q1 Sales With the Red Envelope - Restaurant Marketing Secrets - Episode 995

The Red Envelope is one of the most powerful Q1 sales drivers a restaurant can run — and Chris Schonenberger of BBQ Productions may be the best in the country at it. In Part 2, Matt Plapp sits down with Chris to break down 12 years of fine-tuning the promo. In this interview, Matt Plapp (CEO of America's Best Restaurants) and Chris dig into the mindset, the prizes, and the systems behind a Red Envelope run that took one restaurant to $1M in sales from Thanksgiving through March — including the Golden Ticket twist that makes the grand prizes actually get redeemed. - This podcast is a lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

October 27, 2026Episode 99417 min

2 Easy Thanksgiving Marketing Ideas for Your Restaurant - Restaurant Marketing Secrets - Episode 994

Thanksgiving is one of the biggest marketing goldmines of the year for your restaurant — if you stop selling food and start being social. In this episode, Matt Plapp gives you two dead-simple Thanksgiving campaigns you can run on social media and email to own your community's attention. In this session, Matt Plapp (CEO of America's Best Restaurants) breaks down the "favorite side dish" and "what are you thankful for" posts, the post-email-ad playbook that makes them go viral, and the in-store move that drives even more engagement. - This podcast is a lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

October 23, 2026Episode 99323 min

The Red Envelope Promo: How Restaurants Fill a Dead January - Restaurant Marketing Secrets - Episode 993

Thanksgiving through New Year's takes care of itself. January is the month that kills restaurants. Here's the one promotion that fixes it, and you have to start now. In this session, Matt Plapp (CEO of America's Best Restaurants) breaks down Part 1 of the Red Envelope Promo — picking your prizes and local partners, setting your handout and redemption windows, and the QR code hack that lets you market only to the people actually holding an envelope. This is Part 1 of 3. Next week Chris Schonenberger of BBQ Productions joins us to break down how his restaurant does six figures in Q1 sales off this promo every single year. - This podcast is a lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

October 20, 2026Episode 95912 min

Can't Miss Halloween Candy Counting Contest (Social + Email + Ads) - Restaurant Marketing Secrets - Episode 992

This simple tactic, using a bowl of candy, can help you reach customers via email, text, and social media...BUT DRIVE SALES! - This podcast is a lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

October 5, 2026Episode 99117 min

How to Turn Halloween Into a Restaurant Goldmine (Social + Email + Ads) - Restaurant Marketing Secrets - Episode 991

Don't wait until the week before, then this promo locked and loaded early! - This podcast is a lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

September 30, 2026Episode 99021 min

Our Restaurant Marketing Programs - Restaurant Marketing Secrets - Episode 990

America's Best Restaurants has helped thousands of restaurants through the years, BUT HOW? I often spend so much time teaching that I forget to talk about what we do. Today we dig into the marketing programs we offer at ABR. - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

September 24, 2026Episode 98917 min

3 Strategies to Keep Your Restaurant Customers Coming Back - Restaurant Marketing Secrets - Episode 989

Retaining your customers is KEY to long term growth, but even more important than that is RETAINING THEIR ATTENTION - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

September 10, 202613 min

3 Facebook Ads Your Restaurant Should Be Running Every Day - Restaurant Marketing Secrets - Episode 988

You can't compete with the chain's physical footprint, but you can with their digital one. And the journey starts with Facebook and Instagram ads. - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

August 25, 2026Episode 97912 min

How To Build The Ultimate Restaurant Marketing Promos Every Month - Restaurant Marketing Secrets - Episode 987

Here's the monthly promo blueprint the restaurants should follow every month. - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants