A New Generation of Marketing: Using Video to Grow Your Startup

Discover how iconic brands like Disney, Monster, and Taylor Swift use storytelling to connect with their audience and drive sales. Get practical tips and examples to elevate your brand’s narrative and engage your audience.

Today, we’re diving into how aesthetics shape Gen Z’s visual preferences and purchasing decisions. Discover why a cohesive aesthetic is crucial for your brand and how to effectively incorporate it into your marketing strategy.Learn how to create a unified aesthetic that resonates with Gen Z, from visual branding to overall brand vibe. Get inspired by examples from leading brands and practical tips to enhance your brand’s appeal and engagement.

EPISODE 40: Today, we're diving into the world of AI marketing and how you can utilize it to grow your brand. Learn what AI marketing is and discover the top three ways to leverage it for content creation, personalization, and performance tracking.From tools like Canva and Adobe Firefly to personalized ad visuals and real-time analytics, we'll break down how AI can enhance your marketing strategies. Don't miss out on these essential tips to stay ahead in the game!

EPISODE 39: Today, we're diving into the importance of tapping into pop culture to keep your audience engaged and loyal. Did you know that a song from the 1980s recently topped the charts thanks to Stranger Things? Or that chess sales soared by 273% after the release of Netflix's Queen's Gambit?In this episode, we break down how brands can leverage pop culture to stay relevant and connect with their audience. Learn why it's essential to align your brand values with your audience's interests and how pop culture can be a powerful tool in your marketing arsenal.

EPISODE 38: On this week's episode, Josh explores the essential role TikTok plays in Marketing your brand. Josh explains why you should follow Barbie's lead in taking advantage of TikTok's viral trends and videos to help market your brand and increase engagement.

Have you ever witnessed the success of a low-budget film all due to their marketing? If not, let us introduce you to M3GAN.On this week's episode, Josh dives into Blumhouse's 2022 thriller, 'M3GAN' and how the movie skyrocketed not only in theaters but on social media due to their multi-platform marketing and viral social media presence.

Don't have Gen Alpha come to you; instead, go to Gen Alpha!On this week's episode, Josh highlights the importance of gaming in marketing and how brands should incorporate different gaming sites like Roblox, Minecraft, and Fortnite to successfully market to Gen Alpha.

EPISODE 35: If your friend or family member came raving about a new movie coming out, wouldn't you be more eager to watch it? That is social proof.On this week's episode, Josh delves into the topic of Social Proof, and why it plays a critical role in marketing for your brand. He explains why people are more likely to trust your brand if others recommend it and how you can leverage consumer reviews, referrals, and celebrity endorsements to build credibility.—————————— Find Lifestyled Media on:➡️ WEBSITE: www.lifestyled.media➡️ INSTAGRAM: www.instagram.com/lifestyled.media➡️ LINKEDIN: www.linkedin.com/company/lifestyled-media——————————Each week on New Gen Marketing, we give you tips and tricks to gain a foothold in this new generation of consumers and break down Gen Z and millennial marketing.Hosted by Joshua Stanley, the founder of Lifestyled Media and an expert in helping direct-to-consumer brands build lifelong relationships with the most market-resistant generation of all time.——————————SUBSCRIBE ➡️ www.youtube.com/@LifestyledMedia?sub_confirmation=1Watch More New-Gen Marketing ➡️ https://www.youtube.com/playlist?list=PLegHjtcGKmASoCbPGJkqYv7-ktUtYJgmq 

We've talked about Gen Z, but now, it's time to talk about the Generation next in line, Generation Alpha. On this week's episode, Josh delves into the next generation, Gen Alpha, and how brands should start to market to Gen Alpha audiences, including the 3 specific ways to connect and catch their attention.

Every year, Spotify does the same thing, which is Spotify Wrapped. However, it's not what Spotify is doing that is making their listeners excited to see their top artists and songs, it's how they're doing it-and it's by using data driven storytelling.On this week's episode, Josh emphasizes the importance of infusing data into storytelling for your brand and how data storytelling blends data, narrative, and visualizations to convey compelling insights to engage and connect with their audience.