New Gen Marketing

Hosted by Lifestyled Marketing

Business Marketing

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Sep 2025

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About the show

Each week on New Gen Marketing, we give you tips and tricks to gain a foothold in this new generation of consumers and break down Gen Z, Gen Alpha, and Millennial marketing. Hosted by Joshua Stanley, the founder of Lifestyled Marketing and an expert in helping brands build lifelong relationships with the most market-resistant generation of all time.

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49 recent

September 15, 2025Episode 4713 min

Short Form, Big Impact. Mastering <10-Second Hooks for 2025.

If they don’t feel it in three seconds, they’re gone. We break down how to make under-10-second videos that actually stick with Gen Z and Millennial audiences. We unpack a 6-second case study that turned micro-content into major results, then translate it into three plays you can run this week: payoff-first scriptingdesigning for the looppairing micro clips with mid-form follow-ups.We’ll also tackle a rapid audience Q&A to help you choose length, captions, branding, and metrics without overthinking it. Perfect for brands, creators, and B2B teams trying to win the thumb-scroll war in 2025.

September 8, 2025Episode 4614 min

Turn Views into Sales on TikTok In 2025

Your audience is already making decisions on TikTok—meet them there and finish the sale. Joshua shares the playbook that blends story, community, and frictionless conversion.You’ll get:The Magic Hub framework for nonstop discovery and a single conversion pathA niche-first plan for subcultures and languages (think YouTube-style programming)In-app conversion tactics: shoppable posts, instant forms, auto-bookingCase study breakdown: Focus Features’ Nosferatu (and what you can copy)Q&A toolbox: length, frequency, “face of brand,” fixing flops, KPI targets, first 3 videosNext week: short-form content deep dive, send your questions!#TikTokStrategy #SocialCommerce #GenZ #NewGenMarketing

September 1, 2025Episode 4519 min

The Playbook Marketers Need Now For Gen Alpha — EP 245

Gen Alpha is about to make Gen Z look old, and they already have direct influence over $28B in household spending. This week we break down what brands need to do now.3 Must-Do Tactics:Build Playable IPMarket to the Household, Not Just the Kid.Ship Privacy-By-Design. Next week: TikTok and sales funnels. Send your questions in the comments or via email!

August 25, 2025Episode 4418 min

Trillions of Reasons to Care About Gen Z (+ How to Win 2025–2030)

Gen Z has about $2.7 trillion buying power today and projected to hit $12.6T in spending by 2030. If they’re not in your plan, your plan is broken.In this episode:Case study: Duolingo’s Gen Z flywheel (and what you can copy without a Super Bowl budget)3 plays you can run now:Design for social search, not just SEOProve your values with receipts (no vague claims)Build price–value ladders for the “dupes + thrift” eraListener Q&A highlights: platforms, content style, trust builders, and whether you really need influencersWhy it matters: Gen Z already commands trillions—and influences household spend across ages. Win them now, or watch your 2025-2030 roadmap stall.Hosted by Joshua Stanley, founder of Lifestyled Marketing.👉 Got a question for next week’s Gen Alpha episode? Drop it in our DMs or comments.

August 18, 20250 min

Winning Over Gen-Z, Gen-Alpha, and Millennials – S2 Trailer

Welcome to Season 2 of New Gen Marketing, the show where brands learn how to win against the most market-resistant generation ever.This season, we’re breaking down:Gen Z’s $44B buying power What Gen Alpha is (and how to prep for them)Turning TikTok into instant salesMarketing strategies that actually work and stay true to your brandNew episodes drop every Monday. Follow now because if you’re not talking to this generation, you’re already being ignored.

August 19, 20243 min

How to Connect with Your Audience Through Storytelling

Discover how iconic brands like Disney, Monster, and Taylor Swift use storytelling to connect with their audience and drive sales. Get practical tips and examples to elevate your brand’s narrative and engage your audience.

August 5, 20246 min

Unlocking Gen Z’s Wallet: The Role of Aesthetics in Marketing

Today, we’re diving into how aesthetics shape Gen Z’s visual preferences and purchasing decisions. Discover why a cohesive aesthetic is crucial for your brand and how to effectively incorporate it into your marketing strategy.Learn how to create a unified aesthetic that resonates with Gen Z, from visual branding to overall brand vibe. Get inspired by examples from leading brands and practical tips to enhance your brand’s appeal and engagement.

July 29, 20244 min

Free Influencer Marketing for your Startup

E41: Today, we’re exploring the most authentic way to market your product: User Generated Content (UGC). Discover how UGC, created by real users of your brand, can transform your marketing strategy and build trust with your audience.From organic reviews to paid collaborations, learn how to effectively leverage UGC to enhance your brand’s authenticity. See examples from leading brands like Fenty Beauty and Aerie and get practical tips for integrating UGC into your marketing efforts.

July 10, 20245 min

Top 3 AI Marketing Techniques Every Entrepreneur Needs To Use

EPISODE 40: Today, we're diving into the world of AI marketing and how you can utilize it to grow your brand. Learn what AI marketing is and discover the top three ways to leverage it for content creation, personalization, and performance tracking.From tools like Canva and Adobe Firefly to personalized ad visuals and real-time analytics, we'll break down how AI can enhance your marketing strategies. Don't miss out on these essential tips to stay ahead in the game!

July 1, 20243 min

The Surprising Link Between Netflix and Marketing

EPISODE 39: Today, we're diving into the importance of tapping into pop culture to keep your audience engaged and loyal. Did you know that a song from the 1980s recently topped the charts thanks to Stranger Things? Or that chess sales soared by 273% after the release of Netflix's Queen's Gambit?In this episode, we break down how brands can leverage pop culture to stay relevant and connect with their audience. Learn why it's essential to align your brand values with your audience's interests and how pop culture can be a powerful tool in your marketing arsenal.