7 Figure Cruise Business

Hosted by Korrine Johnson

Business Entrepreneurship

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Aug 2026

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About the show

I've sold more than $25m in cruises, working part-time. Whether you’re a seasoned cruise pro who wants to elevate your cruise planning services, a total newbie who wants to start selling cruises on the right foot, or an advisor who just wants to add this profitable trip type to your portfolio, you’re in the right place. We're talking about the business of selling cruises.

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25 recent

August 20, 202614 min

Turn Strangers Into Subscribers and Subscribers Into Clients

Free Lead Magnet Ideas: travelbizboss.com/magnet Coaching Week Waitlist: travelbizboss.com/coachingweek Summary This episode explores how to create effective lead magnets that grow your email list and boost your marketing efforts. Korrine shares practical tips on crafting compelling offers, choosing the right format, and nurturing your audience for long-term success. Key Topics What is a lead magnet and why it matters The importance of focusing on one problem and audience The role of generosity and sharing information Framework for creating lead magnet offers (hook, offer, friction fix) Technical setup: email service providers and automation Strategies for nurturing leads and maintaining engagement Monitoring and optimizing lead magnet performance Takeaways A lead magnet should solve one specific problem for one audience. Make your lead magnet actionable, skimmable, and useful today. Offer a lead magnet that feels like a gift to build trust. Sharing detailed information does not reduce sales; gatekeeping does. Use a framework of hook, offer, and friction fix for ideas. Keep signup forms simple to increase conversions. Deliver your lead magnet immediately after signup and follow up regularly. Monitor engagement signals and adjust your strategy accordingly. Keywords lead magnets, email marketing, audience growth, marketing strategy, travel business, free resources, engagement, conversion, email list building, marketing tips

August 6, 20268 min

Booking Air for Cruise Clients Without Losing Your Mind

Want to map out a whole custom cruise experience service? Grab my training and workbook for $37 at travelbizboss.com/custom. Booking air is one of the questions I get asked the most, and it makes a lot of advisors nervous. This episode is about building a simple set of air rules so you stop making the same decision from scratch every single time. In this episode: Why "I don't book air" is allowed, but probably not your best move My number one non-negotiable: no supplier without 24/7 emergency phone support Which cruise line air programs I actually like, and the one I will walk away from a booking over When I use a consolidator, when I book direct with the airline, and whether to charge a fee How to prep clients on who to call at 2am, and why you do not want to be the middleman Four questions to answer before you write your own air rules Music licensed through Soundstripe. Code: THTETIDY8AVM7UOG

July 17, 202639 min

Hiring a Travel-Trained VA with Chelsey of Outwork Collective

Free Discovery Call Script: travelbizboss.com/script Chelsey's Freebies: 50+ Tasks to Delegate Now: http://outwork.myflodesk.com/50-things-7fcb SOP Generator: https://outworkcollective.com/sop-generator/ Connect with Chelsey Website: outworkcollective.com Facebook and Instagram: Outwork Collective Email: chelsey@outworkcollective.com Ever hit that point where you desperately need help but have zero time to train anyone? Chelsey from Outwork Collective is solving that exact problem. She trains virtual assistants specifically for the travel industry, then hand-matches them with advisors so you can skip the "teach them everything from scratch" phase entirely. Music licensed through Soundstripe. Code: EVS8SPOM7Z3FXAYN Vienna Beat by Blue Dot Sessions is licensed under a Attribution-NonCommercial License .

July 2, 20269 min

Where AI Belongs in Your Cruise Business (And 3 Places It Will Quietly Wreck It)

Free Gamma Resource: travelbizboss.com/gamma Waitlist for Coaching Week: travelbizboss.com/coachingweek Is AI coming for your cruise business? Spoiler: No, but using it incorrectly might be dulling the very thing that makes clients choose you: your unique human connection. In this episode, we explore how to view AI as an amplifier rather than a replacer. We break down where it truly belongs, such as streamlining behind-the-scenes admin and drafting content, versus where it can quietly wreck your client experience, like in emotional touchpoints or complex judgment calls. Tune in to learn how to reclaim your time without sacrificing the personal touch that your business depends on. Music licensed through Soundstripe. Code: N5DGASMTVLIHLYPN, QLTVSJEJBPBYNNXP, EDB9UTBSKAV8CZEW, JXIXHGH9GD9MSZXN Vienna Beat by Blue Dot Sessions is licensed under a Attribution-NonCommercial License .

June 15, 2026Episode 432 min

Why China Might Be the Most Surprising Cruise Destination You'll Ever Sell

Get the free custom port guide training HERE . Century Cruises combines iconic landmarks, immersive cultural experiences, and a Yangtze River cruise into one unforgettable journey. In this episode, Teresa shares who this trip is perfect for, what advisors need to know, and why China may be the next big bucket list destination for adventurous travelers.

May 28, 20268 min

The First 10 Minutes After a Booking: Your Make-or-Break Habit

Check out our workflows HERE What happens in the first five to ten minutes after processing a deposit can shape the entire client experience. Build the habit, and your workflows do the heavy lifting. Korrine's post-deposit checklist: Open the cruise line's emailed confirmation and verify the deposit is showing as paid (lay eyes on it, every time) Send the client their receipt Send the cruise-line-specific "officially booked" email template with next steps and CYP (P stands for peach) info Add the workflow or task list in your CRM, then customize it Report the sale to your host agency so you actually get paid, and fill in commission info in your CRM for clean reporting later Bonus steps once you have an assistant: Add the cruise to your consortia price tracker, claim loyalty rewards points (like Celebrity), and segment the client into the right email lists.

May 12, 2026Episode 233 min

Introducing Trafalgar River Cruises

Register for my FREE webinar: How To Scale Your Cruise Biz Using Technology & AI at https://travelbizboss.myflodesk.com/scalingcruisebiz In this episode, we are talking to Josh Hepp, VP of Strategic Accounts with Trafalgar River Cruises, about this new river cruise option that is loaded with value and special experiences. Josh announced some special offers at the end, and in order to claim the exclusive offer he mentioned, you’ll need to make a booking by 6/30/26 and email Josh to let him know you’d like to take advantage of the 7 Figure Cruise Business Podcast offer. Include the booking number, and he’ll take it from there. His email is josh.hepp@ttc.com .

April 30, 2026Episode 115 min

How to Choose the Right Cabin Location For Your Clients

My favorite free tool for choosing cabins with confidence: cruisedeckplans.com My favorite text shortcut tool: Text Blaze My text shortcut for an advisory about "guarantee" cabins: A guarantee means that the cruise line will choose the location of your cabin. It can be assigned at any time until check-in at the pier and cannot be changed unless you purchase an upgrade (if available). In this episode, Korrine breaks down how to choose the right cruise cabin for every client and why it's one of the most overlooked ways advisors build authority and lock in clients for life. She covers the key questions to ask during intake, the truth about decks and motion, what to look for above and below a cabin to avoid noise nightmares, how to handle family and group bookings, and why guarantee cabins deserve a serious conversation (with documentation to match). Plus, she shares the free tool she uses every single time she picks a cabin, along with the exact verbiage she adds to invoices when a client books a guarantee.

March 6, 202611 min

How To Compete With That Big Warehouse Store (you know the one)

You've done the research, built the relationship, and then your client casually mentions they found a deal at that big warehouse store. Ouch. In this episode of Ship Shape, Korrine tackles one of the most common frustrations in cruise sales and gives you the exact framework to respond with confidence. You'll learn how to clearly articulate your value beyond price, why some clients just aren't your people (and that's fine), how to involve your BDM when you want to compete, and why having a ready-to-go email template can save your sanity. Bottom line: they're great for bulk paper towels. You're great for planning the trip of a lifetime.

January 2, 2026Episode 1125 min

How I’d Build a High-Volume, Life-First Cruise Business in Today’s Market

In this episode, I’m walking you through the strategy I would use if I were building from scratch in today’s market, with everything I know now. We’re talking marketing that actually works in 2025, how I’d attract the right clients without becoming a deal slinger, and why email lists and human connection matter more than ever. I break down how I’d approach mass market vs premium and luxury cruises, where I’d focus my time for the fastest momentum, and why “easy to sell” does not mean “less valuable.” We dig into client experience, from consult calls and proposal styles to trip prep systems that turn clients into superfans without burning you out. I also share how I’d structure operations, when I’d hire admin (and why I’d skip building a team), plus how I’d use systems, automation, and data to create a high-volume cruise business that still leaves room for a life. If you’ve ever wondered how to simplify, focus, and build a profitable cruise business faster and smarter, this episode is your roadmap.