Pitch to Product

Hosted by 52 Launch

Business Entrepreneurship

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Jun 2026

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About the show

Pitch to Product is the official podcast for 52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option. If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

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39 recent

June 10, 202640 min

Patent Before You Launch? How to Protect & Sell Your Product Idea

Have a brilliant product idea, but don't know what to do next? In this episode of the Pitch to Product podcast, host Jack Dalton (Business Development Manager at 52 Launch) sits down with intellectual property expert and patent attorney Wayne Carroll of Inspired Idea Solutions. Together, they break down the exact roadmap for taking an invention from a mere concept to a profitable reality. You'll learn how to approach your initial IP consultation, the hidden truths behind prior art searches, how to fast-track the USPTO timeline, and why the "Shark Tank" model of licensing a raw idea might be holding you back.Whether you're an inventor wishing a product existed or an entrepreneur looking to scale a brand, this episode gives you the practical business strategies you need to succeed.Work with 52 Launch to build your product business: Fill out our confidential form at https://52launch.com (Built-in NDA included!).Schedule a consultation with Wayne Carroll: Protect your IP at https://inspiredideasolutions.com.Don't forget to LIKE, COMMENT, and SUBSCRIBE for more product development and IP strategies!Chapters00:00 - Introduction: Pitch to Product02:26 - When is it time to move forward with your idea?03:33 - The patent balancing act: Costs vs. Priority dates04:36 - Do you need a 50-page business plan? 06:34 - The difference between inventors and entrepreneurs07:50 - What is "Prior Art"? 10:17 - How to do a prior art search & why Google Patents isn't enough13:24 - What to bring to your first product development consultation15:10 - Market validation: Getting real proof people will pay20:36 - How long does the patent application process actually take?21:55 - How to shave 17 months off the USPTO examination timeline24:45 - What can you do while waiting for your patent approval?26:22 - Demystifying "Office Actions" 29:35 - How to write patent claims for the broadest protection33:41 - The truth about product licensing vs. Building a business38:18 - Lowering the risk for investors and buyers41:36 - Conclusion & How to connect with 52 Launch and Wayne

June 4, 202637 min

The #1 Reason Inventors Fail (And How to Avoid It)

Most inventors aren't failing because they have bad ideas—they're failing because they're afraid to take the first step.In this episode of the Pitch to Product Podcast, Peter and Bobby break down one of the biggest obstacles entrepreneurs face when bringing a product to market: fear of failure.You'll learn why successful product creators focus on identifying failures early, how market research can save you thousands of dollars, why waiting for investors can stall your progress, and what it really takes to turn an idea into a manufacturable product.Whether you're a first-time inventor, entrepreneur, or someone sitting on a great idea, this conversation will help you understand the mindset and process behind successful product launches.Success isn't a straight line. It's about learning, adapting, and moving forward.If you're serious about turning your idea into a real product, this episode is for you.00:00 Introduction01:45 The Biggest Reason Inventors Fail03:33 Why Failing Early Leads to Success05:47 ChatGPT & AI Risks for Inventors07:39 The 6 Steps to Bringing a Product to Market09:57 Market Research That Saves You Money11:55 Prototype vs. Manufacturable Product15:54 Understanding Product Development Costs18:01 Why Investors Aren't Coming19:57 Funding Your Product Idea21:45 Preparing for Success25:13 Shark Tank Lessons for Entrepreneurs27:30 The Sacrifices Required to Succeed29:51 Building an Entrepreneur Mindset31:28 Business Owner vs. Inventor33:32 How to Overcome Fear of Failure35:48 Signal vs. Noise in Business37:37 The Real Secret to Success39:35 Final Advice for Product Inventors41:06 Outro

May 26, 202618 min

How to Design a Successful Product | Product Design Tips for Inventors

What separates a successful product from one that never takes off?In this episode of the Pitch to Product Podcast by 52 Launch, host Jon Ambrose sits down with Kyle Lamson, Head of Design at 52 Launch, to break down the fundamentals of great product design, product development, and what inventors need to know before launching a new product.Book a free call with us to start your product journey here. 00:00 – Intro & Welcome00:48 – Meet Kyle Lamson, Head of Design at 52 Launch01:28 – Why Product Design Matters in Product Development02:20 – Consumer Products vs Military Design Projects03:18 – What Separates Great Design from Mediocre Design04:18 – Balancing Product Aesthetics & Functionality05:31 – How Inventors Should Approach Product Design06:42 – Solving Real Problems & Finding Product-Market Fit07:39 – “Oxygen vs Aspirin” Products Explained08:33 – Why Simplicity Creates Better Products09:22 – Minimum Viable Product vs Minimum Successful Product10:00 – Avoiding Feature Overload in Product Development11:01 – Traits of Successful Inventors & Entrepreneurs12:20 – Why Flexibility & Iteration Matter in Design13:06 – Inside the 52 Launch Product Development Process14:27 – Favorite Examples of Great Product Design15:32 – The Best Uses of AI in Product Design17:09 – Why AI Is a Tool, Not a Replacement for Designers18:04 – Advice for Inventors Working with Product Designers19:05 – Trusting the Product Development Process19:54 – Final Thoughts & Outro

May 21, 202613 min

AI for Inventors: What to Use It For (And What NOT To Do)

In this episode of the Pitch to Product Podcast, 52 Launch CEO Dan Gonyea sits down with Client Success Manager Richard to break down how inventors should actually be using AI during the product development process.From logo creation and trademarks to product design, manufacturing, and market research, they discuss where AI is incredibly useful—and where it can lead inventors down the wrong path.If you're using ChatGPT, logo generators, or AI design tools to launch your product idea, this episode could save you time, money, and costly mistakes.00:00 Podcast bloopers & behind the scenes01:20 Introducing the topic: AI in product development03:00 Is AI replacing jobs—or just a tool?04:15 The dangers of AI-generated logos & trademarks07:00 Why vague prompts create bad product ideas08:00 Why human experience still matters09:20 Best ways inventors should use AI10:45 Why AI struggles with manufacturing & DFM13:00 AI doesn’t understand taste or good design15:15 The problem with blindly trusting AI outputs17:00 Common mistakes inventors make with AI-generated products18:40 Smart ways to use AI for market research20:30 Final advice for inventors using AIWant help bringing a product idea to market? Give us a call: https://52launch.com/contact?request_token=7251cf19-649f-4635-9027-2b3f93f46c76

May 19, 202635 min

How to Pitch Your Product Idea the RIGHT Way

In this episode of the Pitch to Product Podcast, the team at 52 Launch breaks down the reality of bringing a product to market. From overcoming fear and protecting your idea to understanding manufacturing, margins, prototyping, and what manufacturers actually look for when evaluating inventors. 00:00 – Introduction to the Pitch to Product Podcast01:05 – Why Your Product Idea Is a Business02:20 – What 52 Launch Looks for in Inventors04:40 – Product Ideas That Usually Don’t Work09:25 – Learning How to Pitch Your Product10:35 – What Inventors Should Bring to Meetings11:45 – Finding Market Gaps & Solving Real Problems13:00 – Prototype vs Proof of Concept Explained15:15 – Avoiding Expensive Manufacturing Mistakes16:35 – Why the 52 Launch Accelerator Works18:00 – Building Confidence Through the Process24:00 – Why Product Development Takes Collaboration25:40 – Product Changes, Iterations & Scaling28:00 – Preparing for Professional Product Meetings29:20 – Why 52 Launch Focuses on Long-Term Partnerships

May 12, 202623 min

How to Avoid Falsities in the Invention Marketplace

The episode goes into falsities in the marketplace, differentiation of 52Launch from competitors, the A to Z approach and value proposition, the challenge of product launch, the flat fee pricing model, minimum successful products and iterative development, industrial design, marketing, and manufacturing, relationships with factories and overseas manufacturing, the hard way and making the right choice, client proactiveness, and the education of 52Launch.00:00 – Intro & Podcast Welcome01:05 – Are Product Development Companies Scams?02:10 – What Makes 52 Launch Different03:15 – Why Most Inventors Get Stuck04:30 – The Hidden Costs of Piecing Services Together05:40 – The Flat Fee Model Explained08:00 – Why Marketing Comes Before Manufacturing09:30 – Packaging Mistakes Inventors Make10:15 – The 3 Core Areas: Design, Marketing & Manufacturing14:50 – How Product Iteration Really Works16:00 – Managing Scope Changes & Client Expectations18:00 – Building Trust with Clients19:00 – Overseas Manufacturing & Factory Relationships21:00 – Quality Control & Working with Factories24:15 – Advice for Inventors Choosing a Product Company25:10 – Why Inventors Must Be Their Own Champion

May 6, 202622 min

The Reality of Bringing Products to Life

Welcome to the Pitch to Product Podcast, featuring Dan Gonyea and our new senior idea consultant, Bobby Quintero! Bobby brings extensive experience in inventions, with his background at InventHelp and experience in the manufacturing process; we're ready to help you with your business ideas. This episode offers real-life insights for anyone exploring small-business ideas and product development. Chapters:00:00 Introduction and Bobby Background01:08 Why Bobby Left InventHelp After 23 Years02:05 The Value of Full-Service Manufacturing03:12 Differences in Business Models: Manufacturing vs Licensing04:36 Challenges of Licensing Deals and Success Rates05:50 Controlling Your Product and Margins07:15 The Entrepreneurial Journey and Control08:46 Success Rates of Licensing Companies09:50 The Benefits of Owning Your Product12:41 What Every Inventor Should Know13:43 The Journey of Building a Business16:36 The Difference in Company Philosophy17:48 The Origin of 52Launch19:46 Continuous Improvement and Company Growth20:52 Partnerships and Integrity in Business21:36 Encouragement for Entrepreneurs and Next StepsLearn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52LaunchListen to the Pitch to Product Podcast:Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4AApple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼▸Website: https://www.52launch.com▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch▸Facebook: / 52launch ▸LinkedIn: / 52launch

August 16, 2023Episode 341 hr 18 min

Why Content Creation is KEY for Marketing a Product

Send us Fan MailIn this episode: Peter & Alex sit down to discuss the importance of executing on content creation. Join us as we discuss the power of storytelling, effective planning, and mastering on content creation.🔗 Learn more and book a free call with 52 Launch: https://bit.ly/BookCall52LaunchListen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured OUR SOCIALS▼▸Website: https://www.52launch.com/▸Instagram: https://www.instagram.com/52launch/▸Twitter: https://www.twitter.com/52launch▸Facebook: https://www.facebook.com/52launchSupport the show🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52LaunchListen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼▸Website: https://www.52launch.com▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch▸Facebook: / 52launch ▸LinkedIn: / 52launch #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

July 20, 2023Episode 3230 min

Improve Your Golf Game with KlockITGolf | Interview of KlockITGolf Inventor, Doreen Raftery

Send us Fan MailIn this episode: Peter sits down with Doreen Raftery and discusses her product, KlockITGolf, which helps golfers perfect their swing, increase their consistency and improve their performance. Doreen came up with the idea for her product during the pandemic when just starting out in golf, and shares insight on her process along with details of our involvement in bringing her product to market. Let us know if there’s any guests you’d like to see us have on the show, or topics we could cover!If you have an idea that you’d like to see 52 Launch bring to life, then contact us through our website or ideas@52launch.comSupport the show🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52LaunchListen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼▸Website: https://www.52launch.com▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch▸Facebook: / 52launch ▸LinkedIn: / 52launch #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

August 5, 202518 min

Manufacturing Your Product | Turning Ideas Into Real Things

Send us Fan MailOn this episode of the Pitch to Product podcast, Aarona nd Norm sit down with Sander to discuss the intricacies of scaling from product design to full-scale manufacturing. Sander, the head of manufacturing, discusses how 52 Launch helps individuals bring their ideas to revenue through expert guidance. Listen to learn more about the manufacturing process and how to produce quality products.Have your own idea? Click this link to start your journey with us today: https://bit.ly/BookCall52Launch00:00 - 00:57 - Intro 00:57 - 1:20 - What is 52 Launch?1:20 - 2:00 - What is Manufacturing?2:00 - 2:40 - Why is Manufacturing important?2:40 - 3:16 - How long does Manufacturing take?3:16 - 6:00 - DFM (Design for Manufacturing) 7:00 - 10:00 - Do all projects need tooling?11:45 - 13:40 - Challenges in the IndustrySupport the show🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52LaunchListen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼▸Website: https://www.52launch.com▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch▸Facebook: / 52launch ▸LinkedIn: / 52launch #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness