Pitch to Product

Hosted by 52 Launch

Business Entrepreneurship

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Aug 2026

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About the show

Pitch to Product is the official podcast for 52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option. If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

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54 recent

August 25, 20262 min

Stop Prototyping & Start Proving: The Crucial Step Every Inventor Skips

Before you spend a dollar on product development, ask yourself this one question: How many other people need this? In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich breaks down the "tinker" step that separates founders who validate an idea cheaply from those who burn time and money chasing the wrong path. Prove the concept works, then show it to friends and family and ask the question most people are too scared to ask: "Would you invest $5,000 in this right now?" That question changes everything. It moves you from "nice idea" to "real business," and it forces clarity before you spend real money on services and development you don't fully understand. Topics include: - Why proof of concept beats prototyping every time - The real cost of skipping the tinker step - How to test buy-in with friends and family the right way - Knowing when you're actually ready to invest time and money into product development Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch 👉 Subscribe to our channel for more tips and information about 52Launch and how how to turn YOUR ideas into successful products - http://www.youtube.com/@52launch

August 19, 20261 hr 3 min

Intellectual Property Lawyer Reveals The #1 Mistake Entrepreneurs & Inventors Make Before Filing

In this episode of the Pitch to Product Podcast, Jack Dalton sits down with registered patent attorney Scott Seeley of Eastgate IP to break down the intellectual property basics every entrepreneur and inventor needs before bringing a product to market. Topics include: - TM vs. ® - What each symbol actually means and when you can use them - Why trademarking your name and logo requires separate applications - The "spectrum of distinctiveness" and how to pick a name that's actually protectable - Why Amazon Brand Registry requires a trademark filing & why that matters for e-commerce sellers - Utility patents vs. design patents - Plus why design patents are often underrated - How to figure out what part of your product is actually patentable - Real costs and timelines for filing trademarks, design patents, and utility patents - The one-year grace period on public disclosure - And why waiting too long to talk to an attorney can cost you your patent rights entirely Whether you're a first-time inventor or scaling an e-commerce brand, this episode gives you a practical framework for thinking about IP strategy before you spend money on branding, manufacturing, or marketing. Learn more about Eastgate IP here: https://52launch.com/trusted-bellevue-patent-attorney-52launch Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

August 18, 202611 min

"You're Not An Entrepreneur, You're Unemployed" - The Untold Truth About Starting A Business

In this Pitch to Product Podcast "Business Talk," 52Launch Co-Founder Peter Drakulich goes off about what it actually takes to become a business owner, and why most people never make it past being an "entrepreneur." Peter breaks down the difference between entrepreneurship (the idea phase, where most people get stuck) and actually owning a business (the action phase, where the real work begins). He explains why AI can give you accurate information but terrible context, why franchising isn't entrepreneurship, and why every successful business owner started by solving one small customer problem instead of chasing a "billion-dollar idea." Topics covered: - Why calling yourself an "entrepreneur" without action just means you're unemployed - The squiggly line to success (and why there's no 1-2-3 process) - Franchising vs. true entrepreneurship - The "ramen soup test" for deciding if you're financially ready to start - Why working IN your business teaches you how to work ON it - How AI is changing the game and where it still falls short - Why the real question isn't "should you start a business," it's "why shouldn't you" This is the conversation nobody has with first-time founders before they spend real money finding out the hard way. Don't delay and start your journey with us today: https://bit.ly/BookCall52Launch

August 17, 20263 min

The #1 Mistake That Kills New Product Businesses

Most founders don't fail because their idea is bad, they fail because they burn their time, money, and momentum trying to perfect a prototype instead of building the business around it. In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich breaks down one of the most common (and most expensive) mistakes he sees entrepreneurs make: Treating prototyping as the finish line instead of a checkpoint. A prototype only exists to answer the question of "Will this sell?" Once people say yes to that, the real work begins: Manufacturing, replicability, cost reduction, and turning that "yes" into an actual ecommerce or direct-to-consumer business. If you've got a prototype, a website, and people asking "can I buy this?" - but you're still handmaking every order in your garage - this episode is for you. What you'll learn: - Why over-prototyping quietly drains founders' time and money - The real difference between a prototype and a product - Why "fake it till you make it" doesn't scale into a business - The mindset shift that separates hobbyists from successful ecommerce founders Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

August 10, 20261 hr 8 min

Trademarks, Patents & LLCs: The Complete Guide for Inventors

Are you an entrepreneur with an idea for a product and you're curious about how the patenting process works? In this episode of Pitch to Product, IP attorney Robert McConnell of McConnell Law Firm walks through the entire client journey - trademarks, patents, and business entities - and provides the answers that inventors need to know. Topics covered: What to expect in an initial consultation (and what happens after) Why "descriptive" brand names are hard to trademark & what Shark Tank gets wrong about naming your product The 5-part trademark spectrum: Generic, descriptive, suggestive, arbitrary, and fanciful Provisional vs. non-provisional patent applications & when to file each Why DIY trademark filing can leave your application permanently stuck The "on-sale bar" - the one-year deadline that can quietly kill your patent rights Design patents: An underrated, lower-cost option for consumer products Why forming an LLC or corporation can protect your personal assets & when it's worth the cost What happens during trademark examination, from search report to notice of allowance Whether you're just starting to develop a product or getting ready to launch, this conversation breaks down the IP process in depth. Don't delay and start your journey with us today: https://bit.ly/BookCall52Launch

August 7, 202624 min

The Product Development Lifecycle EXPLAINED

In this episode of Pitch to Product Podcast, Peter and Bobby break down exactly why the traditional invention help industry sets inventors up to fail and what 52Launch does differently to actually get products to market. What you’ll get in this episode: How to avoid wasting thousands on non-working prototypes Why margins are the single most important factor to a product’s success The difference between design and design-for-manufacturing The A-Z process encompassing marketing, design, and manufacturing that you need to follow to get a product launched Don't delay and start your journey with us today: https://bit.ly/BookCall52Launch

August 6, 202640 min

IP Strategy for Entrepreneurs: When to Patent, Trademark & Protect Your Product

In this episode of the Pitch to Product Podcast, patent attorney Dr. William Childs of Childs Patent Law breaks down how IP strategy should evolve as a business grows from a pre-revenue founder's first Google search to a scaling company filing patents in multiple countries. Learn the difference between patentability and freedom-to-operate searches, why trademarks can wait but patents can't, and the "18-month rolling window" strategy that protects your next product before you even build it. What is a patentability search? A check for whether your idea has ever been published or sold anywhere in the world — the first step before investing further. What is a freedom-to-operate search? A search for existing active patents that could block you from selling your product in specific countries, typically done closer to commercialization. When should you file for a trademark? Unlike patents, trademarks can be filed after you start selling — giving early-stage founders room to test the market before locking in a name. How do successful companies protect follow-up products? William explains the "18-month rolling window" strategy — filing patents that only cover what you can bring to market within 18 months, so each new patent builds on (rather than obsoletes) the next. Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

July 31, 202631 min

Got A Product Idea? Don't Write Another AI Prompt Until You Watch This

AI can research, render, and even help name your product. But can it get your product manufactured, protected, and profitably to market? In this episode of the Pitch to Product Podcast, 52Launch Co-Founders Dan Gonyea and Peter Drakulich go head-to-head on where AI genuinely helps entrepreneurs and where it can quietly set them up to lose their savings. They dig into the IP trap most people don't see coming (publicly sharing an AI-generated concept can forfeit your ability to patent it), why average client decision timelines jumped from 10 days to 79 days in the AI era, and why "paralysis by analysis" is the new normal for founders drowning in options. Dan and Peter also pull back the curtain on sourcing from China, including how easy it is for "manufacturers" to fake a factory online, and why three decades of vetted relationships still beat any AI search. Topics covered: - AI's IP and ownership blind spots for inventors - Why decision timelines nearly 8x'd since AI adoption - Spotting fake "manufacturer" websites in China sourcing - The Minimal Successful Product, KISS, and MOAT frameworks - What "rented mule" clients get wrong about the product development process - Why 52Launch built its own proprietary AI model instead of using public tools Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

July 30, 20266 min

Here's How To Not Waste Thousands On A Product Idea That Doesn't Go Anywhere

What's the difference between an Original Design Manufacturer (ODM) and an invention help company? And why does it matter if you're trying to bring a product to market? In this episode of the Pitch to Product Podcast, Peter and Bobby break down why so many great ideas never become real products. They explain how ODMs like theirs are built around one core question: Can this actually be manufactured, sold, and turned into a profitable business? Design and patent services often skip that question entirely, leaving inventors with a beautiful concept and no path to market. Topics covered: - What an ODM actually does (and how it differs from design/patent services) - Why margin comes before creativity in product development - The Yeti example: how "better" products create new price points - Why designing for a general market beats designing for outliers - The real cost of skipping manufacturability in the invention process If you're an inventor, founder, or anyone exploring how to turn an idea into a sellable product, this episode is a must-see. Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

July 23, 20261 hr 27 min

Intellectual Property Breakdown: How to Protect Your Brand BEFORE You Launch Your Product

Most entrepreneurs don't think about trademarks until it's too late. And that mistake can cost them their entire brand. In this episode of Pitch To Product Podcast, Peter sits down with trademark attorneys Kevin Hartley and Derrick Davis from Trust Tree to break down everything inventors and entrepreneurs need to know about protecting their brand before bringing a product to market. During this episode we cover: - Why trademarks can be more valuable than patents or even the product itself - The "distinctiveness spectrum" – Generic, descriptive, suggestive, arbitrary, and fanciful marks - Why chasing the perfect dot-com domain might be the wrong strategy - How Amazon Brand Registry actually works (and why a descriptive mark won't qualify) - Filing a patent vs. trademark – The timelines, deadlines, and disclosure traps that can bar you from protection - How brand names earn (or lose) legal strength over time - What it actually costs to file a trademark & why flat-fee pricing changes the game for early-stage entrepreneurs - How to enforce your trademark on Amazon and social media without filing an expensive lawsuit Whether you're an inventor with an idea, an entrepreneur building your first product, or a founder planning a long-term brand strategy, this conversation lays out exactly when to bring in legal counsel and how to do it without breaking the bank. 🔗 Learn more about Trust Tree: https://52launch.com/trusted-nashville-trademark-attorney-and-52launch Don't delay and start your journey with us today: https://bit.ly/BookCall52Launch