5 % Radio

Hosted by Jesse L. Price

Business Entrepreneurship Education

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Mar 2026

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About the show

What if the life you were told to chase was never designed to make you free? Most people follow the script: school, job, retirement… and hope it works out. But 95% never achieve real financial freedom — while 5% build lives of ownership, leverage, and choice. This podcast documents my real-time journey to become part of that 5%. After trying college, private university, 20+ jobs, and multiple businesses, I realized the traditional path wasn’t for me. For the last six years, I’ve obsessively studied what separates high performers, entrepreneurs, and financially free individuals from everyone else. Now I’m applying everything I’ve learned — publicly. Each week, I share the wins, losses, mindset shifts, business lessons, wealth-building strategies, and uncomfortable truths I’m discovering along the way as I pursue total time and money freedom for my family. If you’re serious about personal growth, entrepreneurship, financial independence, and building a life with more “get to” do’s than “have to” do’s — this is for you. Hit subscribe and join the 5%. For additional resources, visit: http://www.5percentmedia.com/

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60 recent

March 7, 202642 min

Ep 80: What The 1% Understand About Money (And Life) That Most People Never Learn

Wanna connect with us? Click here to send a text! Most people think wealth is JUST about making more money.But what if the real difference is how you think about money in the first place?In this episode, I’m sharing notes from a talk given by someone with one of the most remarkable financial journeys I’ve studied.This is a man who started as a 9–5 engineer at General Motors and eventually went on to:• Build a company doing over $200 million per year in revenue• Write 10+ books and sell more than 2 million copies• Speak all over the world• Help create countless debt-free, cash lifestyle millionaires• And build a personal net worth estimated at over $100 millionIn this talk, he shared the things he wishes he understood earlier about wealth thinking.Not tactics.Not shortcuts.But the mental models that separate the 1% from everyone else.We get into ideas like the difference between spending and investing, the power of association, the real cost of quitting, why momentum matters more than people realize, and how some “expenses” can actually become investments.If you’ve ever wondered why a small percentage of people seem to operate by a completely different set of rules when it comes to money and success…This episode gives you a glimpse into how they think.========================► Subscribe the 5% MEDIA YouTube to view the video podcast here: - http://5percentmedia.com/youtube► Follow 5% MEDIA on all social platforms here:- https://5percentmedia.com/ ► Has this show helped you make any changes? I'd LOVE to hear about it...Submit a "WIN" for the weekly win shoutout here! 🔥- https://5percentmedia.com/wins► P.S. Want to help shape the future content of the show and other 5% MEDIA content or ask a question? Submit feedback and suggestions here: - https://5percentmedia.com/home► Want to learn more about how I'm building passive income? Check out The Freedom Project here: - https://www.40hoursaweeksucks.com/exit#passiveincome #mindset #entrepreneur #entrepreneurship #financialfreedom #wealth #makingmoneyonline #coaching #residualincome

February 14, 202639 min

Ep 79: How to Get More Done in 12 Weeks Than Most People Do in 12 Months (Time Management)

Wanna connect with us? Click here to send a text! Most people are busy.Very few are truly productive.In this episode, we break down what it actually means to be productive beyond belief — not just checking boxes, but executing at a level that separates the 5% from everyone else.We dive into the mindset shifts, execution frameworks, and urgency principles that allow high performers to compress time, eliminate distractions, and get more done in 12 weeks than most people do in a year.If you’ve ever felt like you’re working hard but not moving fast enough… this one might hit.This isn’t about hacks.It’s about standards.It’s about focus.It’s about becoming the type of person who produces at a different level.Amazon link for The 12 Week Year Book========================► Subscribe the 5% MEDIA YouTube to view the video podcast here: - http://5percentmedia.com/youtube► Follow 5% MEDIA on all social platforms here:- https://5percentmedia.com/ ► Has this show helped you make any changes? I'd LOVE to hear about it...Submit a "WIN" for the weekly win shoutout here! 🔥- https://5percentmedia.com/wins► P.S. Want to help shape the future content of the show and other 5% MEDIA content or ask a question? Submit feedback and suggestions here: - https://5percentmedia.com/home► Want to learn more about how I'm building passive income? Check out The Freedom Project here: - https://www.40hoursaweeksucks.com/exit#passiveincome #mindset #entrepreneur #entrepreneurship #financialfreedom #wealth #makingmoneyonline #coaching #residualincome

August 6, 202525 min

Ep 78: Manufacturing Urgency To Create Success.

Wanna connect with us? Click here to send a text! Are you wasting time or weaponizing it? In this episode, we break down urgency — not the panic kind, but the kind that snaps you out of autopilot and into action. From how many summers you have left… to how many times you’ll see loved ones again… this one will hit deep. We also share the top 5 regrets of the dying, real stats on your remaining days, and a powerful tool to start managing your time like it matters. Because it does. Inside this episode: Your life in numbers: Days, weeks, summers leftTime left with family if you only visit a few times a yearWhy most people die with regrets — and how not toThe #1 way to start living with urgency TODAYA huge announcement about upcoming interviews 👀Quotes to live by: “Most of us have two lives. The life we live, and the unlived life within us.” – Steven Pressfield “Your time is limited, so don’t waste it living someone else’s life.” – Steve Jobs “Do not act as if you were going to live 10,000 years.” – Marcus AureliusLastly, we'll cover “time journaling” to reclaim your hours and live intentionally. ========================► Subscribe the 5% MEDIA YouTube to view the video podcast here: - http://5percentmedia.com/youtube► Follow 5% MEDIA on all social platforms here:- https://5percentmedia.com/ ► Has this show helped you make any changes? I'd LOVE to hear about it...Submit a "WIN" for the weekly win shoutout here! 🔥- https://5percentmedia.com/wins► P.S. Want to help shape the future content of the show and other 5% MEDIA content or ask a question? Submit feedback and suggestions here: - https://5percentmedia.com/home► Want to learn more about how I'm building passive income? Check out The Freedom Project here: - https://www.40hoursaweeksucks.com/exit#passiveincome #mindset #entrepreneur #entrepreneurship #financialfreedom #wealth #makingmoneyonline #coaching #residualincome

April 30, 202529 min

Ep 77: "The Guide Told Him Not To Go Into The Blue Room"

Wanna connect with us? Click here to send a text! What if the path that feels the safest is actually the most dangerous? In Episode 77 of the 5% Radio Podcast, we dive into the hidden traps of comfort, security, and the illusion of safety that most people blindly choose every day. Inspired by a whitewater rafting story, this episode explores the metaphor of the “Blue Room” — a place that feels calm and protective, but in reality, is the most dangerous place to stay. We unpack hard-hitting truths about career longevity, retirement stats, and the silent sacrifices made when trading time for a paycheck. With powerful quotes from thought leaders and a story that drives the point home, this episode is a wake-up call for anyone coasting through life thinking they’re playing it safe. You’ll hear why holding on during the chaos — instead of hiding beneath it — is the only way to truly survive and thrive. If you’ve ever wondered whether you're chasing your own dream or building someone else’s, this episode will challenge you to choose significance over safety. Because despite the famous saying "it's never too late" — there is a “too late.”========================► Subscribe the 5% MEDIA YouTube to view the video podcast here: - http://5percentmedia.com/youtube► Follow 5% MEDIA on all social platforms here:- https://5percentmedia.com/ ► Has this show helped you make any changes? I'd LOVE to hear about it...Submit a "WIN" for the weekly win shoutout here! 🔥- https://5percentmedia.com/wins► P.S. Want to help shape the future content of the show and other 5% MEDIA content or ask a question? Submit feedback and suggestions here: - https://5percentmedia.com/home► Want to learn more about how I'm building passive income? Check out The Freedom Project here: - https://www.40hoursaweeksucks.com/exit#passiveincome #mindset #entrepreneur #entrepreneurship #financialfreedom #wealth #makingmoneyonline #coaching #residualincome

April 23, 202531 min

Ep 76: Rewiring Your Brain In 4 Steps

Wanna connect with us? Click here to send a text! Today I want to tell you about the exact 4-step framework that I personally developed and used to take myself from a negative, worrisome, anxious person who struggled to look at anything through a lens of optimism to a person who is now positive, deeply grateful for the life I live, and almost always optimistic no matter what happens. This framework is simplified into the "4 S's" and I'll walk you through exactly how to apply this in any area of your life to radically shift your thinking to that of a positive person on the journey to success in whatever area(s) are most important to you.Here's the framework if you'd like if for reference later: 1.) Shut Up!2.) Speak the opposite. 3.) So grateful for ______.4.) State your #1 goal.========================► Subscribe the 5% MEDIA YouTube to view the video podcast here: - http://5percentmedia.com/youtube► Follow 5% MEDIA on all social platforms here:- https://5percentmedia.com/ ► Has this show helped you make any changes? I'd LOVE to hear about it...Submit a "WIN" for the weekly win shoutout here! 🔥- https://5percentmedia.com/wins► P.S. Want to help shape the future content of the show and other 5% MEDIA content or ask a question? Submit feedback and suggestions here: - https://5percentmedia.com/home► Want to learn more about how I'm building passive income? Check out The Freedom Project here: - https://www.40hoursaweeksucks.com/exit#passiveincome #mindset #entrepreneur #entrepreneurship #financialfreedom #wealth #makingmoneyonline #coaching #residualincome

March 5, 202546 min

Ep 75: Top 10 Takeaways From One Of My Favorite Books & How To Apply Them Right Now

Wanna connect with us? Click here to send a text! In this episode, I’m diving into one of my all-time favorite books, The Slight Edge by Jeff Olson. This book has been a game-changer for me, and today, I’m breaking down the top 10 takeaways that can transform the way you approach success. We’ll discuss how small, consistent actions compound over time, why mastering the mundane leads to massive growth, and how to take full responsibility for your future. Plus, I’ll share practical ways you can start applying these principles right now to accelerate success in your life. Tune in and get ready to embrace the power of The Slight Edge!========================► Subscribe the 5% MEDIA YouTube to view the video podcast here: - http://5percentmedia.com/youtube► Follow 5% MEDIA on all social platforms here:- https://5percentmedia.com/ ► Has this show helped you make any changes? I'd LOVE to hear about it...Submit a "WIN" for the weekly win shoutout here! 🔥- https://5percentmedia.com/wins► P.S. Want to help shape the future content of the show and other 5% MEDIA content or ask a question? Submit feedback and suggestions here: - https://5percentmedia.com/home► Want to learn more about how I'm building passive income? Check out The Freedom Project here: - https://www.40hoursaweeksucks.com/exit#passiveincome #mindset #entrepreneur #entrepreneurship #financialfreedom #wealth #makingmoneyonline #coaching #residualincome

February 22, 202538 min

Ep 74: Jim Carrey Used This Kindergarten Skill To Make $20,000,000

Wanna connect with us? Click here to send a text! What if a lesson you learned in kindergarten could be the key to unlocking massive success? In this episode, we dive into the power of written goals—a simple yet life-changing habit backed by real science. We’ll explore: - The truth behind the famous Harvard goal-setting study - Scientific research proving why writing down goals increases success - Jim Carrey’s incredible story of manifesting a $20 million paycheck - A 4-step goal-setting framework to help you achieve your biggest dreams I'll also share my personal experiences using this strategy to accomplish countless goals—and how you can do the same. Ready to take action? Grab a notebook, write down your top goals, and let’s make success inevitable. 🎧 Tune in now to 5% Radio! Don’t forget to subscribe, share, and leave a review if this episode resonates with you. 🚀Reverences for this episode: - Episode 16- Episode 17Dr. Gail Matthews' Study at Dominican UniversityLocke and Latham's Goal-Setting TheoryEvans and Hardy's Study on Athletic Rehabilitation========================► Subscribe the 5% MEDIA YouTube to view the video podcast here: - http://5percentmedia.com/youtube► Follow 5% MEDIA on all social platforms here:- https://5percentmedia.com/ ► Has this show helped you make any changes? I'd LOVE to hear about it...Submit a "WIN" for the weekly win shoutout here! 🔥- https://5percentmedia.com/wins► P.S. Want to help shape the future content of the show and other 5% MEDIA content or ask a question? Submit feedback and suggestions here: - https://5percentmedia.com/home► Want to learn more about how I'm building passive income? Check out The Freedom Project here: - https://www.40hoursaweeksucks.com/exit#passiveincome #mindset #entrepreneur #entrepreneurship #financialfreedom #wealth #makingmoneyonline #coaching #residualincome

February 4, 202531 min

Ep 73: "You Can Keep The F—And I'll Keep My Dream"

Wanna connect with us? Click here to send a text! 🎙 What if I told you the worst excuse in the world is the one you sell to yourself?Welcome to 5% Radio, where we dive deep into the mindset of success, the inevitability of failure, and the lessons hidden in the pressure of losing. In today’s episode, we’re unpacking why winners actually lose more than losers, how to harness failure as fuel, and why change is inevitable but growth is optional.We kick things off with an inspiring story from Chicken Soup for the Soul about Monty Roberts—the kid who refused to give up his dream, even when his teacher slapped an F on his future. From there, we explore the raw, often uncomfortable truths about losing:🔥 Segment 1: The Pressure of Losing – How setbacks either break you or build you.🔥 Segment 2: Why Winners Lose More – The difference between running from failure and learning from it.🔥 Segment 3: The Loser’s Choice – When the heat’s on, do you quit or lean in?🔥 Segment 4: Change is Circumstantial, Growth is Optional – Life changes, but you decide if you grow.🔥 Segment 5: Turning Losses into Wins – Why keeping score matters and how your mindset shapes your outcomes.We’ll talk about the hard stuff—the excuses you tell yourself, the temptation to quit when things get tough, and how consistency, not comfort, builds character. You’ll hear quotes from thinkers like Orrin Woodward, Chris Brady, and Thomas Edison, and learn why embracing losses is the only real way to win in the long game.🔑 Key Takeaway:“If you’re not willing to lose short-term, you’re choosing to lose long-term.”========================► Subscribe the 5% MEDIA YouTube to view the video podcast here: - http://5percentmedia.com/youtube► Follow 5% MEDIA on all social platforms here:- https://5percentmedia.com/ ► Has this show helped you make any changes? I'd LOVE to hear about it...Submit a "WIN" for the weekly win shoutout here! 🔥- https://5percentmedia.com/wins► P.S. Want to help shape the future content of the show and other 5% MEDIA content or ask a question? Submit feedback and suggestions here: - https://5percentmedia.com/home► Want to learn more about how I'm building passive income? Check out The Freedom Project here: - https://www.40hoursaweeksucks.com/exit#passiveincome #mindset #entrepreneur #entrepreneurship #financialfreedom #wealth #makingmoneyonline #coaching #residualincome

November 9, 202431 min

Ep 72: Question- You Know What You've Got Going For You?

Wanna connect with us? Click here to send a text! Ever wish you could have started further ahead or that you could have been given more gifts and talents? Maybe you've felt stuck or held back by circumstances, but you know what you've got going for you? Tune in to find out. ;)“When I was a young man, I wanted to change the world.I found it was difficult to change the world, so I tried to change my nation. When I found I couldn’t change the nation, I began to focus on my town. I couldn’t change the town, and as an older man, I tried to change my family.Now, as an old man, I realize the only thing I can change is myself, and suddenly I realize that if long ago I had changed myself, I could have made an impact on my family. My family and I could have made an impact on our town. Their impact could have changed the nation and I could indeed have changed the world.”― Unknown Monk========================► Subscribe the 5% MEDIA YouTube to view the video podcast here: - http://5percentmedia.com/youtube► Follow 5% MEDIA on all social platforms here:- https://5percentmedia.com/ ► Has this show helped you make any changes? I'd LOVE to hear about it...Submit a "WIN" for the weekly win shoutout here! 🔥- https://5percentmedia.com/wins► P.S. Want to help shape the future content of the show and other 5% MEDIA content or ask a question? Submit feedback and suggestions here: - https://5percentmedia.com/home► Want to learn more about how I'm building passive income? Check out The Freedom Project here: - https://www.40hoursaweeksucks.com/exit#passiveincome #mindset #entrepreneur #entrepreneurship #financialfreedom #wealth #makingmoneyonline #coaching #residualincome

October 27, 202430 min

Ep 71: Counting The Seeds In An Apple

Wanna connect with us? Click here to send a text! There is greatness inside every single individual....there are seeds that need nurturing, but what happens if you don't? Will someone else step up to the plate and fill the role you were supposed to? What would happen if you truly left it all on the field of life and became all that you were created to be? Quote this episode: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”― Marianne Williamson========================► Subscribe the 5% MEDIA YouTube to view the video podcast here: - http://5percentmedia.com/youtube► Follow 5% MEDIA on all social platforms here:- https://5percentmedia.com/ ► Has this show helped you make any changes? I'd LOVE to hear about it...Submit a "WIN" for the weekly win shoutout here! 🔥- https://5percentmedia.com/wins► P.S. Want to help shape the future content of the show and other 5% MEDIA content or ask a question? Submit feedback and suggestions here: - https://5percentmedia.com/home► Want to learn more about how I'm building passive income? Check out The Freedom Project here: - https://www.40hoursaweeksucks.com/exit#passiveincome #mindset #entrepreneur #entrepreneurship #financialfreedom #wealth #makingmoneyonline #coaching #residualincome