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2 Regular Guys... talking decorations, personalization and customization every Friday.
AI-generated artwork is changing how decorators create designs, but are you putting your business at risk without even knowing it? Who owns AI-generated artwork, what can you legally print and sell, and what happens when a customer brings you an AI-created design? Attorney Gordon Firemark returns to 2 Regular Guys to help us make sense […]
The REGGIES are back for their 14th year, and we’re shaking things up for 2026! With new categories, new industry partners, and broader reach across print and digital decoration, we’re ready to recognize even more people, products, and organizations making a difference. This week, Aaron and Terry welcome members of the new REGGIE Awards Committee: […]
The equipment, technology, and opportunities in the printing industry keep changing, but are we doing enough to make sure our people are keeping up? This week, Aaron and Terry welcome Ray Weiss, VP of eLearning and Certifications for PRINTING United Alliance, to talk about education, training, and the continued development of iLEARNING+. Now in its […]
We’re live from PRINTING United Expo as we head into the final day, bringing together some of the industry’s sharpest eyes and ears. Dan and MJ from World Imaging News, Theresa Hegel from ASI, and Cassie Green from Apparelist join Aaron and Terry to break down what caught their attention, what people are talking about, […]
What if one of the best ways to build a stronger business is to start looking at the talent most companies overlook? This week, we welcome back Jed Seifert, co-founder of Stakes Manufacturing and the reigning 2025 REGGIE Award Industry Ambassador. Jed joins us to talk about the newly released book INKclusivity: Company Benefits of […]
We all have customers who make us stop and wonder, “Is this order really worth it?” This week, Terry and Aaron are loading the Wheel of Names with some of the most frustrating, awkward, and all-too-real customer situations print shops deal with. The customer who always claims the counts are wrong. The one who haggles […]
DTF costs pennies. Screen printing is dying. Customers only care about price. You need to be on every social platform. That machine will pay for itself. Sound familiar? This week, Terry and Aaron are firing up the Print Shop BS Detector and putting some of the decorated apparel industry’s most common claims to the test. […]
Every year, ASI’s Counselor State of the Industry report gives us one of the clearest snapshots of what is really happening across the promotional products world. This week, we welcome back Theresa Hegel and C.J. Mittica from ASI to help us look beyond the headlines and break down what the 2026 numbers mean for the […]
AI makes it easier than ever to create marketing content, but easier does not always mean better. This week, Aaron and Terry welcome B2B marketing expert, print industry advocate, and author Joanne Gore to talk about how poorly used AI can strip the personality out of your marketing, blur what makes your business different, and […]
This week, Warren Werbitt, The Print Whisperer, is back to talk about something nearly everyone in the print industry has been guilty of: making things more complicated than they need to be. Whether you own the shop, sell the work, run production, manage a team, or are simply trying to grow your career, there are […]
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