#MediaSnack

Hosted by ID Comms

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Episodes

286

Latest episode

Jun 2026

Language

EN-US

About the show

Welcome to MediaSnack, the show that helps the world's leading marketers #GetGoodAtMedia We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place. Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm, helping ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com

Listen to episodes

60 recent

June 11, 202622 min

#MediaSnack WINNERS: Bill Tucker - CEO at Aquila LLC

In this episode of #MediaSnack, Tom Denford sits down with Bill Tucker, CEO of Aquila LLC, to discuss the groundbreaking initiatives Aquila is bringing to the media measurement landscape. They delve into the intricacies of cross-media measurement and how Aquila's platform is set to revolutionize deduplicated reach and frequency across major platforms like YouTube and Meta. Bill shares insights on the challenges and triumphs of integrating data analytics and AI into media strategy, and the collaborative spirit driving these advancements. This episode promises a comprehensive look at how Aquila is poised to transform industry standards and empower advertisers with smarter data-driven decisions. **What You'll Learn:** - How Aquila is pioneering cross-platform media measurement. - The role of AI and data analytics in media planning and strategy. - Insights into Aquila's collaboration with major media platforms. - The anticipated industry impact of Aquila's new measurement tools. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com

June 8, 202630 min

10 Years of Media Transparency – Did Anything Change?

In this episode of #MediaSnack, I dive into the implications of a recent webinar celebrating ten years since the ANA's groundbreaking media transparency report. Join me as I explore the current state of transparency in the advertising industry, revealing that nearly half of advertisers still harbor serious concerns. I discuss the stagnation in progress over the last decade, despite initial excitement for change, and highlight key survey findings that underscore the need for immediate action. I also provide practical advice for marketers on how to enhance media governance, including updating contracts, asking the right questions, and verifying media spend effectiveness. Tune in for insights and strategies to ensure your media investments are optimized for maximum return.

May 29, 202622 min

Ranking The 10 Reasons Pitches Go Wrong

In this episode of #MediaSnack, Tom Denford and pitch expert Yasmena, evaluate the ANA and 4A's new pitch principles, providing a tier ranking of each based on their relevance and impact. The discussion highlights the importance of mutual commitment, streamlined timelines, and the nuances of speculative work and compensation. Discover how these principles can transform your pitch process and lead to successful agency partnerships. **What You'll Learn:** - The significance of chemistry and transparency in agency pitches - How to prioritize and rank the ANA and 4A's pitch principles - Best practices for managing pitch timelines and stakeholder involvement - Insights on compensating for pitch labor and maintaining fair agreements Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com

May 22, 202640 min

10 Things Every Pitch Gets Wrong!

In this episode of #MediaSnack, we explore the newly released principles for best practices in agency pitches, crafted in collaboration between the ANA and the 4As. Joining them are Greg Wright and Matt Kasindorf, who provide insights into the importance of transparency, fair timelines, and chemistry in fostering successful client-agency relationships. The discussion highlights the need for clear communication and mutual respect to ensure effective pitch processes and long-term partnerships. Tune in to discover how these guidelines can transform your approach to media procurement and marketing. **What You'll Learn:** - The significance of transparency and open communication in agency pitches - How to streamline the RFI process for more efficient selection - The role of chemistry and cultural alignment in successful partnerships - Best practices for pitch compensation and fair agreements https://www.aaaa.org/blog/ana-and-4as-10-principles-of-pitching/ https://www.ana.net/miccontent/show/id/pulse-2026-05-ana-and-4as-positive-pitch-principles Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com

May 15, 202626 min

HOLY GRAILS!? Did We Just Solve Agency Pricing & Cross-Media Measurement?

In this episode of #MediaSnack, Tom Denford and David Indo dive into the complexities of outcome-based pricing in the media marketing industry. They explore the benefits and challenges associated with this remuneration model, offering insights into how it can impact advertiser-agency relationships and media investment transparency. The duo also introduces Akila, a promising cross-media measurement solution, and discusses its potential to revolutionize how advertisers manage their campaigns. To wrap up, they share their thoughts on recent industry developments, including Dentsu's retention of the global Heineken account. **What You'll Learn:** - The pros and cons of outcome-based pricing models. - How Akila aims to transform cross-media measurement for advertisers. - The latest industry trends and their implications for media strategies. - Insights into Dentsu's recent successes and challenges. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at [www.idcomms.com](http://www.idcomms.com).

May 8, 202630 min

3 Priorities for Marketing Procurement

In this episode, Tom Denford and David Indo dive into the biggest trends from the ANA's advertising financial management conference. They explore the complexities of outcome-based pricing and its implications for advertisers, highlighting both the opportunities and the risks involved. The duo also tackles the controversial topic of principle-based buying, questioning its impact on transparency and advertiser trust. Finally, they introduce the new ANA and 4As guidelines for pitch best practices, promising a deeper dive in the next episode. **What You'll Learn:** - The pros and cons of outcome-based pricing in media contracts. - Why principle-based buying is stirring debate in the industry. - Key insights from the ANA's latest report on media buying. - An introduction to pitch best practices guidelines by ANA and 4As. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com

April 24, 202631 min

A BIG year for Marketing Procurement + special guest Bill Duggan, ANA

In this episode of #MediaSnack, Tom Denford and David Indo welcome Bill Duggan from the ANA to discuss the evolving landscape of marketing procurement and its implications for advertisers. They delve into the significance of the ANA's Advertising Financial Management Conference and explore the rising importance of principal media and AI in transforming agency operations. The conversation also highlights the need for transparency and governance in principal media, as well as the growing influence of AI on creative and media processes. Join the discussion to understand how these trends are reshaping the marketing industry. **What You'll Learn:** - Insights into the ANA Advertising Financial Management Conference - The role of principal media and its impact on agency-client relationships - How AI is restructuring agency operations and efficiency gains - The importance of transparency and governance in media procurement Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia

April 17, 202630 min

FTC vs Agency Showdown & The Publicis Power Play

In this episode of #MediaSnack, Tom Denford and David Indo delve into the recent FTC settlement with major advertising groups, discussing its implications for brand safety and advertisers. They explore the role of brand care, emphasizing the need for marketers to take ownership of where their brands appear. The conversation shifts to Publicis' impressive Q1 results and their strategic win of Microsoft's media business, highlighting the growing importance of tech partnerships in media planning. The episode wraps up with a tribute to Bob Liodice's impactful career at the Association for National Advertisers. **What You'll Learn:** - The implications of the FTC settlement on brand safety in advertising - Why brand care is essential for marketers - Insights into Publicis' strategies and success stories - How technology partnerships are reshaping media planning Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com

April 10, 202632 min

3 Ways to #GetGoodAtMedia in 2026

In this episode of #MediaSnack, Tom Denford and David Indo explore the complexities of media investment and its potential for driving business growth. They emphasize the importance of viewing media as an investment rather than a cost, highlighting the need for aligning internal media capabilities with external agency partners. The duo provides actionable insights on optimizing media strategies by focusing on internal capabilities, external partnerships, and paid media investments. With a trillion dollars spent annually on media, they stress the importance of leveraging this investment effectively to avoid wastage and gain a competitive advantage. **What You'll Learn:** - How to shift your mindset to see media as an investment in growth. - The three-step framework for optimizing internal and external media operations. - The importance of transparency and auditing in media spend. - How to align your organization and agency partners for maximum media effectiveness. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com.

March 27, 202634 min

Principal Media, Hidden Fees & A Fight for Transparency

In this episode of Media Snack, I delve into the ongoing tensions between media agencies and demand-side platforms (DSPs), focusing on the latest developments regarding The Trade Desk. With major holding companies like Publicis and Omnicom conducting audits and expressing concerns about transparency, I discuss the implications for advertisers and the critical need for clarity in media buying practices. Additionally, I explore insights from a new ANA report on principle-based media, revealing that many advertisers are still unaware of its presence in their contracts. Join me as I provide actionable advice for navigating these complex issues and ensuring your media investments are optimized for transparency and accountability.