Your Story

Hosted by Hearst StoryStudio

Business Marketing

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Aug 2026

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About the show

Your Story with StoryStudio takes you inside the ideas, people, and strategies shaping modern marketing at Hearst. Join leaders, marketers, sales teams, and creative minds from across the company as they share the trends they’re watching, the lessons they’ve learned, and the ideas driving meaningful connections between brands and audiences. From creative strategy and storytelling to emerging trends and the future of media, each episode offers a fresh perspective on what’s next in marketing. Tune in for the conversations, insights, and inspiration behind the work,  and discover the stories shaping what’s next at Hearst.

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22 recent

August 24, 2026Episode 229 min

The Future of Social Media Storytelling: AI, Audience Behavior, and Authentic Brand Content

Social media is evolving at a rapid pace, changing how audiences discover, consume, and connect with brand stories. In this episode of Your Story, Chloe sits down with Autumn Casey, VP of Social Agency Services at Hearst, to explore the latest social media trends shaping the marketing and communications landscape. Autumn shares insights into how changing audience behaviors are influencing content strategy, why authenticity and human connection matter more than ever, and how brands can create social content that feels relevant, relatable, and meaningful. She also discusses the growing role of artificial intelligence in social media marketing, including where AI can improve efficiency and creativity, and where the human perspective remains essential. Together, Chloe and Autumn examine what makes storytelling resonate across social platforms, how brands can adapt to emerging content formats, and what marketers should be thinking about as the industry continues to change. Whether you work in marketing, communications, branding, or content creation, this conversation offers a practical look at the future of social media storytelling and the strategies that can help brands stay connected to their audiences. Become a supporter of this podcast: https://www.spreaker.com/podcast/your-story--7314891/support .

March 6, 20259 min

Building a Successful Healthcare Marketing Campaign That Drives Patient Engagement

In this episode of Your Story, Monti Rossetti sits down with Courtney Lake, Social Media and PR Director at iFIT, to explore the latest trends in wellness marketing, fitness technology, and audience engagement.Courtney discusses how the fitness industry has evolved since COVID, including the rise of at-home workouts, hybrid fitness, connected technology, and more fluid approaches to health and wellness. She also shares how iFIT uses data, personalized content, and digital experiences to help members reach their goals, while navigating important conversations around data privacy and customer trust.The conversation also explores iFIT’s collaboration with Hearst StoryStudio, including how brand storytelling, podcasts, digital content, and access to diverse audiences can increase brand awareness and deliver stronger marketing results. Courtney explains how StoryStudio helped iFIT bring its brand to life through authentic storytelling, subject-matter expertise, and content that creates meaningful connections with consumers.Whether you work in marketing, advertising, fitness, wellness, or brand strategy, this episode offers valuable insights into building an effective marketing mix, reaching audiences across different platforms, and creating content that delivers measurable ROI. Become a supporter of this podcast: https://www.spreaker.com/podcast/your-story--7314891/support .

December 1, 2024Episode 198 min

Inside Hearst StoryStudio: Content Marketing Strategy, Client Success, and the Future of Brand Storytelling

In this episode of Your Story, Monti Rossetti sits down with Gianna Ciapponi-Butte, Senior Content Strategist at Hearst StoryStudio, to explore the evolving world of content marketing, branded storytelling, and client-focused creative strategy.Gianna shares what it is like to oversee content production for enterprise brands across healthcare, technology, food, and small business industries. She discusses the full content marketing process, from ideation and creation to implementation, reporting, and building strong relationships with clients and sales partners across Hearst newspapers and television stations.The conversation also covers how Hearst StoryStudio has grown since Gianna joined the team, the role of data in supporting creativity, the importance of feedback and collaboration, and how the team continues to develop innovative content marketing products. Gianna also explains her approach to managing competing priorities during busy seasons, including the value of ruthless prioritization, strategic planning, and giving yourself space to learn from mistakes.Whether you work in content marketing, digital media, brand strategy, client services, or creative leadership, this episode offers an inside look at how StoryStudio helps brands connect with audiences through thoughtful, data-informed, and human-centered storytelling. Become a supporter of this podcast: https://www.spreaker.com/podcast/your-story--7314891/support .

November 1, 2024Episode 1812 min