Your Passion, Purpose and Personal Brand

Hosted by Lisa McGuire

BusinessInterviews guests

Website RSS feed

Episodes

231

Latest episode

Jun 2026

Language

About the show

Why am I here? What is my purpose? How can I live in alignment with who I was created to be? People are waking up to realize the life that was promised to them does not exist, nor does it begin to provide fulfillment. Join Lisa McGuire each week for interviews with intentional leaders who have not been afraid to reinvent themselves. Solo episodes are about growing to experience "so much more" and the impact of becoming your legendary self by living by your design.

Listen to episodes

60 recent

June 16, 2026Episode 23118 min

When Belonging Costs Too Much with Lisa McGuire

There is a specific kind of loneliness that comes with identity evolution. Not the loneliness of being excluded. It's the loneliness of being included but not fully known. Respected but not fully revealed. Invited into the room, but only as the version of yourself that the room already recognizes. A lot of high achievers are living inside that gap right now, convinced they just need a better strategy or a clearer message. What they're actually experiencing is the distance between where they are and where they belong. In this episode, Lisa McGuire unpacks how the fear of not belonging quietly shapes our relationships, leadership, visibility, and business decisions, and why it hits hardest during identity evolution. She explores the difference between acceptance and resonance, names the real grief of outgrowing old belonging structures, and offers something more useful than a framework: a mirror for where you may still be choosing conditional inclusion over truth. This conversation is for anyone who has ever softened a sentence before it left their mouth, stayed in a room long past when it fit, or called self-abandonment "professionalism." Because the group that requires your self-abandonment is not giving you belonging. It's giving you conditional access. KEY TAKEAWAYS The fear of not belonging rarely announces itself. It sounds like "I should probably soften that" or "I don't want to make anyone uncomfortable" or "This probably isn't the room for that part of me." Lisa names those disguises and what's actually underneath them. Self-abandonment doesn't always begin as weakness. For most high achievers, it begins as strategy — and it worked, until it didn't. Outgrowing belonging structures brings real grief. Not because the room was bad or the people were wrong, but because even when a space no longer fits, it may still represent safety, history, and approval. Acceptance and resonance are not the same thing. Acceptance says: "You can stay if you keep fitting." Resonance says: "You belong here because we recognize who you are." Many high achievers have spent years inside the first, believing it was the second. Your personal brand cannot become unmistakable while you're still adapting yourself to every room. Category of ONLY isn't a marketing concept. It's an identity concept. Visibility is not always a marketing problem. Sometimes it's an identity safety problem. Small acts of self-loyalty are how identity stabilizes — not in one sweeping moment of reinvention, but in repeated decisions not to abandon yourself. CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Successfully Stuck: The First Step Truth Kit: https://go.lisamcguire.com/first-truth-kit Category of ONLY Inquiry: https://calendly.com/lisabusinessgrowthadvisor/get-acquainted Identity Evolution Journey Series Playlist: https://www.youtube.com/playlist?list=PL2KBSb0BlQp9HhTEd1Z_SNdULBD7wey84 Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155

June 9, 2026Episode 23014 min

"I'm Not Enough": The Hidden Belief Running Your Life with Lisa McGuire

There's a version of exhaustion nobody names directly. It's not burnout from doing too much. It's not a time management problem or a discipline gap. It's the quiet, relentless effort of trying to prove you deserve to be here - in the room, in the conversation, in your own life. This episode goes underneath the ambition. Underneath the full calendar and the next launch and the productivity system that still doesn't feel like enough. Because for a lot of high achievers, the real thing running in the background isn't strategy. It's the belief: I'm not enough. And it doesn't show up the way you'd expect. It looks like perfectionism. Over-preparation. People-pleasing. Undercharging. Hiding until you feel more ready. Needing one more credential before you claim what you already know. In this first episode of the Identity Stability Series, Lisa McGuire names what's actually happening beneath those patterns, and why achievement can quiet the ache but never actually answer the question beneath it. We talk about why your work was never meant to carry your worth. Why Category of ONLY™ can't emerge from proving. And why the next version of your identity cannot be built on the same unworthiness that exhausted the last one. This is where the embodiment arc begins. Not with a framework. With a truth. The question isn't how to become enough. It's what you've been using to avoid realizing you already are. CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Successfully Stuck: The First Step Truth Kit: https://go.lisamcguire.com/first-truth-kit Category of ONLY Inquiry: https://calendly.com/lisabusinessgrowthadvisor/get-acquainted Identity Evolution Journey Series Playlist: https://www.youtube.com/playlist?list=PL2KBSb0BlQp9HhTEd1Z_SNdULBD7wey84 Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155

June 2, 2026Episode 22916 min

Why Self-Knowledge Is the Future of Work with Lisa McGuire

What if your productivity problem is not really about productivity? In this episode of Your Passion, Purpose and Personal Brand, Lisa McGuire explores why so many high-achieving entrepreneurs, leaders, and professionals keep reaching for better systems, stronger discipline, and more optimization—when the real issue may be identity. After a book club conversation about productivity, Lisa realized the people in the room were not struggling with time management. They were struggling with deeper questions: Who am I when I stop performing? What if the success I worked so hard for no longer feels meaningful? What if the version of me that built this life no longer fits? Lisa unpacks why self-knowledge is becoming one of the most valuable assets in business, leadership, personal branding, and the future of work. As AI makes information more abundant and execution easier to replicate, your lived perspective becomes the thing no one else can copy. You'll learn why the "Category of ONLY" is not a branding trick, but an identity concept that helps you name the clear, ownable difference your life has already built in you. This episode is for the successful person who looks productive on the outside but feels restless, misaligned, or quietly disconnected on the inside. In this episode, you'll learn: Why productivity struggles often point to identity questions The hidden cost of performance-driven success Why optimization cannot fix a life that no longer fits How self-knowledge becomes a business advantage What makes your lived perspective irreplaceable Why your Category of ONLY is uncovered, not invented Maybe the real work right now is not becoming more impressive. Maybe it is becoming more true CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Successfully Stuck: The First Step Truth Kit: https://go.lisamcguire.com/first-truth-kit Category of ONLY Inquiry: https://calendly.com/lisabusinessgrowthadvisor/get-acquainted Identity Evolution Journey Series Playlist: https://www.youtube.com/playlist?list=PL2KBSb0BlQp9HhTEd1Z_SNdULBD7wey84 Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155

May 26, 2026Episode 22815 min

The Loneliness Beneath Performance: When Success No Longer Feels Like Belonging with Lisa McGuire

There is a kind of loneliness high achievers rarely admit. It does not always come from being alone. Sometimes it shows up when your calendar is full, your business is working, your title still earns respect, and everyone around you assumes you are fine. But underneath the performance, something feels disconnected. In this episode of Your Passion, Purpose and Personal Brand, Lisa McGuire explores the quiet loneliness that can emerge when an old identity, role, room, or definition of success no longer fits. She names the "Identity Eclipse" — the in-between season when the world still relates to who you were, while another version of you is beginning to emerge. This conversation is for entrepreneurs, founders, leaders, and high performers who look successful on the outside but feel the gap widening between what still functions and what actually nourishes them. Lisa shares a personal story of returning to a networking room from an earlier chapter of business and realizing, without drama or bitterness, "this is no longer my room." From there, she unpacks why traditional personal branding can become another form of performance, and why true visibility begins with knowing your Category of ONLY™ — the unique combination of lived experience, essence, perspective, and impact no one else can replicate. In this episode, you'll explore: Why success can still feel lonely What the "Identity Eclipse" is and how to recognize it Why old rooms, roles, and relationships may stop fitting The difference between performance-based branding and authentic identity How your Category of ONLY™ helps you stop shape-shifting for approval Why real belonging begins when you stop abandoning yourself The loneliness you feel may not mean something is wrong with you. It may mean something inside you is no longer willing to stay disconnected from the truth. Listen now if you are navigating a shift in business, leadership, identity, or visibility — and you are ready to stop performing certainty long enough to hear what your next chapter is asking from you. CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind - Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Freedom Reset: Your Next Steps to Realignment Register: https://go.lisamcguire.com/freedom-reset Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

May 19, 2026Episode 22718 min

From Performance to Presence: The Identity Shift High Achievers Can't Ignore with Lisa McGuire

What happens when the version of you that built your success starts feeling too small for who you are becoming? In this reflective episode of Your Passion, Purpose & Personal Brand, Lisa McGuire pauses after the Identity Evolution Series to name what so many high-achieving founders, executives, and leaders have been quietly carrying: the feeling that outward success no longer tells the whole truth. This is not an episode about being broken. It is about recognition. Lisa reflects on the messages she received throughout the series, especially the recurring confession: "I thought this was just me." She shares her own realization that even while teaching identity evolution, she was still editing herself in real time by softening, translating, and arranging her truth for acceptance. That recognition became a turning point: less proof and more presence. If you have been successful on the outside while privately wondering, "Is this still actually mine?" this episode gives language to the quiet reckoning. It explores why identity shifts often arrive subtly, why presence is more powerful than performance, and why your perspective, discernment, and lived pattern recognition matter more than ever in a world shaped by AI, uncertainty, and constant change. Key Takeaways Many successful people quietly question their direction and assume they are alone. Identity shifts often begin as restlessness, flatness, or "quiet wrongness," not dramatic crisis. Performance may create acceptance, but presence creates connection. True authority does not need to explain itself into credibility. Before reinvention or strategy, you have to tell yourself the truth about where you are. The Identity Evolution Series may land differently when you revisit it, because you are different now. Your Category of ONLY™ begins when you stop managing how you are received. The next chapter is not about becoming someone else. It is about letting the truest part of you lead. CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Successfully Stuck: The First Step Truth Kit: https://go.lisamcguire.com/first-truth-kit Category of ONLY Inquiry: https://calendly.com/lisabusinessgrowthadvisor/get-acquainted Identity Evolution Journey Series Playlist: https://www.youtube.com/playlist?list=PL2KBSb0BlQp9HhTEd1Z_SNdULBD7wey84 Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155

May 12, 2026Episode 22614 min

Before You Realize You're Successfully Stuck | When Success Stops Fitting with Lisa McGuire

Your work still works. People still respect you. You still know how to perform at a high level. But privately, something no longer feels fully true. In this episode of Your Passion, Purpose and Personal Brand, Lisa McGuire explores the quiet experience so many high achievers live through but rarely know how to name: being successful on the outside while feeling disconnected, misaligned, or unsure what comes next on the inside. This conversation is for the person who has thought: "Why doesn't this feel the way I thought it would?" "I should be grateful, so why do I feel so off?" "I don't know what comes next, but I know this no longer fits." Lisa walks through the deeper pressures that surface when life no longer fits, work no longer fits, or positioning no longer fits. She names the grief of outgrowing an old identity, the loneliness of being seen too narrowly, and the exhaustion of carrying two versions of yourself at once. She also introduces the idea of being Successfully Stuck: when the identity that built your success may no longer be the one meant to lead your next chapter. This is not a conversation about blowing up your life. It is a conversation about telling yourself the truth before misalignment gets louder. If you are successful, capable, and still functioning, but something underneath no longer feels right. This episode will help you recognize where you are and why that feeling matters. Because sometimes the next chapter begins quietly, with the honest admission: this works, but it no longer feels like me. CONNECT WITH LISA Successfully Stuck™ - The First Truth KitIf your life still looks successful on the outside but no longer feels fully true on the inside, Successfully Stuck™: The First Truth Kit is a private starting place to help you name what you're experiencing, tell the difference between burnout and identity misalignment, and take one honest next step. It includes a self-diagnostic, reflection prompts, private audio teaching, the Identity Evolution Journey map, and suggested next steps. Get instant access here: https://go.lisamcguire.com/first-truth-kit LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Category of ONLY Inquiry: https://calendly.com/lisabusinessgrowthadvisor/get-acquainted Identity Evolution Journey Series Playlist: https://www.youtube.com/playlist?list=PL2KBSb0BlQp9HhTEd1Z_SNdULBD7wey84 Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155

May 5, 2026Episode 2258 min

When Success Stops Fitting: Redefining Success, Identity, and a Life of Significance with Lisa McGuire

What happens when the life you built still looks successful on the outside, but no longer feels true on the inside? In this episode of Your Passion, Purpose and Personal Brand, Lisa McGuire explores the powerful shift from traditional success to deeper significance. If you've ever felt like your achievements no longer reflect who you are becoming, this conversation will give language to that moment. Lisa unpacks how inherited definitions of success, external validation, and rewarded performance can quietly keep us disconnected from what truly matters. This episode is for entrepreneurs, leaders, and high achievers who are ready to redefine success, align with their evolving identity, and stop building their lives around proof, approval, and appearances. Instead, Lisa invites you into a more honest question: What is worth building from who I am now? That shift changes everything, from how you lead and make decisions to how you define purpose, fulfillment, and personal growth. Why you'll want to listen: How to recognize when you've outgrown your old definition of success Why success can feel hollow even when everything "works" The difference between performance and authentic self-expression How to move from external validation to internal truth What it means to build a life and business around significance, purpose, and identity Why self-understanding matters more than self-fixing Keywords: redefining success, personal growth, identity evolution, authentic leadership, life purpose, significance beyond success, external validation, self-awareness, entrepreneurs, leadership coaching, authenticity, success minds CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind - Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Freedom Reset: Your Next Steps to Realignment Register: https://go.lisamcguire.com/freedom-reset Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

April 28, 2026Episode 2247 min

Strategic Identity Stability: How to Hold Who You Are Under Pressure with Lisa McGuire

There's a moment after clarity arrives when something unexpected happens: you lose it. Not because it disappeared. Not because you were wrong. But because pressure challenged it. In this episode of Your Passion, Purpose and Personal Brand, Lisa McGuire continues the Identity Evolution Series with a powerful conversation about Strategic Identity Stability. It's the ability to stay connected to who you are when it would be easier to adjust, soften, perform, or return to an older version of yourself. This episode is for the entrepreneur, leader, or high-performing professional who has already done the work to see something true about themselves, but still finds themselves second-guessing in certain rooms, walking back what they really think, or leaving conversations wondering, "Why didn't I just hold that?" Lisa explores why clarity alone is not enough. The deeper work is learning to remain steady in your identity when pressure shows up. Because growth does not erase old reflexes. The version of you that built your success still knows how to keep you safe. It still knows how to belong. And sometimes, even after you know who you are becoming, you may still reach for the identity that once protected you. This is not failure. It is the practice of stability. You'll hear why exhaustion often comes from trying to live from two identities at once, why imposter syndrome and visibility reluctance may be signs of an identity shift, and how awareness helps you return to yourself faster. Because the real question is not simply, "Who am I?" The real question is: Can I stay in who I am here? Key Takeaways Clarity is important, but stability is what allows you to live from that clarity. Pressure often reveals where your old identity still has reflexes. You may feel exhausted because you are trying to stay loyal to an identity you have already outgrown. Strategic Identity Stability is not perfection; it is the ability to return to yourself faster. The work is not always getting clearer. Sometimes the work is staying with what you already know. Noticing the moment you adjust, soften, or hold back is the beginning of building identity stability. Once you can hold who you are under pressure, you stop managing perception and begin creating from who you are. CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind - Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Freedom Reset: Your Next Steps to Realignment Register: https://go.lisamcguire.com/freedom-reset Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

April 21, 2026Episode 2238 min

Category of ONLY - How to Articulate Your Value, Reclaim Your Identity, and Stop Proving Your Worth with LIsa McGuire

Why is it so hard to articulate your value, even when you know you have it? In this episode of Your Passion, Purpose & Personal Brand, Lisa McGuire explores the hidden reason so many leaders, entrepreneurs, and high performers struggle with personal brand clarity, self-worth, and authentic self-expression during seasons of growth and reinvention. The issue is not a lack of talent, expertise, or value. More often, it is the internal pattern of still trying to prove what is already true. This conversation is part of Lisa's Identity Evolution Series and speaks directly to anyone navigating an identity shift, leadership transition, career reinvention, or personal brand transformation. If you have outgrown a role that once defined you, feel successful but unfulfilled, or find yourself over-explaining instead of clearly owning your value, this episode will help you understand what is happening beneath the surface. Lisa introduces the concept of the Category of ONLY™, a powerful framework for recognizing your unique value proposition. Rather than focusing on competition or forced differentiation, she explains how true clarity comes from identifying the intersection of your lived experience, learned wisdom, and the insight only you can bring. This is not about creating a better image. It is about reclaiming your identity and trusting what you already know. Through personal reflection and clear teaching, Lisa names the subtle habits that keep people stuck: self-editing, softening their perspective, shaping their message for acceptance, and continuing to seek external proof. She also reveals the deeper shift that must happen before you can confidently communicate your value, strengthen your personal brand, and fully step into your next chapter. In this episode, you'll learn: Why articulating your value is difficult when you are still trying to prove your worth How identity shift affects confidence, clarity, messaging, and leadership presence The signs you have outgrown a role, title, or version of success Why high achievers often struggle with self-worth and authentic expression What the Category of ONLY™ means and how it helps define your unique value How to stop over-explaining and start communicating from ownership Why personal brand clarity starts with identity, not strategy What it looks like to reclaim your voice during reinvention and transition How to trust your own perspective without waiting for more validation Why the next level of your work begins when you stop negotiating with what you know is true This episode is especially relevant for: Entrepreneurs building a personal brand Leaders in transition High performers navigating reinvention Professionals seeking clarity in their next chapter Anyone ready to stop proving and start owning their value If you've been searching for answers around how to articulate your value, personal brand clarity, identity evolution, authentic leadership, or reclaiming self-worth, this episode offers a grounded and powerful starting point. Notable Quote: "You don't need more proof. You need more trust in what you already see." CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind - Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Freedom Reset: Your Next Steps to Realignment Register: https://go.lisamcguire.com/freedom-reset Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

April 14, 2026Episode 22210 min

The Leadership Shift You Can't Out-Perform with Lisa McGuire

What happens when the very habits, strategies, and identity that built your success stop working the way they used to? In this episode of Your Passion, Purpose & Personal Brand, Lisa McGuire explores a pivotal leadership moment many high-achievers experience but rarely name: the point where working harder no longer creates the momentum it once did. This is not failure. It is an identity shift. As part 5 of the Identity Evolution Series, Lisa walks through the internal turning point that comes after disruption, misalignment, and reinvention. She shares personal insight into her own "reckoning week," where she began to see the places she had been softening herself to belong, performing instead of fully expressing what was true. From there, she unpacks the deeper leadership evolution required when authentic presence starts demanding more than performance ever could. This episode is for leaders, entrepreneurs, and high-performers who feel that something is changing beneath the surface. You are still capable. Still respected. Still producing results. But what once felt natural now feels forced. Lisa names that shift with clarity and shows why true leadership transformation happens at the level of identity, not strategy. Key themes in this episode: Why high-achievers reach a point where old strategies stop working The difference between performance and authentic presence What it means to outgrow the identity that created your success Why leadership changes first at the level of identity How to begin trusting what you can see before others do The role of self-trust in your next season of growth Standout quote: "You can't outperform this moment. You can't think your way out of it. You can't work harder to fix it. You have to see differently." CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind - Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Freedom Reset: Your Next Steps to Realignment - Next Cohort - starts May 2026 Register: https://go.lisamcguire.com/freedom-reset-2026 Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/