The Business of Bringing People Together
In this episode of Your Next Move, Inc., staff reporter Ali Donaldson sits down with Susan Sutherland, founder and CEO of Just Events Group, the parent company behind JustRight Destination Management and Just Marry, ranked No. 1,326 on the 2025 Inc. 5000. Susan reflects on leading an events company through the uncertainty of COVID, the explosive return of in-person experiences, and why human connection remains the foundation of her business. She shares lessons on building a people-first culture, maintaining transparency during difficult times, and creating career growth opportunities that keep employees engaged in a high-pressure industry. The conversation also explores the role of AI in event planning, the challenges of scaling a service-driven company, the realities of working alongside family members, and the trends shaping the future of events—from immersive experiences to changing food-and-beverage preferences among younger generations. Susan offers an honest look at leadership, overcoming imposter syndrome, and what it takes to sustain growth when success depends on both relationships and trust.




