Your Business on Purpose

Hosted by Dawnette Palmore

Business Investing

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215

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Aug 2026

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About the show

Your Business on Purpose" is the go-to podcast for women who want to take control of their finances, build thriving businesses, and create financially stress-free lives—without sacrificing what matters most. Hosted by Dawnette Palmore, a seasoned entrepreneur with 24 years of experience and a decade as a money coach, this podcast delivers practical insights to help you succeed in both business and life. Tune in for strategies, mindset shifts, and expert advice to fuel your financial and entrepreneurial journey!

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September 9, 2026Episode 21927 min

E.219 What If the Thing You Started Small Is Meant to Become Something Bigger? | Qiana Williams

What if the business you’re building today is only the beginning of what it could become? Qiana Williams didn’t start Axiom Kitchen with a massive business plan or a vision of producing events for thousands of people. It started as a six month experiment with her husband and a really good brisket. Then they kept saying yes to what came next. In this episode of Your Business on Purpose , Qiana joins me to share how Axiom Kitchen grew into multiple ventures, including Axiom Productions, Noah’s Ark Foundation, and the Long Beach Barbecue Festival, which has grown from approximately 800 attendees its first year to more than 13,000. But what I love about this conversation is that we don’t just talk about what worked. We talk about the mistakes, too. Qiana shares what she learned about understanding cost of goods, expenses, pricing, revenue and profit, and why making money does not necessarily mean your business is actually making money. We also talk about building as a woman in male dominated industries, collaboration over competition, finding opportunities where other people see gaps, and the tremendous amount of work that happens behind the scenes of something that looks successful from the outside. And then we go deeper. Qiana shares how losing her son Noah and remembering his encouragement to build something for herself helped shape the impact she wanted her businesses to have. That purpose eventually became part of the foundation for Noah’s Ark Foundation and its work supporting families experiencing homelessness. One of the biggest lessons from this conversation is simple: Your past does not get to decide your future. You can choose differently. You can reinvent yourself. You can build something you never imagined when you first started. And sometimes the little thing you are working on today becomes the foundation for something much bigger tomorrow. Connect with Qiana and learn more about Axiom Kitchen, Axiom Productions, Noah’s Ark Foundation, and their upcoming events at: axiomproductionsllc.com If this episode speaks to you, follow Your Business on Purpose , leave a review, and share this conversation with another entrepreneur who needs the reminder that where they started does not determine where they can go.

September 2, 2026Episode 21820 min

E.218 Making Money But Still Broke? Where Your Business Money Is Really Going

Your business is making money. Clients are paying you. Revenue is coming in. So why does it still feel like there’s never enough money left? If you’ve ever looked at your bank account and thought, “Where did all the money go?” this episode is for you. The answer isn’t always that you need to make more money. In this episode of Your Business on Purpose , I’m breaking down the difference between revenue, profit and cash flow and why your business can look profitable on paper while you’re still struggling to pay yourself or wondering where the cash went. We’re talking about what actually happens to your money after it comes into your business, including operating expenses, taxes, debt, owner pay, reserves and those annual expenses we tend to forget about until they show up. I’ll also help you look at some bigger questions: Are your expenses actually too high? Are you charging enough? Are you selling enough of the right things? Is debt eating up your cash? Are you spending money before giving it a purpose? And most importantly, is your business actually paying you? Because making more money doesn’t automatically solve a money management problem. Sometimes it simply gives you more money to mismanage. By the end of this episode, I want you to have a better understanding of where your business money is going and what you need to look at before deciding that more revenue is the answer. And if the financial side of running your business still feels confusing, download my FREE Financial Literacy for Business Owners ebook . I break down cash flow, profit, financial statements, taxes, budgeting and the financial foundations every business owner should understand, all in plain English. Download your free copy here: https://affiliates.gohighlevel.com/?fp_ref=your-money-on-purpose-coaching85&funnel_share=68d5c7a0ce6ed9fbd48c582f Your revenue doesn’t tell the whole story. It’s what you do with the money after it comes in that makes the difference.

August 26, 2026Episode 21729 min

E.217 How to Reinvent Yourself & Find New Opportunities in Business | Lisa Parda

What happens when the life or career you planned doesn't happen? You can stay stuck in what should have been, or you can start paying attention to the opportunities already in front of you. In this episode of Your Business on Purpose, Dawnette Palmore sits down with entrepreneur, author, publisher, award winning real estate professional, and radio host Lisa Parda for a powerful conversation about reinvention, opportunity, taking action, and creating a life that actually feels good to live. Lisa shares how losing the career she had dreamed about since childhood forced her to find a new path and eventually build success across multiple industries. We talk about why women often undervalue the skills they already possess, how problems can become business opportunities, why you don't need to have everything figured out before you begin, and why sometimes the best way to get unstuck is simply to do something. You'll also hear Lisa's perspective on why you cannot outsource your health, finances, happiness, or peace and how asking yourself better questions can help you intentionally create more of what you want in your life. If you're feeling stuck, overwhelmed, ready for a change, or wondering what your next chapter looks like, this episode is for you. Connect with Lisa: Lisa & Robyn on the Mic Stars at Night Publishing My Love Language Is Food Facebook: Lisa Parda and Lisa & Robyn on the Mic YouTube: Lisa & Robyn on the Mic Also mentioned in this episode: The Artist's Way by Julia Cameron.

August 19, 2026Episode 21619 min

E.216 Why Your Business Has Cash Flow Problems Even When You’re Making Money

Have you ever had a really good month in your business, looked at your bank account afterward, and wondered, where did all the money go? Maybe you've told yourself, "If I could just get a few more clients," or "If I could make another $10,000, everything would be okay." But what if making more money isn't actually the thing that's going to fix your cash flow? In this episode of Your Business On Purpose , we're talking about why cash flow isn't simply a math problem. It's a decision problem. I've lived this myself. My husband and I had a business generating hundreds of thousands of dollars, and from the outside, we looked successful. But behind the scenes, we had debt, very little savings, and were living deposit to deposit. For a long time, I thought the answer was to make more money. It wasn't. What changed our financial lives was learning how to make better decisions with the money we already had. Today, we're talking about emotional spending, spending tomorrow's money before you've earned it, making decisions based on your bank balance, trying to solve every business problem with money, making decisions from fear, and why looking ahead is so important to healthy cash flow. I'll also give you five questions to ask yourself before making your next financial decision so you can start making decisions based on facts and strategy instead of emotion. Because your cash flow isn't built by one big decision. It's built by hundreds of small decisions you make every day. 📘 Download my FREE Financial Literacy for Business Owners eBook If you want to better understand your numbers, improve your cash flow, and build a stronger financial foundation for your business, grab your free copy through my instagram bio And if this episode made you think differently about your business finances, follow Your Business On Purpose and share this episode with another business owner who needs to hear it.

August 12, 2026Episode 21532 min

E.215 Business Strategy for Entrepreneurs: Stop Confusing Strategy with Planning | Marja Fox

Is your business running on a plan, or is it running on a strategy? In this episode of Your Business on Purpose , Dawnette Palmore sits down with strategic facilitator and former McKinsey Associate Principal Marja Fox to explore why so many entrepreneurs confuse planning with strategy, and how that mistake can keep them stuck. Marja shares why strategy is really about making intentional decisions, not creating rigid long term plans. Together, they discuss how business owners can stop reacting to every opportunity, build confidence in their decision making, create healthy boundaries around what they say yes and no to, and develop a business that grows with purpose instead of chaos. If you've ever wondered why your business feels busy but not intentional, this episode will give you a completely different perspective on growth. In this episode, you'll discover: • Why strategy and planning are not the same • The biggest strategic mistakes entrepreneurs make • How to make smarter business decisions • Why agility is one of your greatest competitive advantages • The power of saying no • How to lead like the chess master instead of trying to be every chess piece Download Dawnette's FREE Financial Literacy for Business Owners Guide: https://yourmoneyonpurpose.com/home-4419 Learn more about Marja Fox: https://www.marjafox.com https://www.linkedin.com/in/marjafox

August 5, 2026Episode 21422 min

E.214 The Financial Records Every Business Owner Should Keep (Before It's Too Late)

Do you know which financial records you're actually supposed to keep as a business owner? If someone audited your business tomorrow, could you quickly find your receipts, bank statements, tax documents, contracts, and other important records? Or would you be searching through emails, downloads, and old folders hoping everything is there? In this episode of Your Business on Purpose , I'm breaking down exactly what financial records every business owner should keep, how long to keep them, and a simple organization system that will save you time, reduce stress, and help protect your business. Whether you're a brand new entrepreneur or you've been in business for years, staying organized isn't about making your CPA happy. It's about making better business decisions, preparing for tax season, and having confidence that your business is protected. In this episode you'll learn: • The 5 categories of financial records every business owner should keep • What counts as proof of a business expense • Why bank statements are different from your bookkeeping records • Which tax and legal documents you should never throw away • How long you should keep your financial records • A simple filing system that takes just minutes to maintain • Why progress is always better than perfection when it comes to getting organized If you've ever thought, "I'll get organized later," this episode is for you. 📘 FREE RESOURCE Download my FREE Financial Literacy for Business Owners eBook and start building a stronger financial foundation for your business today: https://yourmoneyonpurpose.com/home-4419 Connect with Me Website: https://yourmoneyonpurpose.com If you enjoyed this episode, please subscribe, leave a review, and share it with another business owner. Every share helps another entrepreneur build a business with more confidence, more profit, and more purpose.

July 22, 2026Episode 21213 min

E.212 What Your Bank Account Says About Your Leadership

Your bank account is more than a list of transactions. It's telling the story of your leadership. In this episode, Dawnette challenges business owners to stop asking, "Where did all my money go?" and start asking a better question: "What story am I writing with every dollar I spend?" You'll learn why financial struggles often have less to do with income and more to do with intentional leadership, why more revenue won't fix poor financial habits, and how reviewing your bank statements can uncover the hidden patterns shaping your business. You'll learn: • Why your bank account is a mirror, not a report card • How your financial decisions reveal your priorities • The connection between leadership and money • Why awareness creates freedom • A practical exercise to help you take back control of your finances This episode will challenge the way you think about money and help you become a more intentional business owner. Your bank account isn't judging you. It's telling the truth. In this episode, Dawnette explains why your business finances are one of the clearest reflections of your leadership. Instead of feeling guilt or shame when reviewing your numbers, she encourages business owners to become curious about the story their money is telling. Through real client examples and practical coaching, you'll discover why many cash flow issues aren't actually income problems, but planning and leadership problems. More importantly, you'll learn how small, intentional financial decisions compound into long term business success. 00:00 Welcome and today's challenging question 01:20 Your numbers tell a story, not your worth 02:30 Your bank account is a mirror, not a report card 03:30 Stop comparing your business to everyone else's 05:10 Leadership and money are deeply connected 06:00 What your bank statement would reveal 07:30 A real client who thought they had an income problem 09:00 Why more money doesn't solve bad financial habits 10:30 The small decisions that define great leaders 12:10 This week's financial challenge 13:30 Every dollar is another opportunity to lead well 15:00 Final encouragement and next steps Your bank account reflects your decisions, not your value. Money problems are often leadership problems before they're financial problems. More revenue will not fix poor financial habits. Every dollar should have a purpose. Awareness creates choice. Choice creates change. Change creates freedom. Print your last three months of business bank statements. Review every transaction without judgment. Ask yourself one question: "Did this move my business toward the future I'm trying to build?" Celebrate the intentional decisions. Learn from the ones that weren't. Then choose differently going forward. Learn more at: https://yourmoneyonpurpose.com Follow Dawnette: Instagram: @yourmoneyonpurpose LinkedIn: Your Money On Purpose business finances, cash flow management, fractional CFO, money mindset, financial leadership, business cash flow, entrepreneur finances, business budgeting, profit planning, financial freedom, small business finance, CEO mindset, business owner tips, financial coaching, intentional spending, business growth, stewardship, money habits, entrepreneur podcast, Your Business on Purpose Show NotesEpisode SummaryIn This EpisodeKey TakeawaysAction StepResourcesKeywords

July 15, 2026Episode 21124 min

E.211 The Mindset Shift Every Business Owner Needs Before They Scale | With Valerie Rivas

Mindset isn't just a motivational topic. It's one of the biggest factors determining whether your business grows or stays stuck. In this episode of Your Business on Purpose , Dawnette Palmore sits down with business growth strategist and entrepreneur Valerie Rivas for an honest conversation about what it really takes to build a business that lasts. Valerie shares her journey of leaving a successful banking career, taking a leap of faith into entrepreneurship, rebuilding through difficult seasons, and discovering that growth begins long before revenue increases. Together, they discuss the mindset shifts that help entrepreneurs overcome fear, build confidence, access capital, and create businesses positioned for long term success. You'll also hear practical advice on preparing your business for funding, using AI as a strategic partner, journaling for clarity, and creating daily habits that keep you focused when business feels uncertain. If you've been feeling stuck, questioning your next move, or wondering if you're capable of building something bigger, this episode will remind you that success starts with the way you think. In this episode you'll learn: • Why mindset impacts every business decision you make • How to overcome fear and embrace growth • What lenders and funding partners look for • Why rebuilding your business isn't failure • How AI can help you become a more effective business owner • Three practical habits that will strengthen your confidence and resilience Your business will only grow as much as you do. If you're ready to stop surviving and start building with purpose, this conversation is for you.

July 8, 2026Episode 2109 min

E.210 My Business Is Growing... So Why Don't I Feel Rich?

Does your business look successful on paper, but you still feel stressed about money? You're not alone. In this episode of Your Business on Purpose , Dawnette Palmore shares one of the biggest financial lessons she learned after building a business that generated nearly $750,000 a year. From the outside, everything looked successful. Behind the scenes, she was asking the same question many entrepreneurs ask today: "Where is all the money going?" You'll discover why revenue isn't the same as wealth, why profit creates true financial freedom, and how learning to steward your money can completely change the way you run your business. Dawnette also walks you through a simple exercise using your own bank statement that will help you stop judging your finances and start understanding them. Because real financial transformation doesn't happen overnight. It happens one intentional decision at a time. If you've ever had a record sales month but still worried about paying yourself, this episode is for you. In this episode, you'll learn: • Why revenue and wealth are not the same thing • The difference between making money and keeping money • How to uncover the story your finances are telling • Why stewardship leads to lasting financial freedom • One practical exercise to help you gain clarity over your business finances today Remember: Success isn't measured by how much money flows through your business. It's measured by how well you steward what has been entrusted to you. If this episode encouraged you, be sure to follow Your Business on Purpose , leave a review, and share it with another entrepreneur who's ready to build a profitable business that supports the life they were created to live.

July 1, 2026Episode 20925 min

E.209 They're Not Waiting to Grow Up: How Two Young Entrepreneurs Are Building the Next Generation of Business Owners with Ariel and Aria

What if we started teaching kids about money before they ever had to worry about paying bills? In this inspiring episode of Your Business on Purpose , I sit down with two remarkable young entrepreneurs, Ariel and Aria, founders of the Neighborhood Kidpreneurs Foundation . Their mission is simple but powerful: help kids discover their passions, build businesses, develop confidence, and learn financial literacy through real life experiences. From selling handmade products to organizing community events, these young leaders are proving that entrepreneurship has no age limit. They share what they've learned about money management, overcoming self doubt, handling setbacks, and why making learning fun is the key to raising confident future business owners. This conversation isn't just for parents. It's for every entrepreneur who believes success is about leaving a legacy, creating opportunities, and investing in the next generation. If you've ever wondered how to teach kids about business, money, or leadership, this episode will leave you inspired and hopeful for what's possible. In this episode you'll discover: • Why financial literacy should start early • How entrepreneurship builds confidence and resilience • Creative ways to make learning about money fun • Why business is about serving others, not just making money • The lessons many adults wish they had learned as kids If this episode encouraged you, be sure to follow the podcast, leave a review, and share it with someone who believes the next generation deserves a better financial future.