Your Business on Purpose

Hosted by Dawnette Palmore

Business Investing

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222

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Oct 2026

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About the show

Your Business on Purpose" is the go-to podcast for women who want to take control of their finances, build thriving businesses, and create financially stress-free lives—without sacrificing what matters most. Hosted by Dawnette Palmore, a seasoned entrepreneur with 24 years of experience and a decade as a money coach, this podcast delivers practical insights to help you succeed in both business and life. Tune in for strategies, mindset shifts, and expert advice to fuel your financial and entrepreneurial journey!

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October 21, 2026Episode 22534 min

E.225 How to Scale Your Business Without Doing Everything Yourself with Nani Israel

How to Scale Your Business Without Doing Everything Yourself | With Nani Are you running your business, or is your business running you? So many entrepreneurs start their businesses because they want freedom, flexibility, and the ability to create a life they love. But somewhere along the way, they find themselves working longer hours, managing every little detail, and wondering how they're ever going to grow without taking on even more work. In this episode of Your Business On Purpose , I'm joined by Nani, entrepreneur, digital nomad, and founder of Air Assistant, to talk about what it really takes to step out of the day-to-day operations of your business and start thinking like a CEO. Nani shares how she went from building a successful business that was bringing in significant revenue but creating enormous stress, to redefining what success looked like for her and creating a business that supports her lifestyle instead of controlling it. We talk about why so many business owners struggle to delegate, how perfectionism and fear of success can actually hold you back, and why having the right people, systems, and processes in place is essential if you want to grow. We also get into the practical side of building a team. Nani walks us through how to document your processes, create standard operating procedures (SOPs), establish accountability through key performance indicators (KPIs), and develop a team that takes ownership of outcomes. In this episode, we discuss: Why making more money doesn't always mean you're building a successful business How perfectionism keeps business owners stuck doing everything themselves Why you might be the biggest bottleneck in your own business How to delegate without losing control of your business The importance of SOPs, systems, and clearly defined responsibilities How to build a team that takes ownership of results instead of just completing tasks The difference between hiring people to do the work and hiring leaders to manage the work How fractional leadership and virtual assistants can help small businesses grow Why mentorship, accountability, and the right relationships are important for business growth How to build a business that creates more freedom, not just more responsibility One of the biggest takeaways from this conversation is that you don't have to do everything yourself to be a successful business owner. Building a business on purpose means making intentional decisions about how you spend your time, where you focus your energy, and what kind of life you're creating. Because the goal isn't just to make more money. It's to build a profitable business that gives you the freedom to enjoy the life you're working so hard to create. Connect with Nani: Website: https://airassistant.io Text PODCAST to 217-745-6987 to learn more about Nani's Scaling CEO Assessment and access the resources she shares in this episode, including her strategy vault and Scaling CEO School. Connect with Dawnette: Dawnette Palmore | Fractional CFO & Money Coach Your Money On Purpose Coaching Listen to more episodes of Your Business On Purpose for conversations about entrepreneurship, business finances, leadership, profitability, and building a business with intention. If this episode challenged the way you're thinking about growing your business, subscribe to the channel, leave a comment, and share it with another entrepreneur who needs to hear this conversation. Keep building your business on purpose!

October 14, 2026Episode 22432 min

E.224 Your Business Looks Successful, So Why Are You Struggling Financially?

You're making sales, clients are paying, and your business looks successful. So why does it feel like you're constantly trying to catch up financially? In this episode of Your Business On Purpose, we're talking about the financial chaos that can hide behind a successful business. I'm sharing my own experience of building a business that brought in significant revenue while accumulating $56,000 in debt, having no retirement savings, and constantly waiting for the next deposit. We'll talk about why making more money doesn't necessarily solve financial problems, the warning signs that your cash flow is stretched too thin, and how multiple income streams and financial obligations can actually make things worse. Most importantly, I'm sharing three practical steps you can take to begin moving from financial chaos to financial clarity. Because the goal isn't just to make more money. It's to understand your money, manage it well, and build a business that supports the life you want. Ready to take the first step? Download my free Finances for Businesses ebook to start getting your business finances in order. https://link.apisystem.tech/widget/form/HTU03i3Y62A3oY1aMUlE This is the first episode in a three-part series. In Episode 226, we're going deeper into the financial and personal cost of carrying too many financial obligations. Visit https://www.yourmoneyonpurpose.com to learn more.

October 7, 2026Episode 22326 min

E.223 Entrepreneur Burnout: How to Build a Business Without Burning Yourself Out | Rena Duell

You started your business for freedom. So why does it sometimes feel like your business owns you? In this episode of Your Business on Purpose, I sit down with business coach Rena Duell of One Team Partners to talk about entrepreneur burnout, overwhelm, boundaries, and what it really takes to build a business that supports your life instead of consuming it. After 25 years of building a business while balancing work, family, and life, Rena reached a point where she knew something had to change. Looking back, the warning signs had been there for years. We talk about the signs of burnout business owners often miss, why it can be so difficult to shut your brain off when you own a business, and how constantly carrying everything in your head affects your ability to lead, make decisions, and be present in your life. Rena shares practical strategies you can start using right away, including creating better boundaries, building simple startup and shutdown routines, prioritizing sleep, reducing decision fatigue, and using your business values and priorities to make clearer decisions. We also talk about something every business owner needs to hear: taking care of yourself isn't separate from taking care of your business. If you're feeling overwhelmed, exhausted, pulled in too many directions, or like everything in your business depends on you, this conversation is for you. Your business should support the life you're building, not take it over. Connect with Rena Duell: One Team Partners oneteampartners.com thrive@oneteampartners.com If this episode helped you, follow Your Business on Purpose and share this episode with another business owner who needs to hear it.

September 30, 2026Episode 22222 min

E.222 Should You Raise Your Prices? How to Price for Profit

Everything in your business seems to cost more. But when was the last time you looked at your prices? If your expenses have increased but your prices haven't, somebody is absorbing that difference. And there's a good chance it's coming straight out of your profit. In this episode of Your Business On Purpose, we're talking about how to know when it's time to raise your prices and, more importantly, how to determine whether your current pricing actually works. I break down what it really costs to deliver your product or service, why your time needs to be included in that calculation, why you shouldn't build your pricing around what your competitors charge, and why getting more clients won't necessarily solve a profitability problem. Because more revenue doesn't automatically mean more profit. Before you raise your prices, I want you to understand your numbers so you can make an informed decision instead of an emotional one. And if you're thinking, “I don't even know where to begin with my numbers,” grab my FREE Financial Literacy for Business Owners eBook. It breaks down cash flow, profit, financial statements, budgeting, taxes and the financial foundations you need to make better decisions in your business. 👉 Download your free copy here: https://link.apisystem.tech/widget/form/HTU03i3Y62A3oY1aMUlE I don't want you to simply make money. I want you to understand the money you're making, keep more of it and use it intentionally to build the business and life you want.

September 23, 2026Episode 22123 min

E.221 Starting Over After a Setback: How to Reinvent Yourself & Find Purpose | Tamara Smith

What if the chapter you thought was the end was actually preparing you for your next beginning? In this episode of Your Business on Purpose , I'm joined by Tamara Smith, retired esthetician, educator, entrepreneur, and author of the children's book Loving My Skin, Deep From Within . After closing one chapter of her career, Tamara chose not to stop. She pivoted into writing and turned her experiences, passion, and desire to help young girls build confidence into a new purpose. And the journey wasn't easy. We talk about what it really takes to start again when life doesn't go according to plan, the fear and frustration that can come with building something new, and why waiting until everything is perfect can keep you from ever beginning. Tamara also shares the story behind Loving My Skin, Deep From Within and why helping young girls develop confidence, kindness, self worth, and an understanding of their value from the inside out has become part of the legacy she wants to leave. This conversation is about more than writing a book. It's about reinvention, entrepreneurship, resilience, confidence, legacy, and having the courage to pursue what's next. If you're in a season of transition, sitting on an idea, questioning whether you should start again, or wondering if it's too late to do something completely different, this episode is for you. Your story isn't over because one chapter ended. CONNECT WITH TAMARA: Instagram: @lovingmyskindeepfromwithin Visit Tamara's Instagram profile to connect with her, visit her website, and order Loving My Skin, Deep From Within . Subscribe to Your Business on Purpose and share this episode with someone who needs a reminder that setbacks don't have to be stop signs.

September 16, 2026Episode 22021 min

E.220 Can Your Business Afford to Hire an Employee? What to Know Before You Hire

You’re overwhelmed. You’re answering emails, following up with leads, working with clients, handling bookkeeping, marketing your business, managing the administrative work… and somewhere in the middle of all of that, you’re supposed to actually run the business. So naturally, you start thinking: I need to hire someone. Maybe you do. But before you post the job, hire the VA, or add another person to payroll, there’s a much bigger question we need to answer: Can your business actually afford to hire someone? In this episode of Your Business on Purpose , I’m walking you through the financial questions I want you to ask before making that commitment. Because being overwhelmed doesn’t automatically mean you’re understaffed. Sometimes you need another person. Sometimes you need better systems. Sometimes something needs to be automated. Sometimes you need a contractor for five hours a week instead of an employee for 20. And sometimes you need to stop doing something altogether. And if hiring really is the right next step, we need to understand what that person is actually going to cost your business. We’re talking about more than their hourly rate or salary. In this episode, we dive into: • How to determine whether hiring is actually the solution to your problem • The true cost of adding an employee to your business • Why your bank balance does NOT tell you whether you can afford to hire • Why you should look at the last three to six months of revenue and cash flow before committing to another recurring expense • What happens to payroll and your own paycheck when revenue drops • How much financial breathing room you should consider before hiring • The difference between hiring because you’re overwhelmed and hiring strategically for growth • The question every business owner should ask: What will this person produce, or what will they free me up to produce? • Why getting 10 hours back doesn’t help your business if you simply fill those hours with more busy work • How to decide whether you need an employee, contractor, VA, automation, outsourcing, or simply a better system One of the biggest mistakes I see business owners make is hiring someone to relieve one kind of stress, only to create another because now they’re worried about making payroll every month. I don’t want you making major financial decisions based on what you think your business can afford. I want you to understand your numbers well enough to say: Yes, my business can support this. Or… No, we’re not there yet, and I know exactly what needs to happen before we are. That is financial confidence. If you’re listening to this episode and thinking, “Okay Dawnette, but I don’t know how to answer these questions,” this is exactly where I want you to start. I created my Financial Literacy for Business Owners ebook for business owners who are really good at what they do, but were never taught how to understand the financial side of running a business. We’ll walk through the financial foundations you need to understand your cash flow, profit, taxes, budgeting, financial statements and the numbers behind the decisions you’re making. Whether you’re deciding if you can afford to hire, buy equipment, raise your prices, expand, or make another investment in your business, your bank balance should not be the only number making that decision for you. Download your free copy here: https://www.yourmoneyonpurpose.com Then pull up your numbers and actually go through it. The more you understand your business financially, the more confidently you can decide what comes next. And if you know another business owner who keeps saying, “I need to hire someone,” send them this episode. Growth isn’t about doing more or hiring more people. It’s about making sure the decisions you’re making today can support the business you’re trying to create tomorrow. Until next time, keep building your business on purpose. FREE RESOURCE: Financial Literacy for Business Owners

September 9, 2026Episode 21927 min

E.219 What If the Thing You Started Small Is Meant to Become Something Bigger? | Qiana Williams

What if the business you’re building today is only the beginning of what it could become? Qiana Williams didn’t start Axiom Kitchen with a massive business plan or a vision of producing events for thousands of people. It started as a six month experiment with her husband and a really good brisket. Then they kept saying yes to what came next. In this episode of Your Business on Purpose , Qiana joins me to share how Axiom Kitchen grew into multiple ventures, including Axiom Productions, Noah’s Ark Foundation, and the Long Beach Barbecue Festival, which has grown from approximately 800 attendees its first year to more than 13,000. But what I love about this conversation is that we don’t just talk about what worked. We talk about the mistakes, too. Qiana shares what she learned about understanding cost of goods, expenses, pricing, revenue and profit, and why making money does not necessarily mean your business is actually making money. We also talk about building as a woman in male dominated industries, collaboration over competition, finding opportunities where other people see gaps, and the tremendous amount of work that happens behind the scenes of something that looks successful from the outside. And then we go deeper. Qiana shares how losing her son Noah and remembering his encouragement to build something for herself helped shape the impact she wanted her businesses to have. That purpose eventually became part of the foundation for Noah’s Ark Foundation and its work supporting families experiencing homelessness. One of the biggest lessons from this conversation is simple: Your past does not get to decide your future. You can choose differently. You can reinvent yourself. You can build something you never imagined when you first started. And sometimes the little thing you are working on today becomes the foundation for something much bigger tomorrow. Connect with Qiana and learn more about Axiom Kitchen, Axiom Productions, Noah’s Ark Foundation, and their upcoming events at: axiomproductionsllc.com If this episode speaks to you, follow Your Business on Purpose , leave a review, and share this conversation with another entrepreneur who needs the reminder that where they started does not determine where they can go.

September 2, 2026Episode 21820 min

E.218 Making Money But Still Broke? Where Your Business Money Is Really Going

Your business is making money. Clients are paying you. Revenue is coming in. So why does it still feel like there’s never enough money left? If you’ve ever looked at your bank account and thought, “Where did all the money go?” this episode is for you. The answer isn’t always that you need to make more money. In this episode of Your Business on Purpose , I’m breaking down the difference between revenue, profit and cash flow and why your business can look profitable on paper while you’re still struggling to pay yourself or wondering where the cash went. We’re talking about what actually happens to your money after it comes into your business, including operating expenses, taxes, debt, owner pay, reserves and those annual expenses we tend to forget about until they show up. I’ll also help you look at some bigger questions: Are your expenses actually too high? Are you charging enough? Are you selling enough of the right things? Is debt eating up your cash? Are you spending money before giving it a purpose? And most importantly, is your business actually paying you? Because making more money doesn’t automatically solve a money management problem. Sometimes it simply gives you more money to mismanage. By the end of this episode, I want you to have a better understanding of where your business money is going and what you need to look at before deciding that more revenue is the answer. And if the financial side of running your business still feels confusing, download my FREE Financial Literacy for Business Owners ebook . I break down cash flow, profit, financial statements, taxes, budgeting and the financial foundations every business owner should understand, all in plain English. Download your free copy here: https://affiliates.gohighlevel.com/?fp_ref=your-money-on-purpose-coaching85&funnel_share=68d5c7a0ce6ed9fbd48c582f Your revenue doesn’t tell the whole story. It’s what you do with the money after it comes in that makes the difference.

August 26, 2026Episode 21729 min

E.217 How to Reinvent Yourself & Find New Opportunities in Business | Lisa Parda

What happens when the life or career you planned doesn't happen? You can stay stuck in what should have been, or you can start paying attention to the opportunities already in front of you. In this episode of Your Business on Purpose, Dawnette Palmore sits down with entrepreneur, author, publisher, award winning real estate professional, and radio host Lisa Parda for a powerful conversation about reinvention, opportunity, taking action, and creating a life that actually feels good to live. Lisa shares how losing the career she had dreamed about since childhood forced her to find a new path and eventually build success across multiple industries. We talk about why women often undervalue the skills they already possess, how problems can become business opportunities, why you don't need to have everything figured out before you begin, and why sometimes the best way to get unstuck is simply to do something. You'll also hear Lisa's perspective on why you cannot outsource your health, finances, happiness, or peace and how asking yourself better questions can help you intentionally create more of what you want in your life. If you're feeling stuck, overwhelmed, ready for a change, or wondering what your next chapter looks like, this episode is for you. Connect with Lisa: Lisa & Robyn on the Mic Stars at Night Publishing My Love Language Is Food Facebook: Lisa Parda and Lisa & Robyn on the Mic YouTube: Lisa & Robyn on the Mic Also mentioned in this episode: The Artist's Way by Julia Cameron.

August 19, 2026Episode 21619 min

E.216 Why Your Business Has Cash Flow Problems Even When You’re Making Money

Have you ever had a really good month in your business, looked at your bank account afterward, and wondered, where did all the money go? Maybe you've told yourself, "If I could just get a few more clients," or "If I could make another $10,000, everything would be okay." But what if making more money isn't actually the thing that's going to fix your cash flow? In this episode of Your Business On Purpose , we're talking about why cash flow isn't simply a math problem. It's a decision problem. I've lived this myself. My husband and I had a business generating hundreds of thousands of dollars, and from the outside, we looked successful. But behind the scenes, we had debt, very little savings, and were living deposit to deposit. For a long time, I thought the answer was to make more money. It wasn't. What changed our financial lives was learning how to make better decisions with the money we already had. Today, we're talking about emotional spending, spending tomorrow's money before you've earned it, making decisions based on your bank balance, trying to solve every business problem with money, making decisions from fear, and why looking ahead is so important to healthy cash flow. I'll also give you five questions to ask yourself before making your next financial decision so you can start making decisions based on facts and strategy instead of emotion. Because your cash flow isn't built by one big decision. It's built by hundreds of small decisions you make every day. 📘 Download my FREE Financial Literacy for Business Owners eBook If you want to better understand your numbers, improve your cash flow, and build a stronger financial foundation for your business, grab your free copy through my instagram bio And if this episode made you think differently about your business finances, follow Your Business On Purpose and share this episode with another business owner who needs to hear it.

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