Your Business In Digital

Hosted by Tamara Mon Louis, Michele Gordon, Andrea Ragoo &amp; Michael Wiltshire

Business Marketing

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May 2024

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About the show

Your Business In Digital is a thoughtfully curated video podcast that aims to bridge the gap between finance, sales operations, and marketing teams to create a unified and impactful approach for your business in the digital space. We bring together bright minds, industry leaders, and success stories of businesses that have made a splash online - all to deliver actionable advice tailored for fast-moving small and medium businesses SMBs like yours.

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60 recent

May 8, 2024Episode 241 hr 2 min

Corporate Career to Small Business Success with Special Guest Glenda Lee

It is true, that many corporate professionals are leaving the desk to establish their small businesses. According to experts, the corporate culture is no longer attractive to the new generation of workers. This week's guest is Glenda Lee, an entrepreneur who successfully transitioned from the corporate world to building her own thriving small business. We will discuss her transition and how everything in her past plays a key role in her success in the entrepreneurial space. Connect with Glenda Lee LinkedIn - https://www.linkedin.com/in/glendaleecromwell/ Instagram - http://Instagram.com/TBTHospitalityGroup Facebook - https://www.facebook.com/TBTHospitality Chapters 00:00:00 Introduction 00:02:43 Connect with Us - Your Business in Digital 00:03:42 Recap - Strategies for Success: Preparing Your Small Business for Summer 00:09:52 Hot Topic - The Kendrick vs. Drake Rap Battle: Lessons in the Power of Timing, Community, and Viral Marketing 00:22:21 Go Beyond the Likes - Corporate Career to Small Business Success with Special Guest Glenda Lee Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

May 6, 2024Episode 231 hr 2 min

Strategies for Success: Preparing Your Small Business for Summer

As summer approaches, small to medium businesses have an opportunity to capitalize on the changing season. While some industries see a boom, others face a lull in customer traffic. However, this slowdown isn’t a negative. By strategically revamping marketing campaigns, sales tactics, and financial planning, your small to medium business can position itself to thrive during these months. 7 Points from Today's Show on Preparing Your Small Business for SummerMarketing:1. Target summer searches: Optimize website and ads for summer needs.2. Refresh content & capture leads: Address summer challenges with free resources.3. Segment emails & automate lead capture: Tailor messages & offer valuable downloads.Sales:4. Target seasonal clients: Highlight pre-Q4 project benefits.5. Shorten sales cycle: Focus on quick wins & clear value.Finance:6. Forecast cash flow: Anticipate slower payments and adjust.7. Optimize pricing: Consider summer discounts or flexible options. Chapters 00:00:00 Introduction 00:02:40 Connect with Us - Your Business in Digital 00:07:20 Recap - Hot Topics in Digital for Your Small to Medium Business 00:09:19 Hot Topic -Surviving Brick and Mortar Retail Decline 00:29:32 Go Beyond the Likes -Strategies for Success: Preparing Your Small Business for Summer Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

May 2, 2024Episode 221 hr 1 min

Hot Topics in Digital for Your Small to Medium Business

This special episode of Your Business in Digital was all about the hottest topics in the digital space! We discussed the latest trends in digital technology, artificial intelligence, and even pop culture. More importantly, we explained what these trends mean for you and your small to medium business. Connect with Deborah Mitchell YouTube - https://www.youtube.com/user/DeborahJayMitchell LinkedIn - https://www.linkedin.com/company/deborah-mitchell-media-associates/ Instagram - https://www.instagram.com/deborahmitchellmediaassociates/ Facebook - https://www.facebook.com/DeborahMitchellMediaAssociates Twitter - https://twitter.com/_DMMA Chapters 00:00:00 Introduction 00:02:46 Connect with Us - Your Business in Digital 00:03:55 Recap - Leveraging Brand Advocacy in the Integrated Sales Funnel Journey 00:09:19 Live-Stream Marketing Mastery for Business Success: The Audience Pyramid - Using Video to Attract an Audience, Convert Your Tribe Into Customers 00:22:47 Hot Topic Show - Hot Topics in Digital for Your Small to Medium Business Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

April 29, 2024Episode 211 hr 0 min

Leveraging Brand Advocacy in the Integrated Sales Funnel Journey

An integrated sales funnel helps bring different departments together for business growth and is a key part of your business plan. In the last episodes, we discussed the different stages of the integrated sales funnel, brand awareness, interest, decision, and customer conversion. Although all these stages are imperative, the sales funnel isn't just about getting new customers, it's also about nurturing long-term customer relationships. In today’s show we discussed the final part of our integrated sales funnel series, brand advocacy, where we discussed how your small to medium business can turn your customer base into advocates. Chapters 00:00:00 Introduction 00:02:40 Connect with Us - Your Business in Digital 00:03:41 Recap - Platform Takeover: Trends and Best Practices 00:09:05 Hot Topic - Beyonce’s Cecred Hair Care and the Power of Authenticity in Sales 00:24:27 Go Beyond the Likes - Leveraging Brand Advocacy in the Integrated Sales Funnel Journey Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

April 25, 2024Episode 201 hr 4 min

Platform Takeover: Trends and Best Practices

The digital space is constantly changing, and it's important for your small to medium business to stay up-to-date with the latest trends and innovations. This includes changes in advertising platforms, new technologies, and even the implementation of AI. By staying informed, you can adjust your digital strategy to take advantage of new opportunities and stay ahead of the competition. In today’s show, we discussed how these updates can give your small to medium business the edge it needs to succeed. Chapters 00:00:00 Introduction 00:02:10 Connect with Us - Your Business in Digital 00:03:36 Recap - Closing the Gap: Optimizing Customer Conversion Stage in Your Sales Funnel 00:11:47 Hot Topic - Meta Brings Advanced AI Chatbot to All of its Apps 00:20:15 Go Beyond the Likes - Platform Takeover: Trends and Best Practices Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

April 23, 2024Episode 191 hr 1 min

Closing the Gap: Optimizing Customer Conversion Stage in Your Sales Funnel

The conversion stage of your sales funnel is where potential customers make their decision, where they take action. Whether it's making a purchase, signing up for a newsletter, or requesting a quote. Calls to action (CTAs), well-designed landing pages, and a well-crafted user experience are all critical components for a successful conversion. For a smooth flow, consistent communication across marketing, finance, and operations teams throughout this stage of the funnel is vital. Connect with Tamara Mon Louis Website: https://monivandigital.com/ LinkedIn - https://www.linkedin.com/in/tamaramonlouis/ YouTube - https://www.youtube.com/@yourbusinessindigital Instagram - https://www.instagram.com/monivandigital/?hl=en Facebook - https://www.facebook.com/monivandigital/ Connect with Michele Gordon Lagniappe Digital Website: https://lagniappedigital.com/ Instagram: Lagniappe Digital: https://www.instagram.com/lagniappedigitalconsulting/ Facebook: https://www.facebook.com/LagniappeDigitalConsulting LinkedIn: https://www.linkedin.com/in/lagniappe-digital-consulting-366404208/ Connect with Andrea Ragoo Website - https://www.yourvirtualcfonow.com/ Instagram - https://www.instagram.com/yourvirtualcfo868/ LinkedIn - https://www.linkedin.com/in/andrearagoo/ Tiktok - https://www.tiktok.com/@yourvirtualcfo868 Connect with Michael Wiltshire Website: https://monivandigital.com/ LinkedIn - https://www.linkedin.com/in/mwiltshire/ YouTube - https://www.youtube.com/@yourbusinessindigital Instagram - https://www.instagram.com/monivandigital/?hl=en Facebook - https://www.facebook.com/monivandigital/ Chapters 00:00:00 Introduction 00:01:59 Connect with Us - Your Business in Digital 00:03:15 Recap - Content Consistency and Building Confidence On-Camera with Angela Willoughby 00:09:55 Hot Topic - Shifting the business model means new KPIs 00:24:19 Go Beyond the Likes - Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

April 17, 2024Episode 181 hr 4 min

Content Consistency and Building Confidence On-Camera with Angela Willoughby

Leveraging video content in your small to medium business can help you increase engagement, build trust, and improve SEO. In this episode, Emmy award-winning TV producer and entrepreneur, Angela Willoughby will share insights on how to be consistent with your videos and feel confident on camera. 3 Key takeaways from this episode on Content Consistency and Building Confidence On-Camera 1. Subtle Selling with Video: Angela discusses using video to sell products without directly talking about them. She achieves this by showing herself taking her product consistently and letting the audience know its benefits. 2. It’s important to know who your target audience is. Create content that speaks directly to their pain points and interests. 3. Content Consisteny is important. Angela highlights that it's better to post a little content frequently than a lot sporadically. She also advises to focus on providing valuable content rather than chasing likes and follows. Connect with Angela Willoughby LinkedIn - https://www.linkedin.com/in/angela-willoughby0225/ Instagram - https://www.instagram.com/awilloughby_/ Facebook - https://www.facebook.com/angelawilloughby123/ Connect with Deborah Mitchell YouTube - https://www.youtube.com/user/DeborahJayMitchell LinkedIn - https://www.linkedin.com/company/deborah-mitchell-media-associates/ Instagram - https://www.instagram.com/deborahmitchellmediaassociates/ Facebook - https://www.facebook.com/DeborahMitchellMediaAssociates Twitter - https://twitter.com/_DMMA Chapters 00:00:00 Introduction 00:01:53 Connect with Us - Your Business in Digital 00:02:58 Recap - Closing the Deal: Strategies for Success in the Decision Stage 00:08:24 Hot Topic - Trust in the Digital Era: Tripadvisor blocks 2 million fake reviews 00:19:30 Go Beyond the Likes - Content Consistency a Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

April 16, 2024Episode 171 hr 0 min

Closing the Deal: Strategies for Success in the Decision Stage

The sales funnel is designed to move customers from stage to stage, ultimately ending up at the decision stage. After they’ve considered their purchase, looked at reviews, and conducted research, customers are ready to make a purchasing decision. However, the sales funnel doesn't end here. Today we discussed another part of the integrated sales funnel series where we’ll discuss strategies for a seamless conversion process and post-purchase follow-up to help your small to medium business build lasting customer relationships. Chapters 00:00:00 Introduction 00:02:48 Connect with Us - Your Business in Digital 00:03:48 Recap - Crafting Compelling Emails: Strategies for Small Business 00:10:00 50 Days to 50 Campaign Recap 00:27:48 Go Beyond the Likes - Closing the Deal: Strategies for Success in the Decision Stage Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

April 10, 2024Episode 161 hr 0 min

Crafting Compelling Emails: Strategies for Small Business

Email marketing is a powerful marketing channel that directly connects your small to medium business with potential and existing customers. It is a direct line to promote your products, share special offers, and keep your audience engaged. Email marketing also integrates seamlessly with marketing automation, allowing you to send targeted messages to the right audience at the right time. Questions from Today’s Show on Email Marketing Is email marketing still effective for small businesses in today's digital world? How can I build a targeted email list for my small business without being spammy? I don't have a lot of time or design experience. Are there easy ways to create professional-looking emails for my small business? What's the best way to write compelling email content that actually gets my subscribers to open and read my emails? How often should I be sending emails to my subscribers? I don't want to overwhelm them, but I also want to stay top-of-mind. What are some good strategies for segmenting my email list to send more personalized messages? How can I track the performance of my email marketing campaigns and see if they're actually driving results? Chapters 00:00:00 Introduction 00:01:37 Connect with Us - Your Business in Digital 00:02:54 Recap - Beyond Awareness: Driving Engagement in the Interest Stage 00:07:39 Hot Topic - Is Entertainment in Your Brand? 00:17:41 Go Beyond the Likes - Beyond Awareness: Driving Engagement in the Interest Stage Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

April 10, 2024Episode 1559 min

Beyond Awareness: Driving Engagement in the Interest Stage

In the interest stage, the goal is to get potential customers to learn more about the business and its offerings. This can be done through a variety of means, such as providing free resources, offering consultations, or giving away samples. It is important to track the KPIs (key performance indicators) of these activities to see what is most effective. Here are some key takeaways from this mornings show: ~ The interest stage is a critical part of the sales funnel. ~ Your small to medium business needs to track the KPIs of their interest stage activities. ~ There are a variety of ways to nurture leads in the interest stage. ~ It is important to strike a balance between spending money on interest stage activities and generating revenue. Chapters 00:00:00 Introduction 00:02:26 Connect with Us - Your Business in Digital 00:03:20 Recap - Analyzing Q1 Performance: Key Metrics and Insights for Small Businesses 00:11:08 Hot Topic - AI Content: Friend or Foe for Google Rankings? 00:21:21 Go Beyond the Likes - Beyond Awareness: Driving Engagement in the Interest Stage Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions