You Did What !?

Hosted by TU-AMA Marketing Podcasts

Business Marketing

Website RSS feed

Episodes

Latest episode

Sep 2025

Language

EN-US

About the show

You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.

Listen to episodes

60 recent

September 29, 202538 min

You Did What! - Sheri, Jim, Min & Keenan - 9/3/25

The band is back together! After a summer of internships and study abroad, the full team is back for the first episode of the new school year. And the Marketing world did not disappoint, with a plethora of announcements.Cracker Barrel and American Eagle get free PRLego sees record sales - pre-tariff bump, great marketing and adultingMeanwhile...25,000 show up for the Pokemon World ChampionshipsKraft Heinz splits into two companies - one looking for growth, one managing declineseBay is 30?!Pickles are a craze in 2025AI fallout - the return of the in-person job interview ... and blue books?The Tush-Push has an official sponsor!... and more! Enjoy!

September 3, 202537 min

You Did What! - Sheri & Jim - 7/15/25

A summer cornucopia of topics. Mahjong - fountain of youth?Retail experiences - Ulta, PrintempsGap resurgenceGen Z co-buying homesConverse "Chuck Taylors"2026 Super Bowl ads - $8million for 30 secondsLive Music ConcertsWaymo coming to Philly

August 29, 202528 min

You Did What!? - 5-27-25 - Sheri & Jim - wow!

Thank you to brand marketers for providing us with so many interesting topics for the podcast. Mattel - adult clubs and family theme parksHBO - admits they were wrong (and YDW was right!)Mattress national holidayMore experiential marketing - ComcastAI ads, hallucinations and desire to be an influencerNike slinks back into AmazonMcDonald's pursues the late night consumerMovies - MI7 and wait for it... the Whac-a-mole movie

August 9, 202530 min

You Did What! - Dave Allan - 4/24/25

We were looking for Sound advice? And who better to ask than a recognized expert in the area of Sonic branding, Dr. David Allan. Dave is a highly regarded professor at St. Joseph University in Philadelphia. We were very glad to have him join the podcast and share his experiences working with well-known brands on using sound to enhance branding - from memorable tones to incorporating popular songs in ads. Thanks, Dave. This episode definitely went to 11 !Dr. Allan's website and link to his podcast: https://marketingmusicology.com/

August 9, 202517 min

You Did What! - Cynthia St. Pierre - 5/8/25

An enthusiastic welcome to Cynthia St. Pierre, from MassMutual Greater Philadelphia*. Cynthia’s LinkedIn profile headline is as a “Creator of Extraordinary Opportunities”. And indeed that infectious enthusiasm makes it easy to see why she has been so successful. She shared her winding but always upward path that is a great lesson for the 80% of us who have strong aspirations but always don’t know exactly what we want to do early in our careers. Cynthia’s role is a blend of B2B and B2C, working with hundreds of internal clients to drive business with a consumer target group in a very competitive marketplace. She offered sound advice on how to effectively utilize Social Media. And finally, it was great to hear how Cynthia is mentoring the next generation of women in business. Enjoy!*Local firms are sales offices of Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and are not subsidiaries of MassMutual or its affiliated companies.

July 13, 202534 min

You Did What! - Kate Hamilton & Irene Hou - 4/14/25

Update: we had a number of requests to post a link to the study. Here it is!! https://rb.gy/401i0sWelcome Kate and Irene to the podcast. They have published an amazing paper relating to the impact the use of AI is having on students. Specifically: "How Generative AI is eroding Social Interactions and Student Learning Communities"AI is a valuable tool but it has plenty of watch-outs, especially around accuracy. But in their study, Kate and Irene found that is having an unintended effect of increasing isolation among university students. Coming on the heels of the covid pandemic, not a welcome outcome. But knowing that gives professors a clue as to what to emphasize in classes beyond course content. The interview was much more upbeat than this synopsis and we know that you will enjoy it.

July 9, 202527 min

You Did What! - Sheri & Jim - 7/2/25

Summer is here and Sheri & Jim are embracing summer activities like driving trips and summer blockbuster movies. And brands are cooperating with lots of new marketing initiatives. Enjoy!- Buc-ee's a truly American cultural experience- Movie refreshments have gotten so expensive, theaters should offer BNPL ($80 popcorn!?)- AMC let's moviegoers know just how long ads and previews will last (25-30 minutes!)- Summerween! is a thing- Retailers preempting Amazon Prime Day - Lululemon sues Costco for their dupes - great PR for Costco!

July 8, 202522 min

You Did What! - Carla Childers/Bellarmine University - 4/4/25

We were really fortunate to speak with Carla Childers while at the AMA International Collegiate Conference in New Orleans. Carla is a very accomplished Marketing Professor, with 17 years of experience. She has taught at Ohio University and for the past five years at Bellarmine University. Her entrepreneurial spirit could easily be felt as she described her journey, moving to a new university and building the AMA student chapter from scratch. Planning, engaging, recruiting, marketing, pr, selling - all the activities that a someone starting a new organization owns - Carla has done very successfully. The chapter continues to grow and excel, as the accomplishments of her students in AMA competitions have demonstrated. Enjoy!

July 1, 202524 min

You Did What!? - Doug Tatum, NO Saints & Pelicans - 4/5/25

This was a really interesting and insightful interview. A big YDW thank you to Doug Tatum, the Vice President of digital media for the New Orleans Saints & Pelicans. Doug joined us on a Saturday morning along with his dog, Julep. We learned how the Doug's team works across both franchises, how content is created, and how his team interacts with the NFL and NBA. He also shared his thoughts on what skills and experiences students (and grads) need to accumulate to get hired and to progress in their careers.Enjoy!!

June 6, 202539 min

You Did What!? - Bennie Johnson/CEO AMA - 4/4/25

We welcome Bennie Johnson, the CEO of the American Marketing Association, back to the podcast. This episode was recorded at the annual AMA International Collegiate Conference, in New Orleans. Bennie discusses the success of the AMA's collegiate efforts, the challenges of leading a multi-faceted organization, and building the strategic plan for future growth. This interview was informative and a lot of fun. Bennie's enthusiasm is infectious!