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You Did What !?

You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals, working with hundreds of brands and as professors of Marketing, to critique the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.

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Last Episode Date: 9 November 2024

Total Episodes: 43

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You Did What! -- 10/16/24 - A Great Team Episode!
9 November 2024
You Did What! -- 10/16/24 - A Great Team Episode!

We welcome Min Mei Buck as our newest YDW!? team member! Bogg Bags are a hit! Mackenzie and Sheri jonesing for Rag & Bone, sweatpant jeans. No political ads on Amazon, Thursday Night Football broadcast - thank you! Doritos brings back crowd-sourced ads for the Super Bowl. AI reviving dead celebs voices for ads, movies? Spending more time at home? Vermont man looks for love and fame with billboard ads in Philly and Texas. YDW!? team wins Thursday trivia night at Urban Village! Jim's marketing reunion.

28 min
You Did What! - Marita Taglialatela/Music Industry - 10/9/24
18 October 2024
You Did What! - Marita Taglialatela/Music Industry - 10/9/24

Have you ever wondered what it would be like traveling on tour with big name music performers. Well, today's guest Marita Taglialatela has done just that. How do the artisitic creativity and touring structure get along. Find out with this interesting interview!

33 min
You Did What! - Brianne Barket/Rita's - 10/2/24
9 October 2024
You Did What! - Brianne Barket/Rita's - 10/2/24

How do you improve on great? Rita's Italian Ice is a national phenomenon with successful shops across the country. But the company is constantly looking to build on that success. Brianne Barket, Senior Diretor for product development at Rita's, discusses how new products are conceived, optimized and introduced to the brand's enthusiastic consumers. Brianne was a terrific guest and the interview was conducted by our student producers, Joe and Mackenzie.

25 min
You Did What! -- 9/4/24 episode - The Band is Back Together!
12 September 2024
You Did What! -- 9/4/24 episode - The Band is Back Together!

Everyone is back on campus and we had a great discussion about Marketing topics. Mackenzie brought up Brat Summer, the Chipotle-Spirit Halloween tie-in, and Skims; Joe talked Reebok's rebirth, Angel Reese's brand and promo by Reese's!; Sheri railed on the state of B2B branding and what has happened to GE; Jim admired the Kelce brothers brand and podcast deal, Lyft's anti surge pricing efforts, and brands' campus marketing. The team opined on Stanley's strategy to expand beyond beverage bottles ... and our favorite brand's and why they earned our loyalty. Enjoy!

28 min
You Did What! - Yin Woon Rani/MilkPEP - 8/21/24
28 August 2024
You Did What! - Yin Woon Rani/MilkPEP - 8/21/24

"Got Success?" One of the hardest but most rewarding leadership roles, is stabilizing a business that has been in decline. But that is exactly what Yin has done at MilkPEP -or as most people know it, the Got Milk organization. And most recently, the business has actually shown a slight gain, an amazing accomplishment. So pour out a glass and enjoy this interview.

36 min
You Did What! - Sheri & Jim - 5/30/24
25 August 2024
You Did What! - Sheri & Jim - 5/30/24

Jim's travels with a group to Morocco to visit companies and see how the country is posed to grow as a producer of goods for Europe. Selling skills seem to come naturally Also, brands thoughtfully provide Sheri and Jim with new "marketing for better or for worse", tactics. Nestle's line of frozen foods for those on GLP-1 drugs Ad supported streaming grows (as we predicted) Selling skills France issues scratch & sniff baguette, postage stamps! Please ... no bare feet on airplanes

26 min
You Did What! - Sheri & Jim - 7/9/24
22 August 2024
You Did What! - Sheri & Jim - 7/9/24

Lot's of activity among brands - for better and for worse. McDonald's and Starbucks pricing action New product failures - knowing your target Nike DTC retrench Netflix moves into brick & mortar entertainment United Airlines customized ads on in-flight screens

21 min
You Did What! - Sheri & Jim - 7/30/24
13 August 2024
You Did What! - Sheri & Jim - 7/30/24

Olympics! ... Inside Out 2! ... McDonald's $5 meals! ... Saks appointment only store ... Amazon "losing billions" on Alexa ... and so much more!

26 min
You Did What! - Tricia Richards-Service - 7/16/24
8 August 2024
You Did What! - Tricia Richards-Service - 7/16/24

This interview with Tricia Richards-Service was incredible. She is an incredibly engaging speaker covering a range of topics - public speaking, PR, story-telling, internal communication to employees and external to customers. Give this episode a listen - you will be very glad that you did!

37 min
You Did What! - Lou Parisi/Owl Elite Fund - 7/2/24
21 July 2024
You Did What! - Lou Parisi/Owl Elite Fund - 7/2/24

College sports have undergone a complete change in the past 5 years, and their athletes are now being compensated. Major revenue sports like football and basketball have transformed from faux amateur to professional minor league. To compete, universities now need to generate funding, usually through donors to third-party entities to keep up. In this truly informative episode, we hear from Lou Parisi, from the Owl Elite Fund which raises money in connection with Temple University athletics.

26 min
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