Generosity Is for You, Not From You With Zac Larson
Zac Larson is a Founding Partner and Wealth Advisor at IntentGen Financial Partners, a financial planning and investment advisory firm that helps clients use their resources intentionally. Zac has spent more than two decades helping clients navigate retirement income, investments, wealth transfer, tax efficiency, and charitable giving. A CFP® professional and the author of Retire Intentionally , he also serves as Chair of SamaraCare's Board of Directors and promotes intentional, generous living through his work and community involvement. In this episode… Generosity doesn't have to wait until every financial goal is checked off. When giving becomes part of intentional financial planning, it can bring greater purpose, contentment, and connection to the way we use our money. How might generosity change the way we think about money, purpose, and the life we want to live? Financial advisor and generosity advocate Zac Larson believes generosity is "for you, not from you," and that thoughtful financial planning can give people the confidence to act on what matters most. Instead of waiting for the perfect strategy, he encourages people to start small, build giving into their cash flow, and consider whether their spending truly reflects their values. Zac also explains that generosity can extend beyond charitable checks to include family experiences, gifts made during your lifetime, and more strategic ways to give from investments or other assets. By pairing contentment with intentional action, people can use their wealth to create greater joy, connection, and impact now rather than simply accumulating more. In this episode of You Can't Take it With You , Jim Dunlop sits down with Zac Larson, Founding Partner and Wealth Advisor at IntentGen Financial Partners, to discuss how generosity can shape a more intentional life. Zac shares why contentment matters, how thoughtful planning can create the confidence to give, and why generosity can include family experiences as well as charitable gifts. He also touches on tax-efficient giving and collective generosity.






