WTF! Women Talk Finance

Hosted by The Founders Office

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Latest episode

Aug 2026

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EN-US

About the show

WTF! Women Talk Finance breaks down the world of money. No jargon, no gatekeeping. Hosts Candace Powell and Jackie Kuiper talk finance, capital, and investing with the people who know it best. Expect real conversations, smart insights, and practical tools to help you learn, grow your confidence, and take charge of your financial future.

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57 recent

August 20, 2026Episode 1847 min

EP 18: The Journey of Entrepreneurs, with Betsy Westhafer

The “loneliness economy” is growing, but who benefits when we feel more isolated? In this episode, we explore the important difference between choosing to be alone and experiencing loneliness, and how businesses, apps, algorithms, and gamified platforms can profit from keeping us constantly engaged. We also unpack what digital connection can’t replace: meaningful, real-world relationships. From recognizing unhealthy engagement loops to finding practical ways to create stronger connections in everyday life, this conversation offers a thoughtful look at loneliness in the digital age and what we can do about it. Watch the full episode for a deeper conversation about technology, isolation, and the value of genuine human connection. Follow us on Instagram: @women_talkfinance | Spotify & Apple Podcasts: WTF! Women Talk Finance | The Founders Office: foundersoffice.com

August 13, 2026Episode 1727 min

EP 17: Financial Crimes PT. 3

Most of us think of theft as something that happens to someone else, until a real case shows just how vulnerable valuable assets can be. In this episode, we unpack the incredible story of a $374,000 silver heist in Minnesota, following the events that led to the theft, the investigative clues that exposed the criminals, and the costly mistakes that caused the entire plan to fall apart. Along the way, we explore practical lessons about protecting valuable assets, why physical security matters more than most people realize, and what this case can teach anyone who owns precious metals or other high-value items. In this episode: How the $374,000 silver theft unfolded The key mistakes that led investigators to the suspects Practical tips for protecting valuable assets Why decades-old crime stories still offer valuable lessons today Whether you're fascinated by true crime, interested in asset protection, or simply enjoy unraveling real investigations, this episode offers both an engaging story and practical takeaways. 🎧 Listen now and join the conversation. Follow us on Instagram: @wtf_womentalkfinance | Spotify , YouTube & Apple Podcasts : WTF! Women Talk Finance | The Founders Office: foundersoffice.com

August 6, 2026Episode 1623 min

EP 16: The Entrepreneurial Risk of Saying 'No' with Tori Burton

What does it really take to build a creative business from the ground up? In this episode, entrepreneur and interior designer Tori Burton shares how she turned her passion for craftsmanship into Tori Burton Home, a thriving furniture and home décor brand built on quality, creativity, and persistence. Without following a traditional path into design, Tori reveals how she landed opportunities, developed her signature style, and transformed her creative vision into a successful business. Along the way, she opens up about navigating chronic health challenges, managing clients, and staying true to her standards in an industry that constantly demands more. In this episode, you'll learn: ✨ How to turn creativity into a sustainable business ✨ Why persistence matters more than having the "perfect" background ✨ The realities of building a premium brand from scratch ✨ How resilience and passion can shape your entrepreneurial journey 🎧 Listen now and join the conversation. Follow us on Instagram: @wtf_womentalkfinance | Spotify , YouTube & Apple Podcasts : WTF! Women Talk Finance | The Founders Office: foundersoffice.com

July 30, 2026Episode 1550 min

EP 15: Building a Business When Your Body Fights You, with Tori Burton

What happens when your body forces you to rethink everything? In this episode, Tori Burton shares her journey from facing a life-changing health crisis to rebuilding her life through creativity, resilience, and self-advocacy. She opens up about learning to listen to her body, navigating uncertainty, and discovering a new sense of purpose through some of life’s hardest moments. If you've ever had to reinvent yourself after an unexpected setback, this conversation offers an honest look at what it takes to move forward with courage and intention. 🎧 Listen now and join the conversation. Follow us on Instagram: @wtf_womentalkfinance | Spotify , YouTube & Apple Podcasts : WTF! Women Talk Finance | The Founders Office: foundersoffice.com

July 23, 2026Episode 1451 min

EP 14: Why more revenue doesn't mean more profit with Ginger Hansen

Is your business growing... but your profits aren't? Most entrepreneurs focus on increasing revenue, but Ginger Hansen argues that's only part of the picture. As the co-founder of Profit Doctor, she combines her background in Eastern medicine and finance to introduce a fresh way of thinking about business growth: treat your business like a patient. In this episode, Ginger explains how to identify hidden "profit leaks," improve your margins, and build a healthier, more sustainable business without simply chasing more sales. In this conversation, you'll learn: ✨ Why revenue and profit aren't the same thing ✨ How to spot the hidden habits draining your business ✨ The "Profit Doctor" framework for healthier growth ✨ Why solving the root cause beats treating symptoms ✨ Practical ways to increase profitability without adding unnecessary complexity Whether you're a founder, business owner, or aspiring entrepreneur, this episode offers a powerful reminder that sustainable success starts with understanding the health of your business, not just its top-line revenue. 🎧 Listen now and join the conversation. Follow us on Instagram: @wtf_womentalkfinance | Spotify , YouTube & Apple Podcasts : WTF! Women Talk Finance | The Founders Office: foundersoffice.com

July 16, 2026Episode 1342 min

EP 13: AI Isn’t Just for Productivity Bros, with Katie Powell Hinitz

AI is often marketed as a way to work faster, produce more, and never fall behind, but is that really the point? In this episode, Katie Powell Hinitz joins the conversation to challenge the hustle-culture narrative surrounding AI. Together, they explore how AI can be used with intention, not pressure, helping us think more clearly, create more meaningfully, and make space for the work that truly matters. They also discuss how AI is reshaping the workplace, why creativity, judgment, and human connection remain irreplaceable, and how to use AI as a tool that supports your goals instead of defining them. Whether you're AI-curious, skeptical, or already using it every day, this episode offers a refreshing perspective on what responsible, human-centered AI can look like. 🎧 Listen now and join the conversation. Follow us on Instagram: @wtf_womentalkfinance | Spotify , YouTube & Apple Podcasts : WTF! Women Talk Finance | The Founders Office: foundersoffice.com

July 9, 2026Episode 1233 min

EP 12: The Hidden Cost of Success, with Katie Powell Hinitz

What happens when the career you worked so hard to build no longer feels aligned with who you are? In this episode, Dr. Katie Powell Hinitz opens up about the emotional and practical realities of leaving a secure, high-status career to pursue a path that better reflects her values, priorities, and vision for her life. Katie shares the challenges that come with making a major life transition, from guilt, uncertainty, and survivor’s remorse to questioning what success really means when everything looks good on paper. Together, the conversation explores what it takes to trust yourself, navigate change, and make decisions that align with the person you're becoming. In this episode, you'll learn: ✨ How to recognize when your priorities have shifted ✨ Why slowing down can lead to better decisions ✨ The role of support systems during major transitions ✨ How to redefine success on your own terms ✨ What it really means to bet on yourself If you've ever wondered whether the life you've built still fits the future you want, this conversation will leave you with both practical insights and the courage to ask bigger questions. 🎧 Listen now and join the conversation. Follow us on Instagram: @wtf_womentalkfinance | Spotify , YouTube & Apple Podcasts : WTF! Women Talk Finance | The Founders Office: foundersoffice.com

July 2, 2026Episode 1156 min

EP 11: The Power of Women Supporting Women, with Vaungaylyn Zarcone

Most women support women, but few show up as fully and authentically as Von Galen Zarconi. In this inspiring episode, Candace and Jackie sit down with Vaungaylyn Zarcone, a true champion for women whose contagious energy, radical authenticity, and commitment to uplifting others are impossible to ignore. Through heartfelt and hilarious stories, including the story behind her iconic, larger-than-life sweaters, Vaungaylyn shares how embracing her unique personality has helped her build meaningful connections, create community, and empower women around her. In this conversation, you'll learn: ✨ Why authenticity is one of the most powerful leadership tools ✨ How small acts of kindness create lasting impact ✨ The importance of collaboration over competition among women ✨ How can the community transform both your personal and professional life If you're ready to lead with compassion, celebrate what makes you different, and help build a culture where women truly support one another, this episode is for you. 🎧 Listen now and join the conversation. Follow us on Instagram: @wtf_womentalkfinance | Spotify , YouTube & Apple Podcasts : WTF! Women Talk Finance | The Founders Office: foundersoffice.com

June 25, 2026Episode 1042 min

EP 10: The Joy of Catching Up

What does it really cost to raise a child? In this episode, Candace Powell and Jacqueline Kuiper have an honest conversation about the financial and emotional realities of parenting. From the rising costs of childcare to the invisible labor often carried by mothers, they explore the challenges families face when making decisions about work, caregiving, and family planning. Together, they unpack the societal expectations placed on women, the value of unpaid labor, and why open conversations about money are essential for healthy decision-making. This episode isn't about finding one "right" way to parent; it's about creating space for honest dialogue, understanding, and support for the choices families make. 🎙️ In this episode: • The true cost of childcare • The emotional labor of parenting • Financial planning and family decisions • Societal expectations placed on mothers • Why honest money conversations matter 🎧 Listen now and join the conversation. Follow us on Instagram: @wtf_womentalkfinance | Spotify , YouTube & Apple Podcasts : WTF! Women Talk Finance | The Founders Office: foundersoffice.com

June 19, 2026Episode 947 min

EP 09: The Importance Of Friendship In Life - PART 2

Why do meaningful friendships matter more than ever? In this episode of WTF with Ellen Long, Jackie and Ellen dive into the complexities of friendship, social capital, and the courage it takes to maintain a real human connection. They explore: • How friendships create opportunities and support beyond money • The importance of showing up and staying present • Why difficult conversations can strengthen relationships • The concept of “eating the frog”, addressing hard issues instead of avoiding them • How genuine connection impacts both personal and professional growth This episode is a reminder that some of the most valuable investments we make are in the people who walk through life with us. Watch now and join the conversation. Follow us on Instagram: @wtf_womentalkfinance | Spotify , YouTube & Apple Podcasts : WTF! Women Talk Finance | The Founders Office: foundersoffice.com