Work Less, Earn More

Hosted by Gillian Perkins

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345

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Jun 2026

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About the show

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

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June 16, 2026Episode 33411 min

Ep 334: Do THIS Today If You Want to Start a Business "Someday"

Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck In today's episode, I’m sharing the one simple thing you should do right now if you dream of starting your own business someday. Even if you’re months or years away from launching, getting your email list set up today can give you a huge advantage and make growing your business so much easier when the time comes. Listen to the full episode to hear:Why having even a tiny email list puts you far ahead of most aspiring entrepreneursHow to quickly set up a free email list using Kit (formerly ConvertKit)(Get it here: https://gillianperkins.com/kit)The difference between a landing page and a form — and which one to use firstSimple ways to customize your signup page to start attracting subscribersHow to create a free resource that encourages people to join your email listWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

June 9, 2026Episode 33331 min

Ep 333: The NEW YouTube Strategy Dominating in 2026

YouTube has changed more in the past year than in any year before it — and it's mostly because of AI. Not just creators using AI to make content, but YouTube itself using AI to power the algorithm. That means a lot of the advice you've been following? It's already outdated.In this episode, I'm breaking down the 7 biggest shifts happening on YouTube right now and exactly how to adjust your strategy so you can grow your channel — even if you're starting from scratch.Here's the thing: yes, there are more creators on the platform than ever. But there are also more viewers than ever. And if you know how to work with the new algorithm, this might actually be the best time to grow.In This Episode, I Cover:Why subscribers matter less than ever — and what actually signals to YouTube that your content is worth promotingThe new algorithm trifecta — click-through rate, retention, AND viewer satisfaction (this third piece is changing everything)Why specificity is winning — how to stop chasing broad appeal and start creating content that speaks directly to one personThe smart way to use Shorts — why going all-in on Shorts is a mistake, and how to use them strategically to grow your long-form channelYouTube as TV and podcast — what this shift means for video length, format, and why audio quality is now non-negotiableWhy AI slop is getting deprioritized — and how to use AI as a tool without losing the authenticity that actually drives viewsTrust as a ranking factor — why your real stories, specific numbers, and honest opinions are more powerful than everSupercharge Your YouTube Strategy:Watch my free one-hour masterclass on how the YouTube algorithm works and how to build a channel strategy that gets results: creatorfasttrack.comConnect with Gillian:🌐 Website: gillianperkins.com📸 Instagram: @gillianperkins📺 YouTube: Gillian PerkinsEnjoying the show? Screenshot this episode, share it to your Instagram Stories, and tag @gillianperkins — it helps more entrepreneurs find the podcast. And if you love Work Less, Earn More, leave a review on Apple Podcasts to help even more people discover it.Until next week — stay focused and take action.

June 2, 2026Episode 33231 min

Ep 332: I tried every kind of online business so you don't have to.

In this episode, Gillian Perkins breaks down her real-world experience trying over a dozen different online business models—sharing what worked, what didn’t, and which ones are actually worth your time today.From affiliate marketing and dropshipping to courses, memberships, and YouTube, she walks through the pros, cons, and earning potential of each model based on years of hands-on experience—including multiple seven-figure successes and a few costly failures.As you listen, you’ll gain clarity on which business models are best for beginners, which ones scale, and how to choose the right path based on your strengths, goals, and personality.Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validateFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/101Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsTimestamps:00:00 Introduction: Businesses I’ve Tried (Wins & Failures)01:27 Affiliate Marketing (Pros, Cons, Earnings)04:01 Coaching (High Income, Low Scalability)06:40 Etsy (Creative but Competitive)07:56 Dropshipping (Time-Intensive & Risky)09:02 Courses (Scalable & Highly Profitable)10:50 Memberships (Recurring Revenue Model)13:17 Validate Program Mention16:02 Print on Demand (Flexible but Quality Matters)18:19 Freelancing (Hard to Differentiate)20:02 Agencies (Scalable but Not for Everyone)21:37 Shopify Stores (Powerful but Requires Marketing)23:31 Blogging (SEO-Driven & Competitive)26:02 YouTube (Best Growth & Revenue Driver)27:53 Podcasting (Indirect Monetization)29:18 Which Online Business Should You Start?

May 26, 2026Episode 33153 min

Ep 331: Six Figures per MONTH as a Solopreneur?? I don't know about that... (w/ Moe Choice)

An audience is the #1 thing that will make or break your business's success... but do you have one? If not, check out this early release video (not yet available on YouTube) about the biggest reasons your audience might NOT be growing: https://gillianperkins.com/early-access/ In today's episode, I’m sharing a powerful conversation with entrepreneur and coach Moe Choice about rebuilding after setbacks, redefining success, and creating a business that supports the life you actually want to live. Moe opens up about his journey through multiple businesses, personal reinventions, and why he ultimately chose a simpler, freedom-focused approach to entrepreneurship over traditional hustle culture and constant scaling.Listen to the full episode to hear:How Moe rebuilt his life and business after major personal and financial setbacksWhy solopreneurship and high-ticket consulting became more appealing than traditional business growthThe mindset shifts that helped Moe redefine success around freedom and fulfillmentPractical strategies for using LinkedIn outreach to land consulting and coaching clientsWhy simplifying your business can lead to more meaningful and sustainable successFREE Resources to Grow Your Online Business:Get early access to my latest YouTube video (free!): https://gillianperkins.com/early-accessGrab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindGet your online biz started with Startup Society: https://startupsociety.comLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

May 19, 2026Episode 33019 min

Ep 330: Business & branding PHOTO SHOOTS for fun and profit! How to Plan Your First (or Next!) Business Photo Shoot

In this episode, Gillian Perkins highlights the transformative effects of professional photography on branding. Sharing her own journey, she discusses how quality images boosted her confidence and improved her brand perception.Gillian offers essential tips for planning a shoot and addresses budget concerns, emphasizing the value of hiring experienced photographers. She encourages entrepreneurs to invest in professional imagery and underscores the critical role of photography in business success.Chapters:0:00 The Power of Professional Photography1:27 My First Photo Shoot Experience4:46 The Cost of a Business Photo Shoot5:38 Why Not Use a Friend?7:28 The Value of Professional Photography10:07 Planning Your Photo Shoot11:48 Finding the Right Photographer16:26 Final Thoughts on Professional Photography17:13 Turning Ideas into Profitable BusinessesGet access to some of my videos EARLY, before they're released on YouTube, right here:https://gillianperkins.com/early-accessFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

May 12, 2026Episode 32942 min

Ep 329: Captivate ANY Audience and Use Public Speaking to Grow Your Brand (w/ Jen Gottlieb)

In today's episode, I’m sharing an inspiring conversation with Jen Gottlieb all about building visibility, becoming a confident communicator, and using public speaking to grow your brand and business. Jen shares her journey from actress to sought-after keynote speaker, along with practical strategies for getting on stages, crafting compelling presentations, and overcoming the fear of being seen. Whether you want to speak at live events or simply become more confident showing up online, this episode will help you step into the spotlight with purpose.Listen to the full episode to hear:Why public speaking and personal branding are becoming even more valuable in the age of AIJen’s framework for crafting engaging keynote speeches using storytelling and audience pain pointsThe biggest mistakes speakers make on stage — and how to avoid sounding robotic or performativePractical ways to start getting speaking opportunities, even if you’re brand new to public speakingJen’s powerful mindset shift for overcoming fear and finding the courage to be seenWant to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.comHave you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246FREE Resources to Grow Your Online Business:Grab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindGet your online biz started with Startup Society: https://startupsociety.comLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

May 5, 2026Episode 32825 min

Ep 328: How to Transition Out of Your Day Job in 2 Months

In today's episode, I’m sharing a step-by-step plan to transition out of your 9–5 in as little as two months—without building an audience, creating a product, or investing much money. You’ll learn how to leverage a simple high-ticket service model to replace your income quickly by landing just a handful of clients. This episode breaks down exactly what to do week-by-week so you can start earning $5K–$10K/month and take control of your time, income, and freedom.Listen to the full episode to hear: How the “high-ticket sprint plan” works to replace your salary with just 3–10 clients Why selling services (not products) is the fastest path to quitting your job Specific high-value service ideas you can start immediately—even with no audience The exact marketing strategies to land clients without ads or content creation A simple weekly roadmap to start earning income and confidently leave your 9–5 Want to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.comHave you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246FREE Resources to Grow Your Online Business: Grab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/ Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

April 28, 2026Episode 32728 min

Ep 327: Are online courses still selling? The honest truth.

In today's episode, I’m sharing an honest, behind-the-scenes look at what’s really happening in the online course industry right now. With so much noise, skepticism, and changing strategies, it’s easy to feel uncertain about whether digital products are still worth pursuing. I break down how the industry has evolved over time, what’s actually working today, and what this means for you if you’re building (or thinking about building) an online course business.Listen to the full episode to hear:How the online course industry has evolved from the early 2000s to todayWhy some courses still sell extremely well while others struggleThe real impact of AI tools like ChatGPT on digital product salesWhat’s changed about marketing strategies (and what still works)The #1 strategy you should focus on if you want consistent course salesGet access to some of my videos EARLY, before they're released on YouTube, right here:https://gillianperkins.com/early-accessWant to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.comHave you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246FREE Resources to Grow Your Online Business:Grab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindGet your online biz started with Startup Society: https://startupsociety.comLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

April 21, 2026Episode 32646 min

Ep 326: Online Marketing Has Fundamentally CHANGED in 2026 (with Alex Cattoni)

In this episode, I speak with Alex Cattoni about her business evolution from client work to educational initiatives in copywriting and marketing. Anticipating a return to high-level strategy by 2026, she emphasizes keynote speaking and personal branding. Cattoni reflects on her transformative YouTube journey, her flagship course, and her mastermind program's growth, highlighting the importance of community over automated marketing. She addresses changes in consumer messaging post-COVID-19 and the value of live interactions in launches. Looking ahead, she shares excitement for her personal brand relaunch and discusses AI's role in enhancing human creativity and storytelling.Chapters:0:00 Introduction2:21 Evolution of Business Strategy5:55 Key Decisions in Business Growth11:34 Mastermind Structure and Dynamics13:31 Media Features and Recognition14:36 Trends in Launch Strategy21:11 Engagement in Marketing34:02 Successful Initiatives of 202537:17 Exciting Future Projects for 202643:46 The Role of AI in CreativityReady to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validateFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

April 14, 2026Episode 32527 min

Ep 325: How to Make Money from Your Phone Instead of Scrolling

In this episode, Gillian Perkins shares practical ways to turn the time you’d normally spend scrolling on your phone into time that actually makes you money.She breaks down a wide range of opportunities—from simple microtasks you can do in minutes, to client services and local gigs, all the way to building a full business from your phone. Whether you’re looking for a low-effort side hustle or a scalable income stream, this episode will help you find options that fit your lifestyle.As you listen, you’ll discover how to replace mindless phone use with productive, income-generating activities—and how to choose the right path depending on whether you want quick cash or long-term growth.Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validateFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsTimestamps:00:00 Why We Scroll (and How It Wastes Time)01:16 Making Money From Your Phone Instead02:17 Overview of Income Categories03:32 Microtask Apps (MTurk, Clickworker, Remote Tasks)05:55 Research Studies (Respondent, Prolific)08:02 Client Services You Can Do From Your Phone08:25 Short-Form Content Creation for Creators10:07 Community Management & Moderation12:04 Local Lead Connector Business15:10 Local Opportunities & Marketplace Arbitrage16:34 Mystery Shopping Apps18:14 TaskRabbit & Local Service Gigs19:33 Delivery Apps (Uber Eats, DoorDash, Instacart)20:03 Making Money by Creating Content21:50 Selling Your Own Products or Services23:03 Side Hustle vs Full-Time Income Paths23:53 Free Course: Small Business 10124:42 How to Turn a Side Hustle Into Full-Time Income