Finding your Layer of the "Data Cake" with Akia Obas of Netlify
We're kicking off season 2 of the podcast with a bang! In this episode, I’m joined by Akia Obas , Senior Director of Data, Insights, and GTM Business Systems at Netlify . We dive into her career journey—from econometrics to data leadership—and discuss how company size and reporting structure can influence your path. Akia shares her insights on how joining a startup allowed her to “own the whole cake” (from data pipelines and infrastructure to insights and influencing the business) and how self-reflection can help you choose the right focus areas. She also shares her philosophies for running a lean, high-impact data team, the importance of enablement, and how to prioritize based on influence and impact using the stakeholder engagement matrix. It’s a packed episode full of tactical advice—let’s get into it!






