Women in The Coaching Arena

Hosted by Joanna Lott

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183

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Aug 2026

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About the show

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

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60 recent

August 20, 202614 min

183 | The Lead Magnet Strategy Every Coach Needs to Build Their Email List

If social media disappeared tomorrow, would you still have a way to reach your ideal clients? In this episode, Jo shares why building an email list is one of the smartest investments you can make in your coaching business, and exactly how to get started, even if you have zero subscribers today. Timestamps: 00:00 - Why Every Coach Needs an Email List 01:35 - Create Your First Lead Magnet 04:00 - Solve One Small Problem 06:00 - The 5 Welcome Emails 08:45 - Your Weekly Newsletter 11:20 - Mistakes to Avoid 13:10 - Build an Email List That Lasts “Social media is rented land. Your email list is all yours.” - Jo Lott Create one simple lead magnet this week. It doesn’t have to be perfect - it simply has to help one person take one meaningful step forward. Join The Honest Edit , my weekly newsletter for coaches Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

August 13, 202633 min

182 | From Director of Comms to 94K Tik Tok Followers with Louise Thompson

Building a coaching business rarely happens as quickly as social media makes it look. In this conversation, Louise Thompson shares what really happened after leaving a successful corporate career - from starting again at 44 to building a community of 94,000 people, attracting corporate clients, and creating a business that genuinely reflects who she is. It’s an honest reminder that consistency compounds, even when it feels like nothing is happening. Timestamps 00:00 - Leaving Corporate at 44 03:00 - Starting From Scratch 05:00 - Why TikTok Changed Everything 07:55 - Turning Content Into Clients 12:00 - Winning Corporate Work 18:30 - Visibility Isn’t Selfish 24:45 - Advice for New Coaches “Believe that you are worthy of actually being seen.” – Louise Thompson This episode is for qualified coaches who are building their business and wondering whether all the consistent effort is really worth it. Louise’s story is proof that showing up, refining your message, and trusting the process creates opportunities you could never predict. Check out Louise's website Connect with Louise on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

August 6, 202619 min

181 | Getting Qualified Coaches Their First Clients

Most coaches think they need a website, a bigger audience or months of content before they can sign a client. In this episode, I share exactly what I would do if I had to get my first five coaching clients all over again, using the lessons I’ve learned from building my own business and helping hundreds of qualified coaches do the same. Timestamps 00:00 - What I’d Do Differently 03:00 - The 30-Person List 06:30 - Five Free Sessions 09:00 - Your First Paid Client 12:00 - The Social Media Myth 14:00 - One Honest Conversation 17:00 - Your First Five Clients Plan Whether you’ve just qualified as a coach or you’ve been stuck trying to attract clients for longer than you’d hoped, this episode will give you a practical, step-by-step plan to help you stop overthinking and start building momentum. Sometimes the simplest actions create the biggest breakthroughs. Your first clients don’t come from having everything perfect. They come from having the courage to start. Take the CEO Scorecard to find out where your business needs the most attention right now. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

July 30, 202615 min

180 | LinkedIn for Coaches: From Zero Visibility to Booked Out

If you’ve been posting consistently with little to show for it, this episode is a reminder that visibility takes time, strategy, and patience. Jo shares the practical approach that helped LinkedIn become the source of nearly all her coaching clients, and why it’s still one of the best places for coaches to grow their business. Timestamps 00:00 - Why LinkedIn Still Works 02:00 - Choosing the Right Platform 04:00 - Fix Your Profile First 06:00 - Posts That Attract Clients 09:00 - The Power of Comments 11:00 - A Weekly LinkedIn Rhythm 13:00 - Build Beyond LinkedIn Building a coaching business on LinkedIn isn’t about chasing the algorithm or trying every new trend. It’s about showing up consistently, helping the right people, and creating a marketing ecosystem that works together over time. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

July 23, 202652 min

179 | Mastering the Art of Intentional Style with Alex Standley

Could the clothes you wear affect your confidence, visibility and the way people remember your business? Today, Joanna speaks with award-winning personal stylist, TEDx speaker and sustainable fashion consultant Alex Standley about using style with greater intention. Alex shares how reconnecting with her values changed the direction of her career, and why personal style begins with understanding who you are rather than following trends. Timestamps: 00:00 - Meet Alex Standley 06:36 - Style Starts with Identity 10:27 - Style as Your Personal Brand 13:26 - Colour and Confidence 19:34 - What You Wear on Zoom Matters 30:33 - Reduce Wardrobe Decision Fatigue 47:11 - Show Up as Yourself This episode is a reminder that the way you present yourself can support your confidence, communicate your values and help people remember you, without asking you to perform as someone you are not. Check out Alex's website Connect with Alex on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

July 16, 202613 min

178 | The Discovery Call That Doesn't Feel Like Selling

Have you ever come off a discovery call wondering why it didn’t lead anywhere, even though the conversation felt great? In this episode, Joanna shares why the best discovery calls don’t feel like selling at all. Instead, they feel like coaching. If you’ve ever worried about sounding pushy, over-explaining your offer, or freezing when it’s time to talk about price, this episode will help you approach discovery calls with more confidence, clarity, and integrity. Timestamps: 00:00 - Discovery Calls Aren’t Selling 02:00 - Preparing Before the Call 03:45 - The Five-Part Structure 06:05 - Reflecting the Gap 08:10 - Making the Invitation 09:20 - Common Discovery Call Mistakes 10:45 - When They Need to Think About It Your coaching skills are already your greatest sales skills. The more you trust them, the easier discovery calls become. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

July 9, 202625 min

177 | Val's Story: From Uncertain Niche to Leading Coaching Groups Across Europe

This is an honest conversation about courage, clarity, and building a coaching business one decision at a time. Joanna is joined by The Business of Coaching client Valeria Kadelski to explore what it really feels like to pivot your niche, navigate the uncertainty that follows, and keep moving forward, even when you're not sure you've made the right decision. This episode is for you if you’re a qualified coach who knows something needs to change in your business but keeps delaying the decision because you’re worried about getting it wrong. Val’s story will give you the confidence to take the next step. Timestamps: 00:00 - Why Changing Your Niche Feels So Scary 02:00 - Finding The Right Direction 03:45 - Navigating The Pivot 06:55 - The Power Of Community 11:55 - Launching A First Group Programme 16:00 - What Coaching Really Gives You 22:20 - Final Advice For Coaches Building a coaching business isn’t about making perfect decisions. It’s about making thoughtful ones, learning from them, and having the courage to keep going. Check out Valeria's website Connect with Valeria on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

July 2, 202611 min

176 | The Testimonial Mistake Coaches Keep Making

Stop waiting for the perfect client success story. If you think your testimonials aren't impressive enough, you could be making one of the biggest marketing mistakes coaches make. In this episode, Joanna shares why authenticity beats perfection, how prospects really evaluate testimonials, and why the results you take for granted may be exactly what your future clients need to see. Timestamps 01:20 - Two Real Client Examples 03:10 - The Movement Reframe 04:45 - Don’t Dismiss Small Wins 06:15 - Testimonials vs Case Studies 07:40 - Better Questions to Ask Clients 08:55 - Why Overclaiming Backfires 10:00 - Look for the Shift The strongest client stories don’t always end with a six-figure business, a dream job, or a dramatic breakthrough. Often, they simply show that something became possible that wasn’t possible before. Useful Links Coaching Onboarding & Retention Guide Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

June 25, 202612 min

175 | The Coaching Plan Trap Most Coaches Fall Into

Are you spending more time perfecting your coaching plan than talking to potential clients? In this episode, Joanna explains why your coaching plan isn’t what gets clients to buy. Discover what clients really care about, how to simplify your offer, and the shift that will help you attract more coaching clients. Timestamps 00:00 - The Coaching Plan Trap 01:45 - What a Coaching Plan Really Is 03:10 - Structure vs Coaching 04:20 - Why Clients Want Certainty 07:05 - When Plans Become the Problem 09:05 - The Three-Phase Approach 10:45 - Simplicity Sells The coaches who make the fastest progress aren’t usually the ones with the most detailed frameworks. They’re the ones having real conversations, testing ideas, and refining as they go. Useful Links How to Create a Signature Coaching Offer (Free guide) Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

June 18, 202639 min

174 | Motivation Isn't Enough: What Successful Coaches Do Instead - with Rebecca Liljendahl

What if consistency isn’t about discipline, but about designing habits for your real life? In this episode, Joanna speaks with habit specialist Rebecca Liljendahl about why we struggle to do the things we know would help us, and how to build habits that last even on our worst days. This episode is valuable for coaches who know what they need to do to grow their business, but struggle to stay consistent with visibility, marketing, self-care or follow-through. By the end of this conversation, you’ll understand why motivation alone isn’t enough, and how to create simple, realistic habits that support your business and your life. Timestamps 00:00 - Why consistency feels hard 02:30 - Rebecca’s habit story 07:00 - The Habits Compass 08:30 - Motivation, ability and prompts 14:30 - Designing tiny habits 16:00 - Unblocking resistance 22:00 - Dopamine and distraction 31:00 - Energy habits Check out Rebecca's website Connect with Rebecca on LinkedIn Useful Links Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, 26, 29 June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.