Women in The Coaching Arena

Hosted by Joanna Lott

Business Marketing Education

Website RSS feed YouTube

Episodes

192

Latest episode

Oct 2026

Language

About the show

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

Listen to episodes

60 recent

October 29, 202612 min

193 | AI for Coaches: 3 Things to Do and 3 to Avoid

Is AI making your coaching business invisible? AI can save coaches hours every week, but could it also be making your marketing sound exactly like everyone else’s? In this episode of Women in the Coaching Arena , Jo Lott shares three ways to use AI to grow your coaching business, three things you should never hand over to it, and why your unique voice matters more than ever. Jo is a big advocate for using AI in business. From custom AI bots to content creation and client resources, she shares how she uses it herself, alongside real examples from coaches putting AI to work. In this episode: 00:00 - Is AI Making Coaches Invisible? 01:10 - Why Human Connection Matters 03:00 - How Jo Uses AI in Business 05:45 - The Biggest AI Content Mistake 07:20 - 3 Things AI Is Great For 08:40 - 3 Things to Avoid 11:00 - Two Practical AI Exercises A powerful reminder “If you covered over the name on your LinkedIn profile or your Instagram profile, would anyone know that that content was from you?” - Jo Lott Use AI to make running your business easier, but never forget that your greatest advantage is being you. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

October 22, 202613 min

192 | Launching vs Evergreen: How to Get Coaching Clients Consistently

Imagine spending weeks preparing a launch, attracting over 100 people to your free challenge, and making just one sale. That’s exactly what happened to Joanna Lott when she first launched her coaching programme. Five years later, that same programme has generated over £500,000 in revenue, without the pressure of constantly launching. In this episode, Jo shares why she moved away from traditional launches and built an evergreen business model that allows clients to join throughout the year. Jo also explores when launching does make sense and shares five questions to help you decide which approach is right for your coaching business. Timestamps 00:00 - 100 Sign-Ups, One Sale 02:35 - Why Free Doesn’t Mean Ready to Buy 03:30 - Moving to an Evergreen Model 05:20 - How Evergreen Marketing Works 07:00 - When Launching Makes Sense 08:20 - Five Questions to Ask Yourself 10:45 - Building a Sustainable Coaching Business The most effective marketing strategy isn’t necessarily the one that creates the biggest buzz. It’s the one you can sustain, that builds trust with your audience and helps the right clients find you. Want to attract more paying coaching clients without relying on constant launches? Jo shares a free video training, How to secure more coaching clients' free training , to help you take practical steps towards building a sustainable coaching business. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

October 15, 202610 min

191 | Mean Girl Marketing: The Truth About Coaching Success

Have you ever scrolled through Instagram and wondered why every other coach seems to be doing better than you? The perfect businesses, incredible income claims and endless success stories can leave even experienced coaches questioning themselves. In this episode of Women in the Coaching Arena , Jo Lott exposes what she calls Mean Girl Marketing and explains how misleading success claims, shame-based messaging and manufactured urgency are damaging confidence across the coaching industry. Jo shares a surprising experience that completely changed how she viewed some of the loudest voices online, why visibility doesn’t necessarily equal success, and how to recognise marketing that builds trust rather than undermines your confidence. With experience supporting over 200 coaches and building a successful coaching business around school hours, Jo explains why you don’t need aggressive marketing tactics or exaggerated claims to attract clients. Timestamps 00:00 - The Instagram Post That Changed Everything 01:25 - What Is Mean Girl Marketing? 02:00 - Visibility vs Real Success 03:00 - The Truth Behind Income Claims 04:00 - How Marketing Damages Confidence 05:30 - Why Good Coaches Give Up 06:15 - Spotting Fake Success and Scarcity 08:00 - What Honest Marketing Looks Like Sign up for The Honest Edit , Jo’s regular newsletter for more honest conversations about building a coaching business, plus invitations to workshops and live events. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

October 8, 202614 min

190 | I’ve Spent 6 Years Getting Coaching Clients. Here’s What Works in 2026

Getting coaching clients has changed. After six years of building her coaching business, Jo shares what has genuinely worked and why some of the advice coaches are still following simply isn’t enough anymore. Timestamps 00:00 – Getting Clients Has Changed 02:05 – Why Posting Isn’t Enough 04:00 – Get More Specific 05:15 – Shallow vs Deep Marketing 08:00 – Have Real Conversations 10:45 – What Actually Worked 12:40 – What to Do This Week Sign up for The Honest Edit , Jo’s regular newsletter for more honest conversations about building a coaching business, plus invitations to workshops and live events. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

October 1, 202621 min

189 | How I Built a £200K+ Coaching Business Around My Life

What does it really take to build a coaching business that replaces your salary… and eventually goes far beyond it? This episode is for you if you’re building your coaching business and wondering whether you’re moving fast enough, earning enough or doing enough. Jo shares her actual income journey from £0 to building a £200K+ coaching business, including the years when very little seemed to be happening. Jo wants to give you a much more realistic picture of how long it can take to build a sustainable coaching business, because comparing your first year with someone else’s fifth can make you feel like you’re failing when you may actually be making brilliant progress. In this episode: 00:00 – The Coaching Income Reality 02:30 – How My Business Started 04:20 – £0 to My First £25K 06:00 – What Changed My Growth 08:00 – A Realistic Income Timeline 12:20 – Building From Financial Stability 15:10 – What Speeds Up Your Growth 18:40 – Business or Hobby? “The coaches who will succeed are definitely not more talented than you. They’re not smarter than you. They just kept going.” - Jo Lott Your next step: work out the financial baseline you genuinely need from your business, then set yourself a good target and a bigger target. Knowing your numbers gives you something real to build towards. And if you take one thing from this episode, let it be this: give your business enough time for all the work you’re doing now to compound. Keep learning, keep marketing and keep going. Useful Links CEO Scorecard Quiz Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

September 24, 202638 min

188 | How to Speak With More Confidence and Authority - with Sara Bagheri

You can know exactly what you want to say, then the moment you hit record, walk into a networking event or start speaking in front of a room, suddenly your voice changes. You speed up, forget to breathe, lose your words or simply don’t sound as confident as you know you can be. Joanna is joined by Sara Bagheri, founder of Fluence Comms and a speech, language and voice therapist with over 20 years’ clinical experience. They explore what actually makes someone sound confident and authoritative, why nerves affect your voice and the small, practical changes you can make to how you speak - without trying to become someone you’re not. In this episode: 01:20 – Slow Down and Pause 05:40 – What Nerves Do to Your Voice 10:30 – Release Tension Before Speaking 15:10 – Change Your Pace Naturally 19:00 – Stop Upspeak Undermining You 25:20 – Build Trust in 30 Seconds 30:20 – Practise Before the Big Moment You don’t need to wait for the big presentation, webinar or networking event to practise. Start using your voice differently in the everyday conversations you’re already having. Your next step: Record yourself speaking for just 30 seconds. Watch it back with curiosity rather than criticism and notice one thing that worked well and one thing you’d like to practise. Connect with Sara Bagheri on LinkedIn Visit Fluence Comms to learn more about working with Sara Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

September 17, 202615 min

187 | How I Use AI in My Coaching Business (And Where I Draw the Line)

AI can completely change how you run your coaching business, saving you hours on content, research, admin and client support. In this episode, Joanna shares exactly how she uses AI in her business, the tools making the biggest difference, and where she draws the line to protect her own thinking, voice and the human connection at the heart of great coaching. Timestamps: 00:00 – Where I Stand on AI 01:00 – Five Ways I Use AI 04:00 – What I Won’t Outsource 05:00 – Protect Your Own Thinking 06:00 – My Favourite AI Tools 07:00 – Why Viktor Changed Everything 12:00 – More AI, More Human Here's a link for free credits if you'd like to try Viktor. If you haven’t used AI in your coaching business yet, Joanna has created a free Essential AI Toolkit – 2 Must-Have Prompts for Coaches . It’s a simple place to start and see what AI can do for you. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

September 10, 202637 min

186 | The Human Side of Facilitation: Holding a Room with Confidence with Tom Cleary

Whether you run coaching groups, workshops, leadership programmes or team sessions, facilitation is a skill that goes far beyond delivering content. In this episode, Joanna is joined by facilitation specialist Tom Cleary to explore what really helps people feel safe, engaged and ready to learn. Together they discuss the subtle shifts that can transform the way you hold a room - from embracing silence to creating genuine psychological safety and looking after your own wellbeing as a facilitator. Timestamps 00:00 - Meet Tom Cleary 03:37 - Coaching to Groups 05:18 - Energy & Recovery 07:18 - Training vs Facilitation 09:18 - Creating Psychological Safety 13:37 - Common Workshop Mistakes 18:05 - Structure, Silence & Confidence 28:11 - The Human Side of Facilitation Whether you’re leading a workshop, coaching a group or facilitating a team meeting, this episode is a reminder that your presence often matters more than your perfection. Check out Tom's website Connect with Tom on LinkedIn Tom's Podcast: The Human Side of Facilitation Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

September 3, 202623 min

185 | From Redundancy to Replacing 90% of Her Salary in a Year - Krasi Toneva

Krasi Toneva has built a thriving portfolio business combining leadership coaching, HR consultancy and leadership development, and within her first year, she replaced 90% of her previous salary. In this episode, Krasi shares the five biggest lessons that helped her get there, from finding her niche and growing her LinkedIn network to reconnecting with people from her 20-year career. Timestamps: 00:00 – Meet Krasi Toneva 02:20 – From Redundancy to Business Owner 04:00 – Why She Joined The Business of Coaching 07:00 – LinkedIn Growth and First Clients 09:40 – Five Lessons That Changed Her Business 13:50 – The Email That Led to Six Clients 15:20 – Replacing 90% of Her Salary Krasi’s journey shows that you don’t have to start from scratch when you start a coaching business. Your previous career, existing relationships and wider skills can become some of your greatest business assets. Connect with Krasi on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

August 27, 202628 min

184 | How Emma Cowsill Built a Neurodiversity Coaching Business in 8 Months (While Getting Diagnosed Along the Way)

What if eight months from now, your coaching business looked completely different from the one you’re imagining today? When Emma Cowsill started her business, she was also making sense of her own ADHD diagnosis and, more recently, an autism diagnosis. In this conversation, she shares how she stopped shrinking herself, found a way of building a business that works with her brain rather than against it, and quickly expanded from 1:1 coaching into neurodiversity consulting, organisational work and collaborations. Timestamps 00:00 - From Masking to Business Owner 03:15 - Finding Her LinkedIn Rhythm 06:00 - Structure Without Restriction 07:30 - Doing the Scary Thing 10:15 - The Daily Outreach Habit 11:20 - Building a Neurodiversity Business 15:20 - Deep Nurture and Collaboration This episode is especially valuable if you’re starting or growing a coaching business and want permission to build it around your strengths, energy and way of working, rather than forcing yourself into someone else’s version of entrepreneurship. Trust yourself, stay curious and keep taking the actions that allow your business to evolve alongside you. Check out Emma's website Connect with Emma on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts

Business Of Weather | Weather Intelligence For Improved Decision Making

BusinessTechnology

Domain Details Page

BusinessInvesting

The Bottom Line

Alexander Spencer

BusinessInterviews guests