Women in Product Marketing

Hosted by Mary Sheehan, Sharebird

Business Technology

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Jun 2024

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About the show

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.

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60 recent

June 18, 2024Episode 6433 min

Zendesk Senior Director, Product Marketing, Candace Marshall on Product Launches

Questions covered in this episode: 1:13 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:01 What are your roles in Zendesk?5:13 Can you talk about what Zendesk is actually doing with AI?11:30 Can you talk about in more depth was that you have a special emphasis on developing product marketing talent?13:48 Do you have any frameworks?15:31 How does product marketing integrate with the PM team?17:56 How do you measure success for a B2B launch?20:13 What are your tried and true methods of continuing that launch momentum.22:32 How do you think product marketing is going to change over the next five or 10 years? 24:34 How should AI play a role in product marketing? 26:53 How do you achieve work life balance?31:13 What's your favorite thing about product marketing?39:47 What do you think has been the one thing that's been most important for growing your career? Want more insights from Candace Check out her Sharebird Profile.Looking to connect? You can find Candace here on LinkedIn.

June 11, 2024Episode 6343 min

Automation Anywhere Senior Vice President, Product & Solutions Marketing, Claudia Michon on AI and Product Marketing

Questions covered in this episode:01:10 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 04:48 How is your role like as a Senior Vice President, Product & Solutions Marketing at Automation Anywhere?07:55 Do you have any tips for people that are building their analyst relations program or just getting into it for that first time?11:15 How PMM specifically has changed with regards to AI?20:11 Where are some great resources where they can tap into that you think would help benefit anyone in product marketing?28:36 What new skills do you think product marketers will need to succeedHow do you think product marketing will change over the next 5, 10 years?32:58 How do you think product marketing will change over the next 5, 10 years?35:33 How do you achieve work/life balance?40:26 What is the one thing that has been most important growing in your career?Want more insights from Claudia? Check out her Sharebird Profile.Looking to connect? You can find Claudia here on LinkedIn.

June 4, 2024Episode 6238 min

TextNow Senior Product Marketing Manager, Lauren Parker on Consumer Product Marketing

Questions covered in this episode:01:24 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 04:51 How is your role like at Strava?08:06 How do you approach your passion for Product Marketing storytelling?16:23 What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)?20:51 How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?24:39 What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?28:07 How do you think product marketing will change over the next 5, 10 years?30:09 How should AI play a role in product marketing? 32:04 How do you achieve work/life balance?35:14 What is the one thing that has been most important growing in your career?Want more insights from Lauren? Check out her Sharebird Profile.Looking to connect? You can find Lauren here on LinkedIn.

May 28, 2024Episode 6138 min

Author of LOVED and Costanoa Ventures Partner, Martina Lauchengco

Questions covered in this episode:01:13 Opening Question: To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? 04:33 What is your role at Costanoa Ventures? 07:18 Your job takes you on a lot of international travel - do you notice any differences in product marketing in different regions?08:52 How was it meeting the king of Norway?11:41 Can you share more about your book, and how you came up with this?17:01 How do companies like Microsoft start with the end in mind with their strategy?26:40 How do you think product marketing will change over the next 5, 10 years?29:24 How should AI play a role in product marketing? 31:55 How do you achieve work/life balance? 35:28 What is the one thing that has been most important growing in your career?36:57 What’s your favorite thing about product marketing?Want more insights from Martina? Check out her Sharebird Profile.Looking to connect? You can find Martina here on LinkedIn.

May 21, 2024Episode 6034 min

Coda Head of Product Marketing, Beth McGrath on Product Marketing KPIs

Questions covered in this episode:01:14 Opening Question: Can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth?06:57 What is your role like as a Head of Product Marketing at Coda?13:21 How do you achieve work/life balance?26:41 How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)?27:44 What are the top three KPIs for Product Marketing and how do you track/measure them?30:16 Are you using OKRs to align your team’s efforts to the company goals?32:48 What do you know now that you wish you knew then?Want more insights from Beth? Check out her Sharebird Profile.Looking to connect? You can find Beth here on LinkedIn.

May 14, 2024Episode 5942 min

BILL Senior Director of Product Marketing, Kelly Kipkalov and Senior Director of Product Management, Tara Wellington on PMM / PM alignment

Questions covered in this episode: 1:32 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 5:36 What are your roles in Bill?9:02 Can you tell me a little bit about how you work together?10:09 Can you actually give an example of a successful collaboration between PM and PMM at Bell? Maybe it's one of your recent launches that you have had?15:43 How product marketing can get a seat at the table earlier in product development?20:28 Have you ever come into organizations on either side, Kelly or Tara, where you felt like that understanding wasn't had and you had to build it from scratch. 29:29 What are some of the ways that you can work together on potential duplicative work, which happens all the time?32:32 What are your favorite metrics to report on?35:54 How should AI play a role in product marketing? 37:59 How do you achieve work life balance?39:47 What do you think has been the one thing that's been most important for growing your career? Want more insights from Tara? Check out her Sharebird Profile.Looking to connect? You can find Tara here on LinkedIn.Want more insights from Kelly? Check out her Sharebird Profile.Looking to connect? You can find Kelly here on LinkedIn.

May 7, 2024Episode 5842 min

Pinterest VP of Product Marketing & Product Operations, Julie Towns on Product Marketing Skills

Questions covered in this episode: 1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:57 What is your role like as a VP of PMM at Pinterest?8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there?13:44 For inbound marketing in particular, what's your approach to take all of those components to impact the product strategy?16:19 On the outbound side do you have any frameworks for how to think about go to market?19:09 How important are brand marketing skills for product marketers compared to analytical skills? 21:55 When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?23:46 Should product marketing decisions be data driven or more so data informed?25:45 How do you think PMM will change over the next 5 or 10 years? 28:40 How should AI play a role in product marketing? 30:45 How do you achieve work life balance?37:55 What do you think has been the one thing that's been most important for growing your career? 39:57 What is your favorite thing about product marketing?Want more insights from Julie? Check out her Sharebird Profile.Looking to connect? You can find Julie here on LinkedIn.

April 30, 2024Episode 5735 min

Verkada VP of Product Marketing, Priyanka Srinivasan on Go-To-Market Strategy

Questions covered in this episode: 0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:40 What is your role like as a VP of PMM at Verkada?6:58 What is the profile of a really successful product marketer that you look for?10:25 Can you talk about that a little bit more about the overlap between product marketing and product management at your company?15:53 As you grow, how are you thinking about that team structure and sort of adding roles, you know, that might be complimentary to product marketing as the needs really arise?18:48 What criteria do you use to prioritize releases?21:15 How do you decide on the right amount of detail to share and go to market materials?23:52 What about when you actually get to the tactics that you're going to use as part of a product launch?25:39 How do you think PMM will change over the next 5 or 10 years? 26:52 How should AI play a role in product marketing? 28:20 How do you achieve work life balance?31:08 What do you think has been the one thing that's been most important for growing your career? 33:22 What is your favorite thing about product marketing?Want more insights from Priyanka? Check out her Sharebird Profile.Looking to connect? You can find Priyanka here on LinkedIn.

April 23, 2024Episode 5646 min

Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches

Questions covered in this episode: 0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:47 What is your role like at Atlassian?8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach?14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about?22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics?32:27 How do you think PMM will change over the next 5 or 10 years? 36:10 How should AI play a role in product marketing? 39:54 How do you achieve work life balance?42:21 What do you think has been the one thing that's been most important for growing your career? 44:52 What is your favorite thing about product marketing?Want more insights from Ashley? Check out her Sharebird Profile.Looking to connect? You can find Ashley here on LinkedIn.

April 16, 2024Episode 5530 min

Senior Director of Product Marketing, Alexandra Gutow on Messaging

Questions covered in this episode: 1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:45 What is your role like at Snowflake?8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that?12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it? 15:09: How do you get your teams on board with messaging?20:47: How do you incorporate that voice of the customer into messaging positioning?24:33 How do you think PMM will change over the next 5 or 10 years? 25:10 How should AI play a role in product marketing? 26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing?27:09 What do you think has been the one thing that's been most important for growing your career? 28:53 What is your favorite thing about product marketing?Want more insights from Alexandra? Check out her Sharebird Profile.Looking to connect? You can find Alexandra here on LinkedIn.

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