We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.
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60 recent
March 4, 202544 min
Birth Story Part 2 & Goodbye
In this heartfelt episode of the WIIM Podcast, host Jessy Grossman continues to share her deeply personal birth story. From the harrowing experience of being alone and scared in the ICU to the sweet moments with her newborn son, Mikey, Jessy candidly recounts the emotional and physical challenges she faced during labor and postpartum recovery. She also expresses immense gratitude for the compassionate nurses who took care of her and Mikey, and discusses her excitement and apprehension about motherhood. As she concludes her story, Jessy announces a temporary break from the podcast to focus more on the WIIM community and upcoming in-person events.00:00 A Night of Terror00:39 Welcome Back to the WIIM Podcast00:48 Personal Reflections and Birth Story Part 201:59 The Importance of Sharing Experiences04:21 Sponsor Message: Women in Influencer Marketing05:20 Postpartum Realities and Hospital Stay14:03 Challenges in the ICU28:40 Returning Home and Family Dynamics41:25 Final Thoughts and Podcast Hiatus
February 25, 202533 min
Birth Story Part 1
In this heartfelt episode of the WIIM podcast, host Jessy Grossman returns from a three-month maternity leave to share her deeply personal and emotional journey of pregnancy, childbirth, and her unexpected time in the ICU. Jessy recounts the intense pain of passing a kidney stone just weeks before giving birth, and offers a candid look into her labor experience, including her decision to have a C-section. As she navigates the challenges of early motherhood, Jessy emphasizes the importance of sharing birth stories and offers support to other women in similar journeys.00:00 Introduction and Welcome01:02 Podcast Updates and Maternity Leave03:04 Personal Journey: Pregnancy and Labor04:45 Sponsorship Message05:44 Pregnancy Experience and Challenges07:20 Labor and Delivery Story22:30 C-Section and Birth29:20 Conclusion and Teaser for Part TwoWant to join WIIM's Membership?Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you!http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim
February 18, 202521 min
Where Do Women Stand?
In this solo episode featuring guest host Katie Stoller on the WIIM Podcast. Katie delves into the significant progress women have made in various domains, including influencer marketing, education, and business. She cites compelling statistics from Scott Galloway highlighting women's growing success and the shifting dynamics between genders. Katie also talks about the challenges and inequities women face, especially in underrepresented communities, and shares a hopeful vision for the future, encouraging young women to rise above societal noise. The episode explores the implications of recent political events and the evolving roles of women in both professional and personal spheres.
00:00 Introduction and Host Update
03:10 Guest Host Introduction: Katie Stoller
03:58 The State of Women in 2025
05:39 Women in the Workplace: Personal Experiences
10:23 Exciting Trends and Statistics for Women
14:10 Challenges Faced by Men
16:43 Key Takeaways and Optimism for the Future
21:24 Conclusion and Call to Action
Connect with Katie:
LinkedIn: https://www.linkedin.com/in/katiestoller/
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
February 11, 202545 min
We’ve seen it all…
In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry. They discuss personal anecdotes, including chaotic work experiences, the evolving landscape of social media, and the impact of AI in influencer vetting. The conversation covers their career beginnings, the shift from traditional media to influencer marketing, and the importance of networking and transparency. They conclude with valuable advice on building confidence and the significance of maintaining strong professional relationships.
00:00 Introduction: The Crazy Work Culture
00:34 Welcome to the WIIM Podcast
01:49 About Women in Influencer Marketing (WIIM)
02:47 TikTok and Political Issues
04:10 Guest Hosts: Katie Stoller and Lauren Ludlow
04:27 Sponsorship and Community Resources
07:11 Influencer Marketing Stories: Never Have I Ever
10:00 Navigating Campaign Challenges
19:06 The Importance of Transparency
20:39 AI in Contract Management
22:09 Nostalgia: 90s and 2000s Fashion Magazines
23:16 Lauren's Unique Career Path
24:10 Early Influences and Inspirations
25:31 Transition to Influencer Marketing
26:51 The Rise of Influencer Marketing
28:52 Pioneering New Marketing Strategies
32:21 Networking and Building Relationships
35:22 Advice for the Next Generation
39:15 Confidence and Career Reflections
44:20 Closing Thoughts and Community
Connect with Katie:
LinkedIn: https://www.linkedin.com/in/katiestoller/
Connect with Lauren:
LinkedIn: https://www.linkedin.com/in/laurenludlow/
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
February 4, 20251 hr 10 min
Things Brands Wish We Could Tell Creators
In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships. The conversation covers crucial topics including maintaining professionalism, negotiating rates, effective communication, and delivering high-quality, engaging content. The hosts emphasize the importance of fostering transparent and collaborative partnerships, understanding brand goals, and being creative in content production and deal structuring. Offering a wealth of knowledge from their extensive experience, the episode aims to help creators navigate the complexities of influencer marketing and achieve greater success in their collaborations.
00:00 Introduction and Personal Reflections
00:33 Guest Host Series Announcement
01:12 Community Engagement and Feedback
02:25 Sponsorship and Community Benefits
03:24 Special Guest Introduction: Lauren Gable
05:05 Lauren Gable's Career Journey
09:59 Insights on Influencer Marketing
11:02 The Role of Managers in Influencer Partnerships
15:15 Importance of Flexibility and Negotiation
24:27 Reputation and Professionalism in the Industry
32:12 Thinking Outside the Box: Creative Campaigns
34:59 The Importance of Big Ideas and Creative Content
37:37 Maintaining Professionalism in Brand Partnerships
39:42 Understanding the Business Side of Influencer Marketing
44:02 Effective Communication and Handling Reshoot Requests
50:38 Negotiating Rates and Maximizing Brand Deals
01:00:56 Building Strong Relationships with Brands
01:07:23 Final Thoughts and Closing Remarks
Connect with Steph:
LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/
Instagram: https://www.instagram.com/stephamartin/
Connect with Steph:
LinkedIn: https://www.linkedin.com/in/lauren-gabel-8128a010/
Instagram: https://www.instagram.com/lgabelis/
Email: lauren@nomadainc.com
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
January 28, 202537 min
From Corporate Burnout to Creative Freedom
In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator. Jade shares her unconventional journey from corporate roles to freelancing and becoming a renowned B2B influencer. They discuss the evolving landscape of LinkedIn, the importance of joy and authenticity in one's career, and strategies for effective brand partnerships. Jade offers insights for aspiring creators and brands looking to leverage B2B influencer marketing, emphasizing the importance of aligning with one's passion and vision.
00:00 Building Brand Partnerships: A Relationship Approach
00:28 Welcome to the WIIM Podcast
02:48 Introduction to Guest Host Tiffany Harden
03:21 Meet Jayde Powell: Social Strategist and B2B Creator
04:52 Jayde's Journey: From Corporate to Freelancing
07:00 Navigating the Corporate World and Finding Your Path
13:49 Becoming a B2B Creator: Jade's Story
16:18 The Rise of LinkedIn as a Creator Platform
25:27 Tips for Brand Partnerships and Content Creation
32:31 Final Thoughts and Future Vision
37:15 Closing Remarks and How to Get Involved
Connect with Tiffany:
Instagram: https://www.instagram.com/tiffany_hardin/
LinkedIn: https://www.linkedin.com/in/tiffanymariehardin
Connect with Jayde:
Instagram: https://www.instagram.com/jaydeipowell/
LinkedIn: https://www.linkedin.com/in/jaydeipowell/
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
January 21, 202542 min
Influencer Vs Brand
Today our guest hosts are Katie Stoller and Jane Ko.
Katie and Jane discusses their journeys in the influencer marketing industry, highlighting the challenges and triumphs they have faced. Topics include the early days of influencer marketing, dealing with online bullying, and managing brand partnerships. The episode offers valuable insights for aspiring influencers, emphasizing the importance of reliability, professionalism, and the balance between luck and hard work. Katie and Jane also touch on the evolution of the industry and share personal experiences on how navigating the digital space has changed over the years.
00:00 The Dark Side of Online Bullying
00:29 Welcome to the WIIM Podcast
00:35 Introducing the New Series
01:06 Exciting Guest Episodes Ahead
01:27 New Year, New Beginnings
01:42 Prioritizing Self-Care and Outsourcing
01:54 Jumping into the Episode
01:58 About Women in Influencer Marketing (WIIM)
02:57 Meet Jane: The Creator's Perspective
04:22 Jane's Journey in Influencer Marketing
05:01 Nostalgic Beginnings in PR and Influencer Marketing
07:17 Jane's First Big Break
08:56 The IKEA Makeover Experience
15:04 The Importance of Reliability and Quick Response
19:03 Challenges and Changes in the Influencer Landscape
20:07 The Changing Landscape of Mentorship
20:49 Evolution of PR and Media
21:46 Navigating Brand Collaborations
21:56 The Rise of Smaller Creators
22:18 Balancing Work and Personal Life
23:06 Challenges of Online Bullying
23:57 Introduction to Caveat
25:27 Reflecting on Hustle Culture
28:29 Legal Hurdles in Content Creation
28:56 Gen Z's Approach to Influencer Work
33:48 Advice for Aspiring Influencers
34:31 The Dark Side of Social Media
40:23 Final Thoughts and Contact Information
Connect with Katie:
LinkedIn: https://www.linkedin.com/in/katiestoller/
Connect with Jane:
Instagram: https://www.instagram.com/atasteofkoko/
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
January 14, 202537 min
Is Now Still a Great Time for a Career in Influencer Marketing?
In this 2025 kickoff episode and after a hiatus, Jessy introduces a new podcast format featuring guest hosts from the WIIM community. Steph Martin, an influencer marketing expert, highlights why now is a great time to pursue a career in influencer marketing, discussing essential skills like negotiation, data analysis, and project management. She also addresses common challenges and the importance of being adaptable and problem-solving. Finally, the episode underscores the value of mentorship and community support in the industry.
00:00 Welcome Back to WIIM Podcast!
01:13 Life Updates: Welcoming Baby Mikey
03:40 New Podcast Series Announcement
06:15 Introduction to Today's Guest Host: Steph Martin
07:07 Why Now is a Great Time for a Career in Influencer Marketing
08:16 Essential Skills Gained from Influencer Marketing
11:59 The Future of Influencer Marketing
14:58 Adaptability and Collaboration in Influencer Marketing
19:19 Mastering Stakeholder Management
19:46 Introducing Caveat: AI-Powered Contracting
21:16 Unique Challenges in Influencer Marketing
25:29 Managing Personalities and Relationships
26:44 Adapting to an Ever-Changing Industry
28:22 Solving Complex Problems
32:28 Key Skills for Influencer Marketers
35:54 The Importance of Mentorship
36:58 Final Thoughts and Encouragement
Connect with Steph:
LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/
Instagram: https://www.instagram.com/stephamartin/
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
August 13, 202439 min
Social Strategies
Today we’re speaking with Laura Godoy of U.S. Bank.
Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics.
00:00 Introduction and Importance of Teamwork
00:17 Welcome to the Wim Podcast
00:45 Interview with Laura Godoy
01:57 Upcoming Events and Announcements
07:06 Deep Dive into Social Media Strategy
33:51 Balancing Work and Mental Health
38:03 Conclusion and Contact Information
Connect with Laura:
LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/
Instagram: https://www.instagram.com/laurapgodoyf/
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
August 7, 202420 min
Want More Friends?
In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry.
00:00 Introduction and Personal Struggles
00:27 Welcome to the Podcast
01:26 Sponsorship and Community
02:24 Planning the Baby Shower
04:40 Social Media and Real-Life Connections
09:17 AI-Powered Contracting with Caveat
10:46 Challenges of Making Friends in Your 30s
12:33 Reflections on Personal and Professional Relationships
18:14 Concluding Thoughts and Call to Action
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
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