Women in Influencer Marketing

In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry. They discuss personal anecdotes, including chaotic work experiences, the evolving landscape of social media, and the impact of AI in influencer vetting. The conversation covers their career beginnings, the shift from traditional media to influencer marketing, and the importance of networking and transparency. They conclude with valuable advice on building confidence and the significance of maintaining strong professional relationships. 00:00 Introduction: The Crazy Work Culture 00:34 Welcome to the WIIM Podcast 01:49 About Women in Influencer Marketing (WIIM) 02:47 TikTok and Political Issues 04:10 Guest Hosts: Katie Stoller and Lauren Ludlow 04:27 Sponsorship and Community Resources 07:11 Influencer Marketing Stories: Never Have I Ever 10:00 Navigating Campaign Challenges 19:06 The Importance of Transparency 20:39 AI in Contract Management 22:09 Nostalgia: 90s and 2000s Fashion Magazines 23:16 Lauren's Unique Career Path 24:10 Early Influences and Inspirations 25:31 Transition to Influencer Marketing 26:51 The Rise of Influencer Marketing 28:52 Pioneering New Marketing Strategies 32:21 Networking and Building Relationships 35:22 Advice for the Next Generation 39:15 Confidence and Career Reflections 44:20 Closing Thoughts and Community Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Connect with Lauren: LinkedIn: https://www.linkedin.com/in/laurenludlow/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships. The conversation covers crucial topics including maintaining professionalism, negotiating rates, effective communication, and delivering high-quality, engaging content. The hosts emphasize the importance of fostering transparent and collaborative partnerships, understanding brand goals, and being creative in content production and deal structuring. Offering a wealth of knowledge from their extensive experience, the episode aims to help creators navigate the complexities of influencer marketing and achieve greater success in their collaborations. 00:00 Introduction and Personal Reflections 00:33 Guest Host Series Announcement 01:12 Community Engagement and Feedback 02:25 Sponsorship and Community Benefits 03:24 Special Guest Introduction: Lauren Gable 05:05 Lauren Gable's Career Journey 09:59 Insights on Influencer Marketing 11:02 The Role of Managers in Influencer Partnerships 15:15 Importance of Flexibility and Negotiation 24:27 Reputation and Professionalism in the Industry 32:12 Thinking Outside the Box: Creative Campaigns 34:59 The Importance of Big Ideas and Creative Content 37:37 Maintaining Professionalism in Brand Partnerships 39:42 Understanding the Business Side of Influencer Marketing 44:02 Effective Communication and Handling Reshoot Requests 50:38 Negotiating Rates and Maximizing Brand Deals 01:00:56 Building Strong Relationships with Brands 01:07:23 Final Thoughts and Closing Remarks Connect with Steph: LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/ Instagram: https://www.instagram.com/stephamartin/ Connect with Steph: LinkedIn: https://www.linkedin.com/in/lauren-gabel-8128a010/ Instagram: https://www.instagram.com/lgabelis/ Email: lauren@nomadainc.com Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator. Jade shares her unconventional journey from corporate roles to freelancing and becoming a renowned B2B influencer. They discuss the evolving landscape of LinkedIn, the importance of joy and authenticity in one's career, and strategies for effective brand partnerships. Jade offers insights for aspiring creators and brands looking to leverage B2B influencer marketing, emphasizing the importance of aligning with one's passion and vision. 00:00 Building Brand Partnerships: A Relationship Approach 00:28 Welcome to the WIIM Podcast 02:48 Introduction to Guest Host Tiffany Harden 03:21 Meet Jayde Powell: Social Strategist and B2B Creator 04:52 Jayde's Journey: From Corporate to Freelancing 07:00 Navigating the Corporate World and Finding Your Path 13:49 Becoming a B2B Creator: Jade's Story 16:18 The Rise of LinkedIn as a Creator Platform 25:27 Tips for Brand Partnerships and Content Creation 32:31 Final Thoughts and Future Vision 37:15 Closing Remarks and How to Get Involved Connect with Tiffany: Instagram: https://www.instagram.com/tiffany_hardin/ LinkedIn: https://www.linkedin.com/in/tiffanymariehardin Connect with Jayde: Instagram: https://www.instagram.com/jaydeipowell/ LinkedIn: https://www.linkedin.com/in/jaydeipowell/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Today our guest hosts are Katie Stoller and Jane Ko. Katie and Jane discusses their journeys in the influencer marketing industry, highlighting the challenges and triumphs they have faced. Topics include the early days of influencer marketing, dealing with online bullying, and managing brand partnerships. The episode offers valuable insights for aspiring influencers, emphasizing the importance of reliability, professionalism, and the balance between luck and hard work. Katie and Jane also touch on the evolution of the industry and share personal experiences on how navigating the digital space has changed over the years. 00:00 The Dark Side of Online Bullying 00:29 Welcome to the WIIM Podcast 00:35 Introducing the New Series 01:06 Exciting Guest Episodes Ahead 01:27 New Year, New Beginnings 01:42 Prioritizing Self-Care and Outsourcing 01:54 Jumping into the Episode 01:58 About Women in Influencer Marketing (WIIM) 02:57 Meet Jane: The Creator's Perspective 04:22 Jane's Journey in Influencer Marketing 05:01 Nostalgic Beginnings in PR and Influencer Marketing 07:17 Jane's First Big Break 08:56 The IKEA Makeover Experience 15:04 The Importance of Reliability and Quick Response 19:03 Challenges and Changes in the Influencer Landscape 20:07 The Changing Landscape of Mentorship 20:49 Evolution of PR and Media 21:46 Navigating Brand Collaborations 21:56 The Rise of Smaller Creators 22:18 Balancing Work and Personal Life 23:06 Challenges of Online Bullying 23:57 Introduction to Caveat 25:27 Reflecting on Hustle Culture 28:29 Legal Hurdles in Content Creation 28:56 Gen Z's Approach to Influencer Work 33:48 Advice for Aspiring Influencers 34:31 The Dark Side of Social Media 40:23 Final Thoughts and Contact Information Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Connect with Jane: Instagram: https://www.instagram.com/atasteofkoko/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this 2025 kickoff episode and after a hiatus, Jessy introduces a new podcast format featuring guest hosts from the WIIM community. Steph Martin, an influencer marketing expert, highlights why now is a great time to pursue a career in influencer marketing, discussing essential skills like negotiation, data analysis, and project management. She also addresses common challenges and the importance of being adaptable and problem-solving. Finally, the episode underscores the value of mentorship and community support in the industry. 00:00 Welcome Back to WIIM Podcast! 01:13 Life Updates: Welcoming Baby Mikey 03:40 New Podcast Series Announcement 06:15 Introduction to Today's Guest Host: Steph Martin 07:07 Why Now is a Great Time for a Career in Influencer Marketing 08:16 Essential Skills Gained from Influencer Marketing 11:59 The Future of Influencer Marketing 14:58 Adaptability and Collaboration in Influencer Marketing 19:19 Mastering Stakeholder Management 19:46 Introducing Caveat: AI-Powered Contracting 21:16 Unique Challenges in Influencer Marketing 25:29 Managing Personalities and Relationships 26:44 Adapting to an Ever-Changing Industry 28:22 Solving Complex Problems 32:28 Key Skills for Influencer Marketers 35:54 The Importance of Mentorship 36:58 Final Thoughts and Encouragement Connect with Steph: LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/ Instagram: https://www.instagram.com/stephamartin/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Today we’re speaking with Laura Godoy of U.S. Bank. Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics. 00:00 Introduction and Importance of Teamwork 00:17 Welcome to the Wim Podcast 00:45 Interview with Laura Godoy 01:57 Upcoming Events and Announcements 07:06 Deep Dive into Social Media Strategy 33:51 Balancing Work and Mental Health 38:03 Conclusion and Contact Information Connect with Laura: LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/ Instagram: https://www.instagram.com/laurapgodoyf/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry. 00:00 Introduction and Personal Struggles 00:27 Welcome to the Podcast 01:26 Sponsorship and Community 02:24 Planning the Baby Shower 04:40 Social Media and Real-Life Connections 09:17 AI-Powered Contracting with Caveat 10:46 Challenges of Making Friends in Your 30s 12:33 Reflections on Personal and Professional Relationships 18:14 Concluding Thoughts and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this episode, we delve into the complexities and nuances of pitching talent in the creator economy. We discuss ethical considerations when representing talent, even if not exclusively under your management, and emphasize the importance of transparency and honesty in these dealings. We explore the delicate balance between ethical practices and innovative business strategies, including alternative commission structures and the role of brokers in the industry. The episode encourages thinking outside the box while maintaining integrity and openness in all professional interactions. 00:00 Introduction to a Hot Topic 00:23 The Issue of Pitching Non-Exclusive Talent 01:59 The Right and Wrong Way to Pitch Talent 04:07 Transparency and Its Importance 08:27 The Role of Brokers in the Creator Economy 10:15 Innovative Commission Structures 11:43 Encouragement to Think Outside the Box 13:03 Final Thoughts and Takeaways Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this special episode of the WIIM Podcast, host Jessy Grossman shares an exclusive behind-the-scenes look into the operations and business strategies behind Women in Influencer Marketing (WIIM). Jessy discusses the joys and challenges of running her own business, from launching a community network to managing a web platform and embracing evolving business models. She also shares insights on delegating tasks, the importance of recurring revenue, and preparing her team for her maternity leave. With heartfelt transparency, Jessy opens up about her consultancy, Tribe Monday, and how it complements her work with WIIM. Tune in to learn invaluable lessons on passion projects, scaling a business, and finding balance while working for yourself. 00:00 Introduction and Personal Philosophy 00:27 Welcome to the WIIM Podcast 00:40 Today's Unique Episode 01:14 Behind the Scenes of WIIM 03:35 WIM's Evolution and Challenges 05:24 Technical Aspects of WIIM's Website 07:35 Team and Operations 09:45 Sponsorship and Revenue Streams 19:14 Consultancy and Additional Ventures 24:25 Final Thoughts and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this solo episode, the host returns after a brief hiatus to discuss the intricacies of small business growth and scaling in the creator economy. Drawing from personal experiences, the host emphasizes the importance of cherishing achievements and the potential higher earning capacity of entrepreneurship compared to traditional jobs. The episode offers practical advice for aspiring freelancers, consultants, and small business owners on building and maintaining their businesses. The host also touches on the challenges of service-based businesses, the significance of planning for long-term goals, and the necessity of celebrating milestones to avoid the relentless chase for success. The episode is sponsored by Women in Influencer Marketing and Caveat, an AI-powered contracting platform. 00:00 Introduction and Welcome Back 00:50 Diving into Small Business Growth 01:53 Sponsorship and Community Building 02:52 Personal Insights on Business Growth 09:19 Challenges and Realities of Service-Based Businesses 14:47 The Importance of Long-Term Planning 17:37 Human Elements and Overcoming Stagnation 20:52 Final Thoughts and Encouragement 24:12 Closing Remarks and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim