
Squiggles, Strengths, and Gremlins Featuring Helen Tupper
Join the Women in Seed Production Network as we sit down with Helen Tupper, co-founder of Amazing If — an award-winning company on a mission to make squiggly careers better for everyone. Helen is also the co-author of three Sunday Times bestsellers: The Squiggly Career , You Coach You and Learn Like a Lobster . In this episode, Helen explores how to navigate professional growth in a world where the path forward is no longer linear. She defines a squiggly career as one that embraces change and uncertainty, giving individuals the freedom to grow in directions that are right for them rather than climbing a traditional career ladder. She outlines five core skills for thriving in this landscape: understanding your personal values, leveraging your unique strengths, building confidence, nurturing your network, and exploring diverse possibilities. Along the way, she shares practical exercises — including using AI as a career coach and actively seeking feedback to align your professional intent with your actual impact. The conversation also tackles confidence gremlins — those limiting beliefs that so often hold us back. Helen introduces a simple but powerful cycle for overcoming them: talk about the fear, practice in small ways, and recognize each small success along the way. Finally, she shares personal stories about managing career chaos and underscores that successfully navigating a squiggle requires deep self-awareness and intentional ownership of your own development. This is just Part 1 of our conversation with Helen! Tune in next month to hear more about her latest book, Learn Like a Lobster , her insights on finding a mentor, how she balances a successful career with motherhood — and, of course, her answer to our signature WiSPER Loud question!















