WinsDay

Hosted by Jessie Lizak

Business Marketing

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Episodes

151

Latest episode

Jun 2026

Language

EN-US

About the show

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

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60 recent

June 11, 20261 hr 4 min

How to Drive Pipeline and Revenue with Behavior-Based Marketing

Marketing performance is no longer defined by how creative a campaign looks, but by whether it actually drives action.Many teams are still investing heavily in creative and awareness, yet struggling to see a direct impact on pipeline and revenue. As buyer behavior evolves, the gap between what looks good and what performs continues to grow.On this episode of WinsDay, we have Jacquelyn LaMar Berney, President of VI Marketing and Branding, and Bill Warshauer, Chief Revenue Officer at Tillo, to explore what is actually driving results in modern marketing.Jacquelyn brings a performance-driven perspective on why creativity alone doesn’t guarantee effectiveness, and how behavior-change marketing is being used to influence real decision-making and deliver measurable ROI. With experience leading large-scale campaigns across industries, she focuses on building strategies that move beyond awareness and drive meaningful action.Bill brings a revenue and growth lens, focusing on how rewards, incentives, and loyalty programs are being used not just for engagement, but as core drivers of pipeline and new revenue. He shares how businesses are integrating these strategies into their go-to-market approach to improve acquisition, retention, and overall performance.Topics:1. Why Great Creative Doesn’t Drive Results2. How Rewards and Incentives Drive Pipeline3. Why Behavior-Change Marketing Outperforms Awareness4. How Rewards and Loyalty Drive New RevenueThis discussion connects creative strategy, behavior-driven marketing, and incentive-based growth into one core idea: results come from influencing actions, not just generating attention.For founders, CMOs, and marketing leaders, this episode offers a practical look at how to build marketing systems that move beyond awareness and consistently drive pipeline and revenue.

June 8, 20261 hr 10 min

Turning Brand and Visibility Into Revenue Growth

B2B growth is becoming harder to earn, not because companies lack good products, but because they struggle to be clearly understood, consistently visible, and easy to find.Buyers are no longer relying on one channel or one interaction. They are researching, validating, and forming opinions long before a conversation ever happens, which means brand, visibility, and leadership presence are now directly tied to revenue.On this episode of WinsDay, Jessie Lizak will go live with Melanie Borden, Founder of The Borden Group and author of Theatre of the Mind, and Lauryn Warnick, CEO & Founder of Villain Branding, to explore how modern B2B companies are turning brand and visibility into measurable business outcomes.Melanie brings a strong perspective on building searchable leadership and executive visibility in a world where both people and AI influence discovery.She shares how leaders can structure their expertise so it is not only seen, but understood and trusted across platforms.Lauryn focuses on the role of brand as a revenue driver, including how clearer positioning and stronger messaging can shorten sales cycles and remove friction from the buying process.She also believes in building a verbal-first brand system that keeps messaging clear, simple, and consistent no matter who is communicating or where it shows up.Topics:1. Searchable Leadership Strategy2. Using Brand to Shorten Sales Cycles3. Executive Visibility Strategy4. Building a Verbal-First Brand System for ConsistencyThis discussion connects brand, leadership, and messaging into one core idea: growth depends on whether your business and your leadership can be found, understood, and trusted at every stage of the buyer journey.For founders, executives, and B2B marketing leaders, this episode offers a practical look at how to build visibility systems, strengthen brand clarity, and turn both into consistent revenue growth.

June 8, 202656 min

What’s Working Right Now: Events, Outbound, and Brand Growth

Growth looks a lot more different right now.What used to work in marketing and sales doesn’t always translate the same way anymore. Teams are testing new channels, reworking old strategies, and trying to figure out what actually drives consistent results.On this WinsDay episode, Jessie Lizak is joined by Taryn T., Marketing Director at Fuel.AI, and Ian Richardson, Founder of Fox & Crow Group, for a conversation focused on what’s working in practice.Both Taryn and Ian have built and fixed growth systems in real environments, from scaling event marketing into a revenue driver to rebuilding outbound and sales processes after costly missteps.In this session, we’ll cover:1. Event Marketing for Brands2. Cold Outbound: How to Qualify Leads on the First Call3. Generative Engine Optimization (GEO) for Personal and Professional Brands4. Planning the Transition from Founder-Led SalesTaryn focuses on the gap between strategy and execution, helping teams turn ideas into systems that actually produce results. Her work spans event marketing, AI-driven growth, and scaling operations in complex environments.Ian brings a sales perspective shaped by experience, building, failing, and refining outbound systems over time. Today, he helps businesses create more predictable pipelines and remove the guesswork from growth.If you’re rethinking how you approach marketing, outbound, or scaling sales, this conversation will give you a clearer view of what’s worth focusing on right now.

May 29, 202658 min

AI PR and Buyer-Focused Growth for B2B Brands

A lot of founders are pouring money into marketing right now and still wondering why nothing is really clicking.The messaging feels flat.The leads aren’t converting the way they used to.And a lot of businesses still don’t understand how much AI is changing visibility, PR, and buyer behavior in real time.This week on WinsDay, we’re talking about what actually makes people pay attention and trust brands in 2026.Joining Jessie Lizak live:Rafe GomezCo-Owner of VC Inc. MarketingRafe will be discussing why founders and CEOs need to stay relentlessly buyer-focused while building and scaling their companies instead of getting distracted by vanity metrics and internal noise.Jonathon NarveyFounder & CEO of Mind Meld PRJonathon will break down why PR is no longer optional in the AI era, plus the real difference between paid media and earned media and how businesses should think about both moving forward.Topics include:• Buyer-Focused Leadership for Business Growth• Building Customer-Centric Brand Strategy• AI’s Impact on Modern PR• Paid Media vs Earned MediaIf you’re trying to grow a business, build authority, or stay relevant in a world where attention is getting harder to earn, this is the conversation to be in.Register now and join us live.Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63646112...

May 21, 202658 min

AI PR and Buyer-Focused Growth for B2B Brands

May 4, 202658 min

AI Sales and Search: What’s Changing in B2B Buyer Behavior

Most B2B teams still operate like buyers need to speak to them before making a decision.That’s not really how it works anymore.Buyers are doing their own research. They’re using AI to evaluate vendors, compare options, and form opinions long before a sales conversation ever happens.That doesn’t just impact sales.It changes how your business shows up, how clearly you communicate value, and whether you even make it onto the shortlist.On this episode of WinsDay, Jessie Lizak will sit down with operators who are working in this environment every day to talk through what’s actually happening across sales, search, and buyer behavior.Topics:1. How Better Humans Will Lead AI Sales2. How AI Search Is Changing Buyer Evaluation3. AI Helps You Sell With the Right Tools4. What Makes Businesses Visible in AI SearchJoining the conversation:Christopher Carter, CEO of Approyo, Inc. & MugatuAIChris has worked across more than 55 industries, helping companies navigate SAP, AI, and cloud environments while scaling performance and reducing complexity.Ryan Bailes, Founder & Director of Marketing at Bailes + ZindlerRyan works directly with businesses to improve how they show up online, from website strategy to SEO and AI search optimization, with a focus on what actually drives results.At the center of this discussion is a simple idea:If buyers can’t find you, understand you, or trust what they see, they’re not moving forward.If you’re responsible for growth, pipeline, or visibility, this is a conversation worth being in.Join the conversation:Reveting.com

April 24, 20261 hr 8 min

AI Won’t Save Your Marketing Strategy

AI is being added to marketing teams everywhere.New tools, faster workflows, and more automation are becoming the norm. Expectations are rising just as quickly.But the connection to real results isn’t always clear.The gap between AI and ROI shows up in how strategy, content, and execution come together. Without that alignment, progress stays surface-level.This WinsDay, the focus is on what actually drives growth when AI becomes part of the system.Jessie is joined by Michelle Hamilton, who leads AI adoption and change management at AnswerRocket, and Tom Langan, founder of Talex Media and creator of the Legendeering approach.Michelle works with enterprise teams where AI is already in place, and the real work comes down to adoption, alignment, and execution. Tom brings a value-led approach to content, focused on building trust, consistency, and stronger connections with the right audience.Together, this conversation connects AI, marketing, and strategy in a way that reflects how teams actually operate.We’ll cover:1. The Gap Between AI and ROI2. Why Reciprocity Drives Better Marketing3. High Performers Don’t Rely on AI4. Why Value-Led Brands Stand OutIf you’re working with AI and still trying to understand how it ties back to meaningful results, this is a conversation worth tuning into.Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63646112...

April 16, 202650 min

From First Deals to $50M+ and Beyond

Getting to your first wins feels like momentum. Scaling past $50M exposes everything that is not built to last.On this episode of WinsDay, Jessie Lizak sits down with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, and Mariam Slimane, CMO and Growth Marketing Advisor at CX Fractional Advisors, to break down what actually drives pipeline and revenue as companies grow.Kris shares his journey from sales rep to building Sendoso into a category leader, offering a firsthand look at how sales strategy evolves as companies scale. The conversation explores how AI-powered direct mail and gifting help sales teams cut through noise, create meaningful engagement, and move deals forward in competitive markets.Mariam brings deep experience in scaling B2B SaaS companies from $50M to $100M+ ARR. She focuses on building AI-driven demand generation systems, aligning product-led growth with enterprise GTM strategy, and creating marketing engines that produce a predictable pipeline. She also addresses a common issue in growth teams, over-reliance on CRM data, which often leads to missed demand signals and weaker pipeline performance.Together, the discussion explores:1. AI-Powered Direct Mail for Sales Teams2. Over-Reliance on CRM Data Hurts Pipeline Growth3. From Sales Rep to $100M CEO4. Why Growth Stalls After $50MThis episode focuses on what changes between early traction and scalable growth, from pipeline strategy and demand generation to marketing systems and execution discipline.For founders, revenue leaders, and B2B operators, the conversation offers a clear look at what it takes to move beyond founder-led momentum and build systems that support long-term growth.

April 12, 202657 min

AI, Content, and Modern B2B Growth

B2B growth has shifted as AI accelerates execution while buyers become more informed, selective, and self-directed throughout the decision-making process. Traditional playbooks built around volume, funnels, and isolated campaigns no longer hold the same weight, creating a need for more precise, structured, and consistent approaches to marketing and go-to-market strategy.On this episode of WinsDay, Jessie Lizak sits down with Alexander Shartsis, Co-founder and CEO of Skyp.ai, and George Couris, President and CEO of The Pepper Group, to unpack how modern B2B growth actually works right now.Alex brings a builder and operator perspective. From bootstrapping to working with top VCs, raising capital, exiting, and even shutting companies down, he has seen the full lifecycle. Through Skyp.ai, he focuses on helping founders and sales teams run targeted microcampaigns that drive engagement. The conversation dives into how go-to-market strategy with AI is changing execution, how outreach needs to adapt to today’s buyer, and why precision matters more than volume.George brings nearly three decades of experience leading a full-service B2B marketing agency. At Pepper Group, he has worked with companies across industries on branding, lead generation, market expansion, and marketing strategy. He shares how content strategy continues to evolve as buyers become more self-directed, why consistency and clarity outperform scattered campaigns, and how disciplined marketing systems influence investor confidence during due diligence.Together, the discussion explores:1. Go-to-Market Strategy with AI2. Evolving B2B Content Strategy for Modern Buyers3. Effective Outreach for Today’s Market4. Disciplined Marketing Systems Signal Investor ReadinessThis episode connects AI-driven execution, content strategy, outreach performance, and marketing maturity into one clear theme: growth comes from structure, relevance, and consistency.For founders, CEOs, CMOs, and B2B marketing leaders, this conversation delivers practical insight on building go-to-market systems, improving outreach, aligning content with buyer behavior, and creating marketing engines that support long-term growth and investor readiness.

April 12, 202657 min

Why Trust Is the New Competitive Advantage

Attention is easy to buy. Trust is harder to earn, and even harder to keep.On this episode of WinsDay, Jessie Lizak sits down with Gal Borenstein, Founder and CEO of The Borenstein Group, and Seva Ustinov, Founder and CEO of Elly Analytics and Plurio AI Agent, to unpack what brand trust looks like in a market shaped by automation, scale, and constant noise.Gal brings over 30 years of experience advising companies in technology, defense, cybersecurity, and professional services on branding, reputation, and market positioning. He shares how fake reviews, manipulated social proof, and digital saturation are reshaping how buyers evaluate credibility. The conversation dives into how brands build trust through transparency, consistency, and strong positioning, and how those signals hold up under scrutiny.Seva brings a performance marketing and execution lens. After shifting his teams to AI-first operations, he focuses on speed, context, and decision-making across complex funnels. He explains how automation, AI agents, and marketing systems impact how brands engage audiences at scale, and where teams risk losing authenticity if execution outpaces strategy.Together, the discussion explores:1. Maintaining Brand Trust in a World of Fake Reviews2. AI-Driven Marketing Automation3. Maintaining Brand Resilience in the Age of AI4. AI Agents for Performance MarketingThis episode looks at how trust, performance, and execution intersect, especially as marketing becomes faster, more automated, and more difficult for buyers to evaluate at face value.For founders, CMOs, and marketing leaders, the conversation offers a grounded perspective on building credible brands, maintaining consistency across channels, and creating marketing systems that support long-term trust and growth.