WinsDay

Hosted by Jessie Lizak

Business Marketing

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Episodes

163

Latest episode

Aug 2026

Language

EN-US

About the show

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

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60 recent

September 11, 20261 hr 0 min

How to Get More Eyes on Your Brand and Turn Attention Into Leads

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Nikita Khandheria, Founder & CEO of ERIA , and Lynn Tickner, Founder and Brand Strategist at Ink and Key , to explore how businesses can turn visibility and attention into meaningful leads. Drawing from their experiences in events, branding, messaging, and customer engagement, Nikita and Lynn share practical strategies for getting in front of the right people, creating memorable brand experiences, and making it easier for potential customers to choose you. The conversation explores why lead generation doesn't have to rely on traditional ads, cold outreach, or online forms. Nikita explains how experiential events and in-person product demonstrations can create memorable interactions that turn into future business, while Lynn breaks down why clear, customer-focused branding can reduce confusion and build trust. They also discuss how businesses can maximize visibility without getting lost in an oversaturated digital landscape and why messaging that clearly communicates the problem you solve can help the right customers recognize your business as the solution. Main Topics Covered Lead Generation Beyond the Traditional Form Branding That Makes Your Business Easier to Choose Maximizing Visibility Without Chasing Empty Impressions Messaging That Helps the Right Customers Say Yes Connect with Nikita Khandheria Website ERIA: https://www.eria.co LinkedIn Nikita Khandheria: https://www.linkedin.com/in/nikitakhandheria/ ERIA LinkedIn: https://www.linkedin.com/company/eriacommunity/about/ Connect with Lynn Tickner Website Ink and Key: https://www.inkandkey.com LinkedIn Lynn Tickner: https://www.linkedin.com/in/lynn-tickner/ Ink and Key LinkedIn: https://www.linkedin.com/company/ink-and-key/about/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

September 3, 202656 min

Your Marketing Needs Trust, Not Just Reach

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Pierce Kafka, CEO of Kafka Media Group, and Rabih Elkhodr, TEDx Speaker and author of The Way Out of Burnout, to explore why trust may be more valuable than reach when it comes to building a lasting brand. The conversation covers how marketers can use both hard and “soft” analytics to understand whether their efforts are actually working, while also looking beyond vanity metrics like likes and followers. Pierce and Rabih share how authentic storytelling, vulnerability, and behind-the-scenes content can create stronger relationships with an audience and turn followers into genuine supporters. They also challenge businesses to rethink how they approach burnout, arguing that lasting change requires leaders to examine workplace culture rather than simply asking employees to become more resilient. The conversation explores why marketing analytics should ultimately connect back to broader business goals, how qualitative feedback can reveal value that traditional dashboards miss, and why marketers shouldn't get lost in an endless sea of data. Rabih shares how building trust with a small audience helped him successfully launch his book through crowdfunding, while involving that audience in everything from the writing process to the cover design. Pierce explains why revealing the process behind a product or company can create a sense of community and human connection, particularly at a time when audiences are increasingly skeptical of polished and AI-generated content. The episode closes with a powerful discussion about burnout and why organizations need leaders who are willing to model vulnerability, create psychological safety, and address the systemic causes of burnout rather than simply marketing resilience programs to employees. Main Topics Covered Analytics That Prove Marketing Is Working Building Trust Before Chasing More Reach Behind-the-Scenes Content That Builds Trust Stop Marketing Resilience, Start Changing Leadership Connect with Pierce Kafka Website: https://kafka.com LinkedIn: https://www.linkedin.com/in/piercekafka/ Kafka Media Group LinkedIn: https://www.linkedin.com/company/kafkamediagroup/ Connect with Rabih Elkhodr Website: https://www.rabihspeaks.com LinkedIn: https://www.linkedin.com/in/rabihelkhodr/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

August 27, 20261 hr 6 min

AI Is Changing Your Buyer. Is Your Marketing Ready?

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Courtney Holloway Henry, Founder of GrowthMinded Strategy, and Keith Zubchevich, President and CEO of Conviva, to explore how AI is reshaping marketing, shopping, and the roles of sales and marketing professionals. Courtney and Keith discuss why effective marketing starts with understanding the customer rather than simply choosing tactics or refining messaging, and why businesses need to treat marketing as a mindset shared across the organization. The conversation then dives into the rise of AI agents and how they could fundamentally change the shopping experience by making purchasing more conversational, personalized, and efficient. Courtney and Keith also examine how AI is shifting the marketing profession away from pure execution and toward judgment, discernment, strategy, and taste. Whether you're a marketer, sales leader, founder, or business executive, this episode offers a practical look at how to embrace AI while keeping customer understanding and human judgment at the center. Main Topics Covered Marketing Is a Mindset, Not Messaging How AI Agents Are Changing Shopping The Marketing Job AI Is Creating Sales and Marketing Must Embrace AI Connect with Courtney Holloway Henry Website: GrowthMinded Strategy LinkedIn: Courtney Holloway Henry on LinkedIn Company LinkedIn: GrowthMinded Strategy on LinkedIn Connect with Keith Zubchevich Website: Conviva LinkedIn: Keith Zubchevich on LinkedIn Company LinkedIn: Conviva on LinkedIn Follow Reveting to stay updated on upcoming episodes Website: Reveting LinkedIn: Reveting on LinkedIn YouTube: Whiskey Winsday on YouTube Connect with Jessie Lizak LinkedIn: Jessie Lizak on LinkedIn

August 20, 202658 min

Stop Wasting Money on the Wrong Marketing Channels

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Summer Poletti, Founder of Rise of Us, and Rocco Baldassarre, Head of Business Development at Shirofune, to unpack what it really takes to build an effective modern marketing strategy. The conversation explores why there is no universal marketing channel that works for every business, how AI is changing advertising and campaign execution, and why companies need to build a go-to-market strategy around their own buyers rather than copying someone else's playbook. Summer and Rocco also discuss the growing role of advertising inside AI-powered conversations and why AI should accelerate execution without replacing human strategy and experience. They dive into how businesses can use automation and real-time data to improve ROAS, why attribution data is only valuable when teams can act on it quickly, and how operational problems can ultimately undermine marketing performance. Whether you're a marketer, sales leader, founder, or business owner, this episode offers practical insight into making smarter channel decisions, using AI strategically, and getting more from every marketing dollar. Main Topics Covered There Is No Single Best Channel Advertising Inside AI-Powered Conversations Stop Copying Someone Else's GTM Playbook Making Digital Ad Spend Drive ROAS Connect with Summer Poletti Website: https://www.theriseofus.com LinkedIn: https://www.linkedin.com/in/summer-poletti-rhymes-with-spaghetti-27207812/ Rise of Us LinkedIn: https://www.linkedin.com/company/rise-of-us/ Connect with Rocco Baldassarre Website: https://shirofune.io LinkedIn: https://www.linkedin.com/in/roccobaldassarre/ Shirofune LinkedIn: https://www.linkedin.com/company/shirofune-usa/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

August 14, 202655 min

Why Your Marketing Isn't Driving Revenue

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Chrissy Bernal, CEO & Publicist of Be a Better Brand, and Shampaigne Graves, Founder of BOLDIFI® Accredited Executive Microschool for Women Entrepreneurs, to discuss what it really takes to turn marketing and visibility into meaningful business growth. Drawing from their experience in branding, publicity, entrepreneurship, and women’s consumer behavior, Chrissy and Shampaigne share insights on building personal brands, creating trust, understanding how women make purchasing decisions, and becoming recognized in an increasingly crowded marketplace. The conversation explores how to move from being overlooked to becoming industry-recognized without relying solely on traditional publicity or chasing attention. Chrissy and Shampaigne also discuss the importance of understanding the emotional and practical factors behind women’s buying decisions, why visibility without authority can fall flat, and how founders can build personal brands that create long-term value. They also examine why founder-led growth eventually has an expiration date and why building a strong team and personal brand can create opportunities beyond a single company. Main Topics Covered How to Go From Overlooked to Industry-Recognized How Women Actually Make Buying Decisions Visibility, Authority & Building a Brand People Trust Founder-Led Growth Has an Expiration Date Connect with Chrissy Bernal Website: https://beabetterbrand.com LinkedIn: https://www.linkedin.com/in/chrissybernal/ Be a Better Brand LinkedIn: https://www.linkedin.com/company/be-a-better-brand/?skipRedirect=true Connect with Shampaigne Graves Website: https://boldifi.com LinkedIn: https://www.linkedin.com/in/shampaigne-graves/ BOLDIFI® LinkedIn: https://www.linkedin.com/company/boldifi/?skipRedirect=true Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

August 6, 20261 hr 2 min

How to Close More Sales and Grow a Niche Brand with Affiliate Marketing

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Ray Higdon, CEO of The Higdon Group, and Erica Buyalos, CEO of Blue Planet Optics, to discuss the evolving relationship between sales, marketing, and trust in today's competitive marketplace. Drawing from their experience in sales leadership, affiliate marketing, and brand growth, Ray and Erica share practical strategies for building authentic relationships, creating referral-driven businesses, and helping niche brands stand out in crowded industries. The conversation explores why sales prospects often stop responding and what businesses can do to re-engage them without resorting to high-pressure tactics. Ray and Erica also discuss how to close more sales by building trust instead of chasing prospects, why affiliate marketing can be a powerful growth strategy for niche brands, and how partnerships with respected industry influencers create credibility that traditional advertising can't match. Whether you're a founder, sales professional, marketer, or business owner, this episode delivers actionable insights for growing your brand through relationships, trust, and strategic partnerships. Main Topics Covered Why Sales Prospects Stop Responding Closing More Sales Without Chasing Affiliate Marketing for Niche Brands Building Trust Through Industry Influencers Connect with Ray Higdon Website: https://rayhigdon.com LinkedIn: https://www.linkedin.com/in/rayhigdon/ The Higdon Group LinkedIn: https://www.linkedin.com/company/the-higdon-group/home/ Connect with Erica Buyalos Website: https://www.blueplanetoptics.co LinkedIn: https://www.linkedin.com/in/ericabuyalos/ Blue Planet Optics LinkedIn: https://www.linkedin.com/company/blue-planet-optics/home/ Follow Reveting to stay updated on upcoming episodes Website: ⁠ https://www.reveting.com/ LinkedIn: ⁠ https://www.linkedin.com/company/whiskey-winsday/ YouTube: ⁠ https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

July 31, 202659 min

Turning Buyer Attention Into Action

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Kevin A., Enterprise Sales Expert, and Bianca Wilk, Senior Product Marketing Manager at Chili Piper, to discuss how AI is transforming the buyer's journey and what sales and marketing teams must do to stay ahead. Drawing from their experience in enterprise sales and product marketing, Kevin and Bianca share practical strategies for increasing visibility, improving website performance, and building stronger relationships with today's increasingly self-directed buyers. The conversation explores why businesses need to be found beyond traditional SEO as AI-powered search continues to evolve, how websites can be optimized to convert AI-assisted buyers into customers, and why sales teams need new strategies to close deals as buying cycles become longer and more complex. Kevin and Bianca also discuss the power of building engaged communities that become a brand's most valuable marketing channel, creating trust and advocacy that extend far beyond traditional advertising. Whether you're a marketer, sales leader, founder, or business owner, this episode offers actionable insights for winning in the next generation of digital commerce. Main Topics Covered Being Found Beyond Traditional SEO Websites That Convert AI Buyers Closing Deals When Buyers Delay Building Communities That Become Your Best Marketing Channel Connect with Kevin A. LinkedIn: https://www.linkedin.com/in/fromkevin/ Connect with Bianca Wilk Website: http://www.chilipiper.com/ LinkedIn: https://www.linkedin.com/in/biancatwilk/ Chili Piper LinkedIn: https://www.linkedin.com/company/chilipiper/ Follow Reveting to stay updated on upcoming episodes Website: ⁠ https://www.reveting.com/ LinkedIn: ⁠ https://www.linkedin.com/company/whiskey-winsday/ YouTube: ⁠ https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

July 24, 20261 hr 7 min

How Human Brands Win AI Search

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Lisa Williams, CEO of Hello Again Products and Founder of The TOKE Agency, and Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, for a conversation about what it takes to build authentic brands in an AI-first world. Drawing from their experience in branding, marketing, and communications, Lisa and Jimi explain why human connection is becoming more valuable—not less—as AI transforms how customers discover and evaluate businesses. The discussion explores how marketers can keep their messaging human while embracing AI, why building a strong personal brand has become a competitive advantage, and how AI search is quickly becoming the new form of referrals for businesses and founders. Lisa and Jimi also explain why founders who remain invisible online are missing valuable opportunities, sharing practical strategies for increasing visibility, building trust, and creating meaningful relationships with customers in the age of AI. Whether you're a founder, marketer, agency leader, or business owner, this episode offers actionable insights for standing out in a rapidly changing digital landscape. Main Topics Covered Keeping Marketing Human With AI Building a Personal Brand AI Search as the New Referral Why Invisible Founders Lose Deals Connect with Lisa Williams LinkedIn: https://www.linkedin.com/in/simplylisawilliams/ Hello Again Products LinkedIn: https://www.linkedin.com/company/hello-again-products/ Hello Again Website: https://helloagainproducts.com The TOKE Agency LinkedIn: https://www.linkedin.com/company/the-toke-agency/ The TOKE Agency Website: https://thetokeagency.com Connect with Jimi Gibson Website: https://thriveagency.com LinkedIn: https://www.linkedin.com/in/jimi-gibson/ Thrive Internet Marketing Agency LinkedIn: https://www.linkedin.com/company/thrive-agency/ Follow Reveting to stay updated on upcoming episodes Website: ⁠ https://www.reveting.com/ LinkedIn: ⁠ https://www.linkedin.com/company/whiskey-winsday/ YouTube: ⁠ https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

July 17, 202658 min

Human-First Marketing in the Age of AI Search

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Shana Ayabe, Founder & CEO of Grace Media Digital, and Chris Rodgers, Founder & CEO of CSP Agency, to explore how artificial intelligence is transforming the future of marketing without replacing the human element that makes brands memorable. Drawing from their expertise in digital strategy, content marketing, and AI search optimization, Shana and Chris share practical insights into how businesses can adapt to rapidly evolving search behaviors while continuing to build authentic connections with their audiences. The discussion explores how AI is reshaping modern marketing, why the Human-First GEO Framework™ provides a sustainable approach to optimizing for AI-powered search, and why compelling storytelling continues to outperform purely automated content. Shana and Chris also explain why GEO, SEO, content strategy, and earned media can no longer operate in silos, showing how these disciplines work together to improve visibility, authority, and discoverability in the age of AI search. Whether you're a marketer, business owner, agency leader, or content creator, this episode offers actionable strategies for building a marketing engine designed for the future. Main Topics Covered How AI Is Reshaping Modern Marketing The Value of the Human-First GEO Framework™ in an AI-Driven Era Why Storytelling Still Wins in an AI-Driven World Why GEO, SEO, Content, and Earned Media Must Work Together for AI Search Success Connect with Shana Ayabe Website: https://www.gracemediadigital.com LinkedIn: https://www.linkedin.com/in/shanaayabe/ Grace Media Digital LinkedIn: https://www.linkedin.com/company/grace-media-digital/ Connect with Chris Rodgers Website: https://www.csp.agency LinkedIn: https://www.linkedin.com/in/seo-dub/ CSP Agency LinkedIn: https://www.linkedin.com/company/csp-agency/ Follow Reveting to stay updated on upcoming episodes Website: ⁠ https://www.reveting.com/ LinkedIn: ⁠ https://www.linkedin.com/company/whiskeywinsday/ YouTube: ⁠ https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

July 9, 20261 hr 5 min

Building Trust and Clarity in the Age of Human-AI Marketing

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Charlie Sells, Founder and Brand Architect of Clarity Over Everything, and Jeff Chen, Founder & CEO of The Odyssey Films, for a conversation about what it takes to build an authentic brand in the age of AI. Drawing from their backgrounds in branding, storytelling, and creative strategy, Charlie and Jeff share why clarity, curiosity, and human connection remain the foundation of effective marketing—even as technology rapidly evolves. The discussion explores why clarity is a discipline that must be continually developed rather than a destination to achieve, how curiosity fuels better sales conversations, stronger marketing, and more meaningful brands, and why AI adoption often falls short when people treat technology as a shortcut instead of a tool. Charlie and Jeff also share practical advice for using AI to build a personal brand while preserving your unique voice and perspective. Whether you're a founder, marketer, sales professional, or content creator, this episode offers actionable insights for standing out in an increasingly AI-driven world. Main Topics Covered Clarity as a Discipline, Not a Destination The Gift of Curiosity in Sales, Marketing, and Brand Building Why AI Adoption Fails When People Treat Tools Like Shortcuts Building Your Personal Brand with AI Without Losing Your Voice Connect with Charlie Sells Website: https://www.clarityovereverything.com LinkedIn: https://www.linkedin.com/in/charlie-sells/ Clarity Over Everything LinkedIn: https://www.linkedin.com/company/clarity-over-everything/ Connect with Jeff Chen Website: https://www.odysseyfilms.uk LinkedIn: https://www.linkedin.com/in/jeffzxchen/ The Odyssey Films LinkedIn: https://www.linkedin.com/company/odysseyfilms-uk/ Follow Reveting to stay updated on upcoming episodes Website: ⁠ https://www.reveting.com/ LinkedIn: ⁠ https://www.linkedin.com/company/whiskey-winsday/ YouTube: ⁠ https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/