WinsDay

Hosted by Jessie Lizak

Business Marketing

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Episodes

171

Latest episode

Oct 2026

Language

EN-US

About the show

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

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60 recent

October 30, 202655 min

How Brands Find Better Customers and Build Communities

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Lisa Linkowsky, Certified Franchise Advisor at Milestone Franchising, and MacCoy Merkley, Chief Marketing Officer at Portland Leather Goods, to explore how businesses can find better customers, build stronger relationships, and grow through strategic marketing. Drawing from their experience in franchise advising, digital marketing, e-commerce, and brand development, Lisa and MacCoy share insights on using AI to reach potential clients, building referral networks, leveraging creator communities, and making smarter advertising decisions. The conversation explores how businesses can use AI to personalize outreach and reach their next customers without losing the human connection that builds trust. Lisa explains why knowing when to say no can lead to better referrals and stronger business relationships, while MacCoy shares how creator communities and affiliate marketing have helped Portland Leather Goods accelerate growth. They also break down the differences between Meta and TikTok, explaining how businesses can use TikTok to capture attention and Meta to move potential customers toward a purchase. Whether you're a business owner, marketer, entrepreneur, or sales professional, this episode offers practical insights into finding the right customers and building sustainable growth through relationships and strategic marketing. Main Topics Covered Reaching Your Next Client With AI | Lisa Linkowsky Saying No to Build Better Referrals | Lisa Linkowsky Creator Communities That Help Brands Grow | MacCoy Merkley Choosing Between Meta and TikTok | MacCoy Merkley Connect with Lisa Linkowsky Website: https://www.milestonefranchising.com LinkedIn: https://www.linkedin.com/in/lisalinkowsky/ Milestone Franchising LinkedIn: https://www.linkedin.com/company/milestone-franchising/home/ Connect with MacCoy Merkley Website: https://www.portlandleathergoods.com LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b/ Portland Leather Goods LinkedIn: https://www.linkedin.com/company/portland-leather-goods/home/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

October 22, 202656 min

WinsDay Livestream with Tamika Carlton and Guido Tebano

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Tamika Carlton, VP of Marketing at Bottle Rocket Media, and Guido Tebano, Chief Marketing Officer at Market My Market, to explore how businesses can adapt their marketing strategies to an increasingly data-driven, AI-powered marketplace. Drawing from their experience in digital marketing, audience research, and brand growth, Tamika and Guido share practical insights on connecting with the right audiences, measuring marketing performance, and building visibility across the platforms where customers are searching. The conversation explores why businesses should rethink leads as a measure of marketing success, prioritize lead quality and customer lifetime value, and use demographic data to build more effective marketing strategies. Tamika discusses how brands can increase awareness through storytelling, social media, and visibility across multiple platforms, while Guido breaks down emerging opportunities in ChatGPT advertising, Apple Maps, and digital PR. Whether you're a business owner, marketer, or agency leader, this episode offers actionable strategies for standing out in a crowded market, making smarter marketing investments, and staying visible as AI reshapes how people discover businesses. Main Topics Covered Rethinking Leads as a Measure of Marketing Success Using Demographic Data to Understand Audiences Better Building Brand Awareness as AI Changes Marketing Navigating ChatGPT, Apple Maps, and the Future of Discovery Connect with Tamika Carlton Website: https://bottlerocketmedia.net LinkedIn: https://www.linkedin.com/in/tamika-carlton-58831216/ Bottle Rocket Media LinkedIn: https://www.linkedin.com/company/bottle-rocket-media/home/ Connect with Guido Tebano Website: https://www.marketmymarket.com LinkedIn: https://www.linkedin.com/in/guido-tebano/ Market My Market LinkedIn: https://www.linkedin.com/company/market-my-market/home/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

October 15, 20261 hr 0 min

Build a Brand People Trust

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Sònia Victoria Werner, CEO of Lighthouse Ladies, and Jason Turner, CEO of Incenva, to explore how businesses can build stronger brands, create meaningful customer experiences, and earn trust in an increasingly AI-driven world. Drawing from their backgrounds in creative production, marketing, entrepreneurship, and digital strategy, Sònia and Jason share practical insights on connecting diverse professional interests into a cohesive personal brand, asking better questions to understand customer needs, and using creativity to build products and experiences that resonate with audiences. The conversation explores how to develop a clear personal brand narrative, uncover the motivations behind customer decisions, and put creative thinking at the center of digital product development. Sònia and Jason also discuss how businesses can maintain credibility as AI transforms online discovery, why transparency and authenticity are essential to building trust, and how companies can improve their visibility in AI-powered search engines. Whether you're a founder, marketer, creative professional, or business leader, this episode offers actionable strategies for building a brand people trust and creating lasting connections with your audience. Main Topics Covered Multi-Hyphenate Personal Brand Strategy: Connecting the Different Parts of Your Work Into a Clear Story Better Questions Before the Pitch: Understanding What People Need Before Offering a Solution Creative-Led Digital Product Strategy: Bringing a Creative Perspective to the Products and Experiences You Build Building Trust With AI Audiences: Staying Credible and Human as AI Changes How People Discover and Engage With Your Work Connect with Sònia Victoria Werner Website: https://www.lighthouse-ladies.com LinkedIn: https://www.linkedin.com/in/sonia-victoria-werner/?isSelfProfile=false Lighthouse Ladies LinkedIn: https://www.linkedin.com/company/lighthouseladies/home/ Connect with Jason Turner Website: https://incenva.com LinkedIn: https://www.linkedin.com/in/jasonturnerca/?isSelfProfile=false Incenva LinkedIn: https://www.linkedin.com/company/incenva/home/ Follow Reveting to Stay Updated on Upcoming Episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

October 8, 202655 min

What Modern Marketing Can No Longer Ignore

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Jody Flournoy, Co-Founder of Scanley, and Keren Unrad Rosenblum, Founder & CMO of PinkLight Marketing, to explore what modern marketing can no longer ignore. From AI visibility and customer research to conference strategy and founder-led content, Jody and Keren share practical insights for turning attention into measurable business growth. The conversation explores how businesses can anticipate customer needs by paying attention to search behavior, keyword demand, and emerging AI-driven buying habits. Jody and Keren also discuss how to measure conference ROI beyond simply counting leads, why smaller events and side gatherings can sometimes outperform expensive trade shows, and how podcasts, video, and employee-driven content can create scalable distribution. They also examine why founder-led marketing eventually hits a ceiling and how companies can build systems, teams, and content strategies that extend the founder's voice without requiring them to do everything themselves. Main Topics Covered Building brand visibility in AI Measuring conference ROI for lead generation Turning podcasts and video into pipeline Why founder-led marketing stops scaling Connect with Jody Flournoy Website: https://scanely.io LinkedIn: https://www.linkedin.com/in/jodyflournoy/?isSelfProfile=false Connect with Keren Unrad Rosenblum Website: https://pinklightmarketing.com/en-us/ LinkedIn: https://www.linkedin.com/in/keren-unrad-rosenblum/?isSelfProfile=false PinkLight Marketing LinkedIn: https://www.linkedin.com/company/pinklight-marketing/home/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

October 1, 20261 hr 0 min

Building Relationships AI Cannot Replace

AI can automate more of marketing than ever. But it cannot replace every relationship that makes a business valuable. That is the idea behind our next WinsDay conversation. Jessie Lizak is joined by MaryAnn Pfeiffer, Founder & Mailchimp Pro Partner at 108 Degrees Digital Marketing, and Kelci Borges, MBA, Founder & CEO of The Breakfast Club. We’ll be looking at two areas that are becoming more important as technology changes how businesses communicate. Email is still one of the strongest tools for nurturing leads and building relationships, but the way businesses use it has to evolve. And community is becoming more valuable precisely because authentic human connection is difficult to automate. We’ll get into: 1. Rethinking Email Before Lead Nurturing Breaks 2. Building Movements Beyond Traditional Networking Events 3. Strengthening Brand Relationships Through Better Email 4. Building Communities AI Cannot Replace The bigger question is this: Which relationships should businesses automate, and which ones become more valuable when they remain distinctly human? If you work in sales, marketing, growth, community, or brand, this is a conversation worth joining. Connect with MaryAnn Pfeiffer Website: https://www.108degrees.com LinkedIn: https://www.linkedin.com/in/maryannpfeiffer/?isSelfProfile=false 108 Degrees LinkedIn: https://www.linkedin.com/company/108-degrees-marketing/ Connect with Kelci Borges LinkedIn: https://www.linkedin.com/in/kelcidouglas/?isSelfProfile=false Follow Reveting to stay updated on upcoming episodes Website: ⁠https://www.reveting.com/ LinkedIn: ⁠ https://www.linkedin.com/company/whiskey-winsday/ YouTube: ⁠ https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

September 25, 20261 hr 1 min

How Growth Gets Ahead of Buyer Demand

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Daniel Burrus, CEO of Burrus Research, and Julie Thomas, President and CEO of ValueSelling Associates, to explore how businesses can get ahead of buyer needs, create measurable value, and build more relevant growth strategies. Drawing from decades of experience in business strategy, sales, marketing, technology, and consulting, Daniel and Julie share practical insights on anticipating customer needs, uncovering the problems that truly matter, and helping buyers see the value of change. The conversation explores how sales professionals can research a customer's future state before the first conversation and use hard trends to anticipate opportunities before buyers ask for them. Daniel and Julie also discuss why discovery needs to move beyond identifying pain points and instead connect problems to measurable business outcomes, including the cost of inaction. They dive into predictive and anticipatory marketing, the importance of relevance in a world where buyers increasingly research through AI, and why urgency can come from helping customers understand what happens if they maintain the status quo. Whether you're a sales leader, marketer, revenue professional, or business owner, this episode offers actionable strategies for becoming more consultative, relevant, and proactive in today's changing buying environment. Main Topics Covered Anticipating Customer Needs Before They Ask Turning Discovery Into Measurable Business Value Predictive Marketing for More Relevant Growth Creating Buyer Urgency Without Added Pressure Connect with Daniel Burrus Website: Burrus Research LinkedIn: Daniel Burrus on LinkedIn Company LinkedIn: Burrus Research on LinkedIn Connect with Julie Thomas Website: ValueSelling Associates LinkedIn: Julie Thomas on LinkedIn Company LinkedIn: ValueSelling Associates on LinkedIn Follow Reveting to stay updated on upcoming episodes Website: Reveting LinkedIn: Reveting on LinkedIn YouTube: Winsday on YouTube Connect with Jessie Lizak LinkedIn: Jessie Lizak on LinkedIn

September 17, 202659 min

When Personal Visibility Becomes Business Leverage

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Taurea Vision Avant, Co-Founder & CEO of BookRich, and Matthew A. Schneider, CEO of Building Inc., to explore how personal visibility, authentic storytelling, and thought leadership can become powerful business assets. Drawing from their experiences building businesses and establishing their expertise, Taurea and Matthew share how founders can use their personal stories and perspectives to build trust, attract opportunities, and create credibility with the audiences they want to reach. The conversation explores why authentic storytelling can help businesses connect with the right people and turn personal experiences into meaningful business conversations. Taurea explains how founders can identify pivotal moments they have overcome and connect those experiences to the problems they solve today. Matthew discusses how a founder's personal brand can influence sales, business development, fundraising, and perceptions of a startup. They also discuss the importance of consistency, specificity, and evidence in thought leadership, as well as how LinkedIn content can establish both personal authority and institutional credibility. Main Topics Covered How Authentic Storytelling Builds Trust and Revenue How Founders Can Use Personal Brand as Startup Leverage Why Thought Leadership Can Accelerate Business Growth How LinkedIn Visibility Can Turn Into Institutional Credibility Connect with Taurea Vision Avant Website: https://www.bookrich.io LinkedIn: https://www.linkedin.com/in/visionavant/ BookRich LinkedIn: https://www.linkedin.com/company/bookrich™/ Connect with Matthew A. Schneider Website: LinkedIn: https://www.linkedin.com/in/realmattschneider/ Building Inc. LinkedIn: https://www.linkedin.com/company/building-proptech/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

September 11, 20261 hr 0 min

How to Get More Eyes on Your Brand and Turn Attention Into Leads

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Nikita Khandheria, Founder & CEO of ERIA , and Lynn Tickner, Founder and Brand Strategist at Ink and Key , to explore how businesses can turn visibility and attention into meaningful leads. Drawing from their experiences in events, branding, messaging, and customer engagement, Nikita and Lynn share practical strategies for getting in front of the right people, creating memorable brand experiences, and making it easier for potential customers to choose you. The conversation explores why lead generation doesn't have to rely on traditional ads, cold outreach, or online forms. Nikita explains how experiential events and in-person product demonstrations can create memorable interactions that turn into future business, while Lynn breaks down why clear, customer-focused branding can reduce confusion and build trust. They also discuss how businesses can maximize visibility without getting lost in an oversaturated digital landscape and why messaging that clearly communicates the problem you solve can help the right customers recognize your business as the solution. Main Topics Covered Lead Generation Beyond the Traditional Form Branding That Makes Your Business Easier to Choose Maximizing Visibility Without Chasing Empty Impressions Messaging That Helps the Right Customers Say Yes Connect with Nikita Khandheria Website ERIA: https://www.eria.co LinkedIn Nikita Khandheria: https://www.linkedin.com/in/nikitakhandheria/ ERIA LinkedIn: https://www.linkedin.com/company/eriacommunity/about/ Connect with Lynn Tickner Website Ink and Key: https://www.inkandkey.com LinkedIn Lynn Tickner: https://www.linkedin.com/in/lynn-tickner/ Ink and Key LinkedIn: https://www.linkedin.com/company/ink-and-key/about/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

September 3, 202656 min

Your Marketing Needs Trust, Not Just Reach

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Pierce Kafka, CEO of Kafka Media Group, and Rabih Elkhodr, TEDx Speaker and author of The Way Out of Burnout, to explore why trust may be more valuable than reach when it comes to building a lasting brand. The conversation covers how marketers can use both hard and “soft” analytics to understand whether their efforts are actually working, while also looking beyond vanity metrics like likes and followers. Pierce and Rabih share how authentic storytelling, vulnerability, and behind-the-scenes content can create stronger relationships with an audience and turn followers into genuine supporters. They also challenge businesses to rethink how they approach burnout, arguing that lasting change requires leaders to examine workplace culture rather than simply asking employees to become more resilient. The conversation explores why marketing analytics should ultimately connect back to broader business goals, how qualitative feedback can reveal value that traditional dashboards miss, and why marketers shouldn't get lost in an endless sea of data. Rabih shares how building trust with a small audience helped him successfully launch his book through crowdfunding, while involving that audience in everything from the writing process to the cover design. Pierce explains why revealing the process behind a product or company can create a sense of community and human connection, particularly at a time when audiences are increasingly skeptical of polished and AI-generated content. The episode closes with a powerful discussion about burnout and why organizations need leaders who are willing to model vulnerability, create psychological safety, and address the systemic causes of burnout rather than simply marketing resilience programs to employees. Main Topics Covered Analytics That Prove Marketing Is Working Building Trust Before Chasing More Reach Behind-the-Scenes Content That Builds Trust Stop Marketing Resilience, Start Changing Leadership Connect with Pierce Kafka Website: https://kafka.com LinkedIn: https://www.linkedin.com/in/piercekafka/ Kafka Media Group LinkedIn: https://www.linkedin.com/company/kafkamediagroup/ Connect with Rabih Elkhodr Website: https://www.rabihspeaks.com LinkedIn: https://www.linkedin.com/in/rabihelkhodr/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

August 27, 20261 hr 6 min

AI Is Changing Your Buyer. Is Your Marketing Ready?

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Courtney Holloway Henry, Founder of GrowthMinded Strategy, and Keith Zubchevich, President and CEO of Conviva, to explore how AI is reshaping marketing, shopping, and the roles of sales and marketing professionals. Courtney and Keith discuss why effective marketing starts with understanding the customer rather than simply choosing tactics or refining messaging, and why businesses need to treat marketing as a mindset shared across the organization. The conversation then dives into the rise of AI agents and how they could fundamentally change the shopping experience by making purchasing more conversational, personalized, and efficient. Courtney and Keith also examine how AI is shifting the marketing profession away from pure execution and toward judgment, discernment, strategy, and taste. Whether you're a marketer, sales leader, founder, or business executive, this episode offers a practical look at how to embrace AI while keeping customer understanding and human judgment at the center. Main Topics Covered Marketing Is a Mindset, Not Messaging How AI Agents Are Changing Shopping The Marketing Job AI Is Creating Sales and Marketing Must Embrace AI Connect with Courtney Holloway Henry Website: GrowthMinded Strategy LinkedIn: Courtney Holloway Henry on LinkedIn Company LinkedIn: GrowthMinded Strategy on LinkedIn Connect with Keith Zubchevich Website: Conviva LinkedIn: Keith Zubchevich on LinkedIn Company LinkedIn: Conviva on LinkedIn Follow Reveting to stay updated on upcoming episodes Website: Reveting LinkedIn: Reveting on LinkedIn YouTube: Whiskey Winsday on YouTube Connect with Jessie Lizak LinkedIn: Jessie Lizak on LinkedIn