Who Do You Think You Are?

Hosted by A3 Communications

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Episodes

Latest episode

Oct 2026

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EN-GB

About the show

Who Do You Think You Are? empowers busy marketing and PR professionals to significantly improve their PR results. In each 30-minute episode, a top data storage journalist, blogger, analyst, or CMO from around the world, talks to host Federica Monsone, and shares their take on how vendors can best maximize their communications strategies. Who Do You Think You Are? is your go-to monthly podcast if you are responsible for brand development, marketing, PR, or analyst relations. Hosted by the ‘data storage PR queen’ Federica Monsone, A3 Communications’ founder and CEO, Who Do You Think You Are? will become your source of hints, tips, and ideas to take your organization’s communications to the next level.

Listen to episodes

48 recent

October 7, 2026Episode 4933 min

Mikel Aguirre, Who Do You Think You Are?

In this episode of Who Do You Think You Are?, Mikel Aguirre, founder of Pronetic, talks to host Federica Monsone about his journey from teenage tech enthusiast to technology journalist and publisher, and how vendors and PR professionals can build meaningful relationships with the media and get their stories noticed. Listen here to learn what journalists really look for in a pitch, why relevance and relationships matter, and how to cut through the hundreds of press releases competing for attention every day.

September 2, 2026Episode 4823 min

Lynn Sencicle, Who Do You Think You Are?

In this episode of Who Do You Think You Are? Lynn Sencicle, editor of the PCR, talks to host Federica Monsone about what makes a great media pitch and how PR professionals can build more effective relationships with specialist publications. Listen here to learn what journalists really want from vendors and their PR teams, why relevance matters, how to avoid marketing ‘fluffery’”, and what makes a great spokesperson.

August 5, 2026Episode 4733 min

Martin Kunze, Who Do You Think You Are?

In this episode of Who Do You Think You Are?, Martin Kunze, co-founder and CMO of Cerabyte, talks to host Federica Monsone about the future of data storage, preserving our digital heritage, and why today's storage technologies can no longer keep pace with the world's growing data demands. Martin shares the story behind Cerabyte, explains how an artist's fascination with history inspired a breakthrough in permanent data storage, and reveals how authentic storytelling helps bring deep technology to life. Listen to learn why long-term data preservation matters and what it will take to keep today's information accessible for generations to come.

July 1, 2026Episode 4642 min

Desire Athow, Who Do You Think You Are?

In this episode of Who Do You Think You Are? Désiré Athow of TechRadar Pro talks to host Federica Monsone about what catches an editor’s attention and how vendors and PR professionals can cut through the noise to secure meaningful media coverage. Listen here to learn why clear messaging, compelling data, strong opinions, and a deep understanding of journalists’ needs are essential for building credibility and turning great ideas into stories that audiences care about.

June 3, 2026Episode 4553 min

Arjan Timmerman and Max Mortillaro, Who Do You Think You Are?

In this episode of Who Do You Think You Are?, Max Mortillaro and Arjan Timmerman of the Osmium Data Group talk to host Federica Monsone about the evolution of the data storage industry and how organisations must rethink data management, sovereignty, and strategy in an increasingly complex and constrained market. Listen here to learn why most AI projects fail, what truly differentiates vendors today, and how businesses can navigate rising costs, geopolitical pressures, and the shift from traditional analysis to strategic advisory.

May 6, 2026Episode 4429 min

Frank Everaardt, Who Do You Think You Are?

In this episode of Who Do You Think You Are?, Dutch editor Frank Everaardt of Technology Insider talks to host Federica Monsone about the realities of tech journalism and how vendors can effectively engage with media in a crowded, fast-moving landscape. Listen here to learn how to cut through the noise, communicate complex technology clearly, and build meaningful relationships with journalists.

April 1, 2026Episode 4333 min

Antony Savvas, Who Do You Think You Are?

In this episode of Who Do You Think You Are?, UK-based freelancer Antony Savvas talks to host Federica Monsone about the evolution of the tech industry and how journalists stay on top of constant change. Listen here to learn how major technology trends emerge, why cloud sovereignty and AI are shaping today’s IT landscape, and what the future holds for journalism in an increasingly automated world.

March 4, 2026Episode 4229 min

Mike Moore, Who Do You Think You Are?

In this episode of Who Do You Think You Are? Mike Moore of TechRadar Pro talks to host Federica Monsone about his journey from PR into tech journalism, what today’s B2B tech buyers really care about, and how publications like TechRadar Pro help businesses make smarter decisions around technology investment. Mike also explores the realities of pitching journalists, the pressures facing modern tech media, and how AI is reshaping publishing and content discovery. Listen here to learn how to get the most out of your PR strategy.

February 4, 2026Episode 4135 min

Fred Moore, Who Do You Think You Are?

In this episode of A3 Communications’ podcast Who Do You Think You Are?, Fred Moore of Horizon Information Strategies joins host Federica Monsone to discuss the future of enterprise storage, the impact of AI on data infrastructure, and why new storage technologies are urgently needed. Listen to learn how vendors and startups can separate hype from real innovation and prepare for what’s next in data storage.

January 7, 2026Episode 4033 min

Simon Robinson, Who Do You Think You Are?

In this episode of Who Do You Think You Are?, Simon Robinson of analyst firm Omdia, talks to host Federica Monsone about his unconventional journey from financial journalism to becoming one of the most respected voices in data storage and enterprise technology. And how decades of change, from the dot-com boom to today’s AI-driven landscape, have shaped the industry. Listen here to learn how data, innovation, and enterprise strategy are evolving in an era defined by security threats, hybrid cloud, and the rise of AI.