Ep. 62 - Numbers Don't Lie
We're coming to you live from the 2026 MRLA Summer Board Meeting at Grand Traverse Resort, and we pulled Isaac Collazo aside before he took the stage to give us a few minutes of tell us more on the state of the hotel industry.Isaac leads analytics at STR, a division of CoStar Group — the people who quite literally wrote the book on hotel market data. If anyone knows where this industry is heading, it's him.We got into what actually drove that surprisingly strong June, what Michigan's numbers look like from the outside, and what operators should temper their expectations about heading into 2027. Spoiler: the World Cup isn't coming back next year.Our chairman Peter Beukema joins us too, with a Michigan operator's view from the ground.Short, sharp, and packed with data. This one's worth your commute.Listen to Isaac's podcast, Tell Me More, here: https://open.spotify.com/show/5ac6rJ4AGSvWlNCMD7iqre

