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What’s Treading with Tire Review

What’s Treading with Tire Review brings you features the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.


Last Episode Date: 21 May 2024

Total Episodes: 108

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21 May 2024
How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

I don't care if you've been in the tire industry for 40 years or 40 days – a lot has changed since you got started. Recently, some of the biggest changes are happening on the technology side: AI, smartphones and sophisticated software have never had such a presence on the...

20 min
7 May 2024
How Cosmo Tires fuels growth through authentic connections

Ask anyone in business long enough to find success and they'll likely tell you that relationships got them there. Cosmo Tires, operated by Tire Group International, is no different and is continuing to lean on its uncanny ability to cultivate strong, family-first partnership...

12 min
16 April 2024
MatraX Tyres on navigating the diverse needs of the U.S. marketplace

Launching a brand in a new market is never easy... even if that brand has nearly 60 years of established history behind it. This is the case with MatraX Tyres, which has roots stemming back to 1965 in Portugal. Now, the company is expanding into the U.S. with passenger car t...

19 min
2 April 2024
Continental Tire's biggest lessons from over 120 years of retreading

 They say that 10,000 hours of practice will make you an expert at whatever task you've set your mind to. If that's the case, what does 120 years of practice make you? (That's 1,051,000 hours, for the record).In 2023, Continental marked its 120th year of retreading truck an...

23 min
20 March 2024
Omni United CEO: How tire manufacturers can drive dealer profits in diverse markets

Succeeding as an independent tire dealer isn't ever a "copy and paste" operation. What works for the dealer down the street isn't necessarily going to work for you, and what works for you may not work for a dealer selling the same tires halfway across the world. Yet, it's th...

34 min
5 March 2024
How commercial tire dealers have adapted to the needs of the market in 2024

Commercial tire dealers had their hands full in 2023, dealing with supply chain disruptions, fluctuating raw material costs and oversupply leading to less-than-stellar sales numbers around the country. The good news is that things are already looking up this year, but it's n...

15 min
20 February 2024
K&M Tire's president discusses her vision for progressive tire dealers in 2024

What does "leveling up" your tire business in 2024 mean? It's an easy question to write off while your bays are filling up, or when your phones are ringing off the hook, or when a shipping delay stops an important order from arriving on time, or when a customer is complainin...

6 min
6 February 2024
Hankook Tire America president unpacks the details of the new Dynapro HPX

A successful tire launch seems to fall somewhere in the middle of innovation, customer satisfaction and dealer support. By that account, Hankook Tire seems to have followed the tire launch playbook to the letter with the recent debut of its all-season touring tire, the Dynap...

15 min
16 January 2024
Treads app aims to steer drivers to tire dealers using AI

In only the past year or so, AI has opened a Pandora's box of opportunities to better care for customers and their vehicles – so much so that today's consumer has unlocked a new level of knowledge surrounding all aspects of maintenance.Here's an example: A driver thinks it...

17 min
2 January 2024
Why BKT wants to maximize the sustainability of OTR tires

It's hard to think of many places where electrified and autonomous vehicles are more welcome than underground. Large mining outfits depend on the advantages these attributes offer – mainly zero emissions and keeping drivers out of harm's way, respectively – to maximize p...

9 min
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