What Matters Marketing

Hosted by Kim Skilton

Business Marketing Entrepreneurship

Website RSS feed

Episodes

Latest episode

Jul 2024

Language

About the show

Do you wish you had a Marketing BFF in your hip pocket? Someone with decades of experience that can provide you with valuable tips, current advice and actionable marketing strategies. Great news, you’re in the right place! The What Matters Marketing Show is hosted by the award winning marketer, Kim Skilton who is here to guide you on all things marketing including branding, marketing strategy, social media, content marketing, media buying, promotions, influencer marketing, website optimisation and much more. With more than 20 years marketing experience, plus over 9 years building her own business and helping hundreds of business owners along the way, Kim knows first hand what it takes to build a business from the ground up. Whether you’re an established business owner, a budding entrepreneur or a motivated marketer, each episode is designed to help you be informed and confident in what matters when marketing your business.

Listen to episodes

13 recent

July 9, 202425 min

#12 Mastering Influencer Marketing: From Basics to ROI

Not sure if Influencer Marketing is for you? Listen in where I share with you the critical elements you need to know including:What is Influencer MarketingBenefits of Influencer MarketingFinding Suitable InfluencersWorking with InfluencersCost of Influencer MarketingMeasuring SuccessFuture of Influencer MarketingI hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com Instagram | Facebook | Tiktok | Linkedin

May 7, 20249 min

#11 Latest Instagram Algorithm Updates

The head of Instagram Adam Mossieri announced last week that they are making changes to the Instagram algorithm with 3 key changes. In this weeks short but sweet episode, I share with you what they are and how you can take advantage of them.Looking for Social Media Content Ideas? Grab my list of 365 ideas for just $7 (normally $47)! Get yours here.I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.com Instagram | Facebook | Tiktok | Linkedin

April 30, 202431 min

#10 7 Free Ways To Promote Your Business

With a complex marketing landscape combined with some tough economic times, many business owners are overwhelmed and in doubt with what to do to get more customers. This overwhelm and doubt often leads to business owners not doing anything or they just keep doing what they’ve always done, potentially leaving opportunities and money on the table.In this weeks podcast, I give you 7 free and easy ways to promote your business. So regardless of your budget, you can take these 7 ideas and put them into practice today! Free resources to help you get started:FREE eBOOK - 7 Free Ways To Promote Your BusinessRead this article for Content IdeasI hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.comInstagram | Facebook | Tiktok | Linkedin

April 25, 202431 min

#9 10 Tips to SEO Success

In this week's episode, I am covering one of my most favourite marketing strategies and that is SEO - Search Engine Optimisation.In this episode, I share with you some secrets giving you 10 tips to SEO success for your business. These 10 tips will give you the focus and clarity on what to prioritise so you can see an increase in organic search engine results for your business.I mean who doesnt want more traffic to their website… and who doesnt want more FREE traffic to their website! You can view the supporting show notes here >>I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.comInstagram | Facebook | Tiktok | Linkedin

April 17, 202428 min

#8 Googles E-E-A-T and why is it important for SEO

Googles EEAT and why is it important for SEOIf you’re not already familiar with Googles E-E-A-T then you’ll absolutely want to listen in to todays show. I’m going to dive into what Google’s E-E-A-T is why it’s important for your SEO Specifically, we will look at:What does E-E-A-T stand forHow does Google use E-E-A-TWhy is EEAT important for SEOHow you can optimise your website content for E-E-A-TI hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.comInstagram | Facebook | Tiktok | Linkedin

April 10, 202417 min

#7 7 Technical Website Requirements

Today I am talking to you about Mastering the Technical Aspects of Website Development providing you with a 7 point checklist.Creating a new website involves more than just its aesthetics and content. While the look, feel, and overall customer journey are crucial, paying attention to the technical aspects ensures that your website runs smoothly and is easily discoverable by search engines. And I am not referring to SEO - that is a critical part to your online success however today we dive under the hood. Just like a mechanic checks your engine before a race, a technical website checklist ensures your site is well-prepared for the digital race. Using this checklist will ensure that your website is functional, easy to use, efficient and effective.Grab your free Checklist here: https://www.whatmattersmarketing.com/blog/website-technical-requirements-checklist I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.comInstagram | Facebook | Tiktok | Linkedin

April 2, 202429 min

#6 The Power Of Customer Reviews

The power of Customer Reviews In today's show we’re going to review Reviews and the power that they have to drive huge success for your business and also the power that they have to kill your business.In Episode of 6 of the What Matters Marketing Podcast, I’ll cover:Latest research findings by local seo experts Bright LocalThe 3 components of an effective customer review programIncluding how to confidently deal with negative reviewsAnd if you listen to the end, I’ll let you know where you go can to get a free email template to make it super easy for you to start collecting customer reviews.I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.comInstagram | Facebook | Tiktok | Linkedin

March 25, 202430 min

#5 How to run a Successful Giveaway

How to run a successful Giveaway Running a giveaway is more than just a chance to gift your existing audience with something special. It's a strategic move to:boost awarenessengage your communityand expand your databaseWhether you're launching a new product or simply aiming to grow your brand awareness, a well-executed giveaway can be a game-changer. And even better… it can be a relatively low cost marketing initiative.Listen in to episode 5 of the What Matters Marketing podcast to learn the 5 Step To Run A Successful Giveway.I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.comInstagram | Facebook | Tiktok | Linkedin

March 19, 202423 min

#4 Effective Marketing in a Cookieless world

What does the end of the cookie mean for your business?In this episode of the What Matters Marketing podcast we take a deep dive into:The impacts of a cookieless worldWhat is a cookieWhat is third party, second party and first party data Why is third party data being removed How you can ensure you’re collecting relevant first party dataHow to use first party data in your marketingI hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.comInstagram | Facebook | Tiktok | Linkedin

March 12, 202418 min

#3 The difference between Business Strategy and Marketing Strategy

The difference between Business Strategy and Marketing Strategy Strategy. It's a buzzword bandied about in boardrooms and business articles, whispered with reverence and wielded like a secret weapon. But what does it really mean? And how does it differ from that other frequently paired term such as "marketing strategy"?Buckle up, marketing mavericks and savvy entrepreneurs, because in this week's What Matters Marketing podcast episode I’m going to dissect both, leaving you equipped to conquer the strategic landscape with clarity and confidence.I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.comInstagram | Facebook | Tiktok | Linkedin