Episodes
13
Latest episode
Feb 2025
Language
EN-US
Ready, set grow — You’re ready to enter a new market, but you don’t speak the language, and don’t know the culture. Don't miss this 15-minute podcast featuring language industry experts as they tackle the biggest challenges in localization, translation, and every aspect of multilingual marketing.
Join us on the Welocalize Presents podcast, as regular host Louise Law chats with Mandy Morgan to explore how AI-powered tools can revolutionize multimedia localization for global communications and e-learning. Mandy shares her expertise and dives into a case study where AI solutions potentially reduced costs by an astonishing 86% for a leading tech company
In this podcast, regular host Louise Law chats with Melinda Hansell, Digital Marketing Director at F5. Melinda shares her experience in global marketing, highlighting the importance of marketing translation for building relationships with global audiences. She discusses the role of AI in streamlining translation processes, and how brands can think both globally and locally to succeed in diverse markets.
In episode 11 of the Welocalize podcast, host Louise Law chats with Edith Bendermacher, Director of Globalization at NetApp, GALA Board Member, and Program Director at Women in Localization. With over 13 years of collaboration, NetApp and Welocalize have forged a strong partnership. Edith and Louise chat about the importance of an enduring client/vendor partnership, the shift in content creation due to AI, and how to find an equilibrium between AI-enabled technologies and the human touch.
In the tenth episode of the Welocalize podcast, regular host Louise Law chats with Joe Tyler, Life Sciences Director at Welocalize. Diagnosed with Friedreich’s ataxia (FA) in his 20s, Joe shares his first-hand experience participating in a global clinical trial for SKYCLARYS®.
In this ninth episode of the Welocalize podcast, regular host Louise Law chats with Aaron Schliem, Senior AI Solutions Architect at Welocalize.They explore the world of Language Model Models (LLMs) and Aaron explains simply how to effectively shape LLM behavior so users get what they want and need - offering valuable insights into the art of customizing these powerful language models for multilingual business use. He walks listeners through key LLM topics including prompt engineering, model fine-tuning, reward models, and RAG (retrieval augmented generation).
In this eighth episode of the Welocalize podcast, guest host Brennan Smith chats with Mikaela Grace, Head of AI/Machine Learning Division at Welocalize. They discuss the ability of large language models (LLMs) to mimic human responses and explore how AI systems are trained to understand the statistical nuances of human speech. By drawing on recent research and experiments, Brennan and Mikaela look at how LLMs respond to emotionally charged prompts and question whether LLMs can display ‘feelings’ in their interactions to deliver better results.
In this seventh episode of the Welocalize podcast, host Louise Law chats with Chris Grebisz, Chief Innovation Officer at Welocalize to delve into the topic of trust in generative AI output, regardless of language. How will tools like ChatGPT and Bard impact content workflows? They explore the current state of accuracy and integrity in generative content and contemplate the future as generative AI tools look set to become as ubiquitous as the internet is now.
Welocalize host Louise Law interviews Stephen Carter, founder of The Intellectual Property Works. Stephen has been a patent attorney for over 20 years and has worked with many patents that have required protection in multiple countries.Stephen shares his thoughts on a range of topics, from the role of IP and AI in rugby balls to use of MT and ChatGPT in patent writing and translation. This episode also looks at some of the trends in the global IP world and how attorneys are managing multilingual patent portfolios.
In this fifth episode of the podcast, Welocalize AI and MT expert Lena Marg chats to host Louise Law. Lena talks about the adoption levels of machine translation (MT) across industries and some of the crucial topics surrounding MT, including toxicity in MT and data privacy. Listeners can expect to gain a better understanding of the MT landscape and learn expert tips on how to get started. “There’s a huge variation of MT adoption across brands – for many large technology clients, MT is commonplace and they’re looking at how to add more natural language processing and AI solutions into the mix. For some industry areas, particularly those that highly regulated areas like life sciences and legal, clients are more cautious and need more customization and help with their MT deployments.” Lena Marg, Director, AI & MT Operations, Welocalize In this podcast episode, Lena and Louise talk about… Who is using MT? Adoption rates across industries The complexity of the MT landscape Is toxicity in MT something we can solve? The impact of MT data training and privacy issues on how brands approach MT About the Welocalize podcast The Welocalize podcast is dedicated to exploring the world of multilingual communication and the technologies that enable brands to reach global audiences. Guests shares their expertise and stories on topics related to language, localization, and translation to help brands create the best customer experience
In episode 4 of the Welocalize podcast, host Louise Law chats with Erin Wynn, Company Customer and People Officer at Welocalize. They discuss the People Experience at Welocalize and in the language industry and the challenge of balancing the ‘three legged stool’ of customers, employees, and partners. When you put the right people in the right places, doing the right things, you can weather any coming storm and come out brighter on the other side.
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