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Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs

Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs

Hosted by Robyn Birkin | Online Business Strategist for Women Business Owners

BusinessMarketing
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Episodes

193

Latest episode

Oct 2026

Language

EN

About the show

Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place! The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers. I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months. Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between). And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace. If you’ve been asking yourself things like… - How do I create, launch and scale a six-figure 1:many program? - How do I juggle being the default parent *and* run a thriving multi-six-figure business? - How can I streamline my online business for more peace and more profit? - How do I run Facebook ads that actually work? …then this podcast is for you. Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy. If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO. Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin

Listen to episodes

60 recent
October 31, 202621 min

Untold Stories 7/7: 2000 followers + 200 buyers. Taking you BTS of how I'm building on purpose. (Ep194)

Yesterday I switched over to a brand new Instagram account, and am I terrified? 100%. Facebook still has me filed under health and wellness, so I’m retraining the algorithms on who I am and taking you behind the scenes of every move. The goal I’d usually never set, and why it’s a priority until February The Meta rule that decided my buyer goal, right down to the number The digital footprint that followed me through a new pixel and a deleted website If leads are your bottleneck, this is where I call out your posting schedule Why I’m benching one of the hardest working employees in my business until February If leads and visibility are what’s standing between you and sold-out launches, this is the work we do inside the Peace and Profit Mastermind, including the ads framework I’ll be leaning on from February. When you’re ready, join the waitlist and you’ll be first to hear when applications open. Links + Resources Check out the new Website Follow me on Instagram:

October 30, 202611 min

Untold Stories 6/7: The BIG Reveal (Ep193)

I’ve just walked away from 18,500 followers to start again on an Instagram account with zero, and I’d be lying if I said that didn’t terrify me. After two and a half months building behind the scenes, my new brand is live, and it feels so deeply me. What one of my clients, an art teacher, taught me about knowing the essence of your brand The business model I’ve used twice to build a business that lights me up The three-word manifesto driving this entire rebrand Why I’m happy to trade vanity metrics for audience quality, even if growth is slow What’s changing, what’s staying exactly the same, and why the podcast name isn’t going anywhere If you’re building the offer that becomes your best seller and takes you to niche famous status, come and follow me at my new home on Instagram, @robynbirkinofficial. The Peace and Profit Mastermind is about to reopen with a very special offer, so have a look around robynbirkin.com. And if leads and visibility are your bottleneck, don’t miss next episode, where I share the exact growth strategy I’m using for this rebrand Links + Resources Check out the new Website Follow me on Instagram

October 28, 202610 min

Untold Stories 5/7: Deleting *everything* (an episode about mindset) (Ep191)

In August I discovered 144 pieces of malicious code hiding in the website that built my first business, so I deleted the whole thing. Then I kept going, wiping three-quarters of my email list and walking away from my Instagram account. In this episode: Why my ads kept finding everyone except the women I built them for The three questions I ask myself before every big CEO decision The moment the path that got me here stopped being the fastest way forward The mindset trap that keeps smart business owners loyal to things they’ve outgrown The question to ask yourself before you plan a single thing for 2027 I am building on purpose. I am taking the time to build slower, more strategically, more intentionally, and already so delighted. I already wake up every day and feel so much gratitude to run the Peace and Profit Mastermind, to have the opportunity to work from home, to have Mondays and Fridays off, to be able to support my clients at the deep level that I absolutely love. And so this and more of that, it gets to be this or something better. Links + Resources Click HERE to follow me on Instagram

October 27, 202612 min

Untold Stories: 4/7: THIS took me to 1 million podcast downloads + an organic reach of 1 million p/m (Ep192)

A million podcast downloads, an organic reach of a million people a month and a multi-six-figure business run in 10 hours a week. Here are the nine things that built it, and the bottleneck that left me with a big decision to make this August. In this episode: The 90-day rule that explains why your marketing hasn’t paid off yet The membership experiment that proved people only ever come to you for one thing Why you keep reworking your offers when the real problem sits upstream Why I spent $10k USD on one skill before my business had even hit six figures The one habit that would make you feel ten times more successful, and it has nothing to do with revenue Tomorrow I’m revealing that decision and how I make what I call Peace and Profit decisions, so follow the show and you won’t miss it. If you’re making $5k to $20k a month and leads and visibility are what’s holding your next level back, the Peace and Profit Mastermind is where we build the demand to fix it. Join the waitlist to be first to hear when applications open. Links + Resources Click HERE to follow me on Instagram

October 26, 202626 min

Untold Stories 3/7: The four Instagram accounts, the AI-ification of targeting and stopping in my tracks (Ep190)

Early in my most recent pre-launch, I clicked into the profiles of the last four people who’d followed me on Instagram, and not one of them owned a business. Three years, $50k in ads and more than 600 posts about online business later, Meta has made up its mind about who I am, and it’s hilariously wrong. Why a brand-new Instagram account feels like the right call for about three weeks A beaver, a canoe and the reason your revenue keeps stalling in the same spot How a job from my corporate days ended up deciding who sees my ads Why the internet needs to know exactly what you do, and what happens when it guesses Three questions to answer before you set a single goal for 2027 This is episode three of the Untold Stories series. In the next episode, I’m telling you exactly what I’ve decided to do about it. If you’re past the scrappy stage and your next level depends on fixing the right bottleneck in the right order, that’s the work we do inside the Peace and Profit Mastermind. Join the waitlist and you’ll be first to hear when places open. Links + Resources Click HERE to follow me on Instagram

October 25, 202616 min

Untold Stories 2/7: 3 years since I shut down my life coaching business. Your Questions Answered… Did I sell it? Any regrets? Why didn't I run both? (Ep189)

Three years ago I shut down my multi-six-figure life coaching business, deleted the podcast, the website and thousands of email subscribers, and started again in a brand new niche. You sent me your anonymous questions about what that was really like, and in episode two of my Untold Stories series I’m answering the seven you most wanted to know, money included. Whether walking away from a profitable niche cost me money, and the twist in my answer Why I deleted a podcast, a website and 7,000+ subscribers instead of selling them How my biggest strength in my last business became my biggest uphill battle in this one The three-part test for choosing a niche you’ll still want to talk about at 65 Four questions to answer before you lock in your 2027 revenue goal, including whether you secretly want to double it If you’re past $100k and want 2027 to be the year you scale without adding more offers, more hours or more complexity, the Peace and Profit Mastermind is built for exactly that. Join the waitlist and you’ll be first in line when applications open each month. Links + Resources Click HERE to follow me on Instagram

October 24, 202613 min

Untold Stories 1/7: Why I REALLY shut down my Life Coaching Business (Ep188)

Three years ago I had a multiple six-figure business, a podcast with more than a million downloads and a 10-hour work week, and I walked away from all of it. Today, in the first of seven untold stories, I’m telling you the real reason why. The decision I made 16 years ago that so many women in business are only making now The tech disaster that forced me to face what I’d been avoiding for months The moment at my kids’ school tennis training when my two worlds collided The “be a CEO” advice everyone gave me, and the year it cost me Four questions to answer honestly before you plan a single thing for 2027 A new untold story drops every day this week. Tomorrow I’m answering the questions people have wanted to ask about this decision but never have. If your business looks great on paper and you’re ready to build 2027 around a signature offer that fits the life you actually want, join the Peace and Profit Mastermind waitlist. Waitlist members get first access when applications open for three days each month. Links + Resources Click HERE to follow me on Instagram

October 20, 202626 min

The $100k Business Plateau: 9 reasons why your business stopped growing when you reached 6-figures (Ep187)

You've built the audience, the offers and the authority, and your revenue has been sitting around $100,000 for two or three years. This is a diagnostic episode on the nine reasons businesses stall at this level, and fair warning, you might feel a little called out. In this episode: The dopamine habit that keeps your revenue flat while feeling incredibly productive The one number I use to predict how a client's next launch will go The surprising finding from a study on CEOs and middle managers about who actually makes better decisions Why four launches a year makes every launch make or break (and the low-lift fix my clients can't believe is that simple) Business or jobby? The question that decides whether you keep getting hobby results If you're at $100,000 and ready to run your business like the CEO of the $500,000 version, this is the work we do inside the Peace and Profit Mastermind. Join the waitlist to be first to know when applications open. And stay subscribed, because something big is about to kick off on the podcast. Links + Resources Click HERE to follow me on Instagram Click HERE to apply for the Peace and Profit Mastermind

October 13, 202619 min

The problem with having too many things to sell (especially when the goal is Profit AND Peace)(Ep186)

You've built up a stack of offers over the years, and right now you couldn't tell me which one you should be promoting next month. All that offer spaghetti is making your business harder to market, harder to sell and harder to deliver, and it's usually why your revenue has stalled. In this episode: The offers your audience barely knows exist that become the easiest money you'll ever make Why a packed promo calendar keeps handing you the same launch result How fixing one bottleneck between webinars can be the difference between one sale and ten The problem with $27 offers that nobody warns you about My Black Friday plot twist, and the one time of year I tell you to add more offers (Mani Gens, this one's for you) If your offer suite has grown faster than your strategy, this is where we start inside the Peace and Profit Mastermind: one hero offer, a promotional cadence that makes sense, and a place for every other offer. Sometimes that place is retirement. Join the waitlist to be first to know when applications open. Links + Resources Click HERE to follow me on Instagram Click HERE to apply for the Peace and Profit Mastermind

October 6, 202621 min

Things I've stopped recommending to clients this year (market changes) (Ep185)

There are four things I recommended to clients for years that I've stopped recommending inside the Mastermind in 2026. If the strategy that built your business suddenly feels like it's stopped working, there's a good chance it has. Why a cheap cost per lead could be the most expensive number in your ads account The launch calendar I loved for years, and why I no longer trust it in this market What kept my launch selling when a family emergency took me out of my business for a full month The content that grows your following and keeps your revenue exactly where it is Why the "accessible" price point everyone's jumping on is one of the hardest to make money from If this episode sounded a little too close to home and you're ready for a business where no single launch is make or break, the Peace and Profit Mastermind is where we build it. Jump on the waitlist and you'll be the first to know when places open. Links + Resources Click HERE to follow me on Instagram Click HERE to apply for the Peace and Profit Mastermind

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