Well Conceived Business with Robyn Birkin

As we head into the end of the year, I know many of us are gearing up for school holidays or the festive season. In Australia, it’s our big break, and if you're in the U.S. or the UK, your major school holidays or holiday season might be approaching too. But let’s face it: taking a break from business while juggling life and family can feel overwhelming, and for many mama CEOs, it means seeing momentum grind to a halt. Today, I’m diving into a better approach. We’re talking about how to take intentional, strategic breaks so that your business continues to grow—even while you’re enjoying holiday time. I’ll share how I shifted from feeling constantly behind to having a business that sustains itself during my time off. It’s all about planning, understanding lagging indicators in marketing, and making sure your revenue and visibility don’t take a nosedive. Let’s make 2025 your smoothest year yet! Here’s What You’ll Learn in This Episode: 00:02:00 Why going “momentum zero” during school breaks sets you back more than you think. 00:05:30 How to create sprint-rest cycles that work for part-time entrepreneurs and moms. 00:07:00 Setting up automated systems and recurring revenue streams to secure income even when you’re off. 00:09:30 Reverse engineering your revenue goals and planning your promotional calendar ahead of time. 00:12:30 How to get ahead now in Q4, so you’re not playing catch-up in February 2025. Links and Resources Mentioned: Apply for the Peace and Profit Mastermind Follow me on Instagram: @robynbirkin Schedule a call for early bird enrollment: Book Here

Today’s episode is all about setting yourself up for a breakthrough 2025. We’re getting reflective and strategic as I share five key considerations that will help you reach $250K+ in your business, while still having the freedom to live the life you truly want. Whether you're ready to refine your CEO mindset or simply need some inspiration, these practical tips are for you. So grab a journal, and let's get started. Here’s what you’ll learn in this episode: 00:02:30 Why it's crucial to design your business around the life you desire—not the other way around. 00:06:00 The difference between being a CEO versus running a “jobby” and how to step into true leadership. 00:10:00 The power of trusting yourself, making quicker decisions, and taking strategic action. 00:16:30 Why asking for help and letting go of guilt or pride can transform your personal and professional life. 00:27:00 How to future-proof your business for the unpredictable nature of mom life, from sick days to school holidays. Links and Resources Mentioned: Peace and Profit Mastermind Enrollment Follow me on Instagram: @robynbirkin Book recommendation: Unbound by Harriet Lerner My friend Laken Chinpoy’s tips on boundaries and thriving relationships: Follow Laken here

Ever wanted to get a good sense of what your competitors are doing on Instagram that’s working so you can get a sense of what you should be doing more of? If so, you’re going to LOVE this little Chrome Extension. It’s not *exactly* spying - but it is a giant eye opener that’s going to help you get super dialled in on exactly what is actually working on Instagram without getting sucked into the so called ‘experts’ who are telling you what’s working, without the receipts. Want more? Apply for Peace & Profit Mastermind – Early Bird Enrollment Follow me on Instagram for updates and tips LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

This episode of Signature Online Course Secrets is 🔥 - I’m diving into the top 5 ways I fix businesses *just like yours* If the goal is to make a breadwinning wage from your business in 3 days per week - but what you’re doing isn’t landing right now - this is going to give you some major clues as to what you can work on in your business (or work with me on) to reach those goals. I always remember when my daughter Olivia was in and out of hospital when she was a baby and while one hospital would turn us away every. Goddam. Time - the children’s hosptial would rush us straight through triage and admit us right away. One day I asked why that was and the nurse at the children’s hospital gave me an answer I’ll never forget: the other hospital listens to maybe 2 kids chests per day. I listen to 100. And so - I can tell right away when a kid is really sick. Well - that’s like me with women creating breadwinning businesses in part-time hours - all day my business is focused on supporting women through the Peace and Profit Mastermind Tune in to discover: How your offers might be sabotaging your revenue (and how to fix them) The pre-launch secrets that make or break your sales Why some expenses need cutting, while others are worth every penny How to simplify your content strategy for maximum impact The mindset shifts that take you from overwhelmed to thriving Resources Mentioned: Apply for Peace & Profit Mastermind – Early Bird Enrollment Follow me on Instagram for updates and tips LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you're ready to scale to multi-six figures in part-time hours and looking for a truly strategic and high support container - here where you can learn more about Peace + Profit Mastermind Click here to learn more Reminder: our early bird applications close 21 November.

Ever wondered how much you really should be investing in coaching, courses, and professional development for your business? Today, I’m addressing the elephant in the room: how to strategically invest in your business without wondering whether you’re being swayed by the ‘always be investing’ messaging of the coaching industry.  The truth is that I do believe sometimes you need to invest in your business, and that sometimes you need to invest far more than the standard narrative of 10% - and that there are going to be times when, if you don’t, your business may shrivel up. But…. I also believe that sometimes you don’t need to invest much, or even at all - and as someone who has more than 20 years’ experience in business - it’s about being strategic, understanding return on investment (and the cost of investing, as well as the cost of waiting or not addressing skills gaps) and planning like a CEO in your business. In this episode, I share the times when I’ve invested and the thought process I’ve used to do that, give you a glimpse into how I budget (and what that might look like for you as you enter 2025) and some big red flags on when not to invest. LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

WEBINAR REPLAY Available until 21 November BIG thanks to everyone who joined me live - I appreciate your time so much especially given the bigness of recent world events recently ♥️ If you were unable to attend live but still want to learn more about the BTS of my business and life - then it's my absolute pleasure to upload here as an audio version until 21 November, with the option to circle back to the video when you hear parts that you'd like to see the graphics for. I also want to mention that - my Instagram Swipes file and a PDF copy of these slides is available to you too - just DM me on Instagram with a screenshot of the replay and I'd be so happy to send both of those over to you. And of course - if you'd like to take advantage of our early bird opportunity to secure your place in the Mastermind from January - click here to learn more about the Mastermind

It’s time for your 2025 Business Planning and I know that you want to make it as peaceful and profitable as possible!  In this episode, I’m walking you through the six-step planning process I personally use to help you lay the foundation for a profitable and peaceful 2025. Whether you’re riding the wave of a stellar 2024 or feeling burnt out and uncertain, this is exactly the same process I use and it’s designed to help you make really objective decisions, give you clarity, strategy, and the insights you need to make CEO decisions.  Episode Highlights: [00:02] – Introduction and why setting aside time to plan will transform your year [02:26] – Reflecting on 2024: Identify what worked, what didn’t, and the hard truths that come with a year-end audit [03:46] – Step 1: Conducting a deep-dive review of your offers and identifying which are worth more of your energy [09:25] – Step 2: Setting revenue goals for 2025 and how to reverse-engineer your success from those numbers [15:04] – Step 3: Creating a promotions calendar and scaling your sales throughout the year [18:30] – The importance of mindset and how strategic budgeting can help you meet your growth goals [19:49] – Step 4: Establishing your KPIs and why tracking actions—not just outcomes—is key to achieving goals [24:57] – Step 5: Setting up project management systems for seamless execution [26:01] – Step 6: Identifying skill gaps and planning investments to help you achieve next-level growth Links & Resources: Free Masterclass TOMORROW: Create a Profitable and Peaceful 2025 (and come BTS of my business and life). Register here. Connect with me on Instagram: @RobynBirkin

Join our FREE TRAINING and come behind the scenes with me as I share the exact strategy, decisions and structure I've created that have allowed me to create a peaceful 'nothing is an emergency' style business in just 16 hours per week while juggling being the default parent, a renovation and being the company director in another business. This is the deep dive into someone's life you've been craving. Don't miss it. Click here to join: www.launcheasylife.com/bts

Want to increase the conversions of your online course sales page? Hint: Your BONUSES can do that for you. Tune into this super short and actionable episode and discover not only what to include in your online course bonuses but also how you can strategically use your bonus suite to increase conversions into your program. Want more? Download my 16 hour CEO Guide (and score an invite to my upcoming event) Dive deeper into the tools and tech I use in my business Join the waitlist for Peace + Profit