WII 199 – What Belly Dancing Taught Vanessa Domenech About Wedding Planning
<p>She takes 8pm phone calls, turns away vendors with slow response times, and earns five figures per wedding. Here's how Vanessa Domenech grew her business.</p>
<p>In this episode:</p>
<p>How a career as a belly dancer and Bollywood-style dancer prepared Vanessa for the world of event planning<br />
Vanessa's controversial take on boundaries (including taking calls at night, on vacation, and in her pajamas)<br />
The step-by-step process for raising pricing, including the "red flag" pricing that sends the wrong message to luxury wedding clients, and what to do when you get fewer bookings<br />
The 24-hour response window Vanessa expects from vendors, and why she sends certain vendor emails straight to trash.<br />
Thanks to Vanessa Domenech for this fantastic interview!</p>
<p>Try Timeline Genius free at timelinegenius.com/insider</p>
July 28, 2026Episode 19858 min
WII 198 – The ‘Secret’ Clients Who Changed Joe Rogers’ Wedding Business
<p>Joe Rogers built his business planning weddings for gay couples who had no template to follow. Then a call from a straight bride shifted everything.</p>
<p>During this great interview, Joe shares what it was like to come out as gay while starting his wedding planning business. He also talks about shifting his ideal client persona to include straight couples. Then, we get into advertising, and Joe reveals a controversial decision that he's standing by (even if he can't say for sure that it paid off). </p>
<p>All this and more on this week's brand new interview.</p>
July 15, 2026Episode 919757 min
WII 197 – David Tutera’s Best Advice For Wedding Planners [Rebroadcast]
<p>We're rebroadcasting one of our earliest and most popular interviews. David Tutera talks about sales and pricing, burnout and failure, and how he found so much success as a wedding planner. During his sit-down with Eddie, David is so grounded and honest, and his advice is timeless. Listen in to hear David Tutera's full story. </p>
June 30, 2026Episode 19658 min
WII 196 – How Chelsea Brooke Started Her Wedding Business with Styled Shoots and Daily IG Posts
<p>Chelsea Brooke started her wedding planning business with 3 followers and no events to showcase. Here's the roadmap she took to success.</p>
June 16, 2026Episode 1951 hr 7 min
WII 195 – Weighed Down by Your Wedding Planner Tasks? Katie Hendricks is Getting You Back to the Work You Love
<p>Wedding planners: How can you work creatively and serve your clients when the day-to-day operations take up all your time and energy? Katie Hendricks of Masterfully Managed shares step-by-step systems that free up time and get you back to the work you love.</p>
June 2, 2026Episode 1941 hr 0 min
WII 194 – Content Creation: Everything Wedding Planners Need to Know (with Reagan Teel)
Wedding content creators: a valuable vendor, or just another person to manage? As wedding planners, we know that the demand for content creators is growing. But how do you work them into your planning flow, and how do you find ones that elevate weddings?
Today’s Wedding Industry Insider is all about wedding content creators. This is an episode we’ve been so excited about, especially since we realized that content creators aren’t a passing wedding trend. They are here to stay, and they can make a big impact on how couples remember their wedding day.
What does that mean for wedding planners? We’re not only making space for these pros, we’re learning how to sell their services. Today’s interview is the perfect launching point.
A Wedding Content Creator Tells All
Our guest this week is Reagan Teel, the founder and lead creator of Unveiled Content Co. She’s breaking down the biggest selling points of content creation and revealing the biggest ways your wedding planning business can benefit from this modern-day service.
How content creation actually works (and what it costs!)
How can you sell your clients on content creation if you don’t know how it works? Reagan shares how images and videos are captured, delivered, and packaged. This is huge for you to know, because understanding the logistics and pricing of content creation can prevent you from hiring inexperienced “pros” who may oversell and underdeliver.
Should this replace photographers and videographers?
We’ll go on and give away the spoiler for this one: NO, content creators are not a replacement for professional photographers or videographers. But there’s more to it than that. Reagan explains why the right vendor team influences the types of bookings she takes, and how she structures her pricing as a content creator.
What makes a great wedding planner?
Eddie asks Reagan an insightful question: what does she love about her favorite wedding planners? And she’s got lots of great answers. Hear the question that wowed her as a bride, and the small detail that wows her as a vendor.
And that wow-worthy small detail? It’s all about making social media marketing easy, and Timeline Genius gets you there faster with true polish.
What to expect from wedding content creators
Reagan shares all her content with all her vendors, so you can include it in your wedding planner content strategy. But here’s the catch: if she’s hired by the couple, that’s who she’s capturing content for. So don’t expect the content creator to shadow you as you work, but you can look forward to some exciting content to share.
Interested in content creation that’s all about your wedding planning business? Most content creators (including Unveiled Content Co.) also offer packages for wedding pros, so you can hire someone to shadow you throughout the wedding, making exclusive content just for your business.
Reagan Teel’s #1 advice for wedding planners
Reagan has found major growth in a competitive market, and she’s sharing the challenges and leaps of faith that brought her here. Listen until the end to discover the encouragement she shares with fellow wedding pros who are putting in the hard work.
More from Reagan Teel
To hear our full interview with Reagan, you can press the play button above. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen!
We want to say a special thank you to Reagan for sharing these insights with our Timeline Genius community.
Reagan is proof that new pros can find success in saturated markets, even without a roadmap. We hope you take her advice and run with it.
Show Notes:
Be sure to follow Unveiled Wedding Co. on Instagram here
You can also find them on TikTok here.
Questions? Get in touch with Reagan or Eddie
Want to impress vendors with your polished, thorough timelines? See what Timeline Genius can do for you.
The post WII 194 – Content Creation: Everything Wedding Planners Need to Know (with Reagan Teel) appeared first on Timeline Genius Blog.
May 19, 202658 min
WII 193 – What’s Your Next Level as a Wedding Planner? (with Sam Sheehy)
Are you finally finding your groove as a wedding planner? Maybe you’ve taken the leap into full-time planning, or you’re finally reaching some of your early goals. Or maybe you’re at a turning point in your life where you need your career to evolve with you.
This week’s Wedding Industry Insider podcast is for every wedding planner who is thinking, “What’s next?”
What is your next level? How can you realize even more growth without getting burnt out? How can you make your business work in your next season of life?
Creating a Wedding Planning Business that Works for Your Life
This week our guest is Sam Sheehy, the founder of The Perfect Match Weddings. Sam’s joining us for a grounded and honest conversation about growth as a wedding planner, and how it feels to build a business in this dynamic industry.
From the mother-of-the-bride who asked why her prices were so cheap to the big change Sam made to percentage-based pricing, Sam’s walking through her journey as a wedding planner and how she moved her business with her through life changes, like leaving her PR career, planning her own wedding, and becoming a mom.
Keep reading for a sneak peak of some of our favorite moments this week!
How Sam Sheehy found her niche as a wedding planner (and how Covid-era weddings actually helped!)
Starting a wedding planning business during Covid sounds like the easiest way to sink your career. But Sam found her niche during this time and created a business that worked for the times… and still endures today.
Sam’s story is a reminder that the timing you can’t control can actually become your biggest advantage.
The now-or-never moment when Sam had to choose between reshaping her business or allowing it to become a hobby
When Sam began preparing for motherhood, she knew her 24/7 dedication to work wouldn’t hold up. So she had a choice: reshape her business or let it fall to the side as a hobby. Now, Sam thrives thanks to a business that can run without her hands-on care. She enjoys being home with her baby while doing the work she loves. Sam’s going to tell us how she pulled it off (and some of the challenges she faced along the way).
How Sam built systems and a team that allowed her to take maternity leave without her business falling apart.
Sam enjoyed a full maternity leave while her team handled the day-to-day of the business. Inquiries get automated responses while she’s at Disneyland with her family. And her wedding planning business still serves clients with warmth and operate in Sam’s signature style. It’s a balance you can achieve too, if you get the right systems and programs in place.
Why wedding planners can’t be a “yes-person,” and how to speak up when things won’t work.
One of the hardest things for wedding planners to learn is that saying no is actually a service to your clients. Sam shares how she learned to set boundaries, charge what she’s worth, and be honest with couples when something won’t work… and why that honesty is what builds the best client relationships.
And… Sam’s #1 advice for wedding planners!
Do you want happy clients? Set them up for success by laying out expectations early, creating clear contracts, and being clear about your role.
Inspiration from Sam Sheehy
To hear our full interview with Sam Sheehy, you can press the play button above, or check out the interview on YouTube below. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen!
We want to say a special thank you to Sam for sharing these insights with our Timeline Genius community.
Sam’s story is proof that the next level is within reach, as long as you’re ready to build thoughtfully. We hope you take her advice and run with it.
Show Notes:
Follow Sam on Instagram here.
Interested in a wedding planner mentorship with Sam Sheehy? Email her here to get started.
Learn about Sam’s own wedding podcast here.
Questions? Get in touch with Sam or Eddie
Ready to reach your next level as a wedding planner? Timeline Genius can help get you there – start a free trial now.
The post WII 193 – What’s Your Next Level as a Wedding Planner? (with Sam Sheehy) appeared first on Timeline Genius Blog.
May 5, 202658 min
WII 192 – The Content Strategy AI Can Never Replace (with Akua Konadu)
You can spot AI content from a mile away… and so can your potential clients. And as a wedding planner, authenticity and connection matter. But how can you create engaging content that doesn’t weigh down your workflow?
The secret might be in one of the world’s oldest art forms: storytelling.
This week on Wedding Industry Insider podcast, storytelling strategist Akua Konadu joins Eddie for a thoughtful conversation about embracing authenticity, standing out amid AI-generated noise, and safeguarding your productivity as a wedding pro.
Whether you’re a master of storytelling or feel like you’re entering a whole new realm, you’ll love Akua’s honest advice and actionable steps you can take to use storytelling for your wedding planning business. Join us for this great episode and discover:
Akua’s framework for storytelling that will help you enter a flow state as you create content for your wedding planning business
Why your ideal client persona needs to be based on a real person (and how to create one quickly and thoroughly)
How your story library will make it easy to create content that connects with your potential clients
The key steps for sharing your stories, including knowing the purpose and finding the hook
And… Akua’s #1 advice for wedding planners!
To hear our full interview with Akua Konadu, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Akua for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes:
Want to discover your storytelling style? Take Akua’s quiz here!
Get a voicenote from Akua by DMing her on Instagram here.
Questions? Get in touch with Akua or Eddie
Once you stand out with your stories, it’s time to wow them with your workflow. That’s where Timeline Genius comes in. Start your free trial today!
The post WII 192 – The Content Strategy AI Can Never Replace (with Akua Konadu) appeared first on Timeline Genius Blog.
April 21, 2026Episode 1911 hr 2 min
WII 191 – Ready to Take Wedding Planning Full Time? Here’s How to Quit Your Day Job (with Gavin Snyder)
Gavin Snyder talks about how he gave up full-time employment to become a wedding planner
Do you dream of taking your wedding planning career full-time? For wedding business owners, a “day job” can often seem like our lifeline, but it can also hold us back. Giving up a steady paycheck and relying solely on your wedding planning income… How do people take that leap?
If you’re juggling a day job and a growing wedding business, you’re likely wondering if you can “make it on your own.” This Week’s Wedding Industry Insider Podcast has steps you can take to ease the transition from full-time employment to full-time entrepreneurship.
Full-Time Wedding Planning: A Journey, Not a Leap
For Gavin Snyder, his journey to full-time wedding planning wasn’t a leap of faith. It was a series of steps. And in this week’s interview, he’s breaking down each step he took.
This interview is brimming with wisdom and joy. Gavin is the owner of Gavin Snyder Events and Evergreen Floral Studio in Jackson, Mississippi. He truly loves being a wedding planner and is eager to share how he found success in his local market and beyond.
Listen in and learn how Gavin slowly stepped away from outside employment as he grew his wedding planning business… and what he learned from those other jobs. We’ll also get Gavin’s advice for networking, gaining traction as a wedding educator, and opening a second business.
Here are some of our favorite highlights from this week’s episode:
How to admit to couples when you don’t know how to do something
Can not knowing something actually boost your confidence?
Gavin talks about the value of admitting when you’re wrong. He’ll give you the right words to say to wedding planning clients, and how to make sure you’re always open to learning as a wedding pro.
Gavin’s encouragement when you start planning weddings at a low price point
Everybody has to start somewhere, and low pricing could help get your first clients in the door. After all, in the beginning, you just want to do the work, and you’ve still got your day job supporting you.
Gavin gives us encouragement for these early pricing models and how he eventually grew to charge enough to support him as a full-time career.
How networking outside of your local wedding market can help with problem-solving and growth
Feel like everyone in your wedding network faces the same problems and doesn’t have any real solutions? Gavin shows us how to reach out to different regions and talk through ideas with industry pros.
This is also the roadmap that Gavin took to become an industry-leading expert in the Southeast and beyond!
Tips for choosing the right wedding industry conference for you (so you don’t waste your time and money!)
Wedding industry conferences aren’t cheap… so you want to make sure they’re worth your time and money. The right one can transform your wedding planning business, and Gavin’s got tips for getting it right.
Learn why Gavin waited years before he went to his first conference, and why you may not be ready for this investment yet.
And… Gavin Snyder’s #1 advice for wedding planners!
You’ve got dreams, and Gavin wants you to go after them!
To hear our full interview with Gavin, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Gavin for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes:
Be sure to follow Gavin Snyder Events on Instagram here.
Questions? Get in touch with Gavin or Eddie
Before you go full-time, get your systems in place… get your free trial of Timeline Genius here to start moving in the right direction.
The post WII 191 – Ready to Take Wedding Planning Full Time? Here’s How to Quit Your Day Job (with Gavin Snyder) appeared first on Timeline Genius Blog.
April 7, 2026Episode 19058 min
WII 190 – How Does a Luxury Wedding Planner Only Make $24k? (The Fall and Rise of Gabrielle Pinkerton)
Luxury wedding planners have it all, right? And with so many high-end weddings, they have to be making high payouts too, right?
Well, not always. This is the story of Gabrielle Pinkerton, and how she ran her business $7,000 in the red. And it’s a valuable listen for anyone who wants to avoid costly mistakes as they grow their wedding business.
Gabrielle is the owner of Cause We Can Events, a Nashville-based wedding planning company that specializes in full weekend events. When the business gained traction in 2016, Gabrielle found herself in the luxury market, paying out big commissions and handing off the most fulfilling work to her team.
And she also found herself burnt out, underpaid, and running her business at a loss. When she ended 2024 with $24,000 in owner pay, she knew things needed to change.
This is where the story gets good: Gabrielle didn’t let this setback be the end of her career. And now she’s using her comeback story to help wedding planners run their businesses in a way that earns profits and avoids burnout.
This week on Wedding Industry Insider, Gabby Pinkerton is sharing all the gory details about what awakened her to her business’s financial crisis, AND she’s giving us the playbook for how she finally got it right.
Tune in and hear all about:
Choosing employees and pay rates that work for your business and finances.
Negative energy that can take over a wedding planning team.
What Gabby learned from planning events for nonprofits and how she still supports organizations as a luxury wedding planner.
How finding a unique niche led to more money… and how Gabby pulled off the rebrand.
And… Gabrielle Pinkerton’s #1 advice for wedding planners!
To hear our full interview with Gabby, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Gabby for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes:
Here’s where you can join Gabby’s YouTube community that’s all about growing your wedding business.
Follow Gabby on Instagram here.
This week, Eddie mentioned Alex Hormozi — here’s a link to Alex’s resource hub.
Questions? Get in touch with Gabby or Eddie
Don’t wait to boost your business’s efficiency — see what Timeline Genius can do for you!
The post WII 190 – How Does a Luxury Wedding Planner Only Make $24k? (The Fall and Rise of Gabrielle Pinkerton) appeared first on Timeline Genius Blog.
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