
You Only Need 25% of People to Make Change Stick with Maria Dinu
Maria Dinu, fractional HR and culture expert, joins Louise for a fascinating conversation about why most transformation projects fail - and the surprisingly small tipping point that makes them succeed.Drawing on twenty years of experience including leading culture at the Coca-Cola Company, Maria explains why you only need 25% of your people to genuinely adopt a change before it starts to ripple out on its own, why the plan alone is never enough without the signal from leadership and the systems to back it up, and why AI fear is entirely funded and leaders need to stop pretending otherwise.



