March 19, 202538 min
Episodes
761
Latest episode
Mar 2025
Language
EN-US
About the show
We livestream daily Direct Mail & Marketing news. We fight for truth and accuracy in advertising and marketing. Together we can help each other discover which half of our ad spend is actually 'wasted'. WDMA is a global organization with far more members outside than inside Wisconsin.
Listen to episodes
January 29, 202537 min
Why MAIL? Groundhog Predictions
An overview of the way Direct Mail delivers essential ingredients (like no other media) for machine-learning and predictive modeling.
December 4, 202420 min
Why DMAIL Can Save the USPS
December 3, 202438 min
WHY MAIL! Saving USPS
December 3, 202418 min
AI Homogeneity-Tom Fishburne & Experimentation Lab
September 5, 202410 min
Storytelling-Tom Fishburne, JCREW Brings Back Catalog!
June 10, 202417 min
Anecdotes & Data-Fishburne, Ritson on Cannes, 8 Copy Essentials-Bly
June 10, 202410 min
Despicable VW, USPS Elasticity Model
May 24, 202423 min
Scotch Optimism, Meta Bugs & AI, Avoid Passive Voice
May 22, 20249 min
Customers or Competition, Gundir Rebranding, Print PLUS Social Media
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