The official podcast of the Vacation Rental Management Association (VRMA). As the only organization representing the entire spectrum of the vacation rental industry, VRMA has an audience of both vacation rental managers and suppliers, large and small. Join us as we discuss vacation rental management trends, hot topics and association initiatives with the industry’s leading minds.
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May 26, 2026Episode 521 min
Scaling Short-Term Rentals Without Breaking Your Operations
What actually starts to fall apart as short-term rental portfolios grow? In this episode of the VRMA Arrival podcast, brought to you by RealTech Webmasters, Corrine Harris, general manager at Operto, shares what she’s seen firsthand—from consistency slipping around 50 units to tech stacks becoming more of a burden than a solution at scale. Drawing on her experience as a former property manager, Harris walks through the operational pressure points that emerge as portfolios expand, including owner communication, team structure, and the risk of becoming the bottleneck. She also outlines a more sustainable approach to growth: standardizing early, simplifying systems, and building processes that create calm, not chaos.
April 27, 2026Episode 420 min
Marketing Is Not a Gamble: Rethinking How STR Operators Drive Demand
In this episode of the VRMA Arrival podcast, Amber Knight, general manager at BookingsCloud, joins the show to unpack why marketing still feels intimidating for many short-term rental operators and why relying on pricing alone often falls short in today’s oversupplied markets.Drawing on her experience working inside large portfolios and competitive markets, Knight explains how OTAs have become the industry’s default marketing engine and how that convenience has left many operators without the data, habits, or confidence to actively influence demand. She challenges the idea that demand is fixed, arguing instead that visibility, timing, and trust play a critical role in driving occupancy and revenue.The conversation dives into common misconceptions around direct bookings, including why they must be intentional and guest-centric to succeed. Knight also shares why direct bookings tend to deliver higher value, longer stays, and longer booking windows and what operators need to do to earn guest trust on their own websites.Throughout the episode, Knight emphasizes a data-first mindset: breaking down silos between marketing, revenue, and operations; using performance indicators like booking pace and booking window; and treating marketing as a coordinated, measurable tool rather than an all-or-nothing gamble. She closes with practical advice for operators feeling overwhelmed—starting with curiosity, understanding customer acquisition costs, and reassessing whether long-standing processes still serve the business today.
March 30, 2026Episode 310 min
Short Term Rentalz’s Priya Khaira on the 2026 Shortyz Awards
In this episode of the VRMA Arrival Podcast, we sit down with Priya Khaira, editor of Short Term Rentalz, to talk about the seventh annual Shortyz Awards and what they represent for the global short-term rental industry.Khaira shares how the awards began seven years ago as a way to spotlight excellence in a fast-growing sector—and how they’ve evolved alongside the industry’s rapid professionalization. From a more formal judging process and expanded categories to a full-scale, dress-to-impress awards evening at The Westin London City, the Shortyz have grown into a major moment of recognition for operators, suppliers, and industry leaders.We also dig into this year’s categories, including new additions like Best Safety and Security Initiative and Best Travel Influencer, and explore what winning a Shortyz signals in today’s competitive market. Khaira walks through the judging process—combining public voting with a panel of 20 hospitality and STR professionals—and explains how the awards aim to ensure fairness, transparency, and industry-wide representation.Whether you’re attending in April or simply curious about how excellence is being defined in the short-term rental space, this conversation offers a behind-the-scenes look at an event designed to celebrate the people and companies shaping the future of the industry.
February 23, 2026Episode 219 min
Pierre-Camille Hamana on Stacked Pressures, Operational Discipline, and the Future of STRs
In this episode of the VRMA Arrival Podcast, Pierre Camille Hamana, CEO and founder of Hospitable, joins us to unpack key findings from Hospitable’s newly released 2026 STR Industry Report and what they signal for hosts and professional property managers.Hamana explains why 2025 was a revealing year for the industry, marked by “stacked pressures” that included rising operating costs, softening demand, staffing challenges, and economic uncertainty. Rather than facing isolated problems, many operators experienced multiple constraints at once, forcing a renewed focus on discipline, efficiency, and day-to-day execution.Despite those headwinds, confidence remains intact. Nearly 60% of surveyed hosts and property managers plan to expand their portfolios in 2026, reflecting long-term belief in short-term rentals as a durable asset class. The challenge, Hamana says, isn’t demand for the product itself, but whether operators have the systems in place to deliver consistent performance and reliable financial returns.A major theme of the conversation is the evolving role of technology. Property management software is no longer just about channel distribution; it’s becoming an operating system for housing—centralizing pricing, guest communication, team coordination, device control, and owner reporting. Automation, AI, dynamic pricing, and smart devices are now core infrastructure, not optional add-ons.Hamana also shares practical advice for mid-size property managers planning for the year ahead, emphasizing operational efficiency over growth at all costs. Without strong systems, he warns, expansion only amplifies existing weaknesses. The operators best positioned for 2026 will be those who reduce variable costs, automate aggressively, maintain service quality at scale, and make their value to owners visible through clear reporting and performance metrics.
January 26, 2026Episode 124 min
Marketing Through Storytelling with Lance and Elaine Stitcher
In this episode of the VRMA Arrival podcast, Lance and Elaine Stitcher of Seaside Vacation & Sales share the story behind their 2025 VRMA Excellence Awards win for Best Marketing Campaign, and why the campaign was never really about Seaside at all.Celebrating both their company’s 10th anniversary and the 100th annual Chincoteague Pony Swim, the Seaside team challenged themselves to do something bold: create an original, feature-length documentary that honored the island’s history, culture, and people. Led by a small but highly creative in-house marketing team, the project became the centerpiece of a year-long storytelling campaign that extended far beyond the film itself, generating millions of social impressions, significant follower growth, and hundreds of thousands of dollars in directly attributable bookings.Lance and Elaine unpack how the campaign came together, how they measured success, and why community-first storytelling consistently outperforms traditional “listing-first” marketing. They also share practical takeaways for property managers of any size—whether or not they have a milestone event or a big budget—including how to repurpose content, spotlight local characters, and let destination storytelling do the heavy lifting.
December 15, 2025Episode 1129 min
Salty Dog Vacations: Building a Business Around Community Impact
In this episode of the VRMA Arrival podcast, we sit down with Salty Dog Vacations co-owners Kymberlee Nguyen and Krista Goodrich, recent recipients of VRMA’s Community Impact Award. Based in the Daytona Beach area, Krista and Kym share how they’ve woven service into every part of their business model—from mentoring at-risk students and serving on the local school board to supporting Daytona Dog Beach, organizing book and clothing drives, and directing guest spending toward locally owned businesses and tours. Throughout the conversation, they highlight how leading by example inspires both their team and homeowners to get involved. Listeners will walk away with practical ideas for starting or deepening their own community impact efforts, along with a reminder that “wealth” comes in many forms—and that businesses can shape their communities for the better.
November 24, 2025Episode 1017 min
Cautious Optimism: Key Data’s Read on the 2026 Vacation Rental Market
Melanie Brown, vice president of data insights at Key Data, joins the podcast to unpack Key Data’s Vacation Rental Industry Outlook 2026—a survey of nearly 250 US property managers that reveals what operators expect in the year ahead. According to Brown, sentiment has finally shifted toward “cautious optimism,” with most managers anticipating flat to modest gains in ADR, demand, and revenue per unit. But optimism isn’t replacing realism: staffing shortages, revenue pressures, and tightening regulations remain top concerns heading into 2026.
September 29, 2025Episode 925 min
Jessica Gillingham Talks AI, Hybrid Hospitality, and What Comes Next
Jessica Gillingham—CEO of Abode Worldwide and author of “Tech-Enabled Hospitality”—joins us to map the real state of hospitality tech across short-term rentals, hotels, and multifamily. Drawing on interviews with 38 global leaders, she argues that technology’s job is simple: enable better hospitality. We dig into the mindset shift from “tech as cost” to “tech as a strategic investment,” why many operators now prize stability and long-term vendor partnerships over constant churn, and how AI is moving personalization from buzzword to practice—provided operators unify data across the guest and staff journeys. Jessica explores the rise (and operational complexity) of hybrid hospitality models, the cooling of sustainability talk versus the steady, cost-driven adoption of IoT, and her big prediction: search and discovery will change fast as LLMs start answering instead of listing, reshaping OTA dynamics and operator marketing. She closes with pragmatic advice for managers: start with strategy, move deliberately, and use tech to get more human, not less.
July 28, 2025Episode 814 min
The Power of Membership: Education, Advocacy, and Connection with VRMA
In this episode, VRMA Board Chair Jodi Refosco and Executive Director Anne Gardner explore how VRMA supports its members every day—not just during conferences. They share exciting updates about modular training programs, safety certifications, and upcoming webinars, including one on ADA compliance. Plus, they discuss VRMA’s reinvigorated advocacy efforts, growing supplier community, and a special gift for listeners: recordings of the top 10 sessions from the 2024 International Conference. Whether you’re a longtime member or considering joining, this conversation offers valuable insight into how VRMA is your year-round professional home.
July 23, 2025Episode 721 min
Bridging Both Worlds: Lessons from a Vendor Who Became a Host
In this episode, VRMA Arrival podcast host Alexa Schlosser sits down with Molly Reardon, head of short-term rental growth at PointCentral and a short-term rental owner herself. Reardon offers a unique dual perspective on how technology can enhance—not replace—the human side of hospitality. She shares firsthand experiences installing smart home hardware, discusses how the pandemic accelerated tech adoption in the industry, and explains where AI is delivering real value for property managers—from saving time to enabling personalization. The conversation also explores quick-win automations, eco-conscious smart tools, and the next big trends shaping vacation rentals in 2025, including consolidation and smarter tech integration.
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