Ep 208: How to Build and Lead a High-Performing Medical Practice with Dr. Soheila Rostami
Building a successful medical practice takes far more than being a great physician. Dr. Soheila Rostami shares the lessons she learned building two practices from the ground up—including how to identify your ideal patient population, hire and retain high-performing staff, create a strong practice culture, and use market research and technology to stay competitive. Soheila Rostami, MD, FAAO, FAACS, is a double board-certified surgeon, renowned for her expertise in oculoplastic and facial aesthetic surgery. As the founder and medical director of Sanctuary Cosmetic Center and Rostami Oculo Facial Plastic Consultants, Dr. Rostami has dedicated her career to enhancing both the function and beauty of the face through advanced surgical and non-surgical techniques. With over two and a half decades of experience, Dr. Rostami is a sought-after expert in facelift and eyelid surgery, facial rejuvenation, and aesthetic injectables. Dr. Rostami have performed thousands of cosmetic and reconstructive surgeries over the last 25 years and have created a unique- state of the art AAAHC accredited Surgical Center in her McLean, Virginia Location- serving the state of Virginia, Maryland, the District of Colombia in addition to patients who fly in to see her from all over the world. Dr. Rostami is also a Fellowship Director for the American Board of Cosmetic Surgery, where she hosts a Fellow for 1 year at a time to help the cosmetic surgeons of the future become experienced and board eligible. In this episode, we discuss: What does it really take to build a successful medical practice from the ground up? How can physicians develop a unique value proposition instead of simply copying what competitors are doing? What role does marketing research play in understanding what your patients actually want and need? How do you find the right people for the right roles—and recognize when a highly skilled employee may still be a poor fit for your practice? What can physicians do to build, motivate, and retain a high-performing team? How can bonuses, recognition, and other incentives be used to reward exceptional performance? What systems help keep a growing practice organized and running smoothly? What does an effective hiring process look like, and what kinds of interviews are best before making an offer? How can physicians prevent burnout and chaos by creating a culture of accountability and organization? How is Dr. Rostami using AI to improve patient education, scheduling, and surgical center operations? From hiring the right people to knowing when to let the wrong ones go, Dr. Rostami offers a candid look at the people, systems, and business decisions behind a thriving medical practice. Her biggest lesson? Building a successful practice is a continuous process of learning, adapting, and surrounding yourself with the right team. Interested in learning more about my telehealth direct specialty care practice? At AmazVita MD, I help patients optimize weight and metabolic health, harmonize hormones in peri/menopause, and enhance wellness and vitality. Accepting new patients now. Website: amazvitamd.com Email: hello@amazvitamd.com Learn more about me or schedule a FREE coaching call: https://www.joyfulsuccessliving.com/ Join the Voices of Women Physicians Facebook Group: https://www.facebook.com/groups/190596326343825/ Connect with Dr. Rostami: Instagram (Dr. Rostami): @beautybyDrRostami Instagram (Sanctuary Cosmetic Center): @sanctuarycosmeticcenter Website: https://www.sanctuarycosmeticcenter.com/ Linktree: https://linktr.ee/SanctuaryCosmeticCenter/






