Voice Marketing with Emily Binder

Hosted by Emily Binder

Business Marketing Technology

Website RSS feed Instagram YouTube

Episodes

756

Latest episode

Jun 2026

Language

About the show

Your brand is building trust or burning it. Most don’t know which. Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She started this show because the advice she gives behind closed doors deserves a wider audience. Episodes average 10 minutes. She tells you what she sees and what to do about it. Why your brand is sending a message you didn’t intend. What it costs to underinvest in marketing. How to price what you’re worth. What it means to build a human presence when AI is producing everyone else’s content. Contrarian but practical. No sponsors. No guests pitching themselves. Just the unfiltered version. For founders and executives in tech and wealth management who’ve outgrown surface-level marketing advice — and want to think about brand as a moat, not a mood board. Airing since 2018. emilybinder.com/podcast Hosted on Acast. See acast.com/privacy for more information.

Listen to episodes

60 recent

June 6, 202614 min

You Don't Need a Podcast (You Need this Instead)

Your phone is a broadcast studio and you don't need a traditional podcast to build a brand. I break down why the scheduled, RSS-dependent podcast model is legacy thinking, how I get leads from ChatGPT and Gemini without spending a dollar on ads, and why organic content is still the highest-leverage move in your business.Timestamps:(0:00) Your phone is a broadcast studio. The permission to publish has always existed — what changed is that the audience is there now.(0:43) What even is a "show" anymore? The concept of a scheduled, RSS-dependent podcast is legacy thinking.(1:16) What to ask for when you're a guest on a podcast — or paying for a spot. 👉 Watch the reel(1:54) The UnPodcast Package: 4 hours of recording nets 4 months of content. → beetlemoment.com/unpodcast(2:31) Should your client start a podcast? Why the answer is often no — and what to do instead.(3:24) "Maybe it's not even a podcast, and maybe it was a one-minute clip, but they kinda think they heard the whole episode. You get credit for the episode." — Use that.(3:48) Your phone is a broadcast studio.(5:12) YouTube and Spotify are the top podcast consumption platforms. Everything is video-native now — every home feed looks like TikTok.(5:33) How I'm getting leads from ChatGPT, Grok, and Gemini. 👉 Watch: I'm getting leads from ChatGPT(5:40) Nine years. Zero dollars in advertising. How organic content built a profitable boutique consultancy.(6:30) How I dominate AEO for financial advisor marketing — ChatGPT, Claude, Gemini.(6:48) Everybody checks your Instagram before they hire you. Everybody.(7:02) You don't need AI. You need a POV. 👉 Watch the clip(7:15) Book a Marketing Surgery session (one hour): emilybinder.com/call(8:00) What a real content marketing strategy actually looks like.(8:50) Signal Labs: Systems of Attention — how I market a product people aren't searching for yet. "How do you market something people don't yet know that they need?" → Trojan horse strategy. Find adjacent pain points.(9:25) How a signal is different from data. A signal is something you need to act on right now — and signals are perishable. Blockbuster, BlackBerry, and Kodak all had the data. They missed the signal.(11:30) Reddit marketing strategy for AEO (AI search optimization). Reddit is the #1 signal for LLMs. LinkedIn text posts are #2.(12:00) Case study — how we got Avier ranking #1–2 for Microsoft deferred comp terms on ChatGPT and Google. → See AEO SEO case study(12:15) Why organic content has better ROI than advertising and paid media.(13:00) The four levers in business (Naval) — and why Codie Sanchez renamed the fourth lever from "media" to "attention." She's not wrong.(14:11) My blog post on the four levers: emilybinder.com — The Four Levers in Business Related episode on Spotify: Listen hereLinksWhat to demand as a podcast guest (or sponsor): Watch on YouTube ShortsBeetle Moment Instagram reel — podcast guest strategy: instagram.com/p/DW9OEatAfguI'm getting leads from ChatGPT: Watch on YouTube ShortsYou don't need AI — you need a POV: Watch on YouTube ShortsThe UnPodcast Package — 4 hours of you, 4 months of content: beetlemoment.com/unpodcastBook a Marketing Surgery session: emilybinder.com/callAvier AEO/SEO case study: beetlemoment.com/marketing-case-studiesThe four levers in business (blog): emilybinder.comRelated episode — the four levers (Spotify): ListenMy gear & software (promo links):Record guests and create clips on Riverside: emilybinder.com/riversideRecord solo and edit like a Word Doc with AI on Descript: emilybinder.com/descriptMy mic gearVideo podcast gear listMy Amazon StorefrontHire me:Marketing Surgery: emilybinder.com/callSpeaking: emilybinder.com/speakingConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

April 27, 20261 min

Trailer

Your brand is building trust or burning it. Most businesses don't know which.Voice Marketing with Emily Binder is about how people actually make decisions, assign value, and choose who gets their business — and what that means for your brand, your content, and how you show up in an algorithm-driven, AI-accelerated world.Emily Binder has spent 15 years tracking shifts in media, marketing, and human behavior before they became obvious. She defined voice marketing as a discipline and has guided technology brands and over $170 billion in AUM consulting for top wealth management firms, RIAs, ETF issuers, and more.Episodes average 10 minutes. Most are evergreen — start with the latest or browse the most popular. Watch clips on Spotify or YouTube.emilybinder.com/podcast Hosted on Acast. See acast.com/privacy for more information.

April 25, 202614 min

Taste is the Moat: What AI Can't Replace in Marketing

This article went viral in group chats and on X in Q1-26: the "2028 Global Intelligence Crisis" from Citrini Research. It's a thought experiment — not a prediction — written as a fictional macro memo from June 2028 imagining how an AI-driven economic spiral unfolds. I read it at 10pm and couldn't stop. It gave me a lot to think about regarding brand, marketing, and where human value actually lives in this new landscape.In this episode I break down the scenario — white-collar displacement, consumer AI agents dismantling brand loyalty, DoorDash going out of business because a machine finds a cheaper option — and then I explain why I think the thing it gets most right has nothing to do with economics. It's about taste.POV is the moat. Taste is the moat. AI is an LLM — it's math, it's predictive, it is not intelligent — and the people who will continue to be valuable are the ones who can look at an output and say: that doesn't land, that's not funny, that word doesn't belong in a premium brand's copy. That discernment is developed over years. It is not promptable.I also talk about what it means for younger people who may never get the junior roles that build that taste in the first place — and why that matters more than most people realize.Links mentioned:Citrini Research: 2028 Global Intelligence CrisisWork with me:Marketing Surgery (1:1 strategy): emilybinder.com/callPodcast Surgery Workshop: emilybinder.com/podsurgerySpeaking: emilybinder.com/speakingMy gear & software (promo links):Record guests and create clips on Riverside: emilybinder.com/riversideRecord solo and edit like a Word Doc with AI on Descript: emilybinder.com/descriptMy mic gear: Amazon listVideo podcast gear - Amazon listMy Amazon Storefront: amazon.com/shop/emilybinderHire me:Marketing Surgery: emilybinder.com/callPodcast Surgery Workshop: emilybinder.com/podsurgerySpeaking: emilybinder.com/speakingBring me into your next Zoom, 15min: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

April 1, 202614 min

LinkedIn Is the #2 Source AI Cites — Here's What That Means for You

LinkedIn is the #2 most cited source for LLMs — only Reddit beats it. AI search is 20 to 30% of all search interactions now. So that's number two in a massive and fast-growing landscape. SEMrush analyzed 89,000 LinkedIn URLs cited by AI tools across 325,000 prompts and found that LinkedIn is the number two most cited domain by LLMs. ChatGPT Search, Google AI Mode, and Perplexity all heavily cite LinkedIn. Your LinkedIn post is now competing for the same real estate as a Wikipedia article — and winning. I break down five things you need to know about AI search and LinkedIn, why follower counts don't matter, why AEO is the evolution of SEO, and why the abundance mindset is already the winning strategy.Chapters: (0:00) A LinkedIn post with 20 reactions can outperform a viral tweet with 50K likes(0:30) How big AI search already is — McKinsey and Graphite.io data(1:30) Not an April Fools episode(1:45) #1: The new scoreboard — LinkedIn is #2 most cited domain by LLMs(3:30) #2: Clout is dead, clarity is king — most cited posts have 15-25 reactions(5:00) #3: AEO is the evolution of SEO — mirror natural language(7:00) Why this is good and bad for small businesses(8:30) #4: You need both channels — Company Page and personal profile(10:00) Don't just repost — add your POV(10:30) #5: The flattened landscape — abundance mindset already won(12:00) Your only differentiator is your POV(12:30) Wrap-up: be active, be human, have a point of viewLinks mentioned:Social media follower counts don't matter anymore (IG reel)McKinsey - New front door to the internet: Winning in the age of AI search 10/2025Graphite.io - AI Is Much Bigger Than You Think (2026)Related cilp: You don't need AI, you need a POVBook a virtual workshop with me: - Marketing Surgery Workshop (1-hour): Book here - Podcast Surgery Workshop: See brochureBook Podcast Surgery directly on CalendlyMy podcast apps & gear (promo links):Record guests and create Magic Clips on Riverside: emilybinder.com/riversideRecord + edit like a Word Doc with AI - Descript: emilybinder.com/descriptMy microphone gearVideo podcast gearOrganized lists of all products I use: amazon.com/shop/emilybinderCoaching: Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

March 13, 20262 min

The $3 Move That Beats Every Holiday Post

Shamrock graphics on 3/17. Merry Christmas grid posts in December. Happy 4th of July. None of it makes an impact for your business. I break down why holiday content is lazy marketing dressed up as engagement — and the one date-driven move that almost nobody does anymore that costs you a stamp and three minutes.Watch Instagram ReelChapters:(0:00) Why holiday posts don't attract clients or build your brand(1:20) The date-driven marketing move that builds real client relationships(2:45) Handwritten birthday cards: the easiest relationship-building habit you're skippingBook a virtual workshop with me: - Marketing Surgery Workshop (1-hour): Book here - Podcast Surgery Workshop: See brochureBook directly on CalendlyMy podcast apps & gear (promo links):Record guests and create Magic Clips on Riverside: emilybinder.com/riversideRecord + edit like a Word Doc with AI - Descript: emilybinder.com/descriptMy microphone gearVideo podcast gearOrganized lists of all products I use: Amazon Storefront: amazon.com/shop/emilybinderVirtual coaching: Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

January 19, 202632 min

Your Audience Knows Your Content is AI (Here's Why) - Henna Pryor

Are you using AI to create content for your personal brand? You might be destroying the trust you've worked so hard to build. When your online persona is crafted by AI but your in-person presence doesn’t match, your audience can feel it. Best selling author of "Good Awkward" and keynote speaker Henna Pryor calls this mismatch "incongruence," and it's one of the biggest dangers for creators, thought leaders, and speakers today. We break down why an authentic voice is more important than ever and how to use modern tools without sacrificing the soul of your brand and your voice.What value do we place on creativity?Watch on YouTubeExecutive Personal Brand & Media Coaching Session: Book a 1:1 with me: emilybinder.com/call (4 available per month)Chapters:(0:00) The #1 Mistake Creators Make With AI(2:15) What is "Incongruence"? (The "Bad Vibe" Explained)(4:50) Why Our Brains Are Hardwired to Detect Fakes(7:31) When Your AI Persona Doesn't Match Your Real Voice(10:04) The Expert Whose Speaking Doesn't Match Their Writing(13:28) Henna Pryor: "It Lacks Soul"(16:40) Are You "Gamifying" Your Online Presence?(19:15) How Incongruence Destroys Audience Trust(22:30) Savvy Audiences Now Value Congruency More Than Ever(25:42) How to Use AI Tools Authentically(28:55) Final Thoughts: Your Voice is Your Value(31:00) ThinkersOne - Keynotes and Thought Leadership Video Marketplace (Mitch Joel)Watch: YouTube clips playlistLinks mentioned:Article: Pew Research: How Americans View AI and Its Impact on People and Society1950s AI song: 7.8 million views: viral AI music... "my shoes forgot how to follow the ground": Enlly Blue - Through My SoulBook: "Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You" by Henna PryorFeatured 15-min videos - shop ThinkersOne marketplace:- Henna Pryor: How to Make Impossible Changes Possible- Emily Binder: From AI Hype to Human ImpactConnect with Henna Pryor:pryoritygroup.comlinkedin.com/in/hennapryorinstagram.com/hennapryorNew Virtual Workshop: Podcast SurgeryDetails: see brochureBook directly on CalendlyShop my podcast apps & gear (promo links):Record guests and create Magic Clips on Riverside: emilybinder.com/riversideRecord + edit like a Word Doc with AI - Descript: emilybinder.com/descriptMy mic gearVideo podcast gear listOrganized lists - all products I recommend: Amazon Storefront: amazon.com/shop/emilybinderVirtual coaching: Business / Marketing Advisory, and Executive Media + Personal Branding: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

December 12, 20258 min

You Don't Need AI—You Need a POV. The 2026 Marketing Edge.

Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart?Watch this episode on YouTube or Spotify.Good marketing: You're not meant to be for everyone. You're for a certain audience.Analogy: you go to a nightclub and there's a strict ripped bouncer at the door. He's burly. He's a little scary. He'll cut your fake ID with a scissors right in front of you... People wait in line because they desire the specific experience inside. It's their favorite kind of music. They will wait to get in and pay more to get in. Your marketing paints a picture of what's in the club.Chapters:(01:28) The uncanny valley of AI content(02:50) Marketing succeeds when you have a point of view(03:17) Nightclub analogy(05:40) Brand is a promise(06:45 Offer: Podcast SurgeryNew Virtual Workshop: Podcast SurgeryDetails at emilybinder.com/callBook directly on CalendlyShop my podcast apps & gear (promo links):Record guests and create Magic Clips on Riverside: emilybinder.com/riversideRecord and edit like a Word Doc with AI on Descript: emilybinder.com/descriptMy mic gearVideo podcast gear listEverything: Amazon Storefront: amazon.com/shop/emilybinderHire me:Business Advisory and Marketing Coaching: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

November 7, 20254 min

If You’re Not Making Video Clips, You’re Wasting Your Podcast

Download my guide: All You Need for a Video Podcast: Apps, Tools, Gear & Tips: stan.store/emilybinderFree trial of Riverside: emilybinder.com/riversideWatch this episode on YouTubeAre you leveraging video the right way in your podcast or content? If not, you're missing the top audience growth tool.Chapters:(0:00) Power of Video Clips for Your Podcast(0:17) Leveraging Algorithms for Reach(0:53) Creating Effective Video Clips(01:27) Tools and Tips for Podcasting(02:10) Future of Content: Authenticity vs. AI Slop(03:37) Maximize Your Time. UnPodcast Package video production: beetlemoment.com/unpodcastBook 1:1 coaching session: Apply Secrets of Top 50 Podcasters (S.T.A.R. Method)My podcast software and gear:Record guests and create clips: emilybinder.com/riversideRecord solo and edit with AI: emilybinder.com/descriptMic gear: Shure mic list on AmazonVideo gear: All You Need: Video Podcast EquipmentMy Amazon Storefront: amazon.com/shop/emilybinderHire me:Speaking: emilybinder.com/speakingAdvisory & Coaching Calls: emilybinder.com/callBring me into your next Zoom meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

October 10, 202514 min

How to Sell Your Expertise Without Discounts: Marketing the Value of Time

Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing: Video version: watch on YouTube here.Book a call with me: emilybinder.com/callThis episode discusses:-Critical difference between price and value-Time is the most valuable non-renewable resource you should be marketing-Challenges faced by small business owners, especially in marketing-Importance of leveraging video content marketing on platforms like YouTube-Necessity of authenticity in content creation-What's wrong with current perceptions of marketing ROI-insights into effective strategies for building trust and maximizing returnsChapters:(00:15) Pricing Challenges Faced by Small Businesses(00:56) The True Value of Time(01:39) Success Stories with UnPodcast Package(03:26) The Importance of Authentic Social Media Presence(04:05) The Role of AI in Content Creation(04:29) Trust and Authenticity in Marketing(05:11) The Shift in Media Landscape(08:01) The ROI of Content Marketing(10:55) Creating Effective Video Content(13:11) Practical Tips for Various Industries(14:05) Conclusion: Embracing Modern MarketingMy podcast software (promo links):Record guests, create clips - Riverside: emilybinder.com/riversideRecord solo, edit with AI - Descript: emilybinder.com/descriptMy mic gear listVideo podcast gear listHire me:Speaking: emilybinder.com/speakingAdvisory Calls: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

September 10, 20258 min

3 Irresistible Video Ideas for Financial Advisors: How to Get Quality Views

These topics get views because of human nature. Unlock the power of authentic video marketing with three engaging personal finance attract quality views. Move beyond generic advice and create content that builds audience and trust. This episode provides actionable strategies, critical nuances, and proven tips to elevate your brand and attract prospects.Download free guide with 3 personal finance video topics + 13 idea starter prompts.Watch on YouTubeChapters:(0:00) Introduction to Irresistible Video Ideas(0:30) Why Authentic Video Works for Financial Advisors(1:00) Idea #1: The Worst Financial Advice I Ever Received (Relatability & Trust)(2:34) Idea #2: Expectations vs. Reality (Debunking Myths & Showcasing Expertise)(4:00) Idea #3: Do This Right Now (Essential Financial Preparations)(5:00) The UnPodcast Package: Done-for-You Video Marketing(6:30) Specific Tips for Stronger Videos(7:30) Free Video Marketing GuideLinks:Blog post - Three Irresistible Video Ideas for Financial Advisors beetlemoment.com/blogUnPodcast Package: beetlemoment.com/unpodcastMy apps + gear:Record on Riverside emilybinder.com/riversideRecord + edit with AI: Descript emilybinder.com/descriptMy mic gearVideo podcast gearLet's talk:Book a call: emilybinder.com/callConnect:This podcast | My website | Beetle Moment | LinkedIn | X | Insta | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts

SowGrow Marketing Council

sgmc

BusinessMarketing

Toldjya Finance Podcast

Zac Huish, Cameron Cooke, and Paul Lamb

BusinessInvesting