VideoMy Pod

Hosted by VideoMy

Business Marketing

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Latest episode

Jun 2026

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EN-AU

About the show

Welcome to the VideoMy Pod, where we feature industry experts, on-the-tools practitioners and VideoMy customers to help you activate your employer brand strategy and attract the best talent.

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60 recent

June 15, 202642 min

89 [EB Series] Turning Your People Into Your Most Powerful Recruitment Tool | Glynnis Quek (Google)

In this episode of the VideoMy Pod's Employer Brand Series — recorded live in Singapore — hosts David Macciocca and Emma Lang sit down with Glynnis, APAC Employer Brand Lead for Google, to unpack one of the most powerful yet under-utilised tools in recruitment marketing: activating employees to tell their authentic stories at scale.Drawing on years of experience sitting at the intersection of marketing, communications, and talent acquisition, Glynnis shares how Google approaches employee advocacy. From identifying the right storytellers and building a repeatable content process, to measuring real recruitment impact and tying recognition back to performance reviews. She also discusses how Google is actively moving its employer narrative away from legacy perks and toward the meaningful, innovative work its people do every day.For employer brand practitioners looking to build or scale an employee advocacy program that's both authentic and measurable, this episode is a masterclass in turning great people into even greater brand ambassadors.Key Topics:02:00 – Why employees are 6x more trusted than corporate brand channels06:00 – The two biggest barriers stopping employees from sharing their stories10:00 – How to identify and recruit the right employee storytellers15:00 – Leveraging recruiters, HRBPs, and hiring managers as talent scouts19:00 – Building a repeatable, low-lift content process for employees24:00 – Understanding approval frameworks and content policies before you launch28:00 – Recognition, performance reviews, and what really motivates participation32:00 – Tailoring the experience for digitally savvy vs. less social-active employees36:00 – Amplifying stories internally and externally at the same time39:00 – Tying advocacy to recruitment metrics: time to hire, pass-through rates, referrals41:30 – Moving Google's employer narrative from perks to purpose and meaningful workIf you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

June 3, 202643 min

88 [EB Series] Why a Global EVP Will Fail Without Local Voices | Jenny Roberts (ex-BP)

In this episode of the VideoMy Pod's Employer Brand Series — recorded live in Singapore — hosts David Macciocca and Emma Lang sit down with Jenny Roberts, a seasoned employer brand consultant with nearly 20 years of experience across agency and in-house roles, to tackle one of the most common challenges in the region: being handed a global EVP and expected to just roll it out.Drawing on experience across both a global in-house role at BP and agency experience at TMP, Jenny unpacks why a one-size-fits-all approach simply doesn't work across Asia's diverse markets, and what practitioners can do instead. From transcreation and platform localisation to recruiter toolkits and employee-generated content, this episode is packed with practical, hard-won advice for anyone navigating the gap between global strategy and local reality.For employer brand practitioners working across multiple markets, or anyone trying to get buy-in from global stakeholders who don't yet understand why localisation matters, Jenny's perspective is both strategic and immediately actionable.Key Topics:02:00 – Jenny's background: from print media planning to global employer brand05:30 – Why rolling out a global EVP without localisation loses relevance fast09:00 – Transcreation vs. translation — keeping sentiment without losing meaning13:00 – How to keep global consistency while giving local markets flexibility17:30 – Using focus groups and research to build the business case for localisation22:00 – Platform localisation: why WeChat, not LinkedIn, wins in China27:00 – Aligning employer brand with internal comms and values work31:30 – Building recruiter toolkits to protect brand consistency at the local level35:00 – Employee-generated content and why it outperforms polished corporate posts39:00 – How Asia's growth markets are finally getting the EB attention they deserve41:30 – Tips for starting out: educate stakeholders, run focus groups, build case studiesIf you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

May 25, 202644 min

87 [EB Series] Staying Agile in an Ever-Changing Employer Brand World | Natasha Wahap (L'Oreal)

Recorded live in Singapore, hosts David Macciocca and Emma Lang sit down with Natasha Wahap, Employer Branding Lead for L'Oréal's SAMA zone (South Asia Pacific, Middle East & North Africa), to explore what it really means to stay agile in an ever-changing employer brand world.Drawing on 13 years in employer branding across companies including Grab and L'Oréal, Natasha shares how her team operates across a vast and diverse region — from New Zealand to Morocco — using L'Oréal's "freedom within the frame" philosophy to localise a global EVP without losing consistency or speed. She also gets into the power of building cross-functional relationships, navigating TikTok and emerging platforms, and how to balance consumer brand polish with authentic, people-first storytelling.For employer brand practitioners working within large global organisations or trying to do more with less, Natasha's perspective is a masterclass in building smart, scalable frameworks that still leave room for creativity.Key Topics:02:00 – Natasha's background and leading EB across the SAMA zone05:30 – What "freedom within the frame" means at L'Oréal09:00 – Building cross-functional relationships outside of HR13:30 – Aligning with corporate affairs and media teams to stay ahead of trends17:00 – Using data and analytics to measure employer brand impact21:00 – Navigating TikTok and LinkedIn, and knowing which platforms to prioritise26:00 – Balancing authenticity with the polish of a global consumer brand30:30 – How L'Oréal handles local content adaptations without losing brand consistency35:00 – AI, content frameworks, and L'Oréal's stance on generated imagery38:30 – Advice for practitioners who want to build their own local EB framework41:30 – Three practical tips: find your tribe, get a global sponsor, and always pilot firstIf you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

May 18, 202644 min

86 [EB Series] Activating Hiring Managers to Transform Recruitment | Martin Warren (ex-Grab)

In this episode of the VMJPod's Employer Brand Series — recorded live in Singapore — hosts David Macciocca and Emma Lang sit down with Martin Warren, former Head of Talent Sourcing at Grab, to unpack how activating hiring managers can dramatically transform your recruitment and sourcing results.Drawing on 25+ years in recruitment and seven years building and running the sourcing function at one of Southeast Asia's most iconic tech companies, Martin shares how his team achieved reply rates of up to 80% by flipping the script on traditional outreach — putting hiring managers front and centre rather than relying solely on recruiters. He also explores how to build a scalable sourcing engine, engage passive talent, and create the internal buy-in needed to make it all stick.For recruiters, employer brand practitioners, and talent acquisition leaders looking for practical ways to unlock new sourcing channels and get more from their hiring managers, this episode is full of real-world lessons from a high-growth, high-speed environment.Key Topics:02:00 – Martin's background and building the sourcing function at Grab05:30 – Why speed was the driving force behind Grab's sourcing strategy08:00 – Sending outreach from hiring managers: how it works and why it delivers12:00 – Going from 25% to 80% reply rates — the numbers behind the approach15:30 – Making passive candidates feel special and seen20:00 – Building a business case and getting hiring manager buy-in26:00 – Coaching hiring managers to sell the role and handle candidate questions31:00 – How employer brand content supports passive talent pipelines36:00 – The talent advisory mindset: screening in, not out40:00 – Targeting A and B-grade talent with consistent, authentic messaging42:30 – Where to start if you don't have a dedicated sourcing teamIf you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

April 20, 202642 min

85 [EB Series] Aligning Employer Brand and Employee Experience Globally | Jessica Tucci (ex-PwC)

Part of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Jessica to unpack launching a new global brand and people value proposition for a large professional services firm, and ensuring what you promise externally matches what employees experience internally.Jess shares her 18-month journey aligning brand, EVP and employee experience across hundreds of thousands of people globally, coming off the back of a major reputational crisis in Australia. The challenge? Moving from a loose network of locally-led corporations to one consistent brand message where the experience is the same everywhere.The conversation reveals why brand must start from the inside out. Jess explains the critical education phase – training marketing, communications, employer brand, people teams and leadership on the why, the what and the how. She shares the three-stage measurement approach: adoption , activation and impact.A key insight: employer brand and employee experience shouldn't live in separate silos. By bringing both under one umbrella, Jessica's team tracked the entire journey from candidate to exit, proving employer brand drives business performance, not just recruitment metrics.Key Topics:05:00 – Why brand must start from the inside out10:00 – Fixed brand guidelines vs. local flexibility globally15:00 – Launching internally and externally simultaneously20:00 – Three-stage measurement: Adoption, activation, impact25:00 – The give and get: Being overt about value exchange in your EVP30:00 – Getting employer brand on the firm-wide scorecard35:00 – Working hand-in-glove with marketing and comms40:00 – Three takeaways: Start inside, simplify your story, measure belief not reachIf you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

March 23, 202629 min

84 [EB Series] Building an Employer Brand From Scratch in 12 Months | Brie Mason from AMP

In this special edition of the VMJPod's Employer Brand Series, series co-host Brie Mason (AMP) is in the hot seat, talking to David Macciocca and VideoMy's Gavin Lamb about how she built an employer brand from absolute ground zero – for a digital bank that didn't even have a name yet.Brie shares the challenge of joining a greenfield project to build Australia's best digital bank in 12 months, starting with zero brand, zero assets and zero employees. Her first week wasn't about recruitment marketing tactics, it was fundamental questions: What is this business? What's the name? Nobody had the answers yet.The conversation reveals how Brie recruited startup-minded talent (competing with Atlassian and Canva) while representing a traditional corporate brand. Her strategy? Get license to be disruptive. She launched campaigns with messaging like "teaching an old dog new tricks," pushed into TikTok and Instagram during the Christmas hiring lull, and built an ambassador program from day one – coaching new starters with cheat sheets, sentence starters, and Copilot prompts.The defining moment came six months in when the CEO, wearing branded merch at a pub, was asked by a bartender: "What's it like to work at the new AMP bank? I've seen so much buzz everywhere." That's when it hit home, the employer brand-led market entry had worked.Must listen for employer brand professionals facing the challenge of building a strategy, especially those working in startups, new business units, or organisations undergoing transformation where traditional approaches won't work.Key Topics:02:30 – Ground zero reality: No brand, no name, no answers05:00 – Interviewing stakeholders to collectively form the vision07:30 – Building ambassadors from day one: Every new starter becomes a storyteller10:00 – "Teaching an old dog new tricks": Getting approval for disruptive messaging13:00 – TikTok and Instagram strategy during Christmas hiring season16:00 – Balancing authentic content with corporate risk (and handling trolls)20:00 – Including consultants in your ambassador program and referral rewards23:00 – The referral program secret: Pay for leads, not placements26:00 – Weekly stand-ups, Teams chat assets, and shameless promotion tactics28:00 – The pub moment: When employer brand drives consumer brand awarenessIf you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

March 9, 202644 min

83 [EB Series] Building An Ambassador Program That Works | Natasha Sweatman from Telstra

In this edition of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Natasha Sweatman from Telstra's Employer Brand and Marketing team to unpack how to build and scale an authentic employee ambassador program.Natasha manages nearly 200 Telstra brand ambassadors, what she calls "Telstra influencers", and shares the surprisingly simple systems that make it work. No fancy platforms, just a Teams channel where she posts "casting calls" for content needs and ambassadors self-select to participate. The approach is deliberately light-touch and informal, respecting that people have day jobs and shouldn't be nagged into creating content on top of their real work.The conversation reveals how Telstra's program has evolved from a rigid content calendar to a flexible brand advocacy model where ambassadors engage, amplify, and create content aligned to Telstra's EVP pillars: belonging, opportunity, flexibility and technology. Natasha shares her approach to incentives (merch, internal recognition points, and early access to campaigns), how she tracks performance through monthly "top post" competitions, and why the hardest part isn't building the program – it's maintaining engagement while respecting people's time.For organisations starting out, Natasha's advice is clear: don't take it too seriously, align content to your EVP, segment your ambassadors by key talent groups, and make it fun. The goal isn't just recruitment marketing, it's empowering employees to share their stories and build their personal brands.Key Topics:03:30 – Why authentic employee stories outperform corporate messaging05:20 – The simple Teams channel system managing 200 ambassadors07:40 – Balancing strategic content needs with employee authenticity10:30 – Incentives that work: Recognition, merch, and early campaign access14:00 – The personal branding pitch: What's in it for employees?18:00 – Managing the reality of employee turnover in branded content22:00 – Monthly "top post" competitions that gamify engagement26:00 – Measuring ambassador program impact through recruitment campaigns30:00 – Personal branding workshops: From grads to executivesIf you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

March 2, 202638 min

82 [EB Series] Making Employer Brand Credible from the Inside Out | Manuel Lopes from CPA Australia

In this Sydney edition of the VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by Manuel Lopes, Employer Brand and Communications Lead at CPA Australia, to explore how employer brand is built, sustained and protected inside a member-based organisation.Manuel shares how CPA Australia approaches employer brand through internal alignment, communication and credibility, and why trust must be earned internally before it can be amplified externally. The conversation unpacks the close relationship between employer brand and internal communications, the role of consistency in shaping perception, and how storytelling helps bring strategy to life.Together, they discuss navigating complexity in purpose-led organisations, aligning leaders and employees around a shared narrative, and why employer brand work is as much about influence and clarity as it is about content.This episode will resonate with employer brand, communications and people leaders focused on building trust, consistency and belief across large, values-driven organisations.Key Topics:01:10 – Manuel’s role spanning employer brand and communications in a member-based organisation.03:00 – How employer brand shows up differently inside purpose-led organisations.05:00 – The link between employer brand and internal communications.07:10 – Why credibility must be built internally before being projected externally.09:20 – Aligning leaders and employees around a shared narrative.11:30 – The role of clarity and consistency in shaping perception.13:40 – Using storytelling to connect strategy with everyday employee experience.15:50 – Navigating complexity and competing priorities in large organisations.18:00 – How employer brand supports trust, engagement and belief.20:10 – Partnering across teams to influence employer brand outcomes.22:20 – The challenges of maintaining consistency at scale.24:30 – Why employer brand is as much about influence as it is about content.26:40 – Measuring impact beyond outputs and activity.28:40 – Avoiding performative employer branding and staying authentic.30:40 – Embedding employer brand into communication rhythms and behaviours.32:40 – Advice for teams balancing strategy, storytelling and execution.35:00 – Reflections on trust, alignment and long-term employer brand impact.If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

February 16, 202633 min

81 [EB Series] Building Employer Brand Credibility from Day One | Rachel Mehlan from AstraZeneca

In this episode of the VMJPod’s Employer Brand Series, hosts David and Brie sit down with Rachel Mehlan, Talent Acquisition and Management Lead (ANZ) at AstraZeneca, to explore what it really takes to step into an employer brand role and drive impact from day one.Drawing on more than two decades in recruitment and talent, Rachel shares practical advice for employer brand professionals, particularly those stepping into newly created or standalone roles. She unpacks the importance of understanding business strategy, navigating stakeholder relationships, and demonstrating value through outcomes rather than outputs.Rachel also highlights the realities of working within global organisations, including balancing global brand assets with local authenticity. From building internal trust to leveraging employee storytelling and aligning with marketing and communications teams, this episode is packed with actionable insights for employer brand, talent and HR professionals looking to establish credibility and momentum quickly.For anyone starting a new employer brand role, or looking to sharpen their internal influence and strategic alignment, Rachel offers a grounded and practical roadmap for success.Key Topics:02:05 – Understanding industry, economic and business strategy before building employer brand initiatives.03:00 – Conducting internal listening tours and meeting stakeholders to uncover challenges and opportunities.03:50 – Why employer brand is often misunderstood internally — and how to communicate its value effectively.05:10 – Shifting conversations from content outputs to measurable business outcomes like hiring quality and speed.06:40 – Building strong partnerships with hiring leaders, marketing, and corporate affairs teams.08:40 – Leveraging internal influencers and marketing allies to advocate for new employer brand ideas.10:00 – Using global brand assets while maintaining local authenticity and relevance.11:00 – Capturing real employee stories and imagery to strengthen credibility and engagement.If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

February 9, 202639 min

80 [EB Series] The Recruiter’s Role in Building Brand Trust | Steve Bousfield from Atlassian

In this episode of the VMJPod’s Employer Brand Series hosts David Macciocca and Will Innes chat with Steve Bousfield, Senior Recruiter at Atlassian, to explore how recruiters build brand trust through authenticity, empathy and consistency.Steve shares how transparent communication and genuine connection shape every candidate experience — from first contact to feedback. He also discusses the partnership between recruitment and employer branding, and how aligning these teams strengthens credibility and culture.Whether you’re refining your candidate experience or building stronger collaboration between brand and TA, this episode offers a grounded look at how trust becomes the real differentiator in recruitment.Key Topics01:00 – Meet Steve Bousfield and his role at Atlassian.03:10 – The realities of recruiting for a globally recognised brand.06:00 – Why authenticity and transparency build stronger connections.09:15 – Showing what it is really like to work at Atlassian through stories.12:40 – Demystifying the interview process and setting clear expectations.16:20 – The role of recruiters as brand ambassadors.19:40 – Partnering with employer branding to ensure message consistency.23:10 – Keeping candidates engaged and valued, even after rejection.27:00 – Using feedback to improve candidate experience and perception.31:30 – Empowering recruiters to post with personality and purpose.35:00 – The importance of empathy in every candidate interaction.38:20 – Key lessons on building trust through genuine communication.If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!