Visibility Era

Hosted by Bridget Sicsko and Lydia Bagarozza

Business Marketing

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Episodes

158

Latest episode

Aug 2026

Language

EN-US

About the show

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.

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60 recent

August 11, 20268 min

Do I Need a PR Agency for my brand? | Ep158

s working with a PR agency worth it? Unique viewpoint. Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If you've ever been quoted a $5,000 a month PR agency retainer and felt your stomach drop — this video is for you. Today I'm giving you the honest breakdown of what PR agencies actually do, what they charge, when it makes sense to hire one, and what to do if you're not there yet as a product brand. What we cover: What a full-service PR agency actually does for you The real cost of PR agency retainers (and why the math doesn't work for most emerging brands) Why there's no guaranteed coverage even with an agency When hiring a PR agency actually makes sense for your brand What to do instead — and how Visibility on Purpose fits in Our Personalized PR Plan and PR Advisory explained Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch , 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call . Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

July 28, 202619 min

How the Fastest-Growing Brands Blew Up with THIS Proven Strategy | Ep 157

After more than a decade working in public relations, Lydia shares one of the biggest patterns she's noticed among today's fastest-growing brands. In this episode, she breaks down why brands like Graza, Fishwife, and rhode don't rely on a single channel to grow. Instead, they build momentum by making PR, marketing, branding, social media, and sales work together as one cohesive strategy. Whether you're a founder, marketer, or growing product brand, this episode explores how PR can strengthen every area of your business, far beyond simply landing media features. In this episode: Why the fastest-growing brands don't rely on one channel How PR supports marketing, branding, social media, and sales The role PR plays in building long-term business growth Ways to repurpose media coverage across your business Why every customer touchpoint should reinforce the same story Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch , 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call . Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

July 14, 202612 min

Your Press Coverage Is Feeding ChatGPT and Claude— Here's How | Ep 156

Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Did you know that every press feature your brand earns is now feeding AI platforms like ChatGPT, Claude, and Google AI — and influencing whether they recommend your brand to customers? In today's video I'm breaking down what backlinks actually are, why your earned media is more powerful than ever in 2026, and the three free tools you can use right now to track it all — no paid subscriptions needed. What we cover: What a backlink is and why it matters for product brands How AI platforms like ChatGPT and Claude use press coverage to make brand recommendations Why 89% of AI-generated answers cite earned media — and what that means for you The difference between high-authority and low-authority press (and why it matters) Three completely free tools to track your backlinks and media mentions What to actually do with your press coverage once you have it This is the stuff PR agencies aren't telling you — and it's changing fast. Ready to build a PR strategy that gets your brand featured AND showing up in AI recommendations? Our PR consulting and Personalized PR Plan gives you the pitch angle, the outlets, and a complete roadmap built around your specific product and story. 👉 Work with us: www.visibilityonpurpose.com 👉 Personalized PR Plan: https://www.visibilityonpurpose.com/pr-plan 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured (We are an affiliate of Qwoted and may make a small commission if you sign up using our link — code VOP for $50 off!) Sign up for Qwoted: https://www.qwoted.com/?via=VOP 👉 Connect with us! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose #PR #EarnedMedia #CPGBrand #ProductPR #BacklinksForBeginners #AISearch #VisibilityOnPurpose #PRStrategy #HowToGetFeatured #PRTips2026 Don't forget to like, subscribe, and hit the bell for weekly PR and visibility content. Drop a comment below — has your brand shown up in any AI recommendations yet? I'd love to know. Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch , 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call . Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

June 30, 202612 min

Affiliate Marketing 101: What it is & How it Works (for Product Brands) | Ep 155

In this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through the differences between working with creators and influencers versus the press, plus share our favorite affiliate platforms. (Spoiler: some are definitely easier than others to navigate if you're new to this.) Since we've created a few videos on this topic, I also put together a brand-new Affiliate PR playlist to make everything easier to find, here: https://www.youtube.com/@visibilityonpurpose/playlists Start with today's video, then check out the other two videos in the playlist if you want to dive deeper. This is our Impact Affiliate link https://goto.impact.com/aOkrOQ Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch , 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call . Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

June 16, 202615 min

The PR Tool Glow-Up: HARO, Connectively & Featured.com Explained for Founders | Ep 154

SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders. Work with us → www.Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured HARO died. Then it came back. Now it's rebranding again — and there's a brand new AI tool in the mix too. If you've been trying to get your product featured in the press and you're not sure which free tools are actually worth your time right now, this video breaks it all down — from a product brand's perspective. We're covering: Why HARO is genuinely useful for product brands (and how to actually use it) The history of what went wrong with Cision and Connectively — and why it matters now How Featured.com brought HARO back in 2025 with better spam filters and source verification The brand-new changes happening as of June 2026 — Connectively is back, and Featured.com is relaunching as an AI co-pilot for PR Our honest take on what to actually use, and how to build it into your PR strategy This is the most current breakdown of these tools you'll find — and it's built for founders, not PR agencies. 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Work with us → www.visibilityonpurpose.com Sign up for Qwoted (our top recommendation): https://www.qwoted.com/?via=VOP — use code VOP for $50 off! (We are an affiliate and may make a small commission if you sign up with our link!) 👉 Connect with us! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose #HARO #Connectively #FeaturedCom #PRTools #ProductBrandPR #EarnedMedia #VisibilityOnPurpose #PRStrategy #FounderTips #PRTips2026 Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch , 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call . Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

June 2, 202628 min

How To Get Featured in Forbes, Bon Appétit & Top Podcasts | Ep 153

BEST CONSUMED VIA YOUTUBE: Click HERE In this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attract customers, and turn media visibility into real growth. What you’ll learn: 1:20 — Who we are + our decade-long background in PR for CPG brands 4:17 — What PR actually is and why it’s so powerful for brand awareness + trust 5:50 — How PR helps generate credibility, sales, retailer interest, and long-term growth 8:14 — What the process of getting featured in the press really looks like 9:42 — How to consistently land press features again and again 11:33 — The best ways to make your brand feel timely, relevant, and newsworthy 13:21 — Real examples of pitches that turned into features in Food & Wine and Bon Appétit 18:38 — The truth about affiliate PR and why it matters for competitive press campaigns 20:56 — Where to publish your first press release for FREE and how it can lead to features in outlets like Vice 25:37 — Final recap + key takeaways from the training Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch , 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call . Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

May 26, 202620 min

We've Helped Get Tons of Brands Featured Forbes (Here's How) | Ep 152

In this episode, Lydia breaks down how startup founders and CPG brands can actually get featured in Forbes, and the insider tea most people don’t know about how the publication really works. In This Episode: ✨How to identify your brand’s story angle ✨How to search Forbes categories strategically ✨✨Why contributor research matters ✨The truth about Forbes freelancers and contributors ✨How one writer relationship can lead to multiple features ✨Why Forbes Women is a great opportunity for female-founded brands ✨How to study existing Forbes articles to position your story better Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch , 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call . Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

May 12, 20266 min

The Pitch Mistake That's Costing You Press Coverage | Ep 151

If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses. Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a top podcast, this video will show you how to reframe your pitch from "look at my brand" to "here's a story your audience needs." In this video you'll learn: Why editors delete most founder pitches immediately The mindset shift that separates brands that get featured from brands that don't A real before-and-after pitch example you can steal today The 3-part pitch formula: Hook, Relevance, CTA How to position yourself as a resource — not a brand begging for coverage 🔗 Ready to stop guessing and start getting featured? Grab your Personalized PR Plan → www.visibilityonpurpose.com We'll hand you the exact outlets and pitch angles for your brand. how to pitch to magazines, CPG brand PR, how to get press coverage, DIY PR for small brands, how to pitch a podcast, product brand media strategy, PR for food and beverage brands, how to get featured in Forbes, mindbodygreen pitch, PR strategy for founders, media pitching tips, how to write a press pitch, small brand PR, earned media strategy, visibility for product brands, pitch formula PR Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch , 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call . Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

May 5, 202614 min

Journalists Will Feature Your Products A Lot If You Do This | Ep 150

So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again. In this episode, Lydia breaks down what actually makes that happen. Because while most founders focus on landing their first feature, the brands you see everywhere are the ones who know how to stay top of mind with writers. Plus, simple, actionable ways to build genuine relationships with writers, even if you’re just getting started. In This Episode: The difference between getting featured once vs. consistently Why strong angles matter (but aren’t the only way to land press) What makes writers come back to your brand Easy ways to build real relationships with media How to become a go-to brand they feature instead of chasing coverage Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch , 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call . Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

April 28, 202612 min

How to Get Your Product Featured in a Magazine — PR Tips for Product Brands | Ep 149

Work with us → www.visibilityonpurpose.com 🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If you've ever sent a pitch to a magazine editor and heard nothing back — this video will show you exactly why, and exactly what to do instead. In this step-by-step walkthrough, I'm breaking down the full process of pitching your product to media: how to research the right outlet, find the right editor, write the pitch, nail the subject line, and follow up the right way. Here's what we cover: Step 1: How to research an outlet before you pitch (most brands skip this) Step 2: Lead time — why timing is the silent killer of PR efforts Step 3: How to find the right editor for your product category Step 4: The anatomy of a pitch email that actually gets opened Step 5: Subject line do's and don'ts (with real examples) Step 6: The do's and don'ts every product brand needs to know Step 7: How to follow up without being annoying This is the exact process we use with our clients to land features in publications like Entrepreneur, Business Insider, Forbes, and more. Want a full PR roadmap built around your specific product and story? Our Personalized PR Plan gives you your pitch angle, your best-fit outlets, and a strategy to start getting featured. 👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Work with us → www.visibilityonpurpose.com (We are an affiliate of Qwoted and may make a small commission if you sign up using our link — code VOP for $50 off!) Sign up for Qwoted: https://www.qwoted.com/?via=VOP 👉 Connect with us! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch , 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets , “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call . Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose