Visibility Era

Hosted by Bridget Sicsko and Lydia Bagarozza

Business MarketingInterviews guests

Website RSS feed

Episodes

153

Latest episode

Jun 2026

Language

EN-US

About the show

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.

Listen to episodes

60 recent

June 16, 202615 min

The PR Tool Glow-Up: HARO, Connectively & Featured.com Explained for Founders | Ep154

SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders.Work with us → www.Work with us → www.visibilityonpurpose.com🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeaturedHARO died. Then it came back. Now it's rebranding again — and there's a brand new AI tool in the mix too.If you've been trying to get your product featured in the press and you're not sure which free tools are actually worth your time right now, this video breaks it all down — from a product brand's perspective.We're covering:Why HARO is genuinely useful for product brands (and how to actually use it)The history of what went wrong with Cision and Connectively — and why it matters nowHow Featured.com brought HARO back in 2025 with better spam filters and source verificationThe brand-new changes happening as of June 2026 — Connectively is back, and Featured.com is relaunching as an AI co-pilot for PROur honest take on what to actually use, and how to build it into your PR strategyThis is the most current breakdown of these tools you'll find — and it's built for founders, not PR agencies.🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeaturedWork with us → www.visibilityonpurpose.comSign up for Qwoted (our top recommendation): https://www.qwoted.com/?via=VOP — use code VOP for $50 off!(We are an affiliate and may make a small commission if you sign up with our link!)👉 Connect with us!Website: www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurpose/YouTube: https://www.youtube.com/@visibilityonpurpose#HARO #Connectively #FeaturedCom #PRTools #ProductBrandPR #EarnedMedia #VisibilityOnPurpose #PRStrategy #FounderTips #PRTips2026Support the showNEXT STEPS:Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-planDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Youtube: https://www.youtube.com/@visibilityonpurpose

June 2, 202628 min

How To Get Featured in Forbes, Bon Appétit & Top Podcasts | Ep 153

BEST CONSUMED VIA YOUTUBE: Click HEREIn this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attract customers, and turn media visibility into real growth.What you’ll learn:1:20 — Who we are + our decade-long background in PR for CPG brands4:17 — What PR actually is and why it’s so powerful for brand awareness + trust5:50 — How PR helps generate credibility, sales, retailer interest, and long-term growth8:14 — What the process of getting featured in the press really looks like9:42 — How to consistently land press features again and again11:33 — The best ways to make your brand feel timely, relevant, and newsworthy13:21 — Real examples of pitches that turned into features in Food & Wine and Bon Appétit18:38 — The truth about affiliate PR and why it matters for competitive press campaigns20:56 — Where to publish your first press release for FREE and how it can lead to features in outlets like Vice25:37 — Final recap + key takeaways from the trainingSupport the showNEXT STEPS:Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-planDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Youtube: https://www.youtube.com/@visibilityonpurpose

May 26, 202620 min

We've Helped Get Tons of Brands Featured Forbes (Here's How) | Ep 152

In this episode, Lydia breaks down how startup founders and CPG brands can actually get featured in Forbes, and the insider tea most people don’t know about how the publication really works.In This Episode:✨How to identify your brand’s story angle✨How to search Forbes categories strategically✨✨Why contributor research matters✨The truth about Forbes freelancers and contributors✨How one writer relationship can lead to multiple features✨Why Forbes Women is a great opportunity for female-founded brands✨How to study existing Forbes articles to position your story betterSupport the showNEXT STEPS:Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-planDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Youtube: https://www.youtube.com/@visibilityonpurpose

May 12, 20266 min

The Pitch Mistake That's Costing You Press Coverage | Ep 151

If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses.Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a top podcast, this video will show you how to reframe your pitch from "look at my brand" to "here's a story your audience needs."In this video you'll learn:Why editors delete most founder pitches immediatelyThe mindset shift that separates brands that get featured from brands that don'tA real before-and-after pitch example you can steal todayThe 3-part pitch formula: Hook, Relevance, CTAHow to position yourself as a resource — not a brand begging for coverage🔗 Ready to stop guessing and start getting featured? Grab your Personalized PR Plan → www.visibilityonpurpose.com We'll hand you the exact outlets and pitch angles for your brand.how to pitch to magazines, CPG brand PR, how to get press coverage, DIY PR for small brands, how to pitch a podcast, product brand media strategy, PR for food and beverage brands, how to get featured in Forbes, mindbodygreen pitch, PR strategy for founders, media pitching tips, how to write a press pitch, small brand PR, earned media strategy, visibility for product brands, pitch formula PRSupport the showNEXT STEPS:Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-planDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Youtube: https://www.youtube.com/@visibilityonpurpose

May 5, 202614 min

Journalists Will Feature Your Products A Lot If You Do This | Ep 150

So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again.In this episode, Lydia breaks down what actually makes that happen. Because while most founders focus on landing their first feature, the brands you see everywhere are the ones who know how to stay top of mind with writers.Plus, simple, actionable ways to build genuine relationships with writers, even if you’re just getting started.In This Episode: The difference between getting featured once vs. consistently Why strong angles matter (but aren’t the only way to land press) What makes writers come back to your brand Easy ways to build real relationships with media How to become a go-to brand they feature instead of chasing coverageSupport the showNEXT STEPS:Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-planDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Youtube: https://www.youtube.com/@visibilityonpurpose

April 28, 202612 min

How to Get Your Product Featured in a Magazine — PR Tips for Product Brands | Ep 149

Work with us → www.visibilityonpurpose.com 🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeaturedIf you've ever sent a pitch to a magazine editor and heard nothing back — this video will show you exactly why, and exactly what to do instead.In this step-by-step walkthrough, I'm breaking down the full process of pitching your product to media: how to research the right outlet, find the right editor, write the pitch, nail the subject line, and follow up the right way.Here's what we cover:Step 1: How to research an outlet before you pitch (most brands skip this)Step 2: Lead time — why timing is the silent killer of PR effortsStep 3: How to find the right editor for your product categoryStep 4: The anatomy of a pitch email that actually gets openedStep 5: Subject line do's and don'ts (with real examples)Step 6: The do's and don'ts every product brand needs to knowStep 7: How to follow up without being annoyingThis is the exact process we use with our clients to land features in publications like Entrepreneur, Business Insider, Forbes, and more.Want a full PR roadmap built around your specific product and story? Our Personalized PR Plan gives you your pitch angle, your best-fit outlets, and a strategy to start getting featured.👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Work with us → www.visibilityonpurpose.com(We are an affiliate of Qwoted and may make a small commission if you sign up using our link — code VOP for $50 off!) Sign up for Qwoted: https://www.qwoted.com/?via=VOP👉 Connect with us! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurposeSupport the showNEXT STEPS:Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-planDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Youtube: https://www.youtube.com/@visibilityonpurpose

April 21, 202616 min

Gifting Products to Creators, Influencer Marketing? Here's What's Worth It from a Publicist | Ep 148

If you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her honest take after 10+ years in PR—why influencer seeding can quickly become a money drain for early-stage brands, and what actually drives long-term visibility. She breaks down the short shelf life of social content, why it doesn’t support SEO or AI discovery, and how press features can build credibility, show up in search, and compound over time. If you’re deciding where to invest your budget, this is a must-listen before you spend another dollar on influencers.Support the showNEXT STEPS:Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-planDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Youtube: https://www.youtube.com/@visibilityonpurpose

April 14, 202623 min

How to Find Your Story and Pitch It to the Media (a masterclass!) | Ep 147

Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeaturedEvery brand has a story. But most are pitching the wrong one — or not pitching it at all.In today's masterclass, we're breaking down brand differentiation: what it is, how to find yours, and — most importantly — how to turn it into a PR angle that actually gets you featured.We'll walk through real brand examples like Siete Foods, Native, ILIA, Halo Top, Olipop, Chomps, and more to show you exactly what makes a product brand story stick in the media.Here's what we cover:What brand differentiation actually means (and why it matters for PR)The 16 types of brand differentiators — and how to identify yoursReal-world CPG and product brand examples across every categoryHow to turn your differentiator into a media pitch angleWhat journalists actually want from your brand storyThe questions that will help you find YOUR story fastWhether you're just starting to think about PR or you've been pitching and not getting responses — this will change how you talk about your brand.Want help finding your story and building your full PR roadmap? That's exactly what our Personalized PR Plan is for.👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkoutSupport the showNEXT STEPS:Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-planDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Youtube: https://www.youtube.com/@visibilityonpurpose

April 7, 202621 min

The Real Process Behind Every Press Feature You See | Ep 146

Ever wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and managing sample requests to secure media features. If you've been curious about the real-world application of a public relations strategy, this advice is for you. We explain the actual process, providing a behind-the-scenes view of effective public relations efforts and how they contribute to strong brand visibility.Support the showNEXT STEPS:Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-planDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Youtube: https://www.youtube.com/@visibilityonpurpose

March 31, 202611 min

How to Find Journalists Looking for YOU on Qwoted (Step-by-Step Tutorial) | Ep145

Today is all about Qwoted baby!!How to Sign Up: https://www.qwoted.com/?via=VOPUse code VOP for $50 off!Most people think PR is about chasing journalists. But what if journalists are literally posting requests asking for sources—and you can respond directly?In today's video, we're doing a full walkthrough of the Opportunities Tab on Qwoted—one of our favorite tools for landing press. We'll show you how to search by keyword, use hashtags strategically, filter by deadline, evaluate opportunities like a pro, and vet the reporters before you pitch.Whether you're brand new to Qwoted or you've been on the platform but haven't been getting traction—this video will show you exactly how to use it the right way.🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeaturedWork with us → https://www.visibilityonpurpose.com/offers/prxBzYXW/checkoutWant the world to know your brand? The same way that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? 💡 Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkoutSign up on Qwoted for free: https://www.qwoted.com/?via=VOP(We are an affiliate and may make a small % of commission if you sign up with our link!)👉 Connect with us on and off the pod!Website: www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurpose/YouTube: https://www.youtube.com/@visibilityonpurpose#PR #MediaPitching #EarnedMedia #Qwoted #VisibilityOnPurpose #PRTips #BrandVisibility #MediaRelations #PitchingJournalists #GettingFeaturedDon't forget to like this video, subscribe to our channel, and hit the notification bell to stay updated with more brand-building content. Share your thoughts in the comments below—and if you want us to break down exactly how to write a pitch that actually gets responses, comment "PITCH" below! 👇Support the showNEXT STEPS:Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-planDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Youtube: https://www.youtube.com/@visibilityonpurpose